Additional Information


Content

Leo Messi speeds across Barcelona in Adidas film promoting f50 boot launch

A superimposed animation of Leo Messi turns into a big cat, kicks a fireball into an exploding goal, and dribbles all over the streets and boulevards of Barcelona in a short film for sportswear brand Adidas.

Leo Messi speeds across Barcelona in Adidas film promoting launch of f50 boot

Leo Messi speeds across Barcelona in Adidas film promoting launch of f50 boot

Share this article

The 90-second ‘Back in Barcelona’ film has been made to launch Adidas’s Adizero f50, which Adidas describes as "more than a boot".

The technique used to create the short, which is glimpsed in the film, involved a vehicle rigged up with projection equipment, moving down the streets as it superimposes Messi's antics and layered animations onto the walls of passing buildings.

Brand: Adidas

Agency: Iris Worldwide

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^