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Digital media news & analysis

 

Vikings launches in UK today exclusive to LoveFilm

'Vikings', the popular cable series in the US, launches exclusively on Lovefilm Instant in the UK today, the first time a major TV series has aired on the service ahead of broadcasting channels.

 

Telegraph reports 'solid' 2012 with 5% profit hike

Pre-tax profit at the Telegraph Media Group (TMG) was up nearly 5% in 2012, according to the company's end-of-year accounts.

 

Guardian thinks global with new domain name theguardian.com

The Guardian is set to change its numerous domain names including guardian.co.uk to theguardian.com as part of a shift to a global digital newsbrand and ongoing expansion in the US and Asia-Pacific.

 

Twitter launches TV ad targeting system

Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand's ads.

 

Ben Sutherland to head performance at Vizeum UK

Vizeum UK has hired Mindshare managing partner Ben Sutherland as its head of performance, replacing David Beale.

 

The Guardian aims for global brand 'consistency' with single URL move

The Guardian is looking to reposition itself as a global brand, with the decision to consolidate its digital presence around a single international URL, TheGuardian.com.

 

Box TV launches streaming service for network websites

Box TV, the Bauer Media and Channel 4 joint venture, has launched a streaming service for its seven TV channels and is to offer Magic, Kiss and Kerrang on Freeview through the red button.

 

Connected Campaign of the Month: Fab.com

The fast-growing, design-led online retailer uses a range of Facebook solutions to acquire customers and boost sales.

 

So, Tumblr sells to Yahoo - what happens next?

With this acquisition, Marissa Meyer's new-look Yahoo has paid a high price for cool and in the long-term, things are far from certain, says Philip Dyte, paid social media manager at iProspect.

 

Arif Durrani: Google needs to change its approach to HMRC

Google is in trouble with HM Revenue and Customs and it could get ugly unless the internet giant starts to change the conversation.

 

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.

 

Barclaycard teams up with Dare for digital campaign

Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.

 

Yahoo unveils complete overhaul of Flickr

Yahoo has followed up its $1.1bn acquisition of Tumblr by unveiling a complete overhaul of Flickr, its photo sharing service.

 

Nokia and McDonald's among the takers for C4's ad offer

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

 

Blippar connects disjointed families, says MEC executive

TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family together, according to Jide Sobo, MEC's head of mobile.

 

Polycell gets cheeky in crack-filler campaign

Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.

 

Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart

Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.

 

Things we like

Campaign's selection of media news and views of note in the week before 17 May 2013.

 

Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.

 

Are television budgets under real threat?

As AOL launches Be On and YouTube just gets bigger, should conventional TV people be worried, Alasdair Reid asks.

 
 

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