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Morley stakes claim as outdoor's ambassador

By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani

 

Traditional TV set losing appeal among children

Four- to 15-year-olds are shunning the TV set - what are the implications for agencies and broadcasters? By David Benady.

 

Things we like: UM creating Jack Rocks

Jack Daniel s continues to cement its ties with "real, hand-crafted" music with the launch of a London initiative in partnership with NME and Spotify. UM London has created Jack Rocks for the whiskey brand a series of live events at Hoxton s 150-...

 

Guardian takes a punt on membership model

Does the title's solution to monetising its readership while preserving open journalism stack up? Arif Durrani investigates.

 

Technology has improved our processes, but what about the killer insights?

There are waves of change all around us. The onslaught of new channels, techniques and platforms is overwhelming, and the need for greater technology engagement is no longer an option. It has certainly helped improve marketing returns during a recess...

 

MailOnline's £60m target on track as US site overtakes UK

MailOnline is now attracting more monthly unique browsers from its US operation than the UK, helping to keep its target of generating £60 million from advertising for the year on track.

 

Study finds TV and digital outdoor best at 'making brands famous'

Chief executives and chief marketing officers have named TV and the emerging space of digital out of home as the must-have media for "making brands famous", in a study conducted by Censuswide.

 

Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote

If Scotland votes yes to independence tomorrow, its major cities would become outliers, London will become more of a competitor for business and the remaining UK will be diminished, warned Martin Sorrell, chief executive and founder of WPP.

 

Dentsu Aegis Network appoints Mark Hollinshead as non-exec director

Dentsu Aegis has appointed former Trinity Mirror chief operating officer, Mark Hollinshead, as a non-executive director for its regional business in the UK.

 

Guardian Labs launches online hub Fixology for Direct Line

Guardian Labs and Direct Line are launching an online hub called Fixology, which offers advice on everyday problems.

 

Google responds to questions around online ad effectiveness

There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google.

 

Ofcom rejects London Live's bid to cut programming

London Live's application to reduce the amount of local programming it broadcasts has been rejected by regulator Ofcom on the grounds it "would result in a departure from the character of the licensed service."

 

Philips launches campaign for app-controlled lightbulbs

Royal Philips has released a campaign to push its new range of digitally-connected lightbulbs.

 

Global viewpoint from the US

The emergence of millennials will soon redefine and reshape the American workforce. Here in the US, millennials will become the majority of the workforce by 2015 and, by 2030, this hyper-connected, tech-savvy generation will account for 75 per cent o...

 

18 Feet & Rising wins Skoda digital brief

Skoda has handed 18 Feet & Rising a digital brief after the agency impressed the car brand during its pan-European pitch earlier this year.

 

FT to reveal first design overhaul in seven years

The Financial Times is set to unveil its first design refresh in seven years tomorrow, created for easier navigation and to better complement its digital brand extensions.

 

Channel 4 to drop 4oD for digital service All 4

Channel 4 is dropping its catch-up service 4oD for a new online destination called All 4, which will host all of Channel 4's linear channels, digital content and services.

 

Is the success of native advertising sustainable?

Native is a digital display success story and agencies are keen to cash in, but will the boom last, Louise Jack asks.

 

Guardian launches three-tier membership scheme

The Guardian has launched a membership scheme costing up to £60 per month in a bid to better engage with its expanding global readership, and also to create a new revenue stream.

 

The rear of the Apple Watch is more interesting than the face

Justin Billingsley, chief operating officer, Europe, Middle East & Africa at Saatchi & Saatchi, and the former Orange brand director, reviews the launch news from Apple and looks at the growing power of content.

 
 

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