Digital media news & analysis
Rona Fairhead, the former chairman and chief executive of the Financial Times Group, is set to become the next BBC Trust chairman.
Twitter has launched an online learning hub for agencies to help them maximise their marketing on the platform.
Mark Holden, head of futures at Arena explores Facebook's introduction of its Premium Video Ad format with Comparethemarket.com.
BreatheSport, a social network where fans can interact with sporting celebrities, launches in beta today.
IPC Media, the publisher of magazines including Chat and Woman, will next month run the first UK-wide campaign using the Bluetooth beacon technology that Apple pioneered in its stores.
Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.
Sophie Turner, the actress who plays Sansa Stark in 'Game Of Thrones', has been revealed as the face of Karen Millen's autumn/winter 2014 campaign.
Uncle Ben's, the Mars food brand, has created a YouTube cooking channel as part of a campaign to encourage parents to cook with their children.
What did you create for the show? Play the World is essentially an instrument where, when you press a note, it finds that note in a radio station from around the world. It sounds musical but also a bit cacophonous, as if you are tuning the radio, an...
Online advertising fraud has caught the headlines recently after the Interactive Advertising Bureau's estimate that as much as 36 per cent of web traffic is considered fake and Twitter revealed that 23 million of its users are bots.
The people I know in the UK media business have little time for the terms "native advertising" or "organic reach".
The inclusion of a plastic bottle of water in the publicity shots for the new series of ITV's Downton Abbey sent social media into overdrive.
VivaKi, Publicis Groupe's trading arm, has promoted the UK general manager of its programmatic media platform Audience On Demand (AOD), Geoff Smith, to the newly created role of vice-president of EMEA.
Some 8,000 youngsters packed themselves into Alexandra Palace on Saturday to meet their online idols. Campaign spoke to some of the YouTube stars, as well as the people connecting them with brands.
IPC Media maintained its dominance in the home interests sector in the first half of 2014, with its Ideal Home, Style at Home and Living etc, all increasing their combined print and digital circulations.
The digital transition taking place within the UK's magazine industry was highlighted in today's report for the first six months of 2014 by the Audit Bureau of Circulations.
As The Week reports its first digital ABC, chief executive Kerin O'Connor talks about the reasons why Dennis Publishing made the move and why it is not included along side the magazine in the official ABC audit.
Hello!'s circulation has overtaken OK! magazine for the first time in 15 years, according to the latest report from the Audit Bureau of Circulations.
The Signature deal highlights outdoor's ability to deliver innovative solutions rooted in technology. By James Copley.
With the completion of the Oculus deal, Facebook has possibly signalled the advent of the next big wave of digital advertising; one that has been impossible to miss: smart wearables, the Internet of Things, Google Glass and so on. It would be silly, ...
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