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Digital media news & analysis

 

Why We're Loving: Zach Lieberman, artist

What did you create for the show? Play the World is essentially an instrument where, when you press a note, it finds that note in a radio station from around the world. It sounds musical but also a bit cacophonous, as if you are tuning the radio, an...

 

Tech viewpoint on online ad fraud

Online advertising fraud has caught the headlines recently after the Interactive Advertising Bureau's estimate that as much as 36 per cent of web traffic is considered fake and Twitter revealed that 23 million of its users are bots.

 

The BuzzFeed investment shows our industry needs to get to grips with native

The people I know in the UK media business have little time for the terms "native advertising" or "organic reach".

 

Things we like: Downton Abbey/WaterAid tie-up

The inclusion of a plastic bottle of water in the publicity shots for the new series of ITV's Downton Abbey sent social media into overdrive.

 

VivaKi promotes Geoff Smith to EMEA VP

VivaKi, Publicis Groupe's trading arm, has promoted the UK general manager of its programmatic media platform Audience On Demand (AOD), Geoff Smith, to the newly created role of vice-president of EMEA.

 

Four lessons from a day with YouTube stars

Some 8,000 youngsters packed themselves into Alexandra Palace on Saturday to meet their online idols. Campaign spoke to some of the YouTube stars, as well as the people connecting them with brands.

 

Magazine ABCs: IPC Media maintains dominance in home interests sector

IPC Media maintained its dominance in the home interests sector in the first half of 2014, with its Ideal Home, Style at Home and Living etc, all increasing their combined print and digital circulations.

 

Magazine ABCs: Top 100 at a glance

The digital transition taking place within the UK's magazine industry was highlighted in today's report for the first six months of 2014 by the Audit Bureau of Circulations.

 

The Week's CEO Kerin O'Connor on the significance of its first digital audit

As The Week reports its first digital ABC, chief executive Kerin O'Connor talks about the reasons why Dennis Publishing made the move and why it is not included along side the magazine in the official ABC audit.

 

Magazine ABCs: Hello! overtakes OK! for the first time in 15 years

Hello!'s circulation has overtaken OK! magazine for the first time in 15 years, according to the latest report from the Audit Bureau of Circulations.

 

Ocean's £15m acquisition marks outdoor evolution

The Signature deal highlights outdoor's ability to deliver innovative solutions rooted in technology. By James Copley.

 

Tech viewpoint on Oculus Rift

With the completion of the Oculus deal, Facebook has possibly signalled the advent of the next big wave of digital advertising; one that has been impossible to miss: smart wearables, the Internet of Things, Google Glass and so on. It would be silly, ...

 

Can Sky survive without the Premier League?

Top domestic football has fuelled Sky's success, so could the broadcaster prosper without it, Maisie McCabe asks.

 

Things we like: Collaboration between Hearst and Global and The Sun and Google, and free Wi-Fi on buses

Some things in the media business we liked in the week up to 15 August, and one thing we didn't...

 

London Live to move closer to Evening Standard

The channel says a repositioning will boost viewing figures that have been held back by Barb's system.

 

Hearst's Company magazine to become online-only brand

Hearst's Company magazine aimed at 16-24 year old females, is set to become a standalone digital brand after its October issue out next month.

 

Why IPC Media joined the CMA

The mighty and venerable consumer magazine publisher IPC Media, 150 years old and with 60-plus brands in its stable, is the latest new type of member at the Content Marketing Association, so why the shift?

 

BuzzFeed outlines expansion plans after raising $50m

BuzzFeed has outlined its expansion plans after raising $50 million (£30 million) of investment from the venture capitalist Andreessen Horowitz.

 

Wildlife charity creates film inspired by 'the cats of the internet'

Care for the Wild, the wildlife charity, has brought together some of the "cats of the internet" for a new online film to raise money for endangered lions and tigers.

 

Now TV launches interactive Whac-A-Mole-style game in cinemas

Now TV, BSkyB's internet TV service, is launching an interactive digital-out-of-home campaign in the style of the arcade game Whac-A-Mole in cinemas across the UK from tomorrow (9 August).

 
 

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FROM THE BLOGS

The Wall blogs

Watch and glow External website

by Greg Taylor, 22/08/2014

 

Slow developer External website

by Greg Taylor, 22/08/2014

 

Opening the talent cookie jar External website

by Nick Whitehurst, 22/08/2014

 

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