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Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.

 

Google's revenues climb 19% to $15.4bn in first quarter

Google's shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company's transition in an industry increasingly dominated by mobile ads.

 

Robots aren't teaming up with art directors - they're too busy writing the news

On 17 March at 7.53am, the Los Angeles Times ran a story on its website about an earthquake striking near the city: "A shallow magnitude 2.7 earthquake aftershock was reported Monday morning four miles from Westwood, according to the US Geological Su...

 

Things we like: Don Draper's final series, IAB cleans up online ads

Things we like this week include Mad Men, the IAB and the Media Week Awards 2014 co-chairs.

 

Pick of the week: The Pilion Trust, Publicis London

James Swift is impressed by The Pilion Trust's new campaign.

 

ITV and Twitter unite to usher in social TV era

Media owners hope to woo brands by bringing ITV footage to Twitter through its Amplify service, David Benady writes.

 

YouTube reveals user habits to appeal to 'older' marketers

Google has released research on UK YouTube users for the first time.

 

Claudine Collins and Bruce Daisley to lead Media Week Awards 2014

Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry's biggest night of the year, as co-chairs of the Media Week Awards 2014.

 

Bauer Media restructures sales team around agencies

Bauer Media UK, home to brands including heat, Grazia, Empire, Magic and Absolute Radio, has restructured its commercial operation away from platform led sales into teams focused around clients and agency relationships.

 

Watch: Why ustwo is the 'John Lewis of digital'

Part-studio, part-agency: Scott Ewings, managing director at ustwo, explains why the company is such a good place to work.

 

IAB: ad is 'viewable' if half of it is seen for one second

The Internet Advertising Bureau UK has released guidelines for "viewable impressions" for online display ads, saying that an ad is "viewable" if half of it appears in the browser for one second.

 

Powerade launches global World Cup campaign

Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.

 

Rusbridger celebrates 'Guardian at its best' ahead of Pulitzer prize

The Guardian's editor in chief Alan Rusbridger has celebrated the open culture at the publisher for making its dogged coverage of the National Security Agency's online espionage possible, ahead of being awarded the Pulitzer prize for public service j...

 

Gatwick rolls out 'guess the X-ray' competition

Gatwick Airport has today launched The X-ray Collection, a social media competition challenging people to guess the products photographed in an airport scanner.

 

iProspect appoints chief media officer among four senior hires

iProspect, the Dentsu Aegis digital and data network, has bolstered its UK team with a raft of new senior roles, including Matt Adams who will join iProspect UK as chief media officer, from DigitasLBi.

 

Unilever pilots multi-brand advertising with YouTube beauty channel

Unilever has created a YouTube channel filled with hair styling tutorials from well-known video bloggers as a platform to advertise a range of its hair brands.

 

Google becomes major UK advertiser after boosting spend by 50% in 2013

Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.

 

Telegraph's Seiken: 'I've changed an iconic institution before'

Telegraph Media Group's new editor in chief and chief content officer, Jason Seiken, further outlined his vision for the group and hailed a "golden age of journalism" at Newsworks' Shift conference yesterday.

 

Limited Space launches £1.6m digital out-of-home network

Digital Out-of-home shopping mall specialist Limited Space has rolled out its £1.6 million screen network Digital Showcase Media (DSM) across the UK.

 

Watch: Four tips on using digital and creativity together in business

Technical skills and creative flair do not have to be mutually exclusive. Jason Goodman, Steve Henry, Danielle Newnham and Eric Brotto offer advice on how the two can come together in business.

 
 

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The Power of Colour External website

by Ardi Kolah, 17/04/2014

 

Forget about the BRICS External website

by Dan Foreman, 17/04/2014

 

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