Digital media news & analysis

Nokia and McDonald's among the takers for C4's ad offer

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

Blippar connects disjointed families, says MEC executive

TV ads with augmented reality technology like Blippar can bring disjointed viewers in a family together, according to Jide Sobo, MEC's head of mobile.

Polycell gets cheeky in crack-filler campaign

Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.

Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart

Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.

Things we like

Campaign's selection of media news and views of note in the week before 17 May 2013.

Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.

Are television budgets under real threat?

As AOL launches Be On and YouTube just gets bigger, should conventional TV people be worried, Alasdair Reid asks.

Rothermere plots global domination for Mail Online

In a rare interview, the Daily Mail and General Trust owner lays bare his big ambitions for Mail Online's global dominance. By Arif Durrani.

ITV and Channel 4 insist they will beat declining ad market

ITV and Channel 4 have both claimed they will outperform the TV ad market in 2013.

Centaur chief executive and MD resign amid "weak performance"

Centaur Media, the business information, events and marketing services group, has announced the exit of chief executive Geoff Wilmot and managing director Tim Potter in its interim report in which it delivered "modest profit", said to be "below marke...

Yes, magazines 'work', but show us the data

Last week's PPA conference covered a lot of old ground, yet there is an appetite for more insight, Louise Ridley writes.

Future appoints Tino Cennamo to head international business

Future publishing has hired Tino Cennamo, a digital executive at Italian publisher Editoriale Domus, as managing director of international businesses for its key north European markets.

Microsoft finds that half of Britons do nothing about online privacy

Research for Microsoft's first ad campaign to raise awareness about online privacy found that although 84% of people are concerned about it almost 50% are doing nothing about it.

News International to charge £2 per week for Sun+ access

News International Group has today announced its long-awaited paywall for The Sun website will launch on 1 August and cost £2 per week.

LMFM challenges bakers to be Brave on World Baking Day

Lean Mean Fighting Machine has created a campaign to encourage home bakers to create a cake they have never made before for World Baking Day on Sunday 19 May.

Watch out adland, Silicon Valley wants your people, as well as your money

Nicola Mendelsohn's move from Karmarama to Facebook continues a worrying brain drain for advertising, says Daniel Joseph, director at The App Business.

Is Facebook preparing to bid $1bn for mobile firm?

Is Facebook preparing to match the $1bn it paid for Instagram by paying a similar figure for an Israeli mobile start-up called Waze?

BT begins £100m ad blitz to promote BT Sport

BT has set aside £100 million to promote its new sports channels, as it attempts to overthrow two decades of football dominance by BSkyB ahead of next season's Premier League.