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Digital media news & analysis

 

Twitter launches learning hub for agencies

Twitter has launched an online learning hub for agencies to help them maximise their marketing on the platform.

 

Will Facebook's new ad format get a 'Like' from users?

Mark Holden, head of futures at Arena explores Facebook's introduction of its Premium Video Ad format with Comparethemarket.com.

 

MIG's Barry Houlihan launches BreatheSport social network

BreatheSport, a social network where fans can interact with sporting celebrities, launches in beta today.

 

IPC Media apes Apple with first UK-wide beacon campaign

IPC Media, the publisher of magazines including Chat and Woman, will next month run the first UK-wide campaign using the Bluetooth beacon technology that Apple pioneered in its stores.

 

Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.

 

Game Of Thrones actress stars in online Karen Millen campaign

Sophie Turner, the actress who plays Sansa Stark in 'Game Of Thrones', has been revealed as the face of Karen Millen's autumn/winter 2014 campaign.

 

Uncle Ben's launches YouTube cooking show

Uncle Ben's, the Mars food brand, has created a YouTube cooking channel as part of a campaign to encourage parents to cook with their children.

 

Why We're Loving: Zach Lieberman, artist

What did you create for the show? Play the World is essentially an instrument where, when you press a note, it finds that note in a radio station from around the world. It sounds musical but also a bit cacophonous, as if you are tuning the radio, an...

 

Tech viewpoint on online ad fraud

Online advertising fraud has caught the headlines recently after the Interactive Advertising Bureau's estimate that as much as 36 per cent of web traffic is considered fake and Twitter revealed that 23 million of its users are bots.

 

The BuzzFeed investment shows our industry needs to get to grips with native

The people I know in the UK media business have little time for the terms "native advertising" or "organic reach".

 

Things we like: Downton Abbey/WaterAid tie-up

The inclusion of a plastic bottle of water in the publicity shots for the new series of ITV's Downton Abbey sent social media into overdrive.

 

VivaKi promotes Geoff Smith to EMEA VP

VivaKi, Publicis Groupe's trading arm, has promoted the UK general manager of its programmatic media platform Audience On Demand (AOD), Geoff Smith, to the newly created role of vice-president of EMEA.

 

Four lessons from a day with YouTube stars

Some 8,000 youngsters packed themselves into Alexandra Palace on Saturday to meet their online idols. Campaign spoke to some of the YouTube stars, as well as the people connecting them with brands.

 

Magazine ABCs: IPC Media maintains dominance in home interests sector

IPC Media maintained its dominance in the home interests sector in the first half of 2014, with its Ideal Home, Style at Home and Living etc, all increasing their combined print and digital circulations.

 

Magazine ABCs: Top 100 at a glance

The digital transition taking place within the UK's magazine industry was highlighted in today's report for the first six months of 2014 by the Audit Bureau of Circulations.

 

The Week's CEO Kerin O'Connor on the significance of its first digital audit

As The Week reports its first digital ABC, chief executive Kerin O'Connor talks about the reasons why Dennis Publishing made the move and why it is not included along side the magazine in the official ABC audit.

 

Magazine ABCs: Hello! overtakes OK! for the first time in 15 years

Hello!'s circulation has overtaken OK! magazine for the first time in 15 years, according to the latest report from the Audit Bureau of Circulations.

 

Ocean's £15m acquisition marks outdoor evolution

The Signature deal highlights outdoor's ability to deliver innovative solutions rooted in technology. By James Copley.

 

Tech viewpoint on Oculus Rift

With the completion of the Oculus deal, Facebook has possibly signalled the advent of the next big wave of digital advertising; one that has been impossible to miss: smart wearables, the Internet of Things, Google Glass and so on. It would be silly, ...

 

Can Sky survive without the Premier League?

Top domestic football has fuelled Sky's success, so could the broadcaster prosper without it, Maisie McCabe asks.

 
 

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