Digital media news & analysis
The average cost of advertising on Twitter continues to fall as the number of ads it carries increases, with rates down 18% in the last quarter and 67% for the whole of 2013, according to figures compiled from its annual report.
Condé Nast's Vogue has launched a three minute creative campaign of models across Storm's iconic One Piccadilly site today, to promote its April issue.
Pepsi Max has bested rival Coca-Cola with a follow up to their hidden-camera "test drive" viral from 2013.
Facebook research has found that 42 per cent of adults start activities on one device and finish on another, suggesting device-switching has become mainstream among adults in the UK.
Jose Mourinho, the Chelsea manager, has signed up as Yahoo's global football ambassador ahead of the 2014 Fifa World Cup.
The trends and products on show at last week's Mobile World Congress underlined the medium's growing vitality, Fetch's James Connelly reports.
Evidence builds that mature consumers are more tech-savvy and less brand-loyal than brands thought. By Arif Durrani.
He may not be as widely revered as his predecessor, but the experienced John Litster has already shown his paymasters that he has what it takes to lead Sky Media. By Maisie McCabe.
Things we like this week include Austin, Texas, the end of Daybreak and the rise of news brands.
News UK's chief executive Mike Darcey launched another full frontal assault on its newspaper rivals today, questioning the long-term business models of both.
The symbiotic relationship between Twitter and newsbrands has been underlined in new research commissioned by Newsworks and presented today.
Guardian Media Group (GMG), publisher of theguardian.com and the Guardian and Observer newspapers, provided a fuller picture of its financial health today as its nears its full year trading and completes the sale of Trader Media Group.
Tablets offer an exciting new opportunity for premium and luxury brands, say Neil Cunningham, head of digital at specialist media shop Cream UK, and Karen Stephenson, head of client operations at Cream UK.
Cobra, the Molson Coors Indian beer, has launched its biggest marketing campaign to date, introducing a charismatic entrepreneur 'The Boss' who runs the Cobra brewery and a bra company.
Day three of the World Mobile Congress and Weve's commercial director Nigel Clarkson is bringing it home.
The Financial Times Group achieved profits of £55m in 2013, up 17% year on year as strong growth in digital and content businesses are reported to have "more than offset weak advertising".
Westfield, the shopping centre group, will be the first partner for Shop London, a multi-screen shopping experience from the upcoming TV channel London Live.
Google has teamed up with Manchester United to give the football club's fans the chance to appear pitch-side at Old Trafford on digital screens.
Edeka, the German supermarket, has entered the viral chart three times this week with ads shared more than 270,000 times combined.
Saturday 26 May 2012. A date which will live in infamy.
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