Digital media news & analysis
KitKat's tactical ad on Twitter mocking Apple's iPhone 6 bendiness has overtaken Oreo's popular Superbowl tweet.
Argos has given its alien family mascots a swan song ad before saying goodbye after three years.
Transport for London has created a hard-hitting multimedia campaign to raise awareness of the risks of using illegal minicabs.
Can the social media platform establish itself as an effective e-commerce channel for brands, David Benady asks.
Kinetic s chief executive, Stuart Taylor, led a team of 40 cyclists from across the media industry in its seventh annual bike ride in aid of Alzheimer s Society. Hardy souls from Clear Channel, Primesight, JCDecaux and WPP agencies joined Kinetic for...
Imagine launching a media network in the UK using only images, and with no indication about how much it costs to advertise or how many people you can reach. Welcome to the age of Instagram. The international roll-out of an ad service on Facebook s ...
You can always spot strands of the future whenever 6,000-plus entrepreneurs, tech investors, digital marketers and various other geeks gather to swap war stories and business cards. DLD Tel Aviv that s "Digital, Life, Design" offers glimpses of...
Triumph, the lingerie company, is launching a product called Magic Wire, backed by a campaign that invites women to share their routine irritations.
John Owen, the chief strategy officer at Dare, examines what brands have learnt from social media in the past 10 years.
AOL UK has launched a digital and outdoor campaign today, in a bid to bring together its various offerings.
Instagram, the photo-sharing app acquired by Facebook in 2012, has launched its much-anticipated advertising service in the UK today through an initial partnership with Omnicom Media Group.
WPP has signed a strategic deal with the ad tech company AppNexus.
First Direct unveiled a brand ad during last night's opening episode of 'Downton Abbey'.
Mail Online continues to lead the websites for the UK's national newspapers, with more than 11.3 million daily unique browsers in August, while the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%).
Trinity Mirror has poached Piers North from Yahoo to take the new role of digital strategy director at the national and regional newspaper publisher.
Media Week Awards entries used to be awash with companies claiming "media firsts"...
By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani
Four- to 15-year-olds are shunning the TV set. What are the implications for agencies and broadcasters?
Some things in the media business we liked in the week up to 19 September, and one thing we didn't...
Does the title's solution to monetising its readership while preserving open journalism stack up? Arif Durrani investigates.
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