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Digital media news & analysis

 

KitKat's mocking Apple tweet outperforms Oreo's Superbowl

KitKat's tactical ad on Twitter mocking Apple's iPhone 6 bendiness has overtaken Oreo's popular Superbowl tweet.

 

Argos releases alien swan song ad

Argos has given its alien family mascots a swan song ad before saying goodbye after three years.

 

TfL launches selfie campaign to encourage people to get home safely

Transport for London has created a hard-hitting multimedia campaign to raise awareness of the risks of using illegal minicabs.

 

Is the Twitter buy button a game-changer?

Can the social media platform establish itself as an effective e-commerce channel for brands, David Benady asks.

 

Things we like: Kinetic on Tour

Kinetic s chief executive, Stuart Taylor, led a team of 40 cyclists from across the media industry in its seventh annual bike ride in aid of Alzheimer s Society. Hardy souls from Clear Channel, Primesight, JCDecaux and WPP agencies joined Kinetic for...

 

You don't need a filter to see the opportunities that lie beneath Instagram

Imagine launching a media network in the UK using only images, and with no indication about how much it costs to advertise or how many people you can reach. Welcome to the age of Instagram. The international roll-out of an ad service on Facebook s ...

 

'Growth-hacking' is not just a buzzword - it affects how advertising works

You can always spot strands of the future whenever 6,000-plus entrepreneurs, tech investors, digital marketers and various other geeks gather to swap war stories and business cards. DLD Tel Aviv that s "Digital, Life, Design" offers glimpses of...

 

Triumph launches Magic Wire bra with Twitter search for women's niggles

Triumph, the lingerie company, is launching a product called Magic Wire, backed by a campaign that invites women to share their routine irritations.

 

Social Media Week: what social media has taught us

John Owen, the chief strategy officer at Dare, examines what brands have learnt from social media in the past 10 years.

 

AOL UK launches campaign to consolidate offering

AOL UK has launched a digital and outdoor campaign today, in a bid to bring together its various offerings.

 

Instagram partners with Omnicom to launch ad service in the UK

Instagram, the photo-sharing app acquired by Facebook in 2012, has launched its much-anticipated advertising service in the UK today through an initial partnership with Omnicom Media Group.

 

WPP strikes strategic deal with AppNexus

WPP has signed a strategic deal with the ad tech company AppNexus.

 

First Direct launches campaign in Downton Abbey slot

First Direct unveiled a brand ad during last night's opening episode of 'Downton Abbey'.

 

Newspaper ABCs: Digital figures for August 2014

Mail Online continues to lead the websites for the UK's national newspapers, with more than 11.3 million daily unique browsers in August, while the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%).

 

Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror has poached Piers North from Yahoo to take the new role of digital strategy director at the national and regional newspaper publisher.

 

Sometimes collaboration, not innovation, can be the key to winning campaigns

Media Week Awards entries used to be awash with companies claiming "media firsts"...

 

Morley stakes claim as outdoor's ambassador

By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani

 

Traditional TV set losing appeal among children

Four- to 15-year-olds are shunning the TV set. What are the implications for agencies and broadcasters?

 

Things we like: UM creating Jack Rocks, Netflix push, Boris and News UK

Some things in the media business we liked in the week up to 19 September, and one thing we didn't...

 

Guardian takes a punt on membership model

Does the title's solution to monetising its readership while preserving open journalism stack up? Arif Durrani investigates.

 
 

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Un verre d’oh! External website

by Greg Taylor, 30/09/2014

 

READING SETS YOU FREE External website

by Dave Trott, 30/09/2014

 

Waste makes taste External website

by Greg Taylor, 29/09/2014

 

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