Digital media news & analysis
Maxus has launched Maxus Partnerships, a content and sponsorships division, and hired Laura Wade, the head of digital at UTV's TalkSport and Sport magazine, to run it.
Sharing of branded video has increased 50-fold since 2006, with Unilever's Dove "real beauty sketches" experiencing close to a 70-fold increase on the brand's most shared ad in 2006 compared to 2013.
Outdoor Plus is set to launch five digital screens in central London over the next two months in Kensington, Chelsea, Hampstead, Highgate, Muswell Hill, Chiswick and Kew.
Microsoft's UK sales director Simon Davies is to be promoted to the US-based role of general manager, west coast, Microsoft advertising and online.
The former Virgin Media chief marketing officer, now executive consultant, on Virgin's integration with Liberty Global and making the leap from CMO to the boardroom.
Steve Auckland has been appointed managing director of Metro and will join the business on 10 December.
Newsworks, the UK marketing body for newsbrands, unveiled the winners of its inaugural planning awards last night at the Groucho Club in London.
Universal Pictures has risen through the viral chart to second place this week, while Jean-Claude van Damme's "epic split" for Volvo Trucks remains on top with 429,729 share.
Linda Grant, the managing director of Metro newspaper, is set to leave the business she has led for nearly three years tomorrow, as part of a wider restructure.
The head of eBay Advertising tells Louise Ridley why the shopping site makes a far more compelling advertising platform than social networks.
Is using Premier League highlights as the main selling point the right strategy for The Sun, Mark Banham wonders.
James Swift loves the new Volvo spot: "Jean-Claude Van Damme doing the splits and an Enya track? This should come across as contrived but I can t stop watching it." The ad was created by Bj rn Engstr m, Martin Ringqvist, Anders Eklind and Sophia Lind...
Last week, we lamented the fading of the "web 2.0" dream: the erosion of a data-sharing economy based on feeds and APIs, specifically the demise of LastGraph, which made listening maps based on a feed from Last.fm.
Things we like this week include Austin, Texas sponsoring next year's NME Awards, Havas Media Group launching Down Under and ITV and News UK picking up the Champions League highlights.
More than 600 executives attended the Campaign Media Awards last week to celebrate the best commercial media campaigns and initiatives in what has been another whirlwind year for the industry.
Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.
Mail Online is set to unveil plans for a launch in Sydney, Australia through a partnership with established digital media company Mi9.
Telegraph Media Group (TMG) has appointed Public Broadcasting Service's Jon Brendsel as its group chief information officer.
Dom Joly, the comedian, has created two rival characters, Bjorn and Brian, who will lead a social media campaign for Save the Children around its Christmas Jumper Day event on 13 December.
Switzerland Tourism and Crystal Ski Holidays have signed a partnership with Absolute Radio that will see five pairs of listeners join the 'Christian O'Connell Breakfast' show on the slopes.
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