Digital media news & analysis
Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.
Google's shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company's transition in an industry increasingly dominated by mobile ads.
On 17 March at 7.53am, the Los Angeles Times ran a story on its website about an earthquake striking near the city: "A shallow magnitude 2.7 earthquake aftershock was reported Monday morning four miles from Westwood, according to the US Geological Su...
Things we like this week include Mad Men, the IAB and the Media Week Awards 2014 co-chairs.
James Swift is impressed by The Pilion Trust's new campaign.
Media owners hope to woo brands by bringing ITV footage to Twitter through its Amplify service, David Benady writes.
Google has released research on UK YouTube users for the first time.
Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry's biggest night of the year, as co-chairs of the Media Week Awards 2014.
Bauer Media UK, home to brands including heat, Grazia, Empire, Magic and Absolute Radio, has restructured its commercial operation away from platform led sales into teams focused around clients and agency relationships.
Part-studio, part-agency: Scott Ewings, managing director at ustwo, explains why the company is such a good place to work.
The Internet Advertising Bureau UK has released guidelines for "viewable impressions" for online display ads, saying that an ad is "viewable" if half of it appears in the browser for one second.
Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.
The Guardian's editor in chief Alan Rusbridger has celebrated the open culture at the publisher for making its dogged coverage of the National Security Agency's online espionage possible, ahead of being awarded the Pulitzer prize for public service j...
Gatwick Airport has today launched The X-ray Collection, a social media competition challenging people to guess the products photographed in an airport scanner.
iProspect, the Dentsu Aegis digital and data network, has bolstered its UK team with a raft of new senior roles, including Matt Adams who will join iProspect UK as chief media officer, from DigitasLBi.
Unilever has created a YouTube channel filled with hair styling tutorials from well-known video bloggers as a platform to advertise a range of its hair brands.
Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.
Telegraph Media Group's new editor in chief and chief content officer, Jason Seiken, further outlined his vision for the group and hailed a "golden age of journalism" at Newsworks' Shift conference yesterday.
Digital Out-of-home shopping mall specialist Limited Space has rolled out its £1.6 million screen network Digital Showcase Media (DSM) across the UK.
Technical skills and creative flair do not have to be mutually exclusive. Jason Goodman, Steve Henry, Danielle Newnham and Eric Brotto offer advice on how the two can come together in business.
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