Additional Information


Content

Droga5 Europe creates digital campaign for Beats by Dre

Droga5 Europe has produced its first piece of work since being established in 2013, for new client Beats by Dre.

Share this article

Droga5’s London outfit was approached by the headphone manufacturer to create a piece of work featuring the band Rudimental, which won best new single at the Brit Awards last Wednesday.

The work, called Beat by Beat, is an interactive music video hosted on YouTube, in which the members of Rudimental talk about creating their song, ‘Powerless’.

Viewers can then isolate different parts of the track, such as vocals and drums, by clicking on certain parts of the screen, in an effort to recreate the feel of a mixing desk.

The work was created by Nik Studzinski and Thiago de Moraes, and directed by Fred & Nick through Pulse Films. Wilderness handled the interactive aspects of the work.

R/GA is Beats By Dre’s global ad agency and its position is unaffected by Droga5’s collaboration.

Droga5 Europe was established in June last year. It won its first account, Heineken’s global Strongbow apple cider business in September and then won a global project for Radox in November.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^