Additional Information


Content

Yahoo signs Jose Mourinho for World Cup

Jose Mourinho, the Chelsea manager, has signed up as Yahoo's global football ambassador ahead of the 2014 Fifa World Cup.

Jose Mourinho: signs for Yahoo as global football ambassador

Jose Mourinho: signs for Yahoo as global football ambassador

Share this article

As part of his role as football ambassador Mourinho will provide analysis on the tournament for Yahoo. He will also develop exclusive behind-the-scenes content on his own Tumblr page.

It is the first time Mourinho has done any form of social media.

Robert Bridge, the vice president of international marketing at Yahoo said: "This a global marketing initiative which forms a key part of our brand activity this year, matching the passion and authority that Jose brings to the game with our own.

"Arguably one of the biggest names in football - Jose will be the face of many of our consumer marketing campaigns - in this huge year for football. It's a strategic partnership, using our own platform to drive digital engagement, creating emotional connections between Yahoo and people's offline interests."

This article was first published on mediaweek.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^