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First Direct returns to 'challenger' origins with 'unexpected bank' relaunch
First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.
Barclaycard teams up with Dare for digital campaign
Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.
Nokia and McDonald's among the takers for C4's ad offer
B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.
Polycell gets cheeky in crack-filler campaign
Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.
Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.
Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.
LMFM challenges bakers to be Brave on World Baking Day
Lean Mean Fighting Machine has created a campaign to encourage home bakers to create a cake they have never made before for World Baking Day on Sunday 19 May.
Campaign Viral Chart: Spock vs Spock in Audi challenge
Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.
Come4 launches online film to challenge myths of disability porn
Come4.org, the first user-generated, nonprofit pornography site has launched its first ever online film to debunk the myths of porn.
Campaign Viral Chart: Beyonce switches to H&M as Evian stays top
Beyonce's ad for Pepsi slips out of this week's chart but the megastar makes a reappearance in a spot for H&M, alongside work for the Windows Phone and the Nokia Lumia 920.
Blinkbox campaign targets LoveFilm Instant and Netflix
Blinkbox, the film-streaming service owned by Tesco, is turning up the heat on LoveFilm Instant and Netflix with a campaign that highlights selected films on its platform can be viewed over a year before they become available on other rival sites, wi...
Panasonic brings 'everything you love' into one place
Panasonic is launching an international multimedia campaign to highlight the way viewers can customise the home screen of the brand's Viera TVs.
Snickers ad snares bad spellers
Abbott Mead Vickers BBDO sabotaged a table football game in London and preyed on poor spellers as part of its latest executions for Snickers' 'You're Not You When You're Hungry' campaign.
Coke boss salutes 'brave' personalised bottle campaign
It was "a brave move to replace the world's most iconic brand with 150 names," said Coca-Cola GB and Ireland managing director Jon Woods, after today unveiling Coke's biggest-ever summer campaign.
Work Club wins Adidas social media account
Work Club has won Adidas UK's social media business following a competitive pitch.
First 'Blippable' TV ad to air tonight on Channel5
The world's first TV ad enabled with Blippar, for 'Star Trek Into Darkness', will air on Channel 5 tonight.
Campaign Viral Chart: Evian's dancing baby returns in first place
Evian's latest baby ad has shot to first place in the chart after being shared 1.5 million times this week.
Jaguar film tells story of 'betrayal' and 'passion'
Filmed in Chile's Atacama Desert, the 13-minute short film promises a story of "betrayal, retribution, passion and greed".
Florette to run ads when the sun shines
Florette, the bagged salad brand, will use Met Office data to time the release of its 2013 "feelgood" ads to coincide with good weather, beginning next week.
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