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Gatwick rolls out 'guess the X-ray' competition

Gatwick Airport has today launched The X-ray Collection, a social media competition challenging people to guess the products photographed in an airport scanner.

 

Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere

Evian, the French bottled-water brand, tops the most-shared ads chart this week with its "amazing baby & me 2" spot by BETC Paris.

 

On the Campaign couch

Is it true that the habit of wearing a gold ring in the ear was started by sailors who wanted a safe place to carry their burial money? I m the marketing director of a hearing-aid company I thought there might be something in this. To start with...

 

Tate & Lyle creates 'edible bank' for baking campaign

Tate & Lyle, the sugar brand, has created a "bank made of cake" to launch its latest marketing campaign, which offers funding to people who want to start baking businesses.

 

Campaign Viral Chart: Google Maps' April Fool tops chart

Google Maps' April Fools prank has topped this week's viral chart with 369,288 shares.

 

Why we're loving: Sean Thompson

Campaign is loving the executive creative director of Dare and here's why.

 

Campaign Viral Chart: Down Syndrome future mom ad doubles shares

Coordown, the Italian Down Syndrome charity, has achieved the most-shared ad status this week, beating Wren Studio's "first kiss", which has dropped seven places after two weeks at the top.

 

DCM and D&AD unveil best film-inspired ads

Digital Cinema Media and D&AD have unveiled a compilation of ten of the best ads that have been inspired by film over the past ten years.

 

McDonald's gives Piccadilly Circus sign interactive overhaul

McDonald's high-profile advertising sign in Piccadilly Circus has been overhauled to become a "gigantic interactive visitors' book".

 

Campaign Viral Chart: Italian Down Syndrome baby video second most-shared

Coordown, an Italian organisation that represents people with Down Syndrome, was the second most-shared video in this week's viral ad chart after it was shared 225,500 times.

 

Lucky Generals creates Labour Budget work

Lucky Generals, the start-up from Helen Calcraft, Andy Nairn and Danny Brooke-Taylor, has created an ad for the Labour Party ahead of today's Budget.

 

Jamie Redknapp stars in Nivea Men's social media campaign

Football pundit Jamie Redknapp gives scathing reviews of amateur footballers' performances in a humorous social media campaign for Nivea Men.

 

Lastminute.com launches digital video campaign for Secret Hotels

Lastminute.com is launching a digital campaign to promote its Top Secret Hotels service.

 

Campaign Viral Chart: first kiss video is most-shared ad this week

Wren Studio, the clothing brand, sits atop this week's viral chart with an awkwardly charming video that asks 20 strangers to kiss for the first time while being filmed.

 

Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive

Pepsi Max has bested rival Coca-Cola with a follow up to their hidden-camera "test drive" viral from 2013.

 

Cobra introduces bra-making brewer 'The Boss'

Cobra, the Molson Coors Indian beer, has launched its biggest marketing campaign to date, introducing a charismatic entrepreneur 'The Boss' who runs the Cobra brewery and a bra company.

 

Campaign Viral Chart: Edeka's 'supergeil' ad leads viral hat-trick for German retailer

Edeka, the German supermarket, has entered the viral chart three times this week with ads shared more than 270,000 times combined.

 

Is real-time engagement a big risk?

Has Twitter become a casino for brands eager to harness the capacity of big live events from the Baftas to the Super Bowl to the Oscars to pull in vast audiences? Some recent experiences seem to suggest real-time engagement with consumers by adve...

 

Droga5 Europe creates digital campaign for Beats by Dre

Droga5 Europe has produced its first piece of work since being established in 2013, for new client Beats by Dre.

 

Michael Parkinson to host Waitrose TV

Sir Michael Parkinson, the former talkshow host, has signed a deal with Waitrose to host a series of shows on the supermarket's online TV channel in the spring.

 
 

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