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IPC Media apes Apple with first UK-wide beacon campaign

IPC Media, the publisher of magazines including Chat and Woman, will next month run the first UK-wide campaign using the Bluetooth beacon technology that Apple pioneered in its stores.

 

Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.

 

Game Of Thrones actress stars in online Karen Millen campaign

Sophie Turner, the actress who plays Sansa Stark in 'Game Of Thrones', has been revealed as the face of Karen Millen's autumn/winter 2014 campaign.

 

Tech viewpoint on online ad fraud

Online advertising fraud has caught the headlines recently after the Interactive Advertising Bureau's estimate that as much as 36 per cent of web traffic is considered fake and Twitter revealed that 23 million of its users are bots.

 

The BuzzFeed investment shows our industry needs to get to grips with native

The people I know in the UK media business have little time for the terms "native advertising" or "organic reach".

 

Wildlife charity creates film inspired by 'the cats of the internet'

Care for the Wild, the wildlife charity, has brought together some of the "cats of the internet" for a new online film to raise money for endangered lions and tigers.

 

Virgin Holidays launches digital Caribbean push

Virgin Holidays has launched a series of online videos supported by social media to back its summer campaign entitled 'The Caribbean Has Got it Covered'.

 

Shoestrings and heartstrings: Scottish independence

How the Let's Stay Together campaign came together by MT Rainey.

 

AOL UK goes fully programmatic

AOL UK is claiming an industry "milestone" after making all of its online advertising available to be traded programmatically this week.

 

World Cup roundup: integrated campaigns were the tournament's real winners

Richard Simkins, the innovations director at Talon Outdoor, explains how the World Cup showed investing exclusively in social networking may be a strategy of diminishing returns.

 

TfL targets road rage with emotive campaign

Transport for London has unveiled a major behavioural change campaign to try and get people in the capital to be more considerate of each other when they are on the roads.

 

Sponsors congratulate Novak Djokovic on Wimbledon win

Adidas, Uniqlo and Seiko have congratulated Novak Djokovic on his second Wimbledon victory through ad campaigns.

 

Half of online advertising will be wasted

Improved consumer-centric techniques and technologies are needed to help marketers make the best use of their advertising dollars says Damian Blackden, co-founder at Device9.

 

Vodafone to create play from tweets

Raúl Arévalo, the Spanish actor, is to create a play from tweets suggested by members of the public, as part of Vodafone's Firsts initiative.

 

Jude Law stars in Johnnie Walker Blue Label film

Jude Law, the British film actor, is to star in a short film to promote the Diageo whisky brand Johnnie Walker Blue Label.

 

Halfords introduces 'the bike whisperer' online campaign

Halfords has released an online campaign staring the Canadian comedian Tony Law as "the bike whisperer".

 

Maria Sharapova stars in Rizzle Kicks Evian Wimbledon video

Evian has created a music video by the hip-hop duo Rizzle Kicks featuring the tennis star Maria Sharapova, as the centrepiece of a new Wimbledon-themed viral marketing campaign.

 

Robinsons turns to Twitter to settle Henman Hill and Murray Mound debate

Wimbledon-themed ads are emerging thick and fast, with the latest one for Robinsons Squash'd concentrate featuring a mock battle to name the famous patch of grass behind the tennis courts.

 

Sure runs tactical ad playing on World Cup referees' white spray

Unilever's Sure deodorant brand has created a tactical ad that plays on a new phenomenon in football, the referee's white spray, first seen by UK audiences during the World Cup.

 

Adam & Eve/DDB secures fourth Grand Prix in Integrated

Adam & Eve/DDB walked away with its fourth Grand Prix at this year's Cannes Lions for its Harvey Nichols Christmas campaign.

 
 

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