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Technics apes Beats with music platform launch

Technics, the audio brand, has relaunched after six years with a new music service and ad campaign designed to "evoke the feeling of rediscovering music".

 

Auto Trader to launch £6.5 million TV ad on Boxing Day

Auto Trader, the marketplace for new and used cars, is launching a £6.5 million TV campaign on Boxing Day, drawing on the different ways people look for their perfect car.

 

McCann Bristol looks for young creatives with 'big balls'

McCann Bristol has created an online recruitment campaign that offers young creatives the chance to earn £100,000 in one month.

 

Age UK encourages donations in place of secret Santa gifts

Age UK, the charity for older people, is encouraging people to donate the money they would spend on a secret Santa gift to the charity.

 

Watch YouTube's top 10 trending videos of the year

A video of a dog dressed as a giant spider that tricks passers-by into thinking it is killing people has become the top trending film on YouTube globally.

 

'Misleading' Virgin Media ads banned after BT complaint

BT has successfully appealed for six Virgin Media ads to be banned by the ASA, for being misleading.

 

EBay unveils online Christmas ad

EBay, the internet auction site, has released its Christmas campaign, which features an online video that attempts to describe how it feels to receive a gift.

 

Sainsbury's Tu launches Christmas jumpers with dad dancing Facebook video

Tu, the Sainsbury's clothing brand, has launched its Christmas jumpers with a video on Facebook featuring dads dancing to dubstep, generating one million views in two days.

 

Prince Harry and celebs share their secrets for World Aids Day campaign

Prince Harry, Nicole Scherzinger and Paloma Faith are among the celebrities sharing their secrets online as part of a campaign for World Aids Day.

 

Tarquin's Gin FaceTime campaign celebrates 100th batch

Tarquin's, the gin by Southwestern Distillery, has launched what it claims is the first campaign using Apple FaceTime, to celebrate the 100th batch of the brand.

 

7Up kicks off global campaign with urban knitting ad

7Up Free, the sugar free lemon and lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, like urban knitting.

 

VisitBritain crowdsources digital marketing campaign

VisitBritain, the tourism agency, has crowdsourced nine films for the second part of its international "sounds of Great Britain" digital marketing campaign.

 

ASA bans 'strongly sexual' Giffgaff ad

The Advertising Standards Agency (ASA) has banned a "strongly sexual" ad by Giffgaff, the mobile telephone network, after one complaint.

 

Tesco Clubcard uses Twitter to pick out Christmas gift ideas

Tesco Clubcard has launched a Twitter campaign that helps Christmas shoppers find gifts that "won't break the bank".

 

ASA receives 240 complaints about Sainsbury's Christmas ad

The Advertising Standards Authority has received 240 complaints about the Sainsbury's Christmas ad in the first two days since its launch.

 

John Lewis Christmas ad gets three times more views than Sainsbury's in first 24 hours

Sainsbury's "Christmas is for sharing" ad managed less than a third of the online views achieved by John Lewis ad in its first 24 hours.

 

The media story behind the festive magic of Monty

Who would have thought we'd all be talking about the arrival of a flightless bird native to Antarctica in the run-up to Christmas 2014?

 

Peta hands John Lewis compassionate marketing award for Monty the Penguin

Peta has praised John Lewis for its compassionate marketing, in recognition for its Christmas 2014 campaign featuring computer-generated penguins.

 

Mulberry 'wins Christmas' with gifting ad

Mulberry, the designer best known for its bags, has released a light-hearted Christmas ad campaign that plays on the secret competition families feel when giving presents to each other.

 

Confused.com gives couple £1 million surprise

Confused.com, the price comparison website, has created a stunt showing a customer's reaction to winning the jackpot as part of its £1 million mega draw campaign.

 
 

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