Digital campaigns

CANNES 2013: UK bags 22 digital nominations

Google will lead the UK's tilt at tomorrow night's Cyber Lions awards with eight of the UK's 22 shortlisted entries, five from Google Creative Lab London and three from Google UK London.

Cheeky animations reveal bizarre excuses by TV fee dodgers

TV Licensing has created a series of ads to illustrate some of the most surreal excuses from fee evaders, including one bizarre claim from a dodger who insisted he had "received a lethal injection".

Campaign Viral Chart: Sony XBox One spoof leads

Sony's PlayStation 4 tops the Campaign Viral Chart this week, with an ad poking fun at recent confusion over whether games can be shared between friends on the new XBox One console from Microsoft.

Campaign Viral Chart: Happy camel leads upbeat chart

US insurer Geico tops the chart this week with its surreal "hump day" ad, featuring a happy computer-generated camel, shared 174,474 times in the last seven days.

UK shows attitude shift towards digital content

Traditional media owners are set to profit from multiscreen viewing and smartphone ownership, Arif Durrani writes.

Ibis lets loose snuggling bunnies in 'sweet bed' ad

More than 30 bunnies were allowed to roam free in a top floor hotel room for an online film promoting hotel chain ibis' most comfortable bed yet, the "Sweet Bed".

Campaign Viral Chart: Kmart leads chart with 'big gas' viral

Kmart, the US retailer, has topped the chart of most-shared ads with 290,176 shares for its "big gas savings" video, just weeks after its success with "ship my pants".

Confused.com overhauls brand in search of 'expert' positioning

Confused.com is to looking to hit back against its big-spending rivals with a new brand identity and ad campaign, positioning itself as the "insurance expert".

Volkswagen Beetle promotes the joy of driving

Volkswagen has unveiled an ad to promote its Beetle Convertible, which has been designed to promote and bring back the joy of driving.

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

First Direct is rolling out its biggest ever ad campaign and repositioning as "the unexpected bank", reinforcing its credentials as a challenger brand against traditional high street banks.

Barclaycard teams up with Dare for digital campaign

Barclaycard has launched a live digital campaign with Dare, featuring internet stars including Brett Domino Trio creating personalised songs for tweeters, such as Derren Brown, to promote its Bespoke Offers.

Nokia and McDonald's among the takers for C4's ad offer

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

Polycell gets cheeky in crack-filler campaign

Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.

Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart

Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.

Things we like

Campaign's selection of media news and views of note in the week before 17 May 2013.

Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.

LMFM challenges bakers to be Brave on World Baking Day

Lean Mean Fighting Machine has created a campaign to encourage home bakers to create a cake they have never made before for World Baking Day on Sunday 19 May.

Campaign Viral Chart: Spock vs Spock in Audi challenge

Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.

Come4 launches online film to challenge myths of disability porn

Come4.org, the first user-generated, nonprofit pornography site has launched its first ever online film to debunk the myths of porn.

Campaign Viral Chart: Beyonce switches to H&M as Evian stays top

Beyonce's ad for Pepsi slips out of this week's chart but the megastar makes a reappearance in a spot for H&M, alongside work for the Windows Phone and the Nokia Lumia 920.