Additional Information


Content

Digital campaigns

 

7Up kicks off global campaign with urban knitting ad

7Up Free, the sugar free lemon and lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, like urban knitting.

 

VisitBritain crowdsources digital marketing campaign

VisitBritain, the tourism agency, has crowdsourced nine films for the second part of its international "sounds of Great Britain" digital marketing campaign.

 

ASA bans 'strongly sexual' Giffgaff ad

The Advertising Standards Agency (ASA) has banned a "strongly sexual" ad by Giffgaff, the mobile telephone network, after one complaint.

 

Tesco Clubcard uses Twitter to pick out Christmas gift ideas

Tesco Clubcard has launched a Twitter campaign that helps Christmas shoppers find gifts that "won't break the bank".

 

ASA receives 240 complaints about Sainsbury's Christmas ad

The Advertising Standards Authority has received 240 complaints about the Sainsbury's Christmas ad in the first two days since its launch.

 

John Lewis Christmas ad gets three times more views than Sainsbury's in first 24 hours

Sainsbury's "Christmas is for sharing" ad managed less than a third of the online views achieved by John Lewis ad in its first 24 hours.

 

The media story behind the festive magic of Monty

Who would have thought we'd all be talking about the arrival of a flightless bird native to Antarctica in the run-up to Christmas 2014?

 

Peta hands John Lewis compassionate marketing award for Monty the Penguin

Peta has praised John Lewis for its compassionate marketing, in recognition for its Christmas 2014 campaign featuring computer-generated penguins.

 

Mulberry 'wins Christmas' with gifting ad

Mulberry, the designer best known for its bags, has released a light-hearted Christmas ad campaign that plays on the secret competition families feel when giving presents to each other.

 

Confused.com gives couple £1 million surprise

Confused.com, the price comparison website, has created a stunt showing a customer's reaction to winning the jackpot as part of its £1 million mega draw campaign.

 

How Chevrolet made a save at the World Series

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media, writes Mason Lerner for Campaign US.

 

Fuller's offers free pint of London Pride on Twitter

Fuller's, the London brewer, has launched a social media campaign that offers drinkers a free pint of London Pride.

 

Romeo Beckham stars in Burberry's first global Christmas campaign

Burberry has launched its first global Christmas campaign, with a film starring Romeo Beckham, the 12-year-old son of David and Victoria.

 

Dove creates emotive rugby ad ahead of international tour

Dove Men+Care has launched an emotive online ad with the rugby stars Sam Warburton and Owen Farrell reading an adaptation of the Rudyard Kipling poem If.

 

Toyota pranks passersby in Aygo online campaign

Toyota has created an online film that pranks passersby, as part of its 'Go Fun Yourself' campaign for the Aygo model.

 

Mattessons Fridge Raiders campaign delivers AI robot to YouTube gamer

Mattessons Fridge Raiders, the Kerry Foods snack brand, has launched a campaign with the YouTube gamer Ali A

 

Virgin Media 'night owl' ad to break in Gogglebox

Virgin Media's next ad featuring Ally the Night Owl, an owl who likes to stay up late watching TV shows, will launch in 'Gogglebox' tonight.

 

'Sweetie' campaign leads to sex offence conviction

A man in Australia has become what is believed to be the first person convicted of sex offences as a result of the lauded "Sweetie" campaign.

 

Philips launches juicer video campaign with Louis Smith

Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.

 

Doctor Who online game gets kids coding

The BBC has created an online 'Doctor Who' game called 'The Doctor and the Dalek' to encourage children to get into coding.

 
 

Additional Information

Latest jobs Jobs web feed

Back to top ^