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Digital campaigns

 

Freeview gives away free entertainment in hidden camera digital ads

Freeview launches its latest series of digital ads today, which show the benefits of free services.

 

Lowe agencies develop British Heart Foundation Wear Red work

Lowe Open and DLKW Lowe have launched an integrated marketing push to support ongoing TV activity for the British Heart Foundation's Wear Red fundraising day, which takes place on 6 February.

 

Victoria's Secret joins Super Bowl melee to deliver Valentine's Day message

Lingerie chain Victoria's Secret is getting in on the Super Bowl action by releasing an online film of five models playing American Football and buying a TV spot during the big game.

 

'This girl can' tops Campaign Viral Chart

FCB Inferno's ad for Sport England encouraging women to participate in sport has topped this week's Campaign Viral Chart.

 

Carlsberg offers fans the chance to provide commentary on TalkSport

Carlsberg has launched a campaign to find a new pundit for TalkSport, who will be part of the commentary line-up for the final game of the Premier League season.

 

Punters calmed by the power of song in £2m responsible gambling campaign

The gambling industry is using a catchy ditty appropriated by ad agency The Corner from a 70s hit by Ram Jam to tell its customers to stop betting when they are throwing good money after bad.

 

Parliament commemorates Magna Carta with films on the Tube

The Houses of Parliament are broadcasting a series of short educational videos at London Underground stations to commemorate the anniversaries of the Simon de Montfort Parliament and the sealing of Magna Carta.

 

Moo tackles rocket science in US ad push

The business card company Moo has rolled out an ad to US audiences, bearing the tagline "Why be ordinary?".

 

Sharon Osbourne stars in Moneysupermarket.com ad

Sharon Osbourne, the reality TV celebrity, stars in the latest Moneysupermarket.com ad, which features a man wearing tight denim shorts and heels, dancing to Pussycat Dolls.

 

First Utility launches national TV campaign with voiceover by Mark Strong

First Utility, the independent energy company, has launched a national TV campaign that explains how hard the business works to get the best prices.

 

Watch: Campaign round-up of the seasonal holiday ads

January is always filled with holiday ads and this year is no different with campaigns from Virgin Holidays, Hotels.com, Kuoni and many more as consumers consider their summer break.

 

Dude, where's my pay check? A round up of Ashton Kutcher ads

Ashton Kutcher cannot keep away from adland. After kicking off the month by featuring in the latest Wrigley's Extra spot he was all over CES last week. Campaign takes a look at the other ads the actor has starred in over the years.

 

The alternative to shock tactics in charity marketing

It was a terrible consequence of world events that the ever-present background buzz from charity advertisers was turned into a din last year.

 

David Walliams and Johnny Vegas provide voices in educational St John Ambulance ad

St John Ambulance has launched a light-hearted campaign that teaches people how save a life, and features voiceovers from David Walliams, David Mitchell, Johnny Vegas and Sir John Hurt.

 

E-cigarette brand launches with Reservoir Dogs pastiche

Production company DHP has created a film for new e-cigarette brand 7Stripe, playing on a torture scene from Quentin Tarantino movie Reservoir Dogs.

 

Doritos shortlists 10 films for $1m Super Bowl contest

Film-makers from the UK, Australia and Canada will go up against six US entrants in snack brand Doritos' annual popular vote to decide which two ads it will air during the Super Bowl next month.

 

Foxy Bingo TV ad introduces 'slicker, hipper look'

Foxy Bingo, the online bingo site, is unveiling a makeover for its brand character Foxy in a multi-million pound campaign, which includes a TV spot and additional online films.

 

Watch: Fisher-Price celebrates 2015's newborn babies

Fisher-Price has teamed up with documentary filmmaker Patrick Creadon to shoot the birth of 10 babies in seven countries, as part of the toy company's latest digital campaign.

 

Halfords runs #31FitterDays campaign on Facebook

Halfords, the cars and bikes retailer, has launched a fitness campaign encouraging people to become more active in January.

 

20th Century Fox sponsors Kiss FM UK in six-figure deal

20th Century Fox is sponsoring Kiss FM UK, the Bauer Media radio station, in a six-figure deal promoting the cinema release of 'Kingsman: The Secret Service'.

 
 

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