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Digital campaigns

 

Virgin Holidays launches digital Caribbean push

Virgin Holidays has launched a series of online videos supported by social media to back its summer campaign entitled 'The Caribbean Has Got it Covered'.

 

Shoestrings and heartstrings: Scottish independence

How the Let's Stay Together campaign came together by MT Rainey.

 

AOL UK goes fully programmatic

AOL UK is claiming an industry "milestone" after making all of its online advertising available to be traded programmatically this week.

 

World Cup roundup: integrated campaigns were the tournament's real winners

Richard Simkins, the innovations director at Talon Outdoor, explains how the World Cup showed investing exclusively in social networking may be a strategy of diminishing returns.

 

TfL targets road rage with emotive campaign

Transport for London has unveiled a major behavioural change campaign to try and get people in the capital to be more considerate of each other when they are on the roads.

 

Sponsors congratulate Novak Djokovic on Wimbledon win

Adidas, Uniqlo and Seiko have congratulated Novak Djokovic on his second Wimbledon victory through ad campaigns.

 

Half of online advertising will be wasted

Improved consumer-centric techniques and technologies are needed to help marketers make the best use of their advertising dollars says Damian Blackden, co-founder at Device9.

 

Vodafone to create play from tweets

Raúl Arévalo, the Spanish actor, is to create a play from tweets suggested by members of the public, as part of Vodafone's Firsts initiative.

 

Jude Law stars in Johnnie Walker Blue Label film

Jude Law, the British film actor, is to star in a short film to promote the Diageo whisky brand Johnnie Walker Blue Label.

 

Halfords introduces 'the bike whisperer' online campaign

Halfords has released an online campaign staring the Canadian comedian Tony Law as "the bike whisperer".

 

Maria Sharapova stars in Rizzle Kicks Evian Wimbledon video

Evian has created a music video by the hip-hop duo Rizzle Kicks featuring the tennis star Maria Sharapova, as the centrepiece of a new Wimbledon-themed viral marketing campaign.

 

Robinsons turns to Twitter to settle Henman Hill and Murray Mound debate

Wimbledon-themed ads are emerging thick and fast, with the latest one for Robinsons Squash'd concentrate featuring a mock battle to name the famous patch of grass behind the tennis courts.

 

Sure runs tactical ad playing on World Cup referees' white spray

Unilever's Sure deodorant brand has created a tactical ad that plays on a new phenomenon in football, the referee's white spray, first seen by UK audiences during the World Cup.

 

Adam & Eve/DDB secures fourth Grand Prix in Integrated

Adam & Eve/DDB walked away with its fourth Grand Prix at this year's Cannes Lions for its Harvey Nichols Christmas campaign.

 

Native ad debate stoked by ASA Outbrain ruling

National newspapers and other websites are going to have to review the way they display paid-for related articles, after the ad watchdog banned a link on The Independent's website.

 

Connected Brand of the Month: Zaggora

Zaggora's use of performance marketing on Facebook has allowed it to take its high-tech hot pants to the world.

 

Watch: Highlights from the Brand Republic Digital Awards 2014

Find out what Channel 4 and Holler said about winning in these video highlights from the Brand Republic Digital Awards 2014.

 

Unilever chases Cannes glory with emotional film about motherhood

Unilever has created a documentary-style ad for Comfort fabric conditioner made by Ogilvy & Mather London and Singapore, which features the stories of two different mothers.

 

LV= signs six-week deal with Jamie Oliver's Food Tube

LV=, the insurer, has secured a partnership with Jamie Oliver's YouTube-based online cooking channel, Food Tube, as part of its strategy to increase its social media marketing.

 

ESPN develops NBA Vine campaign

ESPN has developed a series of Vines that capture key moments in basketball's NBA Conference Series and finals.

 
 

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