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Digital campaigns

 

First Direct launches campaign in Downton Abbey slot

First Direct unveiled a brand ad during last night's opening episode of 'Downton Abbey'.

 

Study finds TV and digital outdoor best at 'making brands famous'

Chief executives and chief marketing officers have named TV and the emerging space of digital out of home as the must-have media for "making brands famous", in a study conducted by Censuswide.

 

18 Feet & Rising wins Skoda digital brief

Skoda has handed 18 Feet & Rising a digital brief after the agency impressed the car brand during its pan-European pitch earlier this year.

 

Westfield launches film-led autumn/winter campaign

Westfield is launching a campaign for the autumn/winter fashion season, with films inspired by the "talking points" of the season.

 

American Apparel back to school ad banned

American Apparel has had two online ads banned by the Advertising Standards Authority for being "gratuitous and sexist".

 

Renault launches social Knight Rider campaign

Renault is launching its Trafic utility vehicle with a Knight Rider-themed brand campaign.

 

The Times releases Unquiet Film about Syria kidnapping

The Times has launched a further instalment of its Unquiet Film Series documenting the kidnapping and return of two journalists in Syria.

 

IPC Media apes Apple with first UK-wide beacon campaign

IPC Media, the publisher of magazines including Chat and Woman, will next month run the first UK-wide campaign using the Bluetooth beacon technology that Apple pioneered in its stores.

 

Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.

 

Game Of Thrones actress stars in online Karen Millen campaign

Sophie Turner, the actress who plays Sansa Stark in 'Game Of Thrones', has been revealed as the face of Karen Millen's autumn/winter 2014 campaign.

 

The BuzzFeed investment shows our industry needs to get to grips with native

The people I know in the UK media business have little time for the terms "native advertising" or "organic reach".

 

Tech viewpoint on online ad fraud

Online advertising fraud has caught the headlines recently after the Interactive Advertising Bureau's estimate that as much as 36 per cent of web traffic is considered fake and Twitter revealed that 23 million of its users are bots.

 

Wildlife charity creates film inspired by 'the cats of the internet'

Care for the Wild, the wildlife charity, has brought together some of the "cats of the internet" for a new online film to raise money for endangered lions and tigers.

 

Virgin Holidays launches digital Caribbean push

Virgin Holidays has launched a series of online videos supported by social media to back its summer campaign entitled 'The Caribbean Has Got it Covered'.

 

Shoestrings and heartstrings: Scottish independence

How the Let's Stay Together campaign came together by MT Rainey.

 

AOL UK goes fully programmatic

AOL UK is claiming an industry "milestone" after making all of its online advertising available to be traded programmatically this week.

 

World Cup roundup: integrated campaigns were the tournament's real winners

Richard Simkins, the innovations director at Talon Outdoor, explains how the World Cup showed investing exclusively in social networking may be a strategy of diminishing returns.

 

TfL targets road rage with emotive campaign

Transport for London has unveiled a major behavioural change campaign to try and get people in the capital to be more considerate of each other when they are on the roads.

 

Sponsors congratulate Novak Djokovic on Wimbledon win

Adidas, Uniqlo and Seiko have congratulated Novak Djokovic on his second Wimbledon victory through ad campaigns.

 

Half of online advertising will be wasted

Improved consumer-centric techniques and technologies are needed to help marketers make the best use of their advertising dollars says Damian Blackden, co-founder at Device9.

 
 

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