Latest direct marketing news
Morrisons has hired Tribal Worldwide, London as its digital agency of record, ahead of the launch of its first e-commerce service next year.
TMW has promoted its director of social engagement, Chris Buckley, to the new role of director of digital engagement, and Vikki Morgan, formerly the head of community, to the new position of head of social.
Rapp, the Omnicom data and direct marketing agency, has boosted its strategy department with three new hires, including the former Lida data planner Tina Christison.
Iris has bought Datalytics, the Guildford-based data and CRM company, for around £3 million.
Thomas Cook is holding a CRM review as part of a wider overhaul of its marketing.
Coca-Cola has handed Wunderman a new CRM brief covering Northern Europe after a four-way pitch that kicked off in June.
Blue Cross, the animal charity, has hired M&C Saatchi Group to its integrated account following a completive pitch process.
Boots is hoping to inspire people to buy presents for the different people in their lives by using a young man to challenge stereotypes in its Christmas ad.
CHI & Partners and its affiliates have formed a holding company called The&Partnership that is backed by WPP.
Proximity London is today launching John Lewis' first loyalty card, 'my John Lewis', with a campaign showcasing the rewards on offer including free tea and cake every month.
SapientNitro has appointed Trefor Thomas, the co-founder and executive creative director of integrated agency Brand Advocate, as a creative director.
Partners Andrews Aldridge has been named as the Royal National Lifeboat Institution's CRM agency after a contested pitch.
Majestic Wine is reviewing its customer relationship marketing account.
Nielsen has formally launched its multiplatform ad measurement service in the UK, which allows brands such as BSkyB to measure the combined audience of TV and online campaigns.
Omnicom, the owner of the BBDO and OMD networks, has reported pre-tax profits of $336.6 million (£210.7 million) in the three months to the end of September, down three per cent year on year, despite the UK reporting 7.5 per cent organic revenue grow...
Moneysupermarket.com, the price comparison website, is in the early stages of discussing a CRM brief with agencies.
Wunderman UK has captured the consolidated global CRM account for Shell after a competitive pitch, unseating the incumbent in the UK, Dunnhumby.
Wunderman UK has appointed Isobar's Joseph Morgan as well as Pierre Camboly and Kevin Mercer, from 1000heads, to its strategy team.
CHI & Partners has acquired a majority stake in independent PR agency Halpern for an undisclosed sum as it looks to expand the services it offers to its clients.
The Open University is looking for an agency to handle its direct and social media marketing overseas for the first time.
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