DM news & analysis

Catch up with the action in Cannes, including sessions from speakers including Jack Black, Jenson Button and Martha Stewart.

CANNES 2013: AKQA and Leo Burnett scoop Direct Lions

UK agencies landed just one Silver and one Bronze in the Direct Lions category.

Apple follows Facebook and Microsoft with reassurances about data privacy

Apple has followed Facebook and Microsoft by revealing the number of requests for customer data made by the US government, in an attempt to reassure consumers that it protects their data.

IAB launches online data education campaign

The Internet Advertising Bureau has launched a £3m consumer-facing ad campaign to educate the public about how behavioural advertising works.

UK leads the way at D&AD Awards

Four black Pencils were awarded at this year's D&AD Awards, three of which for British campaigns.

Partners Andrews Aldridge hires strategy director

Partners Andrews Aldridge has appointed Wunderman's Erminia Blackden as a strategy director.

DMA demands more Govt resources to stop nuisance calls

The Direct Marketing Association is calling on the Government to provide regulators with greater resources to help clamp down on nuisance calls.

MEDIA360: 'Bland data' is not enough, says RSA's Markey

Analytics and creativity must come together for clients to make the most of big data said Pete Markey chief marketing officer of RSA Insurance, at Media 360.

MEDIA360: Marketers should find data 'butt-clenchingly exciting', says panel

Santander's brand boss claims that not only did the banking sector have all the data at hand to foresee the banking crisis of 2008, but that it could have avoided it.

Marketing revolution needed to catch up with technology, says Rory Sutherland

Ogilvy Group vice-chairman Rory Sutherland argues that a revolution is needed in marketing to match the past decade's digital strides, in the latest Campaign Talking Inspiration films.

Havas Media acquires data specialists MFG Labs

Havas Media Group has acquired "big data" specialists MFG Labs for an undisclosed sum, to further boost core analytics across group agencies.

Holland & Barrett readies 'Ask Us Anything' drive

Holland & Barrett is to launch an 'Ask Us Anything' marketing campaign, offering customers a 20% discount if staff cannot answer product-related questions.

Direct marketing 'absorbed into bloodstream' of advertising, says Rory Sutherland

Rory Sutherland will reveal his views on direct marketing, Twitter and creating value, in the latest instalment of Campaign's Talking Inspiration series, out next week.

Google and Facebook would not cooperate with snoopers' charter

Google and Facebook are among the internet giants to have warned the home secretary, Theresa May, they will not cooperate with her plans to track everyone's internet usage.

Helen Weisinger to leave EDC group marketing role

Helen Weisinger, the group chief marketing officer at EDC, is to leave the business at the end of May, as the responsibility for new business and marketing falls back to the group's individual agencies.

Ofcom takes action as consumers plagued by growing nuisance calls

Consumers receive an average of two nuisance calls per week, with Payment Protection Insurance (PPI) claims companies the biggest offenders, according to Ofcom.

Danone appoints Hypernaked for CRM activity

Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.

Centaur chief executive and MD resign amid "weak performance"

Centaur Media, the business information, events and marketing services group, has announced the exit of chief executive Geoff Wilmot and managing director Tim Potter in its interim report in which it delivered "modest profit", said to be "below marke...

Nature Valley awards integrated business to start-up

General Mills has appointed Incahoots, the new independent agency, to handle the integrated activity for its Nature Valley brand after a competitive three-way pitch.

Government relaxes brand partner campaign rules

The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!

Real-time pricing: coming to a store near you

Personal shopping is on the brink of taking on a whole new meaning. The advancement of mobile technology and the information held on individuals' shopping histories means product prices could soon adapt as shoppers walk up and down their supermarket ...

by Geoff Gower, 04/10/2012

A home page isn’t always home External website

by Geoff Gower, 04/10/2012

A home page isn’t always home External website

by Geoff Gower, 04/10/2012

Who Were the Digital Olympians? External website

by Geoff Gower, 17/08/2012

Who Were the Digital Olympians? External website

by Geoff Gower, 17/08/2012

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