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Latest direct marketing news
Agencies line up for Maserati CRM business
Maserati is looking for an agency to handle its customer relationship marketing account.
Sainsbury's re-launches customer title
Sainsbury's has relaunched its customer title, Sainsbury's Magazine, to give it a 'cleaner, more contemporary and classier' appearance.
Alterian expands social media offer with Intrepid acquisition
Alterian, which makes technology to support marketing campaigns, has bought a social media analytics consultancy called Intrepid.
Information Arts snapped up by Harte-Hanks
US marketing services giant Harte-Hanks has acquired Information Arts, the UK-based business-to-business marketing data and insight company, for an undisclosed sum.
Eurostar targets business travellers with ad push
Cross-Channel rail brand Eurostar is rolling out an ad campaign in an effort to revive the business traveller market.
Littlewoods launches first TV ad starring Coleen Rooney 5
Coleen Rooney features as a fashion boot-camp officer in her first ad for Littlewoods.com, which aims to get viewers to text in to 'enrol' with the brand.
Google's 'Priority Inbox' to affect email marketing strategies
Direct marketers are already working out how to adapt to Gmail's new Priority Inbox system amid fears that the new feature could lessen the impact of email marketing.
VW creates augmented reality Golf Match 1
Volkswagen has launched an augmented reality campaign to promote the features of its Golf Match model, to new car buyers and Golf prospects.
Teens more receptive to direct mail than their parents 3
Teenagers are more open to direct mail than their parents - although they still lag behind the over-65s in their enthusiasm for leaflets, doordrops and the like, according to new research.
Adam & Eve raids EHS 4D for Rob Isaacs
Adam & Eve has appointed Rob Isaacs, the planning director at EHS 4D, to the new role of social strategy director.
World Vision calls £2 million review
World Vision, the international relief and development organisation, is holding a review of its £2 million integrated advertising account.
PC World owner DSG found in breach of Data Protection Act
Electronics retailer DSG has been found in breach of the Data Protection Act, after customer credit agreements were left in a skip near one of its PC World stores.
Online video ads fall short in viewer engagement 8
Online video ads have much less impact than other forms of advertising, even banner ads, according to a consumer survey carried out for Deloitte that affirms the strength of TV advertising.
Nestlé to launch Nescafé Original 3in1 in the UK
Nescafé is targeting the under-25 market with the launch of Nescafé Original 3in1, a combination blend of coffee, whitener and sugar.
WaterAid highlights diarrhoea as a killer
WaterAid is launching a hard-hitting TV campaign created by Kitcatt Nohr Alexander Shaw that highlights the plight of people living in areas of poor sanitation, through a dark version of the playground song, 'Diarrhoea Diarrhoea'.
TUI calls review of direct and digital
TUI is reviewing its direct marketing and digital arrangements across its First Choice and Thomson brands.
Facebook Places takes aim at Foursquare 2
Facebook has launched its first location based application for iPhones and mobile phones in the US, called Facebook Places.
Three in cash incentive to build One Plan awareness
Three is launching a cash prize incentive to push consumers in-store as part of a brand-awareness campaign for its new tariff, The One Plan.
MAGAZINE ABCs: Tesco swells customer magazines circulation
Customer magazines have extended their grip on the top 10 magazines by circulation with the debut of Tesco Real Food at number eight with 1,250,000 copies, according to the latest magazine ABCs.
Fresh optimism for direct and digital agencies
Leading direct, digital and sales promotion agencies are optimistic about the third quarter, with 87% confident that client budgets will stay the same or increase.
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From the blogs
Social media - shaping the political playing field for years to come External website
by Neville Upton, 03/06/2010
Clouded Judgement – Customers and brands caught in a communicative quandary External website
by Neville Upton, 28/04/2010
Mind the age gap – Multi-channel communication influences all generations External website
by Neville Upton, 22/04/2010
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