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Latest direct marketing news
Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.
Centaur Media, the business information, events and marketing services group, has announced the exit of chief executive Geoff Wilmot and managing director Tim Potter in its interim report in which it delivered "modest profit", said to be "below marke...
General Mills has appointed Incahoots, the new independent agency, to handle the integrated activity for its Nature Valley brand after a competitive three-way pitch.
The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!
Personal shopping is on the brink of taking on a whole new meaning. The advancement of mobile technology and the information held on individuals' shopping histories means product prices could soon adapt as shoppers walk up and down their supermarket ...
Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.
EBay is reportedly dividing up its data into shopping segments in a move to offer it out to marketers to help them target ads at consumers on non-eBay sites.
The Rugby Football Union (RFU) is recruiting its first head of CRM as it seeks to better manage its data and improve its marketing ahead of the 2015 Rugby World Cup.
Tesco has relaunched its Clubcard website in order to lay the foundations for a more sophisticated digital presence for its loyalty scheme.
The most effective marketing relies on the invaluable insight that data can provide. Here Mhairi McEwan sets out the "seven Es" novice marketers should follow.
WPP has reported UK revenues rose by 11.9% to £318m in Q1, despite what the chief executive Martin Sorrell described as "hand-to-hand combat in the trenches" in the wider communications market.
Samsung, Honda and Heineken will be among the first brands given access to in-tweet surveys following a deal worth hundreds of millions of dollars between Twitter and Starcom MediaVest Group (SMG).
Proximity London has poached Amanda Arthur from Havas EHS to become head of data, replacing Adam Williamson.
Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.
Harper Reed, the mastermind behind the social campaign to re-elect Barack Obama in 2012, has claimed marketers will be the key drivers of technology across the business world.
The EU has delayed the vote on a controversial reform of data protection laws, which seek to implement a single law across all 27 member states.
DraftFCB London has appointed David Harris as its executive creative director.
HSBC is reviewing its direct marketing account across its retail division in the UK as it looks to consolidate the business into one agency.
Marks & Spencer is seeking an agency to handle its CRM account.
Havas has launched a digital agency in China called Socialistic, which is part of Havas Worldwide Digital and is being headed up by former Wunderman UK chief Brendan Tansey.
From the blogs
Latest jobs Jobs web feed
- Client Services Director Adam Recruitment £55000 - £75000 per annum, Manchester
- Senior Planner PFJ £26000.00 per annum, London
- Graphic & Product Designer Blue Skies Marketing Recruitment GBP22000 - GBP25000 per annum, Birmingham
- Consumer Insight Manager - Berkshire Elizabeth Norman International £40000 - £45000 Per Annum benefits, Berkshire
- Senior Account Director: Birmingham based Creative Agency - digital, brochure literature & CRM Firehorse c.£55k, Birmingham
- Research Manager -Public sector Elizabeth Norman International £40000 - £45000 Per Annum, London
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