DM news & analysis

Evidon and DoubleVerify integrate privacy and ad verification

Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up to integrate their services on DoubleVerify's platform.

Guinness seeks agency for direct and digital business

Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.

Most businesses lack effective single customer view, finds survey

A survey of 400 large companies has found that only 16% of them have an effective single customer view data system in place, according to Experian Marketing Services.

Government focuses on growth in new cross-Whitehall marketing strategy

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.

The Economist develops ad network Ideas People

The Economist Group is building on its advertising network, Ideas People, to group together more than 60 websites trusted by The Economist readers, but which do not use cookies to target specific users.

OgilvyOne names Annette King as EMEA chief executive

OgilvyOne has promoted its chief executive, Annette King, to UK chairman and chief executive of Europe, the Middle East and Africa.

Ladbrokes bolsters eCRM to cope with diversifying platforms

Ladbrokes is looking to improve its digital capabilities with an eCRM push designed to cope with the complexity caused by the increasing range of online platforms through which customers interact with it.

EDF unveils zoetrope campaign for Thank Yous push

EDF will drive traffic to the revamped website for its Thank Yous reward scheme with an integrated campaign launching tomorrow (12 May).

Rapier picks up NHS donor service DM work

The NHS Blood and Transplant service has appointed Rapier to handle its direct marketing account.

The Guardian reviews direct marketing account

Guardian News & Media is reviewing the direct marketing account for The Guardian.

Lush ad banned over claims that reptile trading was driving species to extinction

An ad for cosmetics company Lush has been banned by the advertising watchdog after it ruled that its claim that reptile trading was driving the species to extinction was false.

KLM launches nine-month Facebook initiative

KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base, to drive the brand's digital engagement.

RSPCA calls review of £5m DM account

The RSPCA, the animal-welfare charity, has called a review of its estimated £5 million direct marketing account.

King of Shaves takes on Gillette with online subscription offer

King of Shaves, the male grooming brand, is going head to head with rival Gillette, by offering consumers a subscription service that delivers three razor blade cartridges for £3 a month.

Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Martin Sorrell's salary swells 56% in 2011 to £12.9m

Sir Martin Sorrell, chief executive of WPP, was paid £12.9m during 2011, an increase of 56% year on year after his basic pay rocketed 30% and a long-term incentive scheme paid out £5.6m.

Iris wins Domino's digital and DM task

Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account.

National Trust calls review of DM account

The National Trust is reviewing its direct marketing account as it looks to consolidate its fundraising, membership and loyalty activity into one agency.

Direct marketing budgets revised down

Direct marketing budgets were revised down in the first quarter of 2012 for the first time since the corresponding quarter of 2011, according to the latest IPA Bellwether report.

Direct Line Group seeks shop for DM task

Direct Line Group is searching for an agency to handle a new direct marketing account across its Churchill Insurance, Direct Line, Green Flag and Privilege brands.

VIDEO: Ryanair's O'Leary launches hotel comparison site

No-frills airline Ryanair has launched its first hotels comparison website, Ryanairhotels.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push.

Latest jobs Jobs web feed

(Senior) Product Marketing Manager Tarsh Lazare Marketing Recruitment £35,000 - £60,000, London
Statistical Director Elizabeth Norman International £60000 - £70000 per annum, City of London
Marketing Analyst - High Profile B2C Brand Ad Lib Up to £32K+Excellent Benefits, Bristol Avon
E-commerce Strategy Manager Mars Chocolate Salary c.£50,000, Slough, Berkshire
Digital Project Manager Daniel Marks London £30-35k + Benefits, Central London
FABULOUS FREELANCERS? Look no further! Barker Graves Up to £250/day, central london