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Reckitt Benckiser (RB) is pushing its latest Cillit Bang brand extension through Facebook and is bringing back its advertising character Barry Scott to bolster its marketing offensive.
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Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.
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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.
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Tourism Ireland calls direct marketing pitch 2
Tourism Ireland is reviewing its £2 million direct marketing account.
Live & Breathe nets Birds Eye DM task
Birds Eye, the frozen-food company, has hired Live & Breathe to its direct marketing account.
Tesco boosts Clubcard with Virgin Atlantic partnership
Tesco is bolstering its Clubcard loyalty scheme by partnering with Virgin Atlantic to allow customers to exchange Clubcard points for Flying Club miles.
EC proposes data fines of up to 2% of global turnover
The European Commission has proposed new data protection laws that would allow the UK data regulator to fine companies up to 2% of their global annual turnover for serious violations.
The Sun fishes for readers with cereal mailout 1
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Nick Ellsom leaves PHD for OMG's Annalect
Nick Ellsom, PHD's head of digital, is joining Omnicom Media Group's Annalect division, with Harriet Perry moving in the other direction to become managing partner, digital, at PHD.
Stobart to be Super League sponsor
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Southern Comfort brings brand character to Facebook
Southern Comfort, the Brown Forman-owned spirits brand, has launched a Facebook campaign featuring the fictional New Orlean's music legend, 'Baron Jazz'.
Olly Foot appointed MD at MRM Meteorite
MRM Meteorite has strengthened its senior management team with the appointment of Olly Foot as its managing director.
TAG Heuer switches CRM strategy to boost sales
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