Additional Information
Content
Ladbrokes is looking to improve its digital capabilities with an eCRM push designed to cope with the complexity caused by the increasing range of online platforms through which customers interact with it.
MoreRelated stories
Latest direct marketing news
EDF unveils zoetrope campaign for Thank Yous push
EDF will drive traffic to the revamped website for its Thank Yous reward scheme with an integrated campaign launching tomorrow (12 May).
Rapier picks up NHS donor service DM work
The NHS Blood and Transplant service has appointed Rapier to handle its direct marketing account.
The Guardian reviews direct marketing account
Guardian News & Media is reviewing the direct marketing account for The Guardian.
Lush ad banned over claims that reptile trading was driving species to extinction
An ad for cosmetics company Lush has been banned by the advertising watchdog after it ruled that its claim that reptile trading was driving the species to extinction was false.
KLM launches nine-month Facebook initiative
KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base, to drive the brand's digital engagement.
RSPCA calls review of £5m DM account
The RSPCA, the animal-welfare charity, has called a review of its estimated £5 million direct marketing account.
King of Shaves takes on Gillette with online subscription offer
King of Shaves, the male grooming brand, is going head to head with rival Gillette, by offering consumers a subscription service that delivers three razor blade cartridges for £3 a month.
Unilever tops 2012 Marketing Society Awards nominations
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Martin Sorrell's salary swells 56% in 2011 to £12.9m
Sir Martin Sorrell, chief executive of WPP, was paid £12.9m during 2011, an increase of 56% year on year after his basic pay rocketed 30% and a long-term incentive scheme paid out £5.6m.
Iris wins Domino's digital and DM task
Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account.
National Trust calls review of DM account
The National Trust is reviewing its direct marketing account as it looks to consolidate its fundraising, membership and loyalty activity into one agency.
Direct marketing budgets revised down
Direct marketing budgets were revised down in the first quarter of 2012 for the first time since the corresponding quarter of 2011, according to the latest IPA Bellwether report.
Direct Line Group seeks shop for DM task
Direct Line Group is searching for an agency to handle a new direct marketing account across its Churchill Insurance, Direct Line, Green Flag and Privilege brands.
VIDEO: Ryanair's O'Leary launches hotel comparison site
No-frills airline Ryanair has launched its first hotels comparison website, Ryanairhotels.com, which chief executive Michael O'Leary claims it will promote with a €1m (£819,000) marketing push.
Third of top 50 websites automatically share user data with third parties
The privacy policies of more than a third of the top 50 websites disclose that the website owner automatically shares user data with third parties for commercial purposes, according to research by an online privacy solutions company.
TMW boosts digital offer with Buat-Ménard hire
TMW, the digital and direct agency, has appointed its first technical director, Guillaume Buat-Ménard, to drive the agency's digital output.
Tesco boosts Clubcard with last-minute deals and 'love loyals' plan
Tesco is to overhaul its Clubcard scheme with the launch of a 'Love loyals' programme designed to reward its best customers and the roll-out of a last-minute deals service.
Direct mail spend predicted to fall 1% this year
Spending on direct mail is predicted to fall 1% to £1.71bn in 2012, according to the latest figures from the Advertising Association/WARC.
Direct marketing charity fund invites grant applications
Funding for research and skills development related to direct marketing is being offered by a new industry charity that has been initially funded by the Direct Marketing Association (DMA).
Sainsbury's targets mothers with Little Ones revamp
Sainsbury's has revamped the website and email marketing programme of its Little Ones baby and toddler club.
Related channels
DM comment
DM analysis
DM intelligence
From the blogs
Additional Information
Latest jobs Jobs web feed
- E-commerce Strategy Manager Mars Chocolate Salary c.£50,000, Slough, Berkshire
- FABULOUS FREELANCERS? Look no further! Barker Graves Up to £250/day, central london
- 3 x Account Managers CRM and/or Data Micro UK Global Excellent Basic salary, benefits & training, London
- Business Development Director - Upto £90k + OTE £120k - Digital Upfront Business Development Upto £90k basic OTE £120k + Benefits + Phone/Ipad, London
- Bid Executive Pitch Consultants £22000 - £25000 per annum, West Midlands
- Account Manager Pitch Consultants £25000 - £30000 per annum, Birmingham
Most read
Most commented
