DM news & analysis

Helen Weisinger to leave EDC group marketing role

Helen Weisinger, the group chief marketing officer at EDC, is to leave the business at the end of May, as the responsibility for new business and marketing falls back to the group's individual agencies.

Ofcom takes action as consumers plagued by growing nuisance calls

Consumers receive an average of two nuisance calls per week, with Payment Protection Insurance (PPI) claims companies the biggest offenders, according to Ofcom.

Danone appoints Hypernaked for CRM activity

Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.

Centaur chief executive and MD resign amid "weak performance"

Centaur Media, the business information, events and marketing services group, has announced the exit of chief executive Geoff Wilmot and managing director Tim Potter in its interim report in which it delivered "modest profit", said to be "below marke...

Nature Valley awards integrated business to start-up

General Mills has appointed Incahoots, the new independent agency, to handle the integrated activity for its Nature Valley brand after a competitive three-way pitch.

Government relaxes brand partner campaign rules

The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!

Real-time pricing: coming to a store near you

Personal shopping is on the brink of taking on a whole new meaning. The advancement of mobile technology and the information held on individuals' shopping histories means product prices could soon adapt as shoppers walk up and down their supermarket ...

Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.

EBay to offer segmented shopping data to marketers

EBay is reportedly dividing up its data into shopping segments in a move to offer it out to marketers to help them target ads at consumers on non-eBay sites.

RFU recruits first head of CRM after admitting data failings

The Rugby Football Union (RFU) is recruiting its first head of CRM as it seeks to better manage its data and improve its marketing ahead of the 2015 Rugby World Cup.

Tesco relaunches Clubcard website to emphasise rewards

Tesco has relaunched its Clubcard website in order to lay the foundations for a more sophisticated digital presence for its loyalty scheme.

Seven steps to conquering the art of mining big data

The most effective marketing relies on the invaluable insight that data can provide. Here Mhairi McEwan sets out the "seven Es" novice marketers should follow.

Sorrell says Q1 was 'hand-to-hand combat'

WPP has reported UK revenues rose by 11.9% to £318m in Q1, despite what the chief executive Martin Sorrell described as "hand-to-hand combat in the trenches" in the wider communications market.

Twitter to roll out exclusive in-tweet surveys

Samsung, Honda and Heineken will be among the first brands given access to in-tweet surveys following a deal worth hundreds of millions of dollars between Twitter and Starcom MediaVest Group (SMG).

Proximity poaches Havas EHS' Amanda Arthur

Proximity London has poached Amanda Arthur from Havas EHS to become head of data, replacing Adam Williamson.

Lastminute.com campaign goes back to basics

Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.

Obama's CTO says marketers will drive the future of technology

Harper Reed, the mastermind behind the social campaign to re-elect Barack Obama in 2012, has claimed marketers will be the key drivers of technology across the business world.