Latest direct marketing news
Matt Redman, the UK content and social lead of Wunderman Live, explains the four things agencies need to think about before embarking on content marketing.
Lida will be pushing for the hat trick in next year's Annual after being named Campaign's Customer Engagement Agency of the Year last week for the second year running.
Jason Andrews, the executive creative director at Rapp and a judge of the film and TV jury at the DMA Awards, explains why Leo Burnett Change's "second chance" won the DMA Awards Grand Prix.
Rapp has promoted Sid Gordon and Adam Rolfe to creative directors to expand its creative leadership team.
Peter Scott, the vice chairman of Engine Group, the owner of ad agency WCRS and digital agency Jam, is leaving the company.
Publicis Groupe's $3.7 billion (£2.3 billion) acquisition of Sapient will enable it to offer "profoundly transformational services through a model with unmatched reach, scale and opportunity", according to Maurice Lévy.
Triumph, the lingerie company, is launching a product called Magic Wire, backed by a campaign that invites women to share their routine irritations.
Havas has confirmed it will be moving all of its London agencies into a single site in King's Cross, after signing a deal for 3 Pancras Square.
Havas has reported income before tax of €94 million (£74.2 million) across the first half of the year, up 5.6 per cent year on year, as UK revenues surged almost 20 per cent in the same period.
WPP, the owner of MediaCom and Ogilvy & Mather, has reported pre-tax profit of £491.1 million in the first half of 2014, up 15.0 per cent year on year, while UK revenues surged by 22 per cent in Q2.
As Lake Capital extends the deadline to agree a deal to buy Engine, the Results International partner Jim Houghton looks at the role of private equity in adland.
Scottish Power, one of Britain's "big six" energy suppliers, has consolidated its UK direct marketing work into Rapp.
Oxfam has called a review of its direct marketing arrangements as it looks to shake up its fundraising activity.
Disney has kicked off a search for an agency to handle its UK CRM work.
Marc Nohr, the founder of Kitcatt Nohr, has resigned from his role as global brand director at the serviced office company Regus.
Lake Capital, the private equity company set to buy Engine, has refused to improve its offer to ex-employee shareholders.
Y&R has promoted Shelley Diamond, its worldwide managing partner, to the new position of global chief client officer.
The Advertising Standards Authority has rapped the Inverness City Advertiser (ICA) for implying illegal drug use in an email mailer for its website Whatsonhighlands.com.
Havas EHS has hired Kitcatt Nohr's chief marketing officer, Tracey Barber, as its group chief marketing officer.
EE has drafted in McCann Enterprise to ramp up its business-to-business (B2B) activity, as the telecoms giant eyes a greater market share.
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