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DM agency news & analysis
Tourism Ireland calls direct marketing pitch 2
Tourism Ireland is reviewing its £2 million direct marketing account.
Olly Foot appointed MD at MRM Meteorite
MRM Meteorite has strengthened its senior management team with the appointment of Olly Foot as its managing director.
Why aren't more women in top roles?
Women will struggle to reach the top unless agencies offer more flexible working.
Burger King hunts for direct agency
Burger King has called a review of its direct marketing account.
Four Seasons Hotels calls review of global accounts
Four Seasons Hotels and Resorts is holding a review of its global advertising, media and CRM accounts.
AMV BBDO tops Big Won 2011 creative awards rankings
Abbott Mead Vickers BBDO was the most-awarded UK agency and BBDO the most-awarded network of 2011, according to The Directory Big Won Creativity Rankings.
Inside Indicia and Very's DMA Grand Prix-winning campaign
Indicia earned its DMA Grand Prix last month with challenging work for Very.co.uk, which included a mother and baby fashion show that "nearly killed us", according to the agency's creative director.
Review of the year 2011: in with the new and out with the old
In a year when change was the global byword, adland saw technology become ever more central to agency fortunes and two sacred cows sacrificed to progress, Ian Darby writes.
Drawing a line under 2011
If you pay any attention to these things, you might remember that this time last year we pondered whether a watershed had been reached.
Direct Agency of the Year: OgilvyOne
With consistently excellent DM campaigns for clients both big and small, OgilvyOne can now add a third win in five years to its plethora of awards.
Govt invests in ad apprenticeships
The IPA has helped to secure nearly £1 million of government funding to develop and promote an apprenticeship scheme for the creative industries.
Indicia lands DMA Grand Prix
Indicia has won the Grand Prix and two golds at the DMA Awards for a campaign that helped online retailer Very.co.uk break into the mother and baby market.
Claire Beale: Sod off 2011, and roll on a positive focus for 2012
For years, Johnny Hornby had a thing about the Bad News Bears.
WPP boss cools on tax return to UK
Sir Martin Sorrell, chief executive of WPP, has toned down his enthusiasm for returning his company's tax base to the UK, saying the Treasury's proposed reforms do not go "quite far enough in our case".
EHS 4D scoops E.ON's £5m direct business
E.ON, the energy company, has appointed EHS 4D to handle its £5 million direct marketing account.
O2 appoints Lida to direct marketing account 1
Lida has won O2's estimated £24 million direct marketing account.
TMW bolsters planning and social offering
Tullo Marshall Warren has boosted its planning resource with the appointment of Jonathan Stirling as its planning director.
Agency profits fall as clients put squeeze on ad budgets
The profitability of UK marketing services agencies nose-dived by more than 50 per cent during the first half of 2011.
Mike Cornwell departs MRM after Meteorite merger
Mike Cornwell, the chief executive of MRM London, has left the agency following MRM Worldgroup's acquisition of the direct marketing shop Meteorite.
Agencies line up for digital and DM Elastoplast account 3
Beiersdorf, the global health company, is looking for an agency to handle the UK digital and direct marketing activity for its Elastoplast brand.
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