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DM agency news & analysis

 

Cheil most shortlisted in 25th MAA Best Awards

Cheil is leading the nominations in the Marketing Agencies Association's Best Awards 2015 shortlist with 11 chances to take home a prize.

 

BA reviews global digital ad account

British Airways is reviewing its global digital advertising account, putting OgilvyOne on alert.

 

Co-operative Bank reviews CRM after separation from Co-operative Group

The Co-operative Bank has signalled a potential departure from its joint agency arrangements with former parent company Co-operative Group by calling a review of its CRM needs.

 

The year ahead for customer engagement

In an age when the consumer calls the shots, optimising the customer experience becomes the number-one challenge for brands and their agencies.

 

'Creative' RFI requests are getting out of control

David Meikle, a founding partner at the intermediary Red Salt, which recently handled the Post Office review, decries the RFI's transformation into a creative catwalk.

 

Watch: Lida 'gobsmacked' with Agency of the Year win

Lida will be pushing for the hat trick in next year's Annual after being named Campaign's Customer Engagement Agency of the Year last week for the second year running.

 

Why Leo Burnett won the DMA Grand Prix

Jason Andrews, the executive creative director at Rapp and a judge of the film and TV jury at the DMA Awards, explains why Leo Burnett Change's "second chance" won the DMA Awards Grand Prix.

 

Rapp promotes duo to creative directors

Rapp has promoted Sid Gordon and Adam Rolfe to creative directors to expand its creative leadership team.

 

Peter Scott leaves Engine

Peter Scott, the vice chairman of Engine Group, the owner of ad agency WCRS and digital agency Jam, is leaving the company.

 

Triumph launches Magic Wire bra with Twitter search for women's niggles

Triumph, the lingerie company, is launching a product called Magic Wire, backed by a campaign that invites women to share their routine irritations.

 

Havas confirms King's Cross move

Havas has confirmed it will be moving all of its London agencies into a single site in King's Cross, after signing a deal for 3 Pancras Square.

 

Havas UK revenue climbs 22% in Q2

Havas has reported income before tax of €94 million (£74.2 million) across the first half of the year, up 5.6 per cent year on year, as UK revenues surged almost 20 per cent in the same period.

 

WPP's UK revenue surges by 22% but strong pound hits pre-tax profits

WPP, the owner of MediaCom and Ogilvy & Mather, has reported pre-tax profit of £491.1 million in the first half of 2014, up 15.0 per cent year on year, while UK revenues surged by 22 per cent in Q2.

 

The role of private equity in adland

As Lake Capital extends the deadline to agree a deal to buy Engine, the Results International partner Jim Houghton looks at the role of private equity in adland.

 

Marc Nohr to leave Regus

Marc Nohr, the founder of Kitcatt Nohr, has resigned from his role as global brand director at the serviced office company Regus.

 

Lake Capital rejects demands of Engine's rebel shareholders

Lake Capital, the private equity company set to buy Engine, has refused to improve its offer to ex-employee shareholders.

 

Y&R promotes Shelley Diamond to CCO

Y&R has promoted Shelley Diamond, its worldwide managing partner, to the new position of global chief client officer.

 

Kitcatt Nohr's Tracey Barber returns to Havas EHS as CMO

Havas EHS has hired Kitcatt Nohr's chief marketing officer, Tracey Barber, as its group chief marketing officer.

 

Publicis Chemistry loses EE's B2B work to McCann Enterprise

EE has drafted in McCann Enterprise to ramp up its business-to-business (B2B) activity, as the telecoms giant eyes a greater market share.

 

Rapp awarded full-service business for Cigna

Rapp has been awarded the creative, media and data accounts for Cigna Insurance Services in the UK, following a three-way pitch.

 
 

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