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DM agency news & analysis

 

Post Office reviews advertising, DM and digital accounts

The Post Office is preparing to review its advertising, direct and digital accounts through the Crown Commercial Service, which has approached agencies on the Government's creative framework.

 

We Are Social hires creatives behind Monarch's Oculus Rift campaign

We Are Social has hired WDMP's creative team, Tom Bellamy and Alena Miklasova, the duo responsible for the latest Monarch Airlines campaign featuring Oculus Rift technology.

 

John Lewis Insurance kicks off DM contest

John Lewis has put the direct marketing account for its insurance brand up for review.

 

Proximity captures Halifax CRM account

Halifax has handed Proximity London its CRM business after a four-way pitch.

 

OgilvyOne UK captures global Regus business

Regus, the serviced-offices company, has appointed OgilvyOne UK as its global customer engagement agency of record.

 

The Payments Council kicks off mobile payments service push

The Payments Council has kicked off a new campaign to launch its mobile payments service Paym.

 

WPP to buy majority stake in Cognifide digital consultancy

WPP has agreed to buy a majority stake in Cognifide, a digital technology consultancy with clients such as Skype and Virgin Media.

 

Havas profit up 2.6% to €199m

Havas made pre-tax profits of €199 million (£166.1 million) for 2013, up 2.6 per cent year on year.

 

Dermal filler brand hands media and digital to Rapp

Allergan, the pharmaceutical company, has appointed Rapp to promote its dermal filler brand Juvederm across Europe and Africa.

 

British Airways awards entire account to BBH

British Airways has handed its entire advertising and customer loyalty account to Bartle Bogle Hegarty.

 

Wunderman hires X Factor social media producer

Wunderman has hired Steve Saul, a former social media producer on 'The X Factor', as its first social media production lead.

 

We Are Social hires JWT's Mobbie Nazir as CSO

We Are Social, the social media agency, has hired Mobbie Nazir, the head of digital strategy at JWT, as its chief strategy officer, based in its London headquarters.

 

Tesco mulls new strategy on loyalty

Tesco has approached leading CRM agencies for input on its loyalty strategy at a time when the chief executive, Philip Clarke, is under pressure to rejuvenate the supermarket.

 

VCCP me poaches Rapp's Gavin Hilton

VCCP me, VCCP's direct marketing agency, has hired Rapp's Gavin Hilton as its planning partner following Chris Whitson's departure in October 2013.

 

International Women's Day: 'Champion rising talent' says Reemah Sakaan

Reemah Sakaan, the director of marketing and media planning at ITV, says championing rising female talent will shift the balance of women in leadership roles in media, in the final of our series of interviews around International Women's Day.

 

International Women's Day: 'I want to be me' says Mel Cruickshank

Mel Cruickshank, the chief executive of Wunderman, says women should think hard about when they plan to have children, in our series of interviews ahead of International Women's Day tomorrow.

 

Iris and Cheil big winners at MAA Best Awards

Iris and Cheil picked up the big awards at the Marketing Agencies Association's Best Awards last night, taking home Agency of the Year and the Grand Prix respectively.

 

OgilvyOne loses BA business

OgilvyOne was told late yesterday (5 March) that it has lost British Airways' loyalty account, after six years running the famous Executive Club scheme.

 

Simon Hathaway becomes chairman of the MAA

The Marketing Agencies Association has appointed Simon Hathaway, the president and global head of retail experience at Cheil, as its new chairman, replacing Ian Millner.

 

Diageo reviews direct and e-CRM account

Diageo is looking for an agency to handle the Western Europe direct and e-CRM business for its single-malt whiskies, including its Friends of the Classic Malts club.

 
 

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