eBay

MPG Media Contacts picks up £1m PayPal media task

PayPal, the online payment service owned by eBay, has appointed MPG Media Contacts to handle its £1 million media planning and buying account.

EBay and BBH part company after marketing changes

Bartle Bogle Hegarty (BBH) has parted ways with eBay and its £22m pan-European advertising account just over a year since winning it, due to "marketing priority changes within eBay".

Carat scoops £2m PayPal media work

PayPal, the online payment service, has appointed Carat to handle its £2m media planning and buying account.

Gumtree hires Beta for TV campaign

Gumtree, the classified website, has appointed Beta to its ad account ahead of a planned TV campaign, which will break in early August.

Krow beats three to PayPal account

PayPal, the online payment company, has appointed Krow Communications to handle its integrated advertising account after a four-way pitch.

VCCP lands £3m account for property site Zoopla

LONDON - Zoopla has appointed VCCP to its estimated £3m TV advertising account, following a pitch against undisclosed agencies.

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Yahoo appoints internal candidate Spilman as chief marketing officer

Yahoo's interim chief executive Ross Levinsohn has rejigged the company's management team, naming Mollie Spilman, head of marketing for the Americas, as its new chief marketing officer. .

Shopping for brands

Brands struggling to activate sales in-store should welcome the latest mobile innovations that will deliver more engaging customer experiences, says Gavin Crouch of JWT London.

Nectar introduces Gift Horse brand character to promote online discounts

Loyalty scheme Nectar is introducing a brand character called 'Gift Horse', as part of an integrated campaign to promote its eShops online discounts portal.

Revolution: Social Media - ROI: Like it or lump it

Can brands determine the value of a Facebook 'like' or a Twitter follower? Yes, if they use the right measurement tools and view social activity in the context of the sales cycle.

Olympic organisers must prepare for huge demand on mobile network, says eBay

EBay has warned Locog about being ready for the "unprecedented demand" that will be placed on mobile networks during the 2012 Games.

O2 takes aim at PayPal with mobile payments service

O2, the network provider, has launched its long-anticipated mobile wallet service, which enables users to make simple payments and shop using their mobile device, putting itself in competition with Barclays, Orange and PayPal.

Third of top 50 websites automatically share user data with third parties

The privacy policies of more than a third of the top 50 websites disclose that the website owner automatically shares user data with third parties for commercial purposes, according to research by an online privacy solutions company.

Taming the data deluge

Marketers and consumers struggle with the volume of data the world now generates. David Benady asks how the two sides can jointly control the tide, including the advent of brand 'data stores'.

Adwatch (April 4) ) top 20 recall: The Guardian

Newspaper's clever satirical ad uses story of the Three Little Pigs to make its point.

School Reports 2012: DraftFCB

In 2010, DraftFCB was at the centre of a global account realignment when its London office benefited from its network's capture of the Beiersdorf account.

Revolution: May 2012 features list

The May issue of Revolution charts the rise of new social media networks and what brands stand to gain from them and uncovers new developments in display advertising.Plus, putting the ROI in social media - how are brands measuring performance?

EBay returns to TV after five-year break

Internet auction site eBay will tomorrow (1 March) launch its first TV campaign since 2007, developed by DDB Tribal Germany and focusing on new as well as used goods.

EBay targets mobile commerce expansion with Three.co.uk tie-up

EBay has used the Mobile World Congress to dial up its emphasis on frictionless mobile commerce solutions, including a new partnership with Three.co.uk.