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Education marketing

 

getmemedia.com Idea of the Week: Reach 350,000 students with UCAS Mailings

Get your brand directly in front of 350,000 university applicants every year. You'll have the full credibility of the UCAS brand as well as sector exclusivity.

 

Clear Channel billboard converts humidity into drinking water

A billboard in the small Peruvian village of Bujama has created 15,000 litres of drinking water in six months from humidity in the air to give residents access to a highly sought after clean water supply.

 

Apple ignores government pleas for greater parental controls

Apple has refused to give parental controls on its devices greater prominence despite pressure from the Department for Education.

 

New Pope presents rebranding opportunity for Catholic Church

Pope Francis has taken the helm of an insitution in crisis and under intense scrutiny, writes Kim Benjamin.

 

Procurement accused of 'rupturing' Whitehall marketing departments

The Government Procurement Service (GPS) has allegedly created 'ruptures' within Whitehall's marketing departments over the creation of the government's advertising roster.

 

JCDecaux, Mother and Karmarama back young creative competition

JCDecaux, Rankin and agencies including Mother and Karmarama are backing the return of a competition to find young creative talent, run by the Arts University Bournemouth (AUB).

 

Bailey Review to praise brands' steps to shield children

The government's 'stocktake' of industry efforts to combat childhood sexualisation and commercialisation as part of the Bailey Review is set to applaud several of the steps taken by marketers.

 

Cisco faces legal action over 'unauthorised' use of slogan

Cisco Systems is being sued by East Carolina University for the "unauthorised use" of the university's "tomorrow starts here" slogan.

 

Minister praises industry crackdown on childhood sexualisation

Edward Timpson, the new children's minister, has congratulated brands for tackling the commercialisation and sexualisation of children but threatened action against "unsatisfactory progress", in his first major address to the marketing industry.

 

Former COI boss turns fire on first-ever Whitehall marketing plan

A former chief executive of the now-defunct COI has launched a blistering attack on the government's newly released annual marketing plan.

 

OMC's Baker vows to 'squash' outdoor ad sabotage campaign

Outdoor Media Centre chief executive Mike Baker has confirmed the billboard ads attacked by the subversive 'Brandalism' campaign are in the process of being restored, stating that he wants to "squash it as quickly as possible".

 

IPA Creative Pioneers Challenge places 87 people

The IPA's Creative Pioneers Challenge, intended to bring young people into the creative and digital media sectors, has resulted in work opportunities and business support for 87 people.

 

Tim Berners-Lee and Duke of York star in kids' coding viral

World wide web founder Sir Tim Berners-Lee, YouTube founder Chad Hurley and The Duke of York are starring in an online video spoof designed to get kids coding.

 

Drinkaware to revamp website

Drinkaware, the alcohol education charity, plans to relaunch its website later this year in an attempt to provide a “seamless” experience for users across mobile, tablet and PC.

 

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.

 

Big Jubilee Lunch project in TV push

McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden Project's bid to get people together with their neighbours for the Queen's Diamond Jubilee on Sunday 3 June.

 

Government focuses on growth in new cross-Whitehall marketing strategy

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.

 

London Business School hires The Communications Agency

London Business School has appointed The Communications Agency to handle its advertising and customer communications activity.

 

Cancer Research UK campaign supports removal of tobacco brands

Cancer Research UK has created a hard-hitting marketing campaign to highlight the impact of tobacco packaging on children, calling for all branding to be removed from packs.

 

'Aggressive marketing' played role in summer riots, says panel

A probe into the causes of last year's riots has suggested that "aggressive marketing" helped to fuel the unrest and calls for the appointment of an "independent champion" to manage a dialogue between brands and government aimed at investigating comm...

 
 

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