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Education marketing

 

Big Jubilee Lunch project in TV push

McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden Project's bid to get people together with their neighbours for the Queen's Diamond Jubilee on Sunday 3 June.

 

Government focuses on growth in new cross-Whitehall marketing strategy

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.

 

London Business School hires The Communications Agency

London Business School has appointed The Communications Agency to handle its advertising and customer communications activity.

 

Cancer Research UK campaign supports removal of tobacco brands

Cancer Research UK has created a hard-hitting marketing campaign to highlight the impact of tobacco packaging on children, calling for all branding to be removed from packs.

 

'Aggressive marketing' played role in summer riots, says panel

A probe into the causes of last year's riots has suggested that "aggressive marketing" helped to fuel the unrest and calls for the appointment of an "independent champion" to manage a dialogue between brands and government aimed at investigating comm...

 

What's the difference between an IT project and bungee jumping?

Building a strong business case for investment in a technology project will help all those participating within your organisation and make it more effective. Graham Oakes offers some dos and don'ts.

 

Gov campaign educates teens about rape

Deputy prime minister Nick Clegg has today launched the Home Office's first marketing campaign to educate the public about what constitutes rape, sexual assault and consent.

 

Downing Street plans careers brand to target youth unemployment

The Prime Minister's office is launching a digital brand intended to help young people make better career choices, as the government seeks to reduce youth unemployment.

 

BETC London aids child protection collaboration

BETC London is helping the Association of Chief of Police Officers (ACPO) with a project to encourage police, health, education and social care agencies to work together in the fight against child abuse.

 

Unilever launches global charity foundation

Unilever has teamed up with Oxfam, PSI, Save the Children, Unicef and the World Food Programme (WFP) to launch The Unilever Foundation and ramp up its CSR credentials.

 

London Business School issues brief

London Business School is looking for an agency to add to its advertising roster.

 

Google and Microsoft back campaign to improve IT education

Google and Microsoft are among technology companies calling on the Government to make changes to the education system to provide better IT skills.

 

Open University awards ad account to Leagas Delaney

The Open University has appointed Leagas Delaney to handle its £10 million pan-European ad account.

 

Department of Health makes calorie reduction call to food industry

The Department of Health has unveiled an initiative aimed at slashing 5 billion calories off the nation's daily diet by 2020 and a new Change4Life marketing strategy which calls for more funding from brands for the anti-obesity scheme.

 

Helen Edwards on Branding: A masterful exchange

It might cost you a year's salary, but an MBA can get you into some very interesting conversations.

 

Appointment to view: The University of Lincoln goes viral

With students everywhere receiving their A-Level results and considering university choices, the University of Lincoln has managed to go viral with some unofficial tongue-in-cheek ads. Watch the zombies in action, along with some official promotions ...

 

Redbus to launch digital six-sheets in universities

Redbus Media Group, the outdoor media owner, is launching a digital six-sheet network in universities that will be ready in time for autumn's new student intake.

 

Mumsnet co-founder urges brands to engage in 'fresh new ways'

Brands need to engage with parents in fresh and entertaining ways is the unequivocal verdict of Mumsnet co-founder Cairrie Longton, speaking at Marketing's Marketing To Children conference.

 

OU invites tenders for £10m account

The Open University is looking for an agency to handle its estimated £10 million advertising and direct marketing accounts.

 

College of Law moves media account to TCS Media

The College of Law, which claims to be the UK's longest established post-graduate law school, has moved its media planning and buying account to TCS Media.

 
 

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