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Education marketing

 

Gravity Road scoops Design Museum brief

The Design Museum, founded by Sir Terence Conran, has appointed Gravity Road as its lead agency ahead of its relocation to Kensington, London, in 2016.

 

Doctor Who online game gets kids coding

The BBC has created an online 'Doctor Who' game called 'The Doctor and the Dalek' to encourage children to get into coding.

 

The loss of the Govt media buying business is sure to be queried by Sorrell

Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how?

 

Why we're loving: Alex Phillips, project manager, Artem

Tell us about the film. Last summer, more than 30 people lost their lives to drowning in just seven weeks. Many of them were young men and boys. We developed a hard-hitting film targeting 11- to 15-year-olds as well as primary-school-aged children t...

 

Why We're Loving: Ben Leeves, sound designer, GCRS

At what stage did you get involved with flight of the stories ? At the very rough animatic stage. The very succinct brief from the creative Paul Domenet was: "Each letter should have its own voice." So that s what I did. I was in the unusual ...

 

FCB Inferno wins apprenticeships contest

FCB Inferno has been appointed by the Department for Business Innovation and Skills (BIS) to work on a year-long campaign to promote apprenticeships to young people.

 

British hopes pinned on A&E/DDB at this year's D&AD Awards

Adam & Eve/DDB has received the most nominations of any UK agency for this year's D&AD Awards.

 

Government seeks agency to show apprenticeships are not 'the second choice'

The Department for Business, Innovation and Skills (BIS) has called a pitch for an advertising agency to work on a year-long contract to promote apprenticeships to young people.

 

Reflections on Web Summit: How 'Davos for geeks' reignited my passion for tech

The dust has settled after Web Summit in Dublin earlier this quarter, but I can say that the start-up ethos I witnessed during the two-day conference has genuinely stayed with me.

 

Open University seeks shop for DM

The Open University is looking for an agency to handle its direct and social media marketing overseas for the first time.

 

Why we're loving: Lucian Trestler, planner, DLKW Lowe

Tell us about Project Colour. Children were able to paint on to a 15-square-metre digital billboard overlooking their playground via our Project Colour app, installed on iPads in the playground. A collage of their paintings was exhibited across Lond...

 

Govt roster agencies vie for education brief

The Government has kicked off a search for an agency to run its annual teacher recruitment campaigns, which are currently created by Adam & Eve/DDB.

 

O2: GoThinkBig

Launch date: 23rd October 2012 Aim Brands looking to engage a 16-24 audience were discovering fast that Generation Y the children of the global recession were looking for much more than free cinema tickets, advice on the latest fashions a...

 

Diary - Arts University Bournemouth unveils creative talent winners

A host of creative billboards in Tottenham Court Road are showcasing some of the brightest talent of the future - the winners of AUB's second 'Who Are You?' competition.

 

JCDecaux, Mother and Karmarama back young creative competition

JCDecaux, Rankin and agencies including Mother and Karmarama are backing the return of a competition to find young creative talent, run by the Arts University Bournemouth (AUB).

 

OMC's Baker vows to 'squash' outdoor ad sabotage campaign

Outdoor Media Centre chief executive Mike Baker has confirmed the billboard ads attacked by the subversive 'Brandalism' campaign are in the process of being restored, stating that he wants to "squash it as quickly as possible".

 

IPA Creative Pioneers Challenge places 87 people

The IPA's Creative Pioneers Challenge, intended to bring young people into the creative and digital media sectors, has resulted in work opportunities and business support for 87 people.

 

Tim Berners-Lee and Duke of York star in kids' coding viral

World wide web founder Sir Tim Berners-Lee, YouTube founder Chad Hurley and The Duke of York are starring in an online video spoof designed to get kids coding.

 

Big Jubilee Lunch project in TV push

McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden Project's bid to get people together with their neighbours for the Queen's Diamond Jubilee on Sunday 3 June.

 

London Business School hires The Communications Agency

London Business School has appointed The Communications Agency to handle its advertising and customer communications activity.

 
 

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