Fashion & clothing marketing
The latest fashion & clothing advertising, campaign news, analysis and business insight in the fashion & clothing sectors.
Latest fashion & clothing news and analysis
The Sainsbury's ad referencing the football match played by British and German soldiers on No Man's Land on Christmas day in 1914 has topped the Campaign Viral Chart this week.
More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.
Tesco Clubcard has launched a Twitter campaign that helps Christmas shoppers find gifts that "won't break the bank".
Hammerson, the retail property developer, has used a 13-feet automated mechanical model to showcase the wide variety of the Christmas gifts available at its shopping centres.
The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.
Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.
Clarks and Partners Andrews Aldridge come out on top in Big Bus Challenge - view finalists' work here
Clarks' in-house design group and Partners Andrews Aldridge have won top prizes in the Big Bus Challenge 2014 run by Exterion Media, in association with Campaign.
TK Maxx, the high-street retailer, has launched a Christmas ad highlighting gifts given as a celebration of people's special relationships.
JCDecaux, the outdoor advertising company, has launched a content division, appointing Janet Guest as the editorial director and Russell Gower as the creative content director.
Tiffany & Co has appointed MEC to its $100 million (£62 million) media planning and buying account, following a competitive pitch.
It was just a spur-of-the-moment thing. David Ogilvy, on his way to a photo shoot for his new shirt-maker client, stopped off at a New York drugstore to buy a few 50 cent black eyepatches and unwittingly blazed the trail for a new style of advertis...
Top Shop/Twitter and the charity Women's Aid were today named overall winners of Ocean's Art of Outdoor Digital Competition, which celebrates pushing the creative boundaries in digital out-of-home advertising.
Major Players, market leaders for recruitment in the creative, marketing and digital space, has picked the winner of its #MajorImage competition.
Warehouse, the fashion retailer, has appointed Sunshine as its creative agency of record, without a pitch.
House of Fraser has handed 18 Feet & Rising its advertising business.
Jack Wills, the fashion retailer known for its preppy clothes, has appointed Havas Work Club as its digital agency in the UK.
The advertising and fashion industries share many similarities, but what about the notion of creativity? Kate Magee talks to some of the sharpest dressers in adland about their own take on style.
Today's society presents women with increasing choices and opportunities, but unavoidably this comes with a need to balance additional pressures and to seek compromise.
Reebok has released an online brand film celebrating youth culture for its Classics range of footwear.
Twitter is teaming up with Burberry to test its first 'Buy' button for brands on its platform, to allow users to shop directly from the site.
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