Fashion & clothing marketing
The latest fashion & clothing advertising, campaign news, analysis and business insight in the fashion & clothing sectors.
Latest fashion & clothing news and analysis
Pepsi Max has bested rival Coca-Cola with a follow up to their hidden-camera "test drive" viral from 2013.
Ogilvy & Mather Worldwide has won the jeweller Tiffany & Co's global advertising account after a competitive pitch.
Edeka, the German supermarket, has entered the viral chart three times this week with ads shared more than 270,000 times combined.
"Dumb ways to die" returned to the Campaign Viral Chart this week with a Valentine's ad for Metro Trains in Melbourne, after it was shared 160,000 times.
An ad from the Canadian Institute for Diversity and Inclusion is the most-shared ad in the week that the Winter Olympic Games launched in Sochi.
Isme, the women's online and catalogue shopping brand owned by Shop Direct, has appointed St Luke's to its £12 million advertising business.
Budweiser's schmaltzy "puppy love" ad has bested an ad featuring Arnold Schwarzenegger in this week's Super Bowl dominated viral ad chart.
Levi's has appointed Interpublic's Draft FCB and House Worldwide to handle global marketing for the brand.
Arnold Schwarzenegger, actor and former Governor of California, dons a dubious disguise in this week's most-shared ad to dispense health and fitness advice to members of a gym.
The retailer put social media at the heart of its festive campaign to both draw in and then re-engage with customers.
Forget the Year of the Horse - London's mayor, Boris Johnson, this week declared 2014 to be the "Year of the Bus" in the capital. A clear threat in the glamour stakes to Rio's World Cup.
Twentieth Century Fox's bizarre hidden-camera ad for its 'Devil's Due' movie has topped this week's viral chart with more than one million shares this week alone.
Wrangler, the US jeans brand, is searching for a creative advertising agency in Europe after splitting with the French shop Fred & Farid.
OnePiece, the Norwegian clothing company, is inviting customers to share its #HackTheSale campaign on Facebook and Twitter, to collectively drive down the price of a "onesie" jumpsuit.
Procter & Gamble, the FMCG giant, has topped the viral chart this week with an ad based around its sponsorship of the Sochi 2014 Winter Olympics.
Danny Cipriani, the Sale Sharks rugby player and former boyfriend of Kelly Brooke, has taken his top off for a new ad campaign for the anti-fur charity Peta.
Grumpy Cat, the popular internet meme, has entered the viral chart for the first time this week in a Christmas ad for Friskies cat food.
Revlon, the US cosmetics brand, has appointed Profero London as its first digital agency in Europe and several other markets.
WestJet, the Canadian airline, has risen rapidly through the chart this week to take top position with 833,115 shares across Facebook, Twitter and blogs.
Kitcatt Nohr Digitas founder Marc Nohr departs for Regus and Starcom MediaVest Group promotes Andrea Brown to head its content arm Liquid Thread, in this week's roundup of people moves in advertising, marketing, media and PR.
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