Fashion & clothing marketing

The latest fashion & clothing advertising, campaign news, analysis and business insight in the fashion & clothing sectors.

BBH captures global ad account for Clarks

Bartle Bogle Hegarty has won the global advertising account for the shoe brand Clarks.

Work Club wins Adidas social media account

Work Club has won Adidas UK's social media business following a competitive pitch.

Value of a Facebook fan rises to an average of $174

The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.

American Apparel warned over 'overtly sexual' ads

American Apparel has been warned to ensure its future ad campaigns do not contain anything likely to cause serious offence, after two sets of "overtly sexual" images were banned.

Arnold Amsterdam creates drug cookbook for Stüssy's spring line

FreshCotton, the online men's clothes shop, has released an online cookbook that combines haute cuisine and drugs to promote the launch of a range of limited edition Stüssy Amsterdam T-shirts.

Dentsu's Aegis Media wins £20m global Burberry account

Dentsu's Aegis Media has landed its first global win in the form of the £20m media planning and buying duties for British luxury fashion brand Burberry.

Henri Lloyd appoints ODD as creative agency

Henri Lloyd, the clothing brand, has appointed ODD as its new creative lead and strategic agency partner for its lifestyle division.

French lingerie brand Baci launches manhunt film

Baci, the French boutique lingerie brand, has launched an ad for its new women's range, which reveals what might happen if its models could hunt men.

Snap Fashion attempts to transform how we shop

British computer science graduate Jenny Griffiths is aiming to transform how we shop for clothes online.

Stylist partners with IPA and Campaign Women of Tomorrow Awards

Stylist, the Shortlist Media-owned free women's magazine, has signed up as a media partner of the IPA and Campaign Women of Tomorrow Awards

Ebay in agency talks over fashion project

EBay is looking for an agency to help create, develop and define a new global platform in the fashion space.

Specsavers runs tongue-in-cheek ad on Hazard ballboy incident

Specsavers has run press and digital ads poking fun at the row over Chelsea footballer Eden Hazard kicking a ball out from under a Swansea ballboy during the Capital One Cup semi-final on Wednesday 23 January.

Ralph Lauren hunts agency for B2B marketing

Ralph Lauren, the US fashion giant, is looking for a digital creative agency to handle its business-to-business marketing.

Help bargain hunters buy genuine brands

Around one in five US and European bargain hunters land on sites selling counterfeit goods, writes Charlie Abrahams, vice president, EMEA, MarkMonitor.

The perfect gift for today's generation? Get away, together

Two recent studies uncover some potential clues regarding the ultimate holiday gift for today's youth, writes Rodney Collins, regional director EMEA, McCann Truth Central.

American Apparel rapped again for sexualisation

American Apparel has been rapped by the ad watchdog for the second week in a row for an ad that appears to sexualise a child.

CHI team wins Jack Wills global brand task

Jack Wills, the clothing brand, has appointed CHI Group agencies The Social Practice, M/Six and CHI & Partners to its global account after a competitive pitch.

Think BR: Go East - the opportunity for luxury brands in China

While China presents a significant opportunity for luxury brands, it is a difficult market to tackle, writes Debbie Bond, director insight services, eCommera.

Ann Summers runs adult Christmas campaign after watershed

Ann Summers, the lingerie and sex toy retailer, has launched a raunchy 'Christmas for Grown Ups' TV campaign that is being aired in one version after the 9pm watershed and another after 11pm.

Campaign Media Awards - Best Travel & Leisure Campaign: Nike

Mindshare's challenge was to counter declining sports participation among teenagers by motivating them to set and achieve sporting goals.

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