Additional Information


Content

Fashion & clothing marketing

 

The latest fashion & clothing advertising, campaign news, analysis and business insight in the fashion & clothing sectors.



Latest fashion & clothing news and analysis

Quirky celebs line up for Gap's 'dress normal' campaign

Anjelica Huston and other celebrities known for having a comfortable and unique style form the backbone of Gap's autumn campaign.

 

Usain Bolt in a hot tub kick starts latest Puma brand position

Puma has released a TV ad featuring Usain Bolt in a hot tub to launch its new brand platform.

 

Adidas turns Lionel Messi into a panther for homecoming campaign

Adidas celebrates Lionel Messi's return to Barcelona following his disappointing World Cup by turning him into a panther to promote the brand's Adizero f50 football boots.

 

Cristiano Ronaldo launches semi-clad ad campaign

Cristiano Ronaldo has launched a semi-clad ad campaign to promote his new underwear range.

 

Campaign's top 20 most read news in July

Take a look at Campaign's top 20 most read news stories in July, which you might have missed.

 

Portas captures Goldsmiths brief

Goldsmiths, the jewellery retailer, has appointed Mary Portas' agency with a brief to make it a distinctive and aspirational high-street brand.

 

Want a tactical ad? Should have gone to Specsavers

Specsavers' creative director Graham Daldry describes how his in-house team turned Luis Suarez biting an opponent into a viral ad for his brand in less than 16 hours.

 

ASOS launches advertising review

ASOS, the online fashion retailer, has called a review of its UK advertising account.

 

New Look prepares for media review

New Look, the fashion retailer, is known to be speaking to agencies about its media planning and buying arrangements with a strong possibility of calling a review of the business handled by ZenithOptimedia.

 

Dragons' Den designer picks Now

Kelly Hoppen, the interior designer who has appeared on Dragons' Den, has enlisted Now to promote her new homeware collection.

 

Injured Neymar tops World Cup valuation league

Neymar, Brazil's injured star striker, was the player with the highest sponsorship value in the UK during the first three weeks of the World Cup, according to research from MediaCom's Business Science team.

 

Always 'like a girl' ad tops Campaign Viral Chart

Always, the sanitary towel brand, has entered the Campaign Viral Chart in the number one spot with its film about what it means to do things "like a girl", knocking Activia's Shakira video into second place.

 

No 106: Benetton's 'shockvertising'

No company was more synonymous with 90s fashion s so-called "shockvertising" phenomenon than Benetton. And nobody pushed the creative boundaries further than its shocktrooper-in-chief, Oliviero Toscani. Toscani was at pains to point out that he was...

 

Me and my Grands Prix

Winners of the big prize at Cannes talk about the campaigns that wowed the Lions juries last month.

 

An important victory for fashion designers

Following a long-standing legal challenge, the Court of Justice of the European Union (CJEU) has sided with Karen Millen in a ruling that should offer greater protection for designers in future.

 

GHD kicks off global digital contest

GHD has called a pitch to hire an integrated agency for global digital work ahead of a Christmas campaign.

 

Lucky Generals wins Secretsales.com ad account

Lucky Generals have won the advertising account for the online fashion retailer Secretsales.com, following a three-way pitch process.

 

Asics appoints Starcom MediaVest Group to global media account

Asics, the Japanese sportswear brand, has consolidated its global media planning and buying account into Starcom MediaVest Group.

 

British Fashion Council hires Somethin' Else

Somethin' Else has created content for The British Fashion Council's biannual menswear showcase, London Collections: Men (LC:M).

 

Harvey Nichols releases summer sale campaign

Harvey Nichols is promoting its summer sale with a striking print campaign featuring models wearing ill-fitting clothes.

 
 

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Watch and glow External website

by Greg Taylor, 22/08/2014

 

Slow developer External website

by Greg Taylor, 22/08/2014

 

Opening the talent cookie jar External website

by Nick Whitehurst, 22/08/2014

 

Back to top ^