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Fashion & clothing marketing


The latest fashion & clothing advertising, campaign news, analysis and business insight in the fashion & clothing sectors.

Latest fashion & clothing news and analysis

Want a tactical ad? Should have gone to Specsavers

Specsavers' creative director Graham Daldry describes how his in-house team turned Luis Suarez biting an opponent into a viral ad for his brand in less than 16 hours.


ASOS launches advertising review

ASOS, the online fashion retailer, has called a review of its UK advertising account.


New Look prepares for media review

New Look, the fashion retailer, is known to be speaking to agencies about its media planning and buying arrangements with a strong possibility of calling a review of the business handled by ZenithOptimedia.


Dragons' Den designer picks Now

Kelly Hoppen, the interior designer who has appeared on Dragons' Den, has enlisted Now to promote her new homeware collection.


Injured Neymar tops World Cup valuation league

Neymar, Brazil's injured star striker, was the player with the highest sponsorship value in the UK during the first three weeks of the World Cup, according to research from MediaCom's Business Science team.


Always 'like a girl' ad tops Campaign Viral Chart

Always, the sanitary towel brand, has entered the Campaign Viral Chart in the number one spot with its film about what it means to do things "like a girl", knocking Activia's Shakira video into second place.


No 106: Benetton's 'shockvertising'

No company was more synonymous with 90s fashion s so-called "shockvertising" phenomenon than Benetton. And nobody pushed the creative boundaries further than its shocktrooper-in-chief, Oliviero Toscani. Toscani was at pains to point out that he was...


Me and my Grands Prix

Winners of the big prize at Cannes talk about the campaigns that wowed the Lions juries last month.


An important victory for fashion designers

Following a long-standing legal challenge, the Court of Justice of the European Union (CJEU) has sided with Karen Millen in a ruling that should offer greater protection for designers in future.


GHD kicks off global digital contest

GHD has called a pitch to hire an integrated agency for global digital work ahead of a Christmas campaign.


Lucky Generals wins ad account

Lucky Generals have won the advertising account for the online fashion retailer, following a three-way pitch process.


Asics appoints Starcom MediaVest Group to global media account

Asics, the Japanese sportswear brand, has consolidated its global media planning and buying account into Starcom MediaVest Group.


British Fashion Council hires Somethin' Else

Somethin' Else has created content for The British Fashion Council's biannual menswear showcase, London Collections: Men (LC:M).


Harvey Nichols releases summer sale campaign

Harvey Nichols is promoting its summer sale with a striking print campaign featuring models wearing ill-fitting clothes.


Connected Brand of the Month: Zaggora

Zaggora's use of performance marketing on Facebook has allowed it to take its high-tech hot pants to the world.


Burberry unveils ad campaign starring Cara Delevingne

Burberry has unveiled a global ad campaign shot by Mario Testino and featuring the models Cara Delevingne and Suki Waterhouse.


Nike launches five-minute cartoon ahead of the World Cup

Nike has released a five-minute animation featuring cartoons of some of the biggest names in football as part of its 'Risk Everything' campaign.


Watch: Highlights from the Brand Republic Digital Awards 2014

Find out what Channel 4 and Holler said about winning in these video highlights from the Brand Republic Digital Awards 2014.


In pictures: Brand Republic Digital Awards 2014

More than 500 of the best digital brains in the business turned out to celebrate the Brand Republic Digital Awards on Tuesday evening at Troxy in East London, and we have the pictures to prove it.


Adidas takes over London buses for World Cup campaign

Adidas has become the first brand to paint entire Routemaster buses, as part of its "all in or nothing" World Cup campaign.


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