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Fashion & clothing marketing
The latest fashion & clothing advertising, campaign news, analysis and business insight in the fashion & clothing sectors.
Latest fashion & clothing news and analysis
Sacoor Brothers appoints Now to first UK ad account
Sacoor Brothers, the fashion brand, has appointed Now to handle its first advertising account in the UK.
Lacoste snaps up MPG Media Contacts
Lacoste, the French fashion brand, has appointed MPG Media Contacts to its media planning and buying account for its clothing and leather goods ranges, after a pitch.
Triumph International seeks agency for global relaunch
Triumph International, the lingerie company, is looking for an advertising agency to relaunch the brand globally and work on the launch of a new product.
Pitch Update
Agencies will be excited to hear about a new Mini adventure, but with be less pleased with the latest GoCompare.com rumour...
H&M features Beckham in debut Super Bowl TV ad
H&M, the Swedish retail brand, is to broadcast is first Super Bowl TV ad, which will showcase the retailer's new David Beckham Bodywear collection.
Alfred Dunhill launches Olympian campaign
Designer menswear brand Alfred Dunhill is celebrating the 2012 Olympics being held in its home city of London with a series of short films featuring British Olympians talking about their experience of competing.
Asics appoints 180 Amsterdam as global ad agency
Asics, the Japanese sportswear brand, has appointed 180 Amsterdam as its global advertising agency.
Levi's appoints Wunderman as first global digital agency
Levi's has appointed Wunderman as its first global digital agency, with responsibility for creative, social media, data strategy and analytics.
Think BR: How to maximise your intangibles in a potential insolvency situation
For brands facing insolvency it is vital that lucrative intangibles are separated from their poorer performing counterparts, writes Stuart Whitwell, managing director, Intangible Business.
Think BR: Luxury brands and the social media dilemma 1
Luxury brands using social media have to walk the tightrope between accessibility and exclusivity, writes Jane Simmonds, managing partner of Conran Design Group.
The Annual 2011: Top 10 worst celebrity ads
Campaign brings you the ads that celebrities should not be forgiven for being involved with. Culprits include Vernon Kay, Jenson Button and Jarvis Cocker.
The Annual 2011: Top 10 celebrity ads
No celebrity list would be complete without at least one mention of David Beckham, but welcome appearances from Einstein, Van Damme and Madness brought some blessed variety this year.
Appointment to View: behind the scenes of the M&S Christmas ad
With girl band Little Mix taking 'The X Factor' winners' crown, we take a look behind the scenes of Marks and Spencer's Christmas ad featuring the final contestants.
Appointment to view: Cartier collaborates with musicians for short film trilogy
Cartier has released the first short film in a trilogy produced in collaboration with musicians and directors. We take a look at how the film was put together with creative agency The Hours and French band Air.
M&S rapped over 'irresponsible' lingerie bus ad
Two outdoor Marks and Spencer lingerie ads have been censured by the ASA, after the authority received complaints that they over-sexualised woman and could be seen by children.
Foot Locker appoints AMV to European advertising task
Foot Locker Europe has hired Abbott Mead Vickers BBDO to handle its advertising account across Europe.
Adidas calls pan-Euro pitch for Foot Locker Originals campaign 1
Adidas is on the hunt for an agency to handle the pan-European advertising for the launch of a new trainer in its retro Adidas Originals range.
Watchdog bans Drop Dead ad featuring skinny model 2
The Advertising Standards Authority (ASA) has banned an ad for clothing brand Drop Dead, for using a model who appears underweight, while H&M avoids censure.
Marc Jacobs ad banned over child sexualisation complaints
A Marc Jacobs ad featuring 'Twilight' actress Dakota Fanning showcasing the brand's Oh Lola! perfume has been banned by the advertising watchdog, as it could be seen to sexualise a child.
Ugg to review media in European markets
Ugg Australia, the shoe brand, is holding a review of its media planning and buying.
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