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Fast food marketing

 

The latest fast food advertising, campaign news, analysis and business insight in the fast food sectors.



Latest fast food news and analysis

Agencies line up for Just Eat Euro creative

Just Eat, the online takeaway service, is reviewing its European creative account after parting ways with VCCP.

 

Burger King hires Ogilvy's David as global ad agency

Burger King has appointed David, part of the Ogilvy & Mather network, as its global advertising agency.

 

Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere

Evian, the French bottled-water brand, tops the most-shared ads chart this week with its "amazing baby & me 2" spot by BETC Paris.

 

Carat Manchester takes slice of £11m Pizza Hut media account

Carat Manchester has been awarded a portion of the UK Pizza Hut business, taking the media planning and buying account for its restaurants from incumbent Starcom MediaVest Group.

 

Burger King calls global ad review

Burger King, in a shift of strategy, is looking for an agency to handle its global advertising account.

 

Campaign Viral Chart: Google Maps' April Fool tops chart

Google Maps' April Fools prank has topped this week's viral chart with 369,288 shares.

 

Campaign Viral Chart: Down Syndrome future mom ad doubles shares

Coordown, the Italian Down Syndrome charity, has achieved the most-shared ad status this week, beating Wren Studio's "first kiss", which has dropped seven places after two weeks at the top.

 

McDonald's gives Piccadilly Circus sign interactive overhaul

McDonald's high-profile advertising sign in Piccadilly Circus has been overhauled to become a "gigantic interactive visitors' book".

 

Campaign Viral Chart: Italian Down Syndrome baby video second most-shared

Coordown, an Italian organisation that represents people with Down Syndrome, was the second most-shared video in this week's viral ad chart after it was shared 225,500 times.

 

Chipotle helps the British with pronunciation in first UK campaign

Chipotle, the Mexican fast-food chain, is releasing its first UK campaign after appointing Mother to its European creative account without a pitch.

 

Campaign Viral Chart: first kiss video is most-shared ad this week

Wren Studio, the clothing brand, sits atop this week's viral chart with an awkwardly charming video that asks 20 strangers to kiss for the first time while being filmed.

 

The age of (brand) activists

A few months ago, we sat in Atlanta, sipping a Coke Zero with the people who oversee Coca-Cola's global marketing. The team had asked us to help them reflect on ways to accelerate Coke's growth.

 

Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive

Pepsi Max has bested rival Coca-Cola with a follow up to their hidden-camera "test drive" viral from 2013.

 

A riveting case study on saying no to advertising

Having recently sung the praises of traditional TV, albeit an evolved model, it's important to posit an alternative view of filmic communication in 2014.

 

Campaign Viral Chart: Edeka's 'supergeil' ad leads viral hat-trick for German retailer

Edeka, the German supermarket, has entered the viral chart three times this week with ads shared more than 270,000 times combined.

 

Campaign Viral Chart: dumb ways to die makes Valentine's comeback

"Dumb ways to die" returned to the Campaign Viral Chart this week with a Valentine's ad for Metro Trains in Melbourne, after it was shared 160,000 times.

 

Campaign Viral Chart: Canadian gay rights ad takes aim at Sochi

An ad from the Canadian Institute for Diversity and Inclusion is the most-shared ad in the week that the Winter Olympic Games launched in Sochi.

 

Campaign Viral Chart: Budweiser's puppy takes down Arnie in Super Bowl-dominated chart

Budweiser's schmaltzy "puppy love" ad has bested an ad featuring Arnold Schwarzenegger in this week's Super Bowl dominated viral ad chart.

 

Rustlers ad campaign stars 'hunger monkey'

Kepak, the convenience food company, is introducing a "hunger monkey" character in an ad campaign for its pre-prepared Rustlers burger.

 

Campaign Viral Chart: Arnie goes 'undercover' and beats Super Bowl ads

Arnold Schwarzenegger, actor and former Governor of California, dons a dubious disguise in this week's most-shared ad to dispense health and fitness advice to members of a gym.

 
 

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