Fast food marketing
The latest fast food advertising, campaign news, analysis and business insight in the fast food sectors.
Latest fast food news and analysis
Delivery Hero, the company that owns a network of food delivery websites, is looking for an ad agency to work on its brands in Europe.
B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.
Burger chain McDonald's found itself thrust into the midst of the dramatic rescue of three kidnapped women in Cleveland, Ohio, yesterday.
Subway is ditching its wrap products and replacing them with low-fat flatbreads as it seeks to offer healthier alternatives, alongside its core subs.
The "big three" coffee chains - Costa, Starbucks and Caffe Nero - all focus on innovation strategies to keep up momentum in the growing sector. However, the threat of indie "brew bars" and wavering consumer sentiment mean the pressure is on, writes K...
The coffee chain's double-digit growth and massive expansion plans show that Costa's blend of location, authenticity and reassurance is leading the sector, writes Jenny Ashmore, consultant at OxfordSM, and former Mars global marketing capability offi...
Former Giraffe and wagamama lead marketer Vikki O'Neill (below, left) outlines how new restaurant chains are leading the way in using social to create an explosion in brand awareness and loyalty.
The value of a Facebook fan for consumer brands has risen by an average of 28%, with fan counts doubling or even tripling for major brands since 2010, according to a recent study from Syncapse.
Deutsch LA has created a new TV spot for Taco Bell under the fast-food outlet's 'Live Mas' (live more) campaign.
Consumer brands, such as Burger King, McDonald's and Coca-Cola, should sponsor Margaret Thatcher's funeral, according to outspoken Respect MP George Galloway.
KFC has rolled out an advertising campaign to mark the nationwide launch of its Lavazza coffee offering, as it seeks to take on McDonald's and other rivals.
Former McDoanld's UK boss Steve Easterbrook is returning to the fast-food chain as its top global marketer, after 18 months away from the business.
Domino's Pizza has emerged as a rival to B&Q to sponsor the Football League.
Negative tweets can prove beneficial to a brand by driving "a lot of interest", according to Simon Wallis, the marketing director of Domino's Pizza.
Domino's has credited new product launches backed by an "ever-growing marketing budget" for a double-digit lift in sales, despite the snow in the first quarter of the year.
Itsu, the Asian-inspired food chain founded by the entrepreneur Julian Metcalfe, is looking for a creative agency ahead of its first advertising and marketing campaign.
KFC is mirroring McDonald's and Starbucks by launching a "mobile wallet" service in a move to drive up customer numbers.
Jo Blundell, Burger King UK's marketing director, has left the fast-food chain after two years.
Marketers must take responsibility for what happens to their packaging after it's left the shelves, writes Sir Andrew Motion, president, Campaign to Protect Rural England, and former Poet Laureate.
East London restaurant Dishoom taps into the spoken history of Mumbai's old Irani Cafés by harvesting stories from the Indian capital's older generation.
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