Additional Information


Content

Pizza Express kicks off digital pitch amid creative rethink

Pizza Express, the restaurant chain, has called a digital marketing review.

Pizza Express: the incumbent, DBG, has been invited to repitch

Pizza Express: the incumbent, DBG, has been invited to repitch

Share this article

The review will focus on a rebuild of Pizza Express’ website but also covers other work.

The incumbent, Maynard Malone, has been invited to participate in the process. An agency will be appointed in January.

A spokeswoman for Pizza Express said: "Like most companies of our size, we review our agencies every couple of years. This process allows us to ensure we are taking the right approach."

In a separate development, it has emerged that Adam & Eve/DDB, which previously worked with Pizza Express on its advertising, resigned the account several months ago. The pizza chain now plans to take its creative work in-house.

A&E/DDB won the business in 2011 from Work Club. No-one at the agency would comment.

DBG has worked with Pizza Express since 2009 and handles the restaurant’s offers-led e-mail marketing, database management, deployment and analysis, and digital content.

The review comes after Emma Woods, the former Pizza Express marketing director, left the company to join Merlin Entertainments in August.

Pizza Express is part of Gondola Group, which also operates Zizzi and Ask Italian, as well as some smaller chains.

The company’s media agency, the7stars, is not affected by the changes.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^