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We Are Social re-enacts cult movie scenes with Kleenex tissues

We Are Social has re-created Notting Hill and other Hollywood classics as part of a campaign for the launch of a new tissue range, Kleenex Sensitive.

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Welcome to The Annual 2014

Claire Beale global editor-in-chief, Campaign If you ve got to the end of 2014 with any doubt in your mind that advertising is a fantastic industry to work in, settle back and wallow in the following pages. Here you ll find plenty of evidence...

 

2014: Jilted lovers and sad farewells

John Tylee reviews a year that will be remembered for the failed mega-merger, long-term relationships that moved on and goodbyes that came too soon.

 

You don't have to be Mel Gibson to please a client

Someone said to me the other day: "Wouldn t it be great if we could hear what clients are really thinking, like in that Mel Gibson film What Women Want ?" You know, the one where he meanders around an ad agency and can hear the inner-thoughts of his...

 

On the Campaign couch

I m a chief marketing officer with an unabashed passion for advertising. Is it ever wise to consider jumping the fence? By all means consider. Considering doesn t cost you anything. But, before you jump from consideration to activation, please rea...

 

Global viewpoint from São Paulo

Jabuticaba: a little black fruit you ll only find in Brazil. Jabuticaba syndrome: a typical illness you will also only find in Brazil. It s a condition that compels people to get too easily settled. You will find that sufferers often use the excuse t...

 

Tech viewpoint on tech democratisation

Forgive the reference to Mad Men, but a sub-plot in this final series prompted a then-versus-now train of thought.

 

Customer insight is the key to successful brands

Jill McDonald, the UK chief executive of McDonald s, has outlined the key to the fast-food giant s recent turnaround, and it made me think about successful brands. McDonald says a heavy investment in consumer insight has enabled the company to unders...

 

Creative v media agencies is beginning to get ugly

Last week, the executive creative director of a big ad agency came barrelling up to me, beard twitching, clearly angling for a verbal scrap. I did a quick mental check. Turkey of the Week? Not for a while. Bad review in Private View? Hmm, don t thi...

 

Love and laugh

The other day I was chatting to the head of a media company about how one of his new recruits had settled in. He said that his new employee, a senior executive, had settled in well, and was already making a great contribution. He'd reported that he'd...

 

Only one thing is certain in 2015: Hazlitt will be missed

Amid all the leadership changes in the media this year, the one no-one saw coming was last week's abrupt exit of the effervescent Fru Hazlitt from ITV.

 

YouTube to Ukip: adland's take on 2014

We asked eight agency chiefs to reflect on the highlights, low points and central themes that dominated this year.

 

How to improve your pitch in 2015

After another year of hefty account reviews, Tom Denford, joint chief executive of global media management consultancy ID Comms, reviews where agencies in Europe can improve in 2015.

 

Global viewpoint from Seattle

Many people think of Seattle as Silicon Valley with more rain but, aside from a love of tech, we re very different places for creative people. Seattle is only the US s 17th-largest city (though, according to Fortune, it is its second-coolest). That...

 

Tech viewpoint on predictive modelling

Tracking users across devices is complex and, as tech giants such as Apple bring out new devices and Amazon reportedly makes its way into the market of the Internet of Things, the challenge is only set to increase. A myth exists in the industry tha...

 

On the Campaign couch

Does where an agency bases its headquarters matter? Yes. Because agencies have been instructive examples of brands since long before an understanding of brands became as centre stage as it is today. As with any brand, an agency s reputation is bui...

 

Awards success masks our creative shortcomings

This has been a great year for all of us in the UK, right? A more buoyant industry and lots of fantastic work, not to mention a better performance in the awards shows. Wrong. It s not all good news at least, not in my view. This year has felt to...

 

I'm confident we can make the future of media equal

When Campaign asked last month "Is the future of media female?", it drew some interesting responses. It really is about time we made progress on this issue.

 

Staff costs and slow growth hit agencies

Agency employment costs are the biggest threat to operating profit margins, the latest Kingston Smith W1 survey reveals.By Ian Graham.

 

Why Lewis Hamilton is prepared for agency life

It's awkward question time: What do Lewis Hamilton, President Obama and 1.3 per cent of the UK's advertising and media agency workforce have in common?

 

Agencies cannot continue to give their ideas away

I'm used to agencies telling me how great they really are, really: just look at all this work, and this smart thinking, and all these tools with silly names.

 
 

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A Lidl surprise External website

by Greg Taylor, 17/12/2014

 

PREDATORY THINKING IN SPACE External website

by Dave Trott, 17/12/2014

 

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