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Rueda wines look to make a splash in US

White wines of Spain's Rueda region are the country's market leaders, but they're relatively unknown to US consumers.

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Why have mutual respect when you can have mutual disrespect?

"We often hate each other, but it's the kind of hatred like flint and steel the sparks that come out of it make it worth the while" Penn on his magic partner, Teller. One of the hardest-fought categories in the Media Week Awards judging was Lar...

 

It's still the work, the work, the work for Robertson

The BBDO worldwide chief executive has long seemed destined for even greater things, Claire Beale writes. Yet, after ten years at the helm, Andrew Robertson still sounds like a man consumed by the job at hand.

 

On the Campaign couch

Understandably, advertisers want to know as much information about people as possible to help target ads. But, in this brave new digital world, that demand is leading to a massive invasion of people s privacy by companies chasing advertising revenue....

 

Forget the Publicis hubris - what matters is the people

The lines of this week's Publicis Groupe press statement announcing some structural fiddling are too close together to read much between them.

 

Tech viewpoint on invisible technology

We've been working with technology inside the advertising arena for donkey's years, leading to some amazing work. We're fascinated by anything that's new and shiny, and we're constantly looking out for that next new "thing" to jump on and use on an i...

 

Voters could decide the fate of Scottish advertising

In case you've been living on the moon for the past six months or so, today marks the day when 5.3 million Scots will decide the fortune of the 300-year-old union - something that millions more of the Scottish diaspora have been denied.

 

Technology has improved our processes, but what about the killer insights?

There are waves of change all around us. The onslaught of new channels, techniques and platforms is overwhelming, and the need for greater technology engagement is no longer an option. It has certainly helped improve marketing returns during a recess...

 

Global viewpoint from the US

The emergence of millennials will soon redefine and reshape the American workforce. Here in the US, millennials will become the majority of the workforce by 2015 and, by 2030, this hyper-connected, tech-savvy generation will account for 75 per cent o...

 

Not a lemon in the bunch

Volkswagen's 'lemon' and 'think small' posters are so seminal, they overshadow many other fine ads for the car manufacturer. So Campaign asked Alfredo Marcantonio and John O'Driscoll, two of the authors of the recently updated Remember Those Great Vo...

 

Adland's quest to reclaim content from factory lines

I've spent an awful lot of time this past week talking to writers in the US. It's been one of the most thoroughly depressing things I've done in a long time.

 

Slogans are not enough

Ian Katz, the editor of Newsnight , wrote recently about an impasse in journalism, suggesting a deal to allow politicians to get their point across in traditional media and be less defensive. As the general election approaches, I think politicia...

 

Time has come for the quiet shops to start shouting

Slightly subtler than one of Julian Fellowes' clunky plot twists, the narrative of two of the more interesting start-ups of recent years has changed with the news that both Joint and Lucky Generals had won a place on the Amazon ad roster - with the f...

 

Global viewpoint from Dubai

I should confess that I arrived in Dubai just a few months ago. But, from the moment you arrive, you sense Dubai is a city where entrepreneurs rule and anyone with a vision (and deep pockets) can make things happen. Everything in Dubai is big. From t...

 

Tech viewpoint on the iPhone 6

If you were not ready to join the tech crowd camping out outside the Apple Store for the iPhone 6 launch this week, here is a look at what it could offer advertisers across the paid, owned and earned spectrum.

 

The loss of the Govt media buying business is sure to be queried by Sorrell

Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how?

 

On the Campaign couch

I m a creative but I d like to run my own agency one day. Should I switch and become an account man for a few years to be taken seriously? Thank you. What a fascinating question. It contains so many questionable assumptions, many of them internall...

 

On the Campaign couch

We ve just won a large US client. Should I hire some Yank account handlers to make sure they feel well-looked-after and understood, or do you think they ll appreciate our old-world ways? Since American advertising agencies seriously started coloni...

 

JWT: lessons from the Commodore

As JWT celebrates its 150th birthday, Bob Jeffrey takes a look at the agency's story, from its birth as the first advertising company to some well-known alumni to its long-lasting partnerships with global companies.

 

Kwik Fit laughs in the face of its 'band' positioning

There s a moment of unintentional humour in the Kwik Fit advertising tender document that prompts a snort of derision. While the process the company is suggesting to hire a new agency partner is far from funny, the name of the proposed brand campaign...

 

Global viewpoint from Tokyo

Floods, radiation leaks and a weak yen still cannot stop Japan s advertising industry from continuing to grow. As a nation, Japan has had its fair share of crises to deal with over the past few years. It is testament to the strength of its people t...

 
 

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FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

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