NerdWallet's Ken Shuman and InkHouse's Beth Monaghan debate whether companies spend too much time recruiting and hiring Millennials.More
Germany is renowned as a strong economic force but risks becoming equally famous for over-regulation. Arguably, no other country is discussing the National Security Agency, Google and data security so intently or tries to protect its citizens as much...
Should advertisers be held to their straplines? I expect you re thinking about Benjamin Careathers. Some time in 2013, Careathers drank a can of Red Bull and discovered that it didn t give him wings. But he s a sophisticated chap, Careathers; he...
One of those questions we all get asked at the moment is: "What s the biggest change going on in the industry right now?" And we all trot out the same answers mobile, social, content blah blah. Important as these are, surely one of the biggest cha...
Big news from the Ig Nobel Prizes this year as one winner explains why banana skins are slippery.
The end-of-year merry-go-round of departing ad agency bosses spins apace and seems to show that the life of a chief executive is in danger of becoming, to quote Thomas Hobbes, increasingly nasty, brutish and short.
I blame Tony Fadell. If the superstar Apple engineer hadn't left to build an Internet of Things business (Fadell being the guy who led the original iPod team and then helped Steve Jobs build something called the iPhone), we wouldn't be in this mess.
The winners at this year's IPA Effectiveness Awards tell stories that are familiar to us all but offer crucial brand lessons. By Lorna Hawtin.
At the start of the year, I was advised by a senior press leader to "keep my eyes on Northcliffe House" - words that have served me well in 2014.
The next tech frontier is just round the corner and brands need to be ready. At Mindshare, we have recently carried out "Project Virtual Assistant", a multidisciplinary research collaboration with the Institute of Management Studies at Goldsmiths, Un...
Recent months have seen major data protection law changes that affect not just UK or EU companies but any companies deemed to be caught by processing EU data. Further seismic changes are also afoot, writes Rafi Azim-Khan, head of marketing law and da...
The bristling excitement among the young masses milling into an East London church as dusk fell was palpable - it had all the hallmarks of a cult, but was in fact a clarion call for advertisers.
Many seasoned protagonists often bemoan the lack of personalities in our media business today, but such a perspective misses the point.
If you ask politicians what worries them about our industry, eight out of ten would give the same answer: how advertisers talk to kids. Many think advertising shouldn't target them at all.
There must be a story behind the story of Telefónica's media agency shift. I doubt it's one that will show our industry in a good light.
Walking down one of Hampstead's bijou roads recently, I noticed a woman leaning out of an upstairs window explaining to a man at the door that her "smart" lock had locked her inside and asking him to try different ways to open the door.
Three macro drivers are contributing towards a very vibrant South African ad industry: talent diversity, digital migration and the changing role of South Africa as a gateway to the rest of Africa. It s appropriate, however, to start off with the fa...
I m working for a local agency of a big network. We re struggling to build our creative reputation. The network keeps on foisting bad global clients on us and making us run their mediocre global creative. How can I rescue my agency s reputation? O...
The remarkable transformation of Nigel Farage from the punchline to a smart-arsed political joke to potentially a Parliamentary force looks like being the defining narrative of the upcoming general election. However unpalatable you (and, for the re...
In a recent Tech viewpoint, Rightster s Charlie Muirhead quite rightly pointed out that the "success of one channel needn t come at the expense of another". Shortly after this, we did some research that provided proof of his assertion. The numbers ...
I work in the creative department of a marketing services company. My boss is great but just a little bit dull. I suspect that I am far more creative than him. How can I make our output more creative in spite of his lacklustre judgments? It s poss...
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