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Tailgate for troops initiative sizzles with hungry football fans

Kingsford Charcoal and Current, its PR agency, ran a campaign that centered on tailgate parties to encourage consumers to continue grilling through football season.

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Perhaps historians make the best planners

"Have you noticed how the best planners are often biologists?" - Rory Sutherland.

 

On the Campaign couch

I m a very competitive person, but not everyone likes that in me. Do I need to change? It s good you re competitive. People in our line of business are expected to be competitive. Clients pay us to be competitive on their behalf. As I may have m...

 

Media needs to focus on the personal touchpoint

Earlier this month, a privileged 0.002 per cent of the global population descended on Las Vegas to witness "The Future". I watched via Twitter as the Consumer Electronics Show entertained 170,000 delegates with big ideas, smartwatches, self-driving ...

 

Back to the start-up

The number of start-up agencies in London creating irreverent work and worrying network rivals seems to be at an all-time low. Campaign asked some seasoned adlanders, some of whom have already been there and done it, how they would go about starting ...

 

Global viewpoint from Singapore

This year marks Singapore s 50th year of independence and, with its growing status as the major commercial hub in south-east Asia, the nation has plenty to celebrate. Over the past ten years, we have witnessed a growth spurt that has seen Singapore...

 

Networks might be able to provide that start-up buzz

If you work in advertising and have anything approaching an ego, then it s almost certain you ll have thought about launching a start-up agency. Even now, I could give you the names of at least three or four big-agency CEOs who ve been nursing the ...

 

Tech viewpoint on following the audience

YouTube is ten this year. Yet, over the past 12 months, many in the marketing world started looking at it in a new light. The rise of Zoella and co charismatic vloggers with enormous followings has shown a YouTube beyond one-off viral hits. A beh...

 

It's time to expose this myth about 'junk food' ads

Each week, it seems as though there is another one. No, I m not talking about a shock departure. Although I don t think many of you anticipated Russ Lidstone s exit from Havas Worldwide London this time last week. I don t mean an executive creative...

 

Advertising pays for more than today's rich media

Have you ever stopped to think about what our media landscape would look like without advertising?

 

Pitch rehearsals in the dark

Men may have outnumbered women on stage by some margin at the Marketing Society conference that closed 2014, but the women who did feature were amazing. Kirsty Wark chaired the day with charm. Carolyn McCall never disappoints. She's always grea...

 

Tesco/BBH: the ultimate examination of advertising

When Dave Lewis, the chief executive of Tesco, first met Neil Munn, the group chief executive of Bartle Bogle Hegarty, to talk about the troubled retailer s ad account, they were too engrossed in their conversation to realise that there was a fire in...

 

Tech viewpoint on TV and programmatic

The question "Has the time come for programmatic to play a vital role in the delivery of TV ads?" is increasingly on the lips of those in the ad industry. It s being driven by new solutions using improved data and technology entering the marketplace,...

 

Global viewpoint from New York

In the frenetic world of US advertising, the pace is always accelerating. Even traditional respites from the rat race such as the yoga studio are succumbing to the pressure to do more, faster. In both realms, the tradition and art form are slowly bei...

 

On the Campaign couch

Sometimes, particularly at the start of a new year, I look back at readers questions that, for some reason, I didn t answer when they first arrived. My most common reason for failing to come up with an answer is because I couldn t think of one and d...

 

Good manners still matter in adland relationships

When the news broke last week that Bartle Bogle Hegarty was parting company with Waitrose (adspend: 25 million) to take on Tesco (adspend: 110 million), someone sent me an old quote by David Abbott. When faced with a similar choice dump one clien...

 

Now and then

People often talk about how much advertising has changed - but in what way? Did all admen have drinking issues back then, and can everyone be film-makers now? Laura Jordan Bambach and Andrew Cracknell discuss.

 

Walker's Dixons victory leaves Group M seething

For Sir Martin Sorrell's market-leading media collective, Group M, to lose one seismic multimillion-pound-spending client is unfortunate, but to lose two in quick succession is unacceptable - at least for him.

 

The future is where data, content and tech collide

Reading through all the trend content out of the Consumer Electronics Show, what strikes me about 2015 predictions is how much focus is being placed on the technology - the actual hardware - rather than the data or insight driving the development of ...

 

Women in Tech: lifting the glass ceiling in EC1

In EC1, it is not unusual to find women in leading roles within the most high-flying international tech companies. We caught up with three of them, to find out what they think about the existing opportunities for women in the tech industry and in EC1...

 

The pursuit of best-practice utopia must go on

So, we re halfway through January already and I ve got two things to feel cheered by as 2015 gets under way. First of all, the results of the latest IPA Bellwether Report just out, revealing a continuation of growth in marketing spend. Second,...

 
 

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