Features

TV or not TV: Should challenger brands resist the lure of TV advertising? 2

Breaking a brand into the mainstream is a big challenge. David Benady asks whether it is possible for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising.

Exploring licensing's new gaming frontier

The explosion in popularity of mobile and digital games and their characters has made brand licensing a rapidly changing industry, full of risks, but also lucrative opportunities, writes Eva MacIntosh.

Brand barometer: Social media performance of RBS

Insight into the social media performance of the Royal Bank of Scotland over the last five months.

Brand Health Check: Fitness First

Despite market leadership, the health-club chain is weighed down by debt.

Turkey of the Week - Saniflo

Ian Darby is struggling to believe that the new Saniflo commercial isn't a joke:

The envy of adland

Male adlanders will be encouraged by the news that Scarlett Johansson has fallen for one of their kind.

A close shave for Sid

Karmarama's Sid McGrath has had a tough time of it recently.

Lightning strikes twice

Usain Bolt gets around.

Prest bristles with rage

It was amusing to see The Sunday Times Style Magazine jumping on our random "beards in advertising" bandwagon with a feature called "How to get a head in advertising".

'Allo 'Allo 'Allo

The more observant readers of last week's Campaign might have noticed that VCCP has hired two proud Frenchmen as creative directors.

My Desk: Steve Henry

This is my favourite room in the flat because, unlike the rest of my life, it's not hopelessly over-cluttered.

Brand Manager of the Week: Steve Cooper, Marketing director, Feel Good Drinks

Revolution: March 2012 features list

The March issue of Revolution lifts the lid on Facebook deals and explores what's new in affiliate marketing. Plus, we review this year's Mobile World Congress to uncover the 10 hottest trends for marketers

Brand barometer: Social media performance of Müller

A look at the performance of Müller in social media over the past four months.

TfL's Chris Macleod on marketing's battle against Olympic gridlock

The Transport for London marketing director's preparations for the London 2012 Olympics are finally coming to fruition, writes Gemma Charles.

Do consumers really care about eco-packaging?

Brands are under pressure to make their packaging sustainable, but does a green emphasis forge a consumer connection, asks Eva MacIntosh.

Turkey of the Week - Driven/Wowcher

Anne Cassidy is not wowed by çs campaign by Driven: