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Pick of the week: HSBC, JWT London
Jeremy Lee thinks JWT London has done itself proud with its HSBC spot for the Lions tour: "A nice idea well executed. The creative bar has been set high for Saatchi Saatchi, which takes over the account." It was created by Iain Weatherby and Daniel...
Turkey of the week: Typhoo, Bradley.tv
Ian Darby is still cringing after watching Typhoo s latest TV spot: "The sight of epic cheester Ben Fogle grimacing and making odd noises while on a treadmill is just painful. A contender for worst celebrity ad of all time, it made me yearn for the d...
On the creative floor: BBH London
An office that looked like an investment bank just wouldn't do once the agency embarked on a way of working that was more open and vibrant, Nick Gill writes.
Social Brands 100: how brands have become more adept at using social media
In 2012, brands became more adept at using social media and have achieved far greater levels of engagement, writes Gordon MacMillan.
Marketing Leader of the Year poll - only one day left to vote!
These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.
Creating culture
Free booze, theatre outings, sumo wrestling and downright bizarre party stunts are just some of the methods being employed to foster a distinctive culture in agencies, James Swift discovers.
Where did you get that name?
As the trend of agency names moves from founders' initials to something altogether more abstract, we ask start-up owners to describe their inspiration.
O2's Ronan Dunne: "Your brand should lead your company"
The chief executive of Telefonica UK shares his business and life learnings.
Made in adland
Advertisers know how to make people want things, but what about when agencies try to make things people want?
How to ... motivate staff if the salary pot runs dry
If your company is one of the many that have put a cap on salary increases (read low or no pay rise), you'll need to get creative to hold on to your current staff.
Is there an algorithm for creativity?
Algorithms that mine our data are said to know more about us than we know ourselves. Nicola Kemp asks what the implications of this might be for brands
Nxt Gen 2013: future CMOs reveal their career tips
The marketers from this year's Nxt Gen list give their advice to new and established marketers alike on keeping up with a changing world.
Joanne Looby, Diageo
Position: senior brand manager, digital and participation, Diageo Follow @jolooby Date of Birth: 03.04.81 View Joanne's profile on LinkedIn As part of the global brand team, Looby works to create global assets that resonate locally, ...
Rachel Eyre, Barclays
Position: senior brand manager, Barclays Follow @EyreRachel Date of Birth: 14.03.1984 View Rachel's profile on LinkedIn With a wide-ranging brief covering brand identity, brand strategy and staff engagement, Eyre is a rising star a...
Lucy Clark, HJ Heinz
Position: senior brand manager, HP Sauce, Lea Perrins and BBQ, HJ Heinz Date of Birth: 19/08/1986 View Lucy's LinkedIn profile Having joined Heinz on a graduate placement scheme, Clark quickly landed a brand manager role on the flagsh...
Dan Sherratt, Gocompare.com
Poisiton: head of brand creative and digital, Gocompare.com Date of Birth: 12/05/81 View Dan's linked in profile Describes himself as: Ambitious, creative and fun. Q: What are the biggest marketing challenges you face? A: The vo...
Charlotte Oates, DMG Media
Position: marketing and communications manager, DMG Media Date of Birth: 21/02/1990 View Charlotte's profile on LinkedIn Working within the new ventures division of DMG Media, the consumer-media business of DMGT, with joint responsibil...
Dan Robb, Sony Europe
Position: European B2B marketing manager, Sony Europe Follow @BeardedBurned Date of Birth: 03/07/1983 View Dan's LinkedIn profile With responsibilities spanning Sony Europe s Professional broadcast products and a budget of 3.5m, Rob...
Amy Hinsley, Asda
Position: head of broadcast and digital advertising, Asda Date of Birth: 05/10/83 As the marketer who led last year s controversial Christmas campaign, Hinsley is a key marketing force at the supermarket. She can also be credited with bringing...
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