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Patient stories help attract top-tier coverage to new research findings

Medical journal Brain revealed research findings of four paralyzed young men who saw groundbreaking progress in leg movement as a result of epidural electrical stimulation of the spinal cord.

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Latest features

A time for reflective silence. From advertisers too

Two powerful and thoughtful pieces of commemorative advertising have already been produced ahead of Monday's centenary of Britain's entry into World War I. Johnny Fearless' sublime and moving piece of animation for the Imperial War Museum is a though...

 

Tech viewpoint on multichannel content

Video content is the undisputed jewel in the digital advertising crown. As an online engagement tool, it is in exponential growth, no doubt fuelling, at least in part, yet another revision upwards of online spend in the latest IPA Bellwether Report.

 

Yes, there are fewer cocks in Cameron's Cabinet, but it's not exactly a hen party

The comedian Andy Hamilton summed up how most of us feel about the injection of women into the new Cabinet when he said: "It's nice that Cameron has discovered women so near election time."

 

Global viewpoint from Hong Kong

In the 17 years since the handover, Hong Kong has defied almost every prediction of its demise. It is a hub city in a region wrongly relegated to secondary status when it comes to creativity. But Asia is now exacting revenge through innovation in soc...

 

On the creative floor: Neogama/BBH São Paulo

Alexandre Gama wanted Neogama/BBH's offices to tell the agency's story, which meant starting from scratch and calling on Brazil's top architects and graphic designers.

 

You're not normal, nor is the person you sit next to - and as for your boss...

You're not normal. It's something that is all too easy to forget - I do it myself on a regular basis. In a step-change from drinking and dining with media's finest, I was out with the "dads from school" last week.

 

On the Campaign couch

A client has asked me if her nephew can do work experience at our agency. We re fortunate to have more applicants than we can take on. Is it wise to deny her preferential treatment and not let her kin jump the queue? I used to hate it when clients...

 

Post-POG, the mega-deal spotlight shifts over to IPG

Well, that's it.

 

Dear ad agency CEO, please help me...

How do agency bosses respond to student pleas for advice and work placements? Jeremy Lee goes undercover to find out.

 

The first World Cup to go viral - thanks to old and new media convergence

The best World Cup in living memory, despite the inevitable disappointment of England's early departure, beautifully showcased the convergence of "old" and "new" media, where the quality of the football was matched by the entertainment experience.

 

Global viewpoint from Hamburg

What does the word independent mean to you? For years, I grew in the fertile environment of London's digital agencies, so I can't read the word without seeing the smiles of suddenly rich agency founders as they hand the keys for their funky empire to...

 

From start-up to corporate beast: the task facing Lund

I had lunch the other day with a former big-agency CEO who went off and did a start-up a couple of years ago.

 

Tech viewpoint on personalisation

It's the most overused word in marketing and advertising in 2014, so let's drill down to what personalisation actually means. According to the Cambridge Dictionary, it is "the process of making something suitable for the needs of a particular person"...

 

Take a lead from Carat and recharge your batteries over the summer holidays

School's out for the summer - and so too, for once, is the sunshine. As teachers across the country pick themselves up and begin the healing process, spurred on no doubt by the promise that Michael Gove will not be returning to class in September, th...

 

Ad business needs more like its rebel with a cause

A recent reunion at my village school was a reminder of how much your earliest years shape you. I once made a stab at a career in advertising, but it finished before it began - me having been stumped by the second question on Young & Rubicam's 1994 g...

 

On the Campaign couch

I am 40 years old and have just discovered this amazing world of copywriting. Is it too late for a career change?

 

We are in the business to create and take risks, not to reassure accountants

We in the media seem to have an overriding obsession with being in the assurance business rather than the invention business.

 

Global viewpoint from Italy

We are sick of old. Especially when old means bureaucracy and needless complexity. In Italy, we have the youngest prime minister in our history and he is riding this newfound sentiment to bring a new way of thinking and doing. A sort of "new deal" ba...

 

Another busy week for the men who make us spend

All good stories need their heroes and villains. The documentary-maker Jacques Peretti was quick to point the finger at the entire advertising industry being the latter in his over-simplistic rant against consumerism, The Men Who Made Us Spend , on ...

 

News brands are keen to set the agenda, but it is a time for collaboration

"The NRS in its current form no longer serves newspaper needs." Not my words but those of Bob Hulks, the ex-independent chairman of the Newspaper Publishers Association Review Group, speaking at the Media Research Group conference back in 1998.

 
 

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