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Financial services marketing

 

The latest financial advertising, campaign news, analysis and business insight in the banking, credit and insurance sectors.



Latest financial news and analysis

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

 

Yorkshire Building Society reviews ads

Yorkshire Building Society is reviewing its advertising account, which is currently held by BJL.

 

Agencies line up for Allianz creative task

Allianz, the insurance company, is looking for a creative agency for a UK project.

 

HSBC launches Anyone's Game golf campaign

HSBC presents golf without the elitism in a campaign to mark its sponsorship of the game.

 

Lloyds reviews media planning and buying

Lloyds Banking Group is reviewing its media planning and buying accounts for traditional and digital media.

 

118 118 Money launches multimillion-pound TV campaign

118 118, the directory assistance firm, is launching a multimillion-pound TV campaign to promote 118 118 Money, its lending arm.

 

Karmarama wins Funding Circle account

Funding Circle, the peer-to-peer lending company, has picked Karmarama to handle its creative account after a competitive pitch.

 

Quidco hires MediaVest ahead of seven-figure ad campaign

Quidco, the cashback rewards platform, has appointed MediaVest to handle its above-the-line communications strategy and media planning and buying.

 

Hiscox launches TV brand campaign

Hiscox, the insurer, makes good use of 3D projection mapping in a TV brand campaign that launches tonight.

 

NatWest gets Trigger Happy with Dom Joly stunt

Dom Joly has directed a hidden camera stunt in the style of his famous' Trigger Happy' TV show as part of M&C Saatchi's campaign for NatWest and the Royal Bank of Scotland.

 

NatWest launches fairer banking campaign

NatWest is promoting its fairer banking positioning through an above-the-line campaign.

 

Royal London launches second-phase TV spot with time traveller

Royal London, the mutual life and pensions company, is launching a TV spot featuring time traveller, Roy.

 

GeoLotto partners Channel 5 for relaunch

GeoLotto, the online map-based lottery game, has entered into a partnership with Channel 5 as a key part of the brand's relaunch.

 

First Direct launches campaign in Downton Abbey slot

First Direct unveiled a brand ad during last night's opening episode of 'Downton Abbey'.

 

Sunny appoints St Luke's to handle ad account

Sunny, the short-term credit account, has appointed St Luke's to handle its advertising account following a competitive pitch.

 

Agencies line up for Deutsche Bank task

Deutsche Bank is on the hunt for a global creative agency.

 

Experian signs first AFP deal with LBC

Experian, the credit score information company, has signed a six-figure deal with LBC, Global Radio's national speech station, for its first ad-funded radio show.

 

Watch Harvey Keitel's Wolf bark again in new Direct Line ads

Watch Direct Line's latest ad starring Harvey Keitel reprising his character Winston Wolf from 'Pulp Fiction'.

 

Comparethemarket.com first UK brand to run Facebook Premium Video ads

Comparethemarket.com is running the first UK Premium Video Ad campaign on Facebook, to expand its recent activity around the baby Oleg character.

 

The role of private equity in adland

As Lake Capital extends the deadline to agree a deal to buy Engine, the Results International partner Jim Houghton looks at the role of private equity in adland.

 
 

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FROM THE BLOGS

The Wall blogs

Beer monsters External website

by Greg Taylor, 21/11/2014

 

Today’s the Day External website

by Lindsey Clay, 21/11/2014

 

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