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Financial services marketing


The latest financial advertising, campaign news, analysis and business insight in the banking, credit and insurance sectors.

Latest financial news and analysis

Affluent consumers deserve richer ads

Ads targeting the affluent tend to be hackneyed affairs - so ditch the clichés and actually engage with these people, Richard Huntington says.


Consolidating Future secures new bank agreements to 2016

Future reports "good progress" with its transformation programme in its Interim Management Statement for the three months to June 2014, confirming the media group has secured more financial headroom following the £24 million sale of its sports and cr...


Wonga chairman axes elderly puppets

Wonga's new chairman Andy Haste has vowed to scrap the elderly puppet characters the pay-day lender uses in its advertising.


The new normal is now upon us, and the Financial Times is feeling confident

Take a look around you. For the first time in more than five years, this is the new normal for businesses in the UK.


Goodstuff wins RateSetter media account in booming P2P lending sector

RateSetter, the peer-to-peer (P2P) lending service, has appointed Goodstuff Communications as its strategic media partner after a three-way pitch.


Agencies line up for TSB innovation brief

TSB, which separated from Lloyds Banking Group in a flotation last week, is seeking a creative agency to handle an innovation brief.


Lida wins John Lewis Financial Services DM brief

Lida has been appointed to the direct marketing account for John Lewis Financial Services after a pitch.


Yorkshire Building Society rolls out Tour de France campaign

Yorkshire Building Society has created a campaign around this year's Tour de France, which begins in the county next week.


Govt seeks shop for banks sell-off

UK Financial Investments, the company that manages the Government's shareholdings in banks, is looking for a creative agency to prepare a campaign to inform the public about future divestments.


UK wins three Mobile Lions

UK agencies won three Lions in Mobile at the Cannes Lions awards ceremony this evening, while the Grand Prix went to FCB Brasil for work for Nivea Fun Kids.


Watch: Highlights from the Brand Republic Digital Awards 2014

Find out what Channel 4 and Holler said about winning in these video highlights from the Brand Republic Digital Awards 2014.


Visa launches World Cup campaign with Usain Bolt

Visa Europe, which is an official sponsor of the 2014 World Cup, has released a TV campaign featuring champion sprinter Usain Bolt.


Vine booth announced for BR Digital Awards

Guests at this year's Brand Republic Digital Awards on 3 June will have the chance to record eight-second video memories of their night in our industry-first Vine booth.


Media360: Jan Gooding of Aviva on the power of TV

Jan Gooding, the group brand director at Aviva, explained why it is still worth investing in TV advertising, in a video from Media360.


Pick of the week: Royal London, VCCP

James Swift likes Royal London s debut effort: "I m not totally sold on the strategy, but the execution makes up for any doubts. VCCP has once again made a funny, quotable ad for the driest of clients." It was written by Chris Birch, art directed by ...


HMRC seeks shop for planning and comms

HM Revenue & Customs is looking for an agency for media planning and communications channel strategy.


Bloomberg launches biggest brand initiative

Bloomberg, the financial data and media company, is targeting business travellers at London City Airport by offering news and information through an interactive hub .


Trading Places: this week's people moves

Camelot group chief executive Dianne Thompson is to leave the National Lottery operator and Publicis Worldwide appoints Guy Wienyk to lead its UK and Nordics operations, in this week's round-up of people moves in advertising, marketing, media and PR.


FCB Inferno wins £5m NS&I brief

FCB Inferno has won a £5 million, integrated brief from the state-owned savings bank, National Savings and Investments.


P2P lender RateSetter selects Elvis for integrated account

RateSetter, the peer-to-peer lender, has appointed Elvis as its first creative agency ahead of a multimillion-pound summer campaign.


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