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Financial services marketing


The latest financial advertising, campaign news, analysis and business insight in the banking, credit and insurance sectors.

Latest financial news and analysis

McCann wins Qatar Financial Centre brief

McCann London and its sister agency, MRM Meteorite, have been appointed as joint agencies-of-record for the Qatar Financial Centre (QFC).


JWT resurrects J.Walter Thompson name

JWT is to revert to its roots after nine years, by renaming the agency J.Walter Thompson to coincide with its 150-year anniversary.


Google becomes major UK advertiser after boosting spend by 50% in 2013

Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.


MEC boss Courtier hails £600m Vodafone media win as 'life changing'

Charles Courtier, the global chief executive of MEC, has described the awarding of the $1 billion (£600 million) worldwide media account to his agency as a "life changing win" and "crucially important" to his network, in a missive to staff.


John Lewis Insurance kicks off DM contest

John Lewis has put the direct marketing account for its insurance brand up for review.


Proximity captures Halifax CRM account

Halifax has handed Proximity London its CRM business after a four-way pitch.


The Payments Council kicks off mobile payments service push

The Payments Council has kicked off a new campaign to launch its mobile payments service Paym.


Trading Places: this week's people moves

Isobar UK appoints Jon Boardman as managing director and Mark Wood is to step down as chief executive at media company Future, in this week's round-up of people moves in advertising, marketing, media and PR.


Saatchi & Saatchi captures £46m Direct Line ad account

Direct Line has appointed Saatchi & Saatchi to its £46 million advertising account, ending its relationship with M&C Saatchi.


Financial Conduct Authority appoints M&C Saatchi and Saatchi Masius

The Financial Conduct Authority (FCA), the new financial services regulator, has appointed M&C Saatchi and Saatchi Masius as it seeks to build consumer trust and confidence.


Direct Line appoints Saatchi & Saatchi to £45m ad account

Direct Line has appointed Saatchi & Saatchi to its £46 million ad account, ending its relationship with M&C Saatchi.


Pick of the week: HSBC, Saatchi & Saatchi

Jeremy Lee applauds Saatchi Saatchi s efforts for HSBC: "Matching the high bar that JWT London bequeathed the agency was a big ask. And I think Saatchis has just about pulled it off." The spot was written by Rob Potts, art directed by Andy Jex and ...


Turkey of the week: Santander, WCRS

James Swift thinks Santander is becoming a repeat offender: "I don t mind the idea behind this ad. The execution is fine too. It s just the length that infuriates me. There is no need to repeat the three-words-to-describe-something idea 11 times. I l...


RateSetter launches pitch to find first-ever creative agency

RateSetter, the peer-to-peer lending company, is seeking its first creative agency to develop a multimillion-pound campaign.


888casino calls ad pitch

888casino, the gambling site, is on the hunt for a creative agency to devise a campaign to reach UK and US consumers.


Invesco Perpetual seeks digital shop

Invesco Perpetual, the investment management company, is looking for an agency to handle its digital advertising.


MasterCard unveils Lucio film ahead of tonight's Champions League clashes

MasterCard has released a film of the Brazilian footballer Lucio talking about his experiences of the UEFA Champions League, ahead of tonight's games in the tournament.


BBD Perfect Storm wins PruProtect ad account

PruProtect, the life protection insurance company, has hired BBD Perfect Storm to handle its advertising account.


Trading Places: this week's people moves

W&K London hires husband and wife creative team Carlos Alija and Laura Sampedro, and General Mills names Jennifer Jorgensen as its new marketing director, in this week's round-up of people moves in advertising, marketing, media and PR.


DigitasLBi captures global WorldPay brief

WorldPay, the payment processing company, has appointed DigitasLBi as its lead global strategic digital agency.


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