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Financial services marketing

 

The latest financial advertising, campaign news, analysis and business insight in the banking, credit and insurance sectors.



Latest financial news and analysis

Gocompare.com introduces cure for 'comparison blindness'

Gocompare.com, the price comparison website, has aired a new ad, continuing the 'Go, Go Power' campaign that began during Christmas 2014.

 

Agencies line up for Admiral ad business

Admiral Group, the insurance company, is in talks with creative agencies about its flagship brand.

 

Pitch update: Lloyds Bank, Rail Delivery Group, Paddy Power and Sainsbury's

It s showdown time in the Lloyds Bank media review as the marketing director, Katherine Kehoe, holds a single briefing for all involved at the Covent Garden Hotel today (Thursday). Expect sharp suits and smiles all round from the shortlisted agenci...

 

Legal & General's advertising and media up for grabs in competitive pitch

Legal & General is reviewing of all its media and advertising accounts, saying that it wants to take its branding to "the next level".

 

Sharon Osbourne stars in Moneysupermarket.com ad

Sharon Osbourne, the reality TV celebrity, stars in the latest Moneysupermarket.com ad, which features a man wearing tight denim shorts and heels, dancing to Pussycat Dolls.

 

Co-operative Bank reviews CRM after separation from Co-operative Group

The Co-operative Bank has signalled a potential departure from its joint agency arrangements with former parent company Co-operative Group by calling a review of its CRM needs.

 

Aviva launches advertising review of global business

Aviva, the insurer, is reviewing its international creative account, potentially ending its decade-long relationship with Abbott Mead Vickers BBDO.

 

Aviva calls international creative review

Aviva, the insurance company, is reviewing its international creative advertising account, potentially bringing an end to its decade-long relationship with Abbott Mead Vickers BBDO.

 

"Scary" Beagle Street ad escapes ban

Beagle Street has avoided censure after the Advertising Standards Authority received more than 100 complaints that the life insurance company's TV ad was scaring children.

 

HSBC uses emotive ad to relaunch bank account on Christmas Day

HSBC is relaunching one of its bank accounts with a new global campaign focusing on helping young people achieve their ambitions.

 

Confused.com introduces team of sidekicks on Christmas day

Confused.com, the insurance comparison site, is to introduce new characters to its TV ad on Christmas day.

 

VCCP Sydney takes on ING Direct ad account

ING Direct, the Dutch finance company, has appointed VCCP Sydney to run its advertising account.

 

Comparethemarket.com plans soap-style Christmas Day exit

Comparethemarket.com is going to have its own dramatic Christmas Day storyline as one of the meerkats departs the advertiser's mini soap during a special ad to air on ITV.

 

The Money Shop launches 'empathetic' TV ad

The Money Shop, the loans company, is advertising its new loan product with an ad that explains how it can help people afford everyday items.

 

Zurich launches snowmen cinema campaign across Europe

Zurich is today launching a Europe-wide cinema and online campaign showing the insurer's employees going to great lengths to protect some snowmen.

 

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

 

Yorkshire Building Society reviews ads

Yorkshire Building Society is reviewing its advertising account, which is currently held by BJL.

 

Agencies line up for Allianz creative task

Allianz, the insurance company, is looking for a creative agency for a UK project.

 

HSBC launches Anyone's Game golf campaign

HSBC presents golf without the elitism in a campaign to mark its sponsorship of the game.

 

Lloyds reviews media planning and buying

Lloyds Banking Group is reviewing its media planning and buying accounts for traditional and digital media.

 
 

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