Financial services marketing

The latest financial advertising, campaign news, analysis and business insight in the banking, credit and insurance sectors.

Trading places: this week's people moves

Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media.

Experian kicks off £6m media review

Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6 million media planning and buying account.

Zurich calls £100m global ad review

Zurich, the insurance company, is conducting a global review of its estimated £100 million advertising account.

Helen Edwards: Why borderline decisions can make or break a brand

The reported impact of Heathrow's passport control queues on businesses in London holds lessons for brand marketers.

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Brand barometer: Car insurers, which one is most prominent online?

Admiral is the most prominent, followed by Aviva

Female marketers make their mark on Power 100

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.

PAA lands Investec private banking account

Investec has appointed Partners Andrews Aldridge to handle the direct, digital and social media account for its private banking division.

Direct Line Group recruits former HSBC marketer Evans

Insurer Direct Line Group has hired former HSBC marketer Mark Evans to the role of director of brand portfolio and partnerships, as the business bolsters its management team ahead of a divestment by parent company RBS.

Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Power 100: The UK's top marketers

Marketing unveils the definitive guide to the UK's most powerful marketers.

Think BR: Online finance in the age of data

A new wave of mobile finance apps could provide marketers with a wealth of valuable data, writes Philip Dyte, paid social planner, iProspect.

Quiet Storm wins Claims Direct task

Claims Direct, the personal injury compensation business, has appointed Quiet Storm to handle its £5 million advertising account.

Financial Services Compensation Scheme reviews ad account

The Financial Services Compensation Scheme is looking for an agency to handle its advertising account.

Amex rolls out first SMS-interactive billboard

American Express is launching what it claims is the first SMS-driven interactive billboard, offering consumers "insider tips" about activities in London.

MasterCard unveils PayPass digital wallet

MasterCard is to launch a new digital wallet service, which it claims will offer consumers and merchants a "faster and easier" payment system.

FindaProperty and Halifax launch home finder app

Halifax has partnered with FindaProperty.com to launch a "one-stop shop" app for UK house hunters, which provides a property search, mortgage calculator and local area information.

Lexus to sponsor City AM awards

City AM, the free financial newspaper, has secured Lexus as the headline sponsor of its annual awards for the next two years.

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last week's O2 Wallet launch

WPP lands global Bank of America ad and branding account

WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America and is to set up a dedicated account group called Team Bank of America.