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Financial services marketing

 

The latest financial advertising, campaign news, analysis and business insight in the banking, credit and insurance sectors.



Latest financial news and analysis

Ofcom takes action as consumers plagued by growing nuisance calls

Consumers receive an average of two nuisance calls per week, with Payment Protection Insurance (PPI) claims companies the biggest offenders, according to Ofcom.

 

What Aon really thinks about Sir Alex Ferguson's retirement

The retirement of Manchester United manager Sir Alex Ferguson has dominated the sporting headlines, but to date little has been said about the impact his departure would have on the club's commercial partners.

 

Pick of the week: NatWest, M&C Saatchi

Louise Ridley enjoys the latest NatWest ad: "This wedding spot is touching without being overly sentimental, demonstrating the app s functionality but not getting too techy." It was written by David Fleetwood, art directed by Gary Monaghan and dire...

 

British & Irish Lions legends feature in HSBC ad

JWT London is launching a campaign to support HSBC's sponsorship of the British & Irish Lions, featuring Lions Legends embarking on an epic voyage to Australia.

 

British & Irish Lions legends feature in HSBC ad

JWT London is launching a campaign to support HSBC's sponsorship of the British & Irish Lions, featuring Lions Legends embarking on an epic voyage to Australia.

 

Foreign exchange Fairfx.com selects MBA and PHD

Fairfx.com, the online foreign exchange service, has appointed MBA and PHD to handle its creative and media accounts as it seeks to compete with rivals like Travelex.

 

Are banks and supermarkets really that different?

Veb Anand, executive strategy director, The Brand Union, asks whether the leading supermarket brands could be heading for the same problems as the banking sector.

 

Payday loan ad banned for focusing on Kerry Katona's financial troubles

Cash Lady, the payday loans firm, has been reprimanded by the ad watchdog for using Kerry Katona's financial difficulties to encourage people to borrow money.

 

Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.

 

Sainsbury's in Lloyds talks over bank acquisition plans

Sainsbury's had revealed it is in talks with Lloyds Banking Group over moves to take full control of Sainsbury's Bank, as UK supermarkets prepare for a full-scale assault on the retail banking sector.

 

Zurich hires IPG for creative, media and digital duties

Zurich Insurance Group has awarded its global integrated advertising, media and digital account to Interpublic Group after a pitch.

 

Wynne Evans on life as the divisive star of the GoCompare.com ads

Wynne Evans, a classically trained tenor with his own radio show on BBC Wales, describes what it is like being the star of the opinion-dividing GoCompare.com ads.

 

First Direct targets younger consumers with brand 'refresh'

First Direct has revealed plans to target younger consumers, ahead of a brand "refresh" due to launch in the coming weeks.

 

Top ten ads of the week

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

 

Rachel Eyre, Barclays

Position: senior brand manager, Barclays Follow @EyreRachel Date of Birth: 14.03.1984 View Rachel's profile on LinkedIn With a wide-ranging brief covering brand identity, brand strategy and staff engagement, Eyre is a rising star a...

 

Dan Sherratt, Gocompare.com

Poisiton: head of brand creative and digital, Gocompare.com Date of Birth: 12/05/81 View Dan's linked in profile Describes himself as: Ambitious, creative and fun. Q: What are the biggest marketing challenges you face? A: The vo...

 

Lloyds Olympic marketer warns sponsors are seen as a 'necessary evil'

Sally Hancock, consultant and former director of Olympic Marketing at Lloyds Banking Group, has warned brands that during the 2012 Games, sponsors were viewed by consumers as a "necessary evil".

 

Lloyds reaffirms commitment to TSB brand despite collapse of deal

Lloyds has reaffirmed its commitment to ensuring the TSB brand will be on the high-street this summer, despite the collapse of the sale of more than 600 branches to the Co-operative Group.

 

Comparethemarket.com racks up tension between Spencer and Aleksandr

The animosity between Comparethemarket's Spencer and Comparethemeerkat's Aleksandr Orlov peaks to a new level as the former parachutes into the grounds of the meerkat mansion.

 

Comparethemarket.com unveils latest TV spot

Comparethemarket.com has today launched a 30-second TV spot that brings together characters from Comparethemarket.com and Comparethemeerket.com.

 
 

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