Financial services marketing
The latest financial advertising, campaign news, analysis and business insight in the banking, credit and insurance sectors.
Latest financial news and analysis
ING Direct, the Dutch finance company, has appointed VCCP Sydney to run its advertising account.
Comparethemarket.com is going to have its own dramatic Christmas Day storyline as one of the meerkats departs the advertiser's mini soap during a special ad to air on ITV.
The Money Shop, the loans company, is advertising its new loan product with an ad that explains how it can help people afford everyday items.
Zurich is today launching a Europe-wide cinema and online campaign showing the insurer's employees going to great lengths to protect some snowmen.
More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.
Yorkshire Building Society is reviewing its advertising account, which is currently held by BJL.
Allianz, the insurance company, is looking for a creative agency for a UK project.
HSBC presents golf without the elitism in a campaign to mark its sponsorship of the game.
Lloyds Banking Group is reviewing its media planning and buying accounts for traditional and digital media.
118 118, the directory assistance firm, is launching a multimillion-pound TV campaign to promote 118 118 Money, its lending arm.
Funding Circle, the peer-to-peer lending company, has picked Karmarama to handle its creative account after a competitive pitch.
Quidco, the cashback rewards platform, has appointed MediaVest to handle its above-the-line communications strategy and media planning and buying.
Hiscox, the insurer, makes good use of 3D projection mapping in a TV brand campaign that launches tonight.
Dom Joly has directed a hidden camera stunt in the style of his famous' Trigger Happy' TV show as part of M&C Saatchi's campaign for NatWest and the Royal Bank of Scotland.
NatWest is promoting its fairer banking positioning through an above-the-line campaign.
Royal London, the mutual life and pensions company, is launching a TV spot featuring time traveller, Roy.
GeoLotto, the online map-based lottery game, has entered into a partnership with Channel 5 as a key part of the brand's relaunch.
First Direct unveiled a brand ad during last night's opening episode of 'Downton Abbey'.
Sunny, the short-term credit account, has appointed St Luke's to handle its advertising account following a competitive pitch.
Deutsche Bank is on the hunt for a global creative agency.
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