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Financial services marketing
The latest financial advertising, campaign news, analysis and business insight in the banking, credit and insurance sectors.
Latest financial news and analysis
Trading Places: this week's people moves
Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Brand barometer: Social media performance of RBS
Insight into the social media performance of the Royal Bank of Scotland over the last five months.
RBS Insurance division to rebrand as Direct Line Group
RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege and Green Flag brands, is set to rebrand as Direct Line Insurance Group.
DDB lands Petplan account after pitch
DDB UK has picked up the advertising account for the pet insurance provider Petplan after a competitive pitch handled by AAR.
FSCS calls pitch for comms planning
The Financial Services Compensation Scheme is looking for an agency to handle its communications planning account.
Barclays hires former Vodafone marketing chief Wheldon to brand role
Barclays has hired former Vodafone marketing chief David Wheldon to head up its global corporate reputation, amid the negative perception of the banking industry in the UK and overseas.
Ernst & Young kicks off global media review
Ernst & Young, one of the big four accountancy companies, has approached media agencies ahead of a pitch for its global media planning and buying requirements.
Social brands: Unilever shifts focus from social media to word of mouth 3
Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.
City Index to boost brand with integrated push
Spread betting firm City Index is hoping to raise awareness and drive growth of its various offerings with a series of integrated marketing campaigns.
Tesco delays banking launch until 2013
Tesco is delaying the rollout of a full banking proposition, after announcing its flagship current account product will not be available until next year.
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
Is the World Economic Forum at Davos in Switzerland merely a political talking shop, or can it provide real lessons for marketers to take away? Amanda Mackenzie, chief marketing and communications officer at Aviva and president of The Marketing Socie...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.
Legal & General appoints Inferno
Legal & General is returning to TV after a 15-year hiatus and has hired the integrated agency Inferno to handle its estimated £10 million account.
Axa launches debut integrated campaign
Axa, the insurance and pensions group, has launched a major marketing campaign as part of its strategy to highlight how the business differs to its UK competitors.
Brit Insurance marketing cuts threaten cricket sponsorship
Brit Insurance has axed its marketing and communications team, putting the future of its sponsorship of the England cricket team in doubt.
Npower hires Axa's Britton to top marketing post
Npower has hired Axa marketer Debbie Britton to the post of director of customer marketing with a mandate to "rebuild trust" in the brand.
Tesco boss Richard Brasher to chair Marketing Society Awards judging
Tesco UK & Ireland chief executive Richard Brasher has been unveiled as the chair of the judges for this year's Marketing Society Awards for Excellence in association with Marketing.
Nationwide brings mortgages to the fore with its latest ads
Nationwide Building Society is extending its ongoing 'On Your Side' campaign with its first promotion for mortgage products in five years.
Insurer RSA adds Sky marketer amid restructure
Insurance giant RSA has added to its growing marketing team with the appointment of Sky marketer Hannah House as its new head of marketing communications.
MediaCom Edinburgh wins £15m Quality Solicitors account
MediaCom Edinburgh has won the £15m media account for Quality Solicitors after a pitch.
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