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Gocompare.com, Fold7

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James Swift isn’t enamoured by Gocompare.com’s new direction: "Since his first appearance for the brand, Gio Compario’s outings have been perplexing, briefly amusing and infuriating. But this latest effort is just boring. And that’s so much worse. It wouldn’t stand out in a market of one."

This article was first published on campaignlive.co.uk

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