The latest FMCG advertising, campaign news, analysis and business insight in the cosmetics, toiletries, household products and OTC drugs sectors.
Latest FMCG news and analysis
A 1960s classic ad starring Tony Hancock for eggs, Carling's humorous take on male bonding and a recent ad for Thinkbox itself are 3 great TV ads that Elizabeth Fagan, executive marketing director for Boots, admires but had nothing to do with. Her ch...
Unilever's Dove brand is facing a backlash on Facebook and Twitter over its decision not to pull advertising from Facebook.
Wieden & Kennedy London has picked up the global advertising account for the Mondelez medicated confectionery brand Halls.
The latest viral video hits from Sony PlayStation, Louis Vuitton and Old Spice.
Procter & Gamble (P&G) chief executive Bob McDonald is to step down from his role, with predecessor AG Lafley set to return to the top job at the FMCG giant.
Letty Edwards, the former lead UK marketer at Dulux, has been appointed marketing director at Fox's Biscuits, as the manufacturer moves its commercial team from Slough to Birmingham.
The Social Brands report, in association with Social Bakers, has benchmarked performance across Facebook, YouTube and Twitter.
Brighton-based graffiti artists Pinky and Barney Chum101 used tweets using the hashtag #LynxAfrica18 to create a homage to Lynx Africa's coming of age.
Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.
The latest viral video hits from Chanel, Red Bull and Johnson's.
Crabtree & Evelyn, the luxury beauty company, is looking for a global creative agency following a strategic review.
John Frieda has unveiled new products aimed at the growing number of women facing the curse of dried-out, brittle hair in the UK.
Nestlé is axing Jenny Craig, its UK weight-loss programme, putting 12 jobs at risk.
With a more competitive market than ever before, what can brands do to ensure they remain in consumers' shopping baskets? And most importantly, how can they look to grow, asks Tim Kidd, managing director UK, Ireland and USA at Kantar Worldpanel.
Social video expert Be On evaluates the latest viral campaign from Puma.
Social video expert Unruly evaluates the latest viral campaign from Dove.
Media360 Awards: Who has been the best media agency, leader and advertiser of the decade? You decide...
As Media360 turns 10 years old, we will be celebrating the very best in the business with our Decade of Achievement Awards. Here is your chance to decide who is crowned the media leader, media agency, and best advertiser of the decade, and who wins t...
The "big three" coffee chains - Costa, Starbucks and Caffe Nero - all focus on innovation strategies to keep up momentum in the growing sector. However, the threat of indie "brew bars" and wavering consumer sentiment mean the pressure is on, writes K...
Procter & Gamble has moved its global Gillette advertising account into WPP's Grey, ending a relationship with BBDO of nearly five decades.
The coffee chain's double-digit growth and massive expansion plans show that Costa's blend of location, authenticity and reassurance is leading the sector, writes Jenny Ashmore, consultant at OxfordSM, and former Mars global marketing capability offi...
More industry sectors
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...