FMCG marketing

The latest FMCG advertising, campaign news, analysis and business insight in the cosmetics, toiletries, household products and OTC drugs sectors.

Nivea signs Euro 96 team mates for skincare push

Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship of the England football team ahead of the Euro 2012 tournament.

Mindshare retains Unilever media buying in the US

Mindshare is believed to have retained the US portion of Unilever's £3bn global media-buying business as part of an ongoing market-by-market review.

Durex lube online ad gives complaints the slip

An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared by the Advertising Standards Authority (ASA), after it received complaints about its sexual content.

Dove seeks 'brand love' with strategic shift to Facebook

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections" with its audience.

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Female marketers make their mark on Power 100

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.

Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Power 100: The UK's top marketers

Marketing unveils the definitive guide to the UK's most powerful marketers.

Vinnie Jones revealed as new face for 'Make Mine Milk' push

Vinnie Jones has today (11 May) been revealed as the latest high-profile celebrity to front the "Make mine milk" campaign to encourage consumers to drink low-fat milk.

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?

Brad Pitt to be new face of Chanel No 5

Chanel No 5 has signed up actor Brad Pitt to be the new face of the iconic perfume brand.

Sector Insight: soap, bath and shower

Viewed as essentials, recessionary cutbacks have failed to hit cleansing products.

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp of the 'Shareholder Spring' revolt against excessive pay at underperforming companies.

Measuring emotional engagement through biometrics

Biometric measurement can be a valuable tool in helping us understand how advertising works, writes Keith Glasspoole, deputy managing director, Ipsos ASI.

Boots revamps pharmacies to reflect specialities

Boots is introducing a new look and feel to all of its pharmacies after a reappraisal of the business following changes to NHS service provision in the UK.

Glue Isobar wins AkzoNobel DIY digital creative account

AkzoNobel has appointed Glue Isobar to handle its digital creative account across its portfolio of DIY products.

Schwarzkopf signs as headline Big Brother sponsor

Schwarzkopf, the Henkel-owned brand, has signed a £2 million deal to become the headline sponsor of Channel 5's Big Brother, Celebrity Big Brother and Big Brother's Bit On The Side.

Save the planet marketing 'won't change consumer behaviour'

Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.

Welsh rugby stars soften up with Dove Men+Care partnership

Unilever's Dove Men+Care grooming brand has signed a title sponsorship deal with the Welsh Rugby Union, in a move that will rename this autumn's test matches, the Dove Men Series.