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FMCG marketing

 

The latest FMCG advertising, campaign news, analysis and business insight in the cosmetics, toiletries, household products and OTC drugs sectors.



Latest FMCG news and analysis

72andSunny wins global Axe brief

Unilever has handed its non-roster agency 72andSunny Amsterdam a global brief for Axe after a competitive pitch.

 

Richard Eyre: The only way is ethics?

Richard Eyre, the chairman of the Internet Advertising Bureau, has called for a "new deal" for advertising based around ethics in his introductory speech to the Advertising Association's annual conference.

 

Unilever appoints PHD to global search

Unilever has appointed Omnicom's PHD to handle its global search account.

 

PZ Cussons hunts for global agency

PZ Cussons is looking to appoint a global agency of record for its personal-care brands.

 

Unilever reviews £3bn global media

Unilever, the owner of Dove and Flora, is reviewing its £3 billion global media account.

 

L'Oréal calls pitch for CRM agency

L'Oréal has kicked off a search for a CRM agency in the UK to handle activity across several divisions.

 

The answer to Blue Monday? Dry shampoo, a new boiler and dough balls

Pizza Express, the dry shampoo Batiste and a boiler company are among the brands jumping on the discredited, ten-year-old "Blue Monday" bandwagon.

 

SC Johnson consolidates global media planning with PHD

SC Johnson, the owner of Mr Muscle, has consolidated its global planning account with PHD in the US.

 

E-cigarette brand launches with Reservoir Dogs pastiche

Production company DHP has created a film for new e-cigarette brand 7Stripe, playing on a torture scene from Quentin Tarantino movie Reservoir Dogs.

 

ZenithOptimedia forecasts 8% adspend growth in 2015

ZenithOptimedia has forecast the UK's measured advertising expenditure increased 8 per cent in 2014, and is set to grow a further 7.9 per cent in 2015.

 

EBay unveils online Christmas ad

EBay, the internet auction site, has released its Christmas campaign, which features an online video that attempts to describe how it feels to receive a gift.

 

Brands promote Black Friday with press ads

Currys PC World, Asda, Very, Littlewoods, Boots, BT and Argos have all launched Black Friday ads today.

 

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

 

Entries open for Brand Republic Digital Awards 2015

The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.

 

Why brands still come up short with millennial women

A new study reveals that young women are a demanding target to engage, writes Mason Lerner for Campaign US.

 

Dove creates emotive rugby ad ahead of international tour

Dove Men+Care has launched an emotive online ad with the rugby stars Sam Warburton and Owen Farrell reading an adaptation of the Rudyard Kipling poem If.

 

ASA bans Vitabiotics ads over health claims

The Advertising Standards Authority (ASA) has banned a TV ad for Vitabiotics, the vitamin supplements brand, after complaints references to a professor emphasised its health claims.

 

Currys PC World launches brand campaign ahead of Christmas

Currys PC World is launching a brand campaign ahead of the Christmas season with the strapline "we start with you".

 

MBA lands Feelunique.com autumn/winter campaign

Feelunique.com, the online beauty retailer, has appointed MBA to create digital and direct marketing campaigns for the autumn/winter 2014 season.

 

The Corner wins £15m Omega Pharma brief

Omega Pharma, the over-the-counter healthcare company, has appointed The Corner to its £15 million creative account.

 
 

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