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FMCG marketing
The latest FMCG advertising, campaign news, analysis and business insight in the cosmetics, toiletries, household products and OTC drugs sectors.
Latest FMCG news and analysis
Skyn condom brand takes testimonial approach
Skyn, the Ansell Healthcare-owned condom brand, is focusing on product testimonials from women in a global marketing campaign kicking off in the UK this week.
Dove erects Valentine's Day 'tweet screen'
Dove, the Unilever-owned beauty brand, has rolled out a screen in London's Victoria station, which displays tweeters' responses to questions about women and beauty.
Bakers creates TV soundtrack just for dogs 2
Bakers, the Nestle owned pet food brand, has created an ad for dogs, which includes a high-pitched whistle that can not be heard by humans.
Brand barometer: Carbonated drinks, which one is most prominent online?
Coca-Cola has the highest share of voice while 68% of conversations about Lucozade focused on its use for treating medical conditions.
RB takes to Facebook to sell Cillit Bang extension
Reckitt Benckiser (RB) is pushing its latest Cillit Bang brand extension through Facebook and is bringing back its advertising character Barry Scott to bolster its marketing offensive.
TBWA lands £100 million global Aquafresh account
GlaxoSmithKline has appointed TBWA Worldwide to handle its estimated £100 million Aquafresh global advertising account.
Social brands: Unilever shifts focus from social media to word of mouth 3
Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.
RB commits £100m to building brands and 'powermarkets'
Reckitt Benckiser has today committed to an additional £100m investment in brand building and is mirroring its Powerbrand initiative by identifying 16 new Powermarkets.
Sector Insight: Vitamins and supplements
Producers are focusing on specific user groups and life stages to overcome a recessionary fall in the total customer base and own-labels' dominance of the sector.
All Her Majesty's brands: 10 brands the Queen can't live without 2
To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting to compile a list of the Queen's must-have brands, from the monarch's favourite chocolate to her underwear brand of choice.
Branding 'police' mask non-sponsor logos at Olympic venues 6
Kimberly-Clark is one of several companies that will find its brand logos at sporting venues being covered with masking tape ahead of the Olympics.
Unilever personal care brands sponsor British Lotus F1 Team
Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands owned by Unilever, are to sponsor British Formula 1 team Lotus in a multi-year deal.
Brand barometer: Men's deodorants - which is most prominent on the web?
Lynx has the highest share of voice but the 'Smell Like a Man' advertising from Procter & Gamble's Old Spice was mentioned in 60% of the conversations about the brand.
Escada relaunches 90s perfume range on Facebook
Escada, the luxury women's brand, has launched an eight-week Facebook campaign with a retro feel to promote the re-release of scents such as Sexy Graffiti from 20 years ago.
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.
ZenithOptimedia retains Superdrug media
ZenithOptimedia has retained the combined £7 million UK media planning and buying account for Superdrug and The Perfume Shop.
Pampering brands Nivea and Maybelline score well in brand survey
Pampering brands Nivea and Maybelline are among those brands that have increased their brand allure, while Apple dominates at the top of the UK and international list of most desirable brands, according to new research.
Lynx unleashes the chaos for both sexes
Lynx is today launching the above-the-line brand campaign for Lynx Attract, the line that has fragrances both "for him" and "for her", as the brand advertises its first women's variant.
L'Oréal anti-wrinkle cream ad thwarted by MP
A magazine ad for L'Oréal, the premium beauty brand, featuring actress Rachel Weisz has been banned by the Advertising Standards Authority (ASA), after a complaint was received from Jo Swinson MP.
Ecover readies 'feel good' festival push
Ecover, the eco-friendly cleaning brand, is to embark on live marketing activity at UK festivals during the summer as part of its "feel good cleaning" marketing activity.
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