The latest FMCG advertising, campaign news, analysis and business insight in the cosmetics, toiletries, household products and OTC drugs sectors.
Latest FMCG news and analysis
JWT has picked up the estimated £50 million to £70 million corporate advertising account for Tata, the Indian conglomerate.
From film to fashion, games to software, music to media, advertising to architecture, the UK's £71 billion creative sector is one of the nation's most important industries, driving economic growth and supporting jobs.
GlaxoSmithKline is set to appoint Wunderman as a lead agency on its global digital advertising account after a pitch that began last year.
Axe, the Unilever body spray brand known as Lynx in the UK, has released two films encouraging men to embrace the weekdays that everyone else hates.
Beiersdorf has postponed a €2 million (£1.6 million) European below-the-line review, after the Marketing Agencies Association called for agencies to boycott the process because of how it was being run.
Vamousse, a head lice-killing product by life sciences company TyraTech, is releasing a part-animated TV and cinema ad to announce its UK launch.
Anchor, which is owned by Arla Foods in the UK, is reviewing its creative account after 11 years with CHI & Partners.
Nestlé, the owner of Nescafe and Shredded Wheat, has called a review of its £60 million media planning and buying account, putting the incumbent Mindshare on alert.
Omega Pharma, the over-the-counter healthcare company, has put its UK advertising up for pitch.
The Advertising Standards Authority has banned a poster by the e-cigarette company Nicofresh after complaints that it was offensive on the grounds of race and age.
Smoking rights campaign group Forest has clashed with the Advertising Standards Authority and the Department of Health over claims in a television ad that smoking can cause "mutations" in the body.
Unilever is understood to be revamping its global digital roster, as part of a strategy to build its integrated agency network.
Always' "like a girl" ad by Leo Burnett tops the Campaign Viral Chart for the second time in three weeks.
Arena has won the £4 million media business for Merck Consumer Health, owner of Seven Seas and Hailborange, currently handled by MEC Manchester.
Wieden & Kennedy London hires creatives Danielle Noël and Thom Whitaker, and Steve Auckland becomes CEO of The Independent and Evening Standard operations, in this week's roundup of people moves in advertising, marketing and media.
DLKW Lowe has hired Alexandre Okada as the global creative director to handle the Unilever brand Persil.
There is still a long way to go before women can achieve real equality. For now, ads such as Always' '#LikeAGirl' must be applauded, Laura Jordan Bambach writes.
Philip Morris International (PMI), the company that owns Marlboro cigarettes, has approached agencies to discuss its international social media arrangements.
Lucky Generals has been appointed to the Ren Skincare account, with its first brief being to launch the brand into Scandinavia.
Mel Exon and Charlie Rudd take up new roles at Bartle Bogle Hegarty London and Unilever's Rachel Bristow moves to Sky Media, in this week's round-up of people moves in advertising, marketing and media.
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