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FMCG marketing


The latest FMCG advertising, campaign news, analysis and business insight in the cosmetics, toiletries, household products and OTC drugs sectors.

Latest FMCG news and analysis

Tesco puts better online ad-targeting top of mind

The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady.


History of Advertising No 97: The Marlboro Man's horse

Fortune came up with the most graphic comment on the seismic events of 2 April 1993 that rocked the marketing world to its foundations. It was, the magazine declared, "the day the Marlboro Man fell off his horse".


Turkey of the week: Dove, Ogilvy & Mather Brasil

Louise Ridley feels Dove's latest spot lacks the usual magic.


Reckitt kicks off Euro digital pitch

Reckitt Benckiser, the consumer goods giant, is holding a digital pitch covering 19 of its brands across Europe.


Dove launches first cinema campaign with 'real beauty' sequel

Dove is releasing the follow-up to its Cannes Titanium Grand Prix-winning 'Real Beauty Sketches' campaign in cinemas across the UK, marking a first for the brand.


Unilever pilots multi-brand advertising with YouTube beauty channel

Unilever has created a YouTube channel filled with hair styling tutorials from well-known video bloggers as a platform to advertise a range of its hair brands.


Google becomes major UK advertiser after boosting spend by 50% in 2013

Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.


Trading Places: this week's people moves

David Kolbusz leaves Bartle Bogle Hegarty for New York and Delia Bushell joins BT TV and Sport as managing director from BSkyB, in this week's round-up of people moves in advertising, marketing, media and PR


AWEurope: Transparency key to L'Oréal's £135m media pitch

Transparency, particularly on pricing and remuneration, was one of the key factors in this morning's insider perspective on L'Oréal's £135 million media review, the biggest media pitch in the past three years.


Grace Blue promotes Sarah Skinner to MD

Grace Blue, the advertising, marketing and media headhunter, has promoted partner Sarah Skinner to become its first managing director.


The age of (brand) activists

A few months ago, we sat in Atlanta, sipping a Coke Zero with the people who oversee Coca-Cola's global marketing. The team had asked us to help them reflect on ways to accelerate Coke's growth.


Dreams appoints BBD Perfect Storm

Dreams, the bed specialist, has appointed BBD Perfect Storm as its new creative agency.


Greenpeace protests outside Saatchi & Saatchi London office

Greenpeace activists have blocked the entrance to Saatchi & Saatchi's Charlotte Street office in an attempt to get the agency's client Procter & Gamble to stop using palm oil.


Trading Places: this week's people moves

Mark Craze steps down as chief executive at Havas Media Group UK, Simon Calver resigns as head of Mothercare and James Wildman joins Trinity Mirror, in this week's round-up of people moves in advertising, marketing, media and PR.


Trading Places: this week's people moves

OMD UK poaches planner Kelly Parker from Havas and John Litster becomes managing director at Sky Media, in this week's round-up of people moves in advertising, marketing, media and PR.


Cushelle, Fallon

Jeremy Lee is baffled by the new Cushelle ad: "So Fallon has gamified the lavatory process. Is that fun? And the late Charmin bear has turned into a digital Cushelle koala Andrex did that with its puppy, and I didn t like it then. And why is it run...


M2M appoints executives to oversee Estée Lauder business

M2M has hired Sean Meikle, a managing partner at PHD, in the same role to lead its Estée Lauder account.


Original Source seeks shop for global strategy brief

Original Source, the shower gel brand owned by PZ Cussons, is looking for an agency to help it create a global brand idea.


Brands join in with 24.9m Super Bowl tweets

Skittles, Vogue, KFC and Tide were among the brands who contributed to the 24.9 million Super Bowl-themed tweets last night as the Seattle Seahawks claimed victory over the Denver Broncos.


WPP trading juggernaut comes under scrutiny

The decision to merge Xaxis with 24/7 Media may raise some tough questions over transparency, Maisie McCabe writes.


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