The latest FMCG advertising, campaign news, analysis and business insight in the cosmetics, toiletries, household products and OTC drugs sectors.
Latest FMCG news and analysis
Always' "like a girl" ad by Leo Burnett tops the Campaign Viral Chart for the second time in three weeks.
Arena has won the £4 million media business for Merck Consumer Health, owner of Seven Seas and Hailborange, currently handled by MEC Manchester.
Wieden & Kennedy London hires creatives Danielle Noël and Thom Whitaker, and Steve Auckland becomes CEO of The Independent and Evening Standard operations, in this week's roundup of people moves in advertising, marketing and media.
DLKW Lowe has hired Alexandre Okada as the global creative director to handle the Unilever brand Persil.
There is still a long way to go before women can achieve real equality. For now, ads such as Always' '#LikeAGirl' must be applauded, Laura Jordan Bambach writes.
Philip Morris International (PMI), the company that owns Marlboro cigarettes, has approached agencies to discuss its international social media arrangements.
Lucky Generals has been appointed to the Ren Skincare account, with its first brief being to launch the brand into Scandinavia.
Mel Exon and Charlie Rudd take up new roles at Bartle Bogle Hegarty London and Unilever's Rachel Bristow moves to Sky Media, in this week's round-up of people moves in advertising, marketing and media.
Jonathan Durden, the co-founder of PHD, has launched a male grooming brand called Below the Belt, (BTB), with Geoff Percy, the former chief executive of Simple Health & Beauty.
L'Oréal and Channel 4 have resolved their six-month trading dispute that has kept L'Oréal ads off all Channel 4 and UKTV channels in 2014.
Unilever's Sure deodorant brand has created a tactical ad that plays on a new phenomenon in football, the referee's white spray, first seen by UK audiences during the World Cup.
The Cannes Lions International Festival of Creativity named Adam & Eve/DDB its Agency of the Year last night, after the Omnicom shop picked up four Grands Prix.
Keith Weed, Unilever's chief marketing officer, revealed he was recently forced to pull an ad from UK TV, saying it should "never had aired in the first place".
Creativity has never been more important, according to Keith Weed, the chief marketing and communications officer at Unilever, speaking at the Cannes Lions festival.
UK agencies won three Lions in Mobile at the Cannes Lions awards ceremony this evening, while the Grand Prix went to FCB Brasil for work for Nivea Fun Kids.
Unilever launched an ad to coincide with Father's Day for its Dove Men+Care range, which portrays the emotional role dads play in their children's lives.
Vype, the e-cigarettes brand, has become the latest e-cigarette manufacturer to fall fowl of the ad watchdog, after a poster ad was banned for portraying the product as a smoking cessation device.
Find out what Channel 4 and Holler said about winning in these video highlights from the Brand Republic Digital Awards 2014.
Unilever has created a documentary-style ad for Comfort fabric conditioner made by Ogilvy & Mather London and Singapore, which features the stories of two different mothers.
Evian, Marmite, BT, Specsavers and Snickers are among the brands that will get the Alan Carr treatment in a special ad break during 'Channel 4's Comedy Gala' this evening.
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- Senior Product Manager Ball & Hoolahan £50,000 per annum, London (Central), London (Greater) / London (City of), London (Greater)
- Marketing Brand Manager Clipper Ventures Circa £40k - dependent on experience, South East England / South West England / Gosport, Hampshire
- Commercial Market Analyst UCAS c.£35,000 , Cheltenham, Gloucestershire
- Customer Insight Manager Tottenham Hotspur Between £40,000-£45,000 per annum + benefits (dependant on experience), London (North), London (Greater)
- Creative Production Controller (Maternity Cover) Asthma UK £34,361 - £36,169, London (Central), London (Greater)
- Sponsorship Manager Ball & Hoolahan £50,000 per annum, London (Central), London (Greater)