Additional Information


Content

FMCG marketing

 

The latest FMCG advertising, campaign news, analysis and business insight in the cosmetics, toiletries, household products and OTC drugs sectors.



Latest FMCG news and analysis

Campaign Viral Chart: Always ad reaches no 1 for second time

Always' "like a girl" ad by Leo Burnett tops the Campaign Viral Chart for the second time in three weeks.

 

Arena wins £4m Seven Seas owner Merck Consumer Health account

Arena has won the £4 million media business for Merck Consumer Health, owner of Seven Seas and Hailborange, currently handled by MEC Manchester.

 

Trading Places: this week's people moves

Wieden & Kennedy London hires creatives Danielle Noël and Thom Whitaker, and Steve Auckland becomes CEO of The Independent and Evening Standard operations, in this week's roundup of people moves in advertising, marketing and media.

 

DLKW Lowe turns to Alexandre Okada as global creative lead on Persil

DLKW Lowe has hired Alexandre Okada as the global creative director to handle the Unilever brand Persil.

 

Feminism is no longer a dirty word

There is still a long way to go before women can achieve real equality. For now, ads such as Always' '#LikeAGirl' must be applauded, Laura Jordan Bambach writes.

 

Marlboro-owner looks for social media agency

Philip Morris International (PMI), the company that owns Marlboro cigarettes, has approached agencies to discuss its international social media arrangements.

 

Lucky Generals handed Ren European brief

Lucky Generals has been appointed to the Ren Skincare account, with its first brief being to launch the brand into Scandinavia.

 

Trading Places: this week's people moves

Mel Exon and Charlie Rudd take up new roles at Bartle Bogle Hegarty London and Unilever's Rachel Bristow moves to Sky Media, in this week's round-up of people moves in advertising, marketing and media.

 

Jonathan Durden launches Fresh & Dry Balls mission

Jonathan Durden, the co-founder of PHD, has launched a male grooming brand called Below the Belt, (BTB), with Geoff Percy, the former chief executive of Simple Health & Beauty.

 

L'Oréal and Channel 4 end trading dispute

L'Oréal and Channel 4 have resolved their six-month trading dispute that has kept L'Oréal ads off all Channel 4 and UKTV channels in 2014.

 

Sure runs tactical ad playing on World Cup referees' white spray

Unilever's Sure deodorant brand has created a tactical ad that plays on a new phenomenon in football, the referee's white spray, first seen by UK audiences during the World Cup.

 

Adam & Eve/DDB wins Agency of the Year

The Cannes Lions International Festival of Creativity named Adam & Eve/DDB its Agency of the Year last night, after the Omnicom shop picked up four Grands Prix.

 

Unilever boss forced to pull UK TV ad

Keith Weed, Unilever's chief marketing officer, revealed he was recently forced to pull an ad from UK TV, saying it should "never had aired in the first place".

 

Keith Weed: we need to suck in the best creative talent

Creativity has never been more important, according to Keith Weed, the chief marketing and communications officer at Unilever, speaking at the Cannes Lions festival.

 

UK wins three Mobile Lions

UK agencies won three Lions in Mobile at the Cannes Lions awards ceremony this evening, while the Grand Prix went to FCB Brasil for work for Nivea Fun Kids.

 

Dove creates Father's Day film

Unilever launched an ad to coincide with Father's Day for its Dove Men+Care range, which portrays the emotional role dads play in their children's lives.

 

Vype becomes latest e-cig brand to have ad banned

Vype, the e-cigarettes brand, has become the latest e-cigarette manufacturer to fall fowl of the ad watchdog, after a poster ad was banned for portraying the product as a smoking cessation device.

 

Watch: Highlights from the Brand Republic Digital Awards 2014

Find out what Channel 4 and Holler said about winning in these video highlights from the Brand Republic Digital Awards 2014.

 

Unilever chases Cannes glory with emotional film about motherhood

Unilever has created a documentary-style ad for Comfort fabric conditioner made by Ogilvy & Mather London and Singapore, which features the stories of two different mothers.

 

Evian and Marmite ads among those hijacked by Alan Carr

Evian, Marmite, BT, Specsavers and Snickers are among the brands that will get the Alan Carr treatment in a special ad break during 'Channel 4's Comedy Gala' this evening.

 
 

Additional Information

Latest jobs Jobs web feed

Back to top ^