The latest FMCG advertising, campaign news, analysis and business insight in the cosmetics, toiletries, household products and OTC drugs sectors.
Latest FMCG news and analysis
This week, Campaign is loving Mark Carroll, senior campaign manager, TMW. Here's why...
SCA With feminine care advertising still restrictive, SCA, the manufacturer of Bodyform, had been struggling to reignite its relationship with women. When a post by Richard Neill on Bodyform s Facebook page began receiving thousands of "likes" af...
Steve Hatch becomes the first UK and Ireland regional director of Facebook and Richard Jacobs joins Kinetic as UK marketing director, in this week's roundup of people moves in advertising, marketing, media and PR.
Cosnova, the cosmetics company, has signed a deal with Viacom International Media Networks (VIMN) and Twitter to become the first company to run a pan-European campaign using Twitter's content rich ad service, Twitter Amplify.
Dermot McPartland joins Cake as its creative director and Asda marketing veteran Rick Bendel leaves parent company Walmart, in this week's roundup of people moves in advertising, marketing, media and PR.
Arif Durrani talks with Amazon's global vice-present of advertising sales, Lisa Utzschneider, about a growing part of the retail giant's business.
Also includes Amscreen's five-year partnership with Tesco and predictable politicians taking shots at the BBC.
Tim Hipperson's future as the chief executive of ZenithOptimedia UK is in doubt, as L'Oréal moves its £135 million UK and Ireland media account to Maxus.
Global adspend from FMCG brands rose by 5.7 per cent in the first half of this year.
Andrew Cooper, the latest Diet Coke "hunk", has teamed up with BETC London to launch the first campaign for his range of dog shampoos.
Dermot McPartland has joined Cake as its creative director following the departure of Leroyson Figueira.
Revlon, the make-up brand, is looking for its first European digital and social agency.
GlaxoSmithKline has put its global digital advertising account up for review.
St Luke's has hired Rose Van Orden, a senior planner for radio and music at the BBC, as planning director with responsibility for strategy for clients including Very.co.uk.
Tell us about this project. There are works by Og , Cappiello and Misti, many of which have not been seen publicly for a century and have never been shown as a collection. London is the first stop on a world tour it can be seen until 18 October in...
ZenithOptimedia has launched FMCG Republic to boost the agency's positioning in the competitive FMCG sector.
The supermarket chain is focusing on building a presence in the technology and owned media space. By David Benady.
GlaxoSmithKline has divided the bulk of its estimated £1 billion global media planning and buying account between Group M and Omnicom Media Group.
Specsavers features poorly sighted astronauts landing at the wrong airport to push it's "should have gone to Specsavers" strapline.
One Direction has launched a global advertising campaign for "Our Moment", the band's debut perfume.
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