Additional Information


Content

The Outfit extends Andrex Washlets relationship

Kimberly-Clark has extended its relationship with The Outfit after hiring the UK-based agency to launch a pan-European campaign for its Andrex Washlets product.

Andrex Washlets: The Outfit is hired to launch pan-European campaign

Andrex Washlets: The Outfit is hired to launch pan-European campaign

Share this article

The Outfit’s appointment follows the agency’s work on the UK launch of Andrex Washlets, which resulted in an award-winning 2012 campaign across Channel 4 and Facebook.

A new campaign, which will break first in Germany and Switzerland, will include 30-second TV ads and two 10-minute online films.

Andrex Washlets, a toilet-tissue wipe, are targeted at young urban professionals, early adopters and families and are branded Hakle Moist in Germany. TV presenter Charlotte Engelhardt fronts the current German activity.

Other agencies on the Kimberly-Clark roster include JWT London, which created the recent "scrunch or fold" activity for Andrex.

Matt Muniz, the head of European bath tissue innovation at Kimberly-Clark, said: "Commercial and product innovations are the key driving force of such a highly penetrated category.

"Given the successes of The Outfit’s UK campaign in driving consumer behaviour change in a new and exciting way, we are thrilled The Outfit have taken up the challenge to extend the program on a continental scale." 

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

Back to top ^