Calvin Klein brings in Rooney Mara for Downtown launch
Rooney Mara stars in this 60-second ad, directed by David Fincher, for the brand's newest fragrance, Downtown.
Downtown: new ad stars Rooney Mara
Set to ‘Runaway’ by the Yeah Yeah Yeah, the short film portrays the multi-faceted life of a young actress living in New York City.
Brand: Calvin Klein Downtown
Director: David Fincher
Consultant creative director: Fabien Baron of Baron + Baron
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Luxury Designer become £ - Negotiable, London
- Marketing Manager Ball & Hoolahan £50,000 plus Car/ Car Allowance, London
- Assistant Brand Manager Ball & Hoolahan £30,000 per annum, London
- Head of Ecommerce and Online Marketing Fashion & Retail Personnel Consultancy £Competitive salary + senior package. , London
- Account Director Dot-Gap £45k, Central London
- Digital Strategist Dot-Gap £50k, Central London