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Food & drink marketing

 

The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.



Latest food and drink news and analysis

Danepak appoints Isobel for brand relaunch

Danepak, the Danish bacon brand, has appointed Isobel to handle its advertising business ahead of a planned relaunch.

 

Philips launches juicer video campaign with Louis Smith

Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.

 

Bellingham's Oxo ads: a history of eighties and nineties Britain

Lynda Bellingham has died, her agent has confirmed. The actress had been suffering from colon cancer after being diagnosed in July 2013.

 

Haig Club launches David Beckham ad

Haig Club, the Diageo-owned whisky brand, has released a TV ad that stars David Beckham and was directed by Guy Ritchie.

 

Taylor Swift drowns in kittens in Diet Coke campaign

Taylor Swift gets lost in a sea of kittens in the latest TV campaign for Diet Coke.

 

Camra forced to withdraw sexist flyers

The Campaign for Real Ale (Camra) has been forced to withdraw "incredibly sexist" marketing material encouraging young people to join the organisation.

 

Adam & Eve/DDB wins Mulberry festive brief

Mulberry, the luxury fashion brand, has appointed Adam & Eve/DDB after a pitch.

 

Turkey of the week: The Co-operative, Arc

James Swift thinks the new Co-operative spot is a waste of money: "The Co-op is so committed to ethics that it s pretending to tattoo the words on to someone s back in an ad. Who does that impress? Unlike its former bank chairman Paul Flowers, this c...

 

Vizeum retains £14m AB InBev in the UK and adds European markets

Anheuser-Busch InBev has consolidated its pan European media within Dentsu Aegis Network, led by Vizeum in the UK, following a six-month review covering nine key markets.

 

Should brands be held to their straplines?

Following Red Bull's announcement that it will pay US citizens who have bought one of its drinks $10 (£6) for failing to give them wings, Campaign asked industry experts whether brands should have to honour everything they in their marketing.

 

Why whisky has started appealing to youngsters

With the rise of good whisky ads from Ballantines to Chivas Regal, quite simply, the whisky market has had to rethink its approach to advertising, especially when it comes to blended, says Victoria White, shopper marketing planner at TMW.

 

Subway gets Spanish fever in latest spot

Subway has launched the latest spot in its ongoing "my sub, my way" campaign, featuring the flamenco dancer Gareth Twinkleman.

 

Red Bull ordered to pay $13m after failing to give people wings

Red Bull has been ordered to change its iconic "Red Bull gives you wings" strapline, after a US court ruled it was 'misleading advertising'.

 

Danone appoints Possible to global Activia account

Danone has appointed Possible UK to be its global digital agency for its Activia yogurt brand.

 

Adam & Eve/DDB wins McCain ad business

McCain Foods has appointed Adam & Eve/DDB to its £20 million creative account.

 

Pick of the week: Grant's, #IOU

Sara Kimberley chuckles to herself every time she watches the new Grant s spot: "This is a funny and heart-warming film about friendship one of those ads you want to send to your friends so they can share in the laughter." It created by Michael Wal...

 

Turkey of the week: Chips Ahoy!, Drum

Kate Magee is flabbergasted at the new Chips Ahoy! ad: "OK, I admit the cookie s face makes me laugh, but have they really just used Fallon s lauded gorilla ad and changed the ending? It s crass, derivative and damaging to Cadbury and a tad worry...

 

Inside view: BBC Good Food at 25

MediaWeek visited the 'Good Food' test kitchen to speak to Good Food's editorial director Gillian Carter and head of publishing Chris Kerwin about their secrets for success, the magazine's birthday and their love of food.

 

Aunt Bessie's promotes Yorkshire pud and chicken combo in tactical campaign

Aunt Bessie's, the William Jackson Food Group frozen brand, has launched a targeted campaign to challenge the belief that Yorkshire puddings should only be served with a beef roast dinner.

 

Rowan Atkinson returns to ads after 18-year break for Snickers

Mars Chocolate UK has unveiled a Snickers ad featuring the Rowan Atkinson character Mr Bean as a martial arts master.

 
 

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