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Food & drink marketing

 

The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.



Latest food and drink news and analysis

John Ayling & Associates takes media account for Honey Monster comeback

John Ayling & Associates has won the £1 million account for Sugar Puffs and Harvest Cheweee owner Halo Foods, following a pitch against MediaCom.

 

Diageo David Beckham whisky account goes to Adam&Eve/DDB

Adam&Eve/DDB has won the global advertising account for the launch of Haig Club, a Scotch whisky that Diageo has created in partnership with David Beckham and Simon Fuller.

 

Haywards pickles launches £750k brand-building campaign with Metro

Haywards, the pickled vegetable brand, has today partnered with Metro for a £750,000 campaign to attract younger consumers.

 

Brand Republic Digital Awards shortlist revealed

The shortlist for the 2014 Brand Republic Digital Awards has been decided, following an action-packed judging day at Yahoo's UK headquarters on 10 April.

 

Tesco puts better online ad-targeting top of mind

The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady.

 

Young's Seafood calls creative pitch

Young's Seafood is reviewing its estimated £10 million creative account as the Findus Group-owned fish brand looks to increase its in­vestment in above-the-line advertising.

 

Agencies line up for beer promotion task

Global Brewers Initiative, the consortium of alcohol manufacturers seeking to boost beer sales, is looking for an agency to handle its UK advertising account.

 

Ben Felton to head strategy at The Marketing Store

Ben Felton, the executive planning director at MRM Meteorite, has joined The Marketing Store as chief strategy officer.

 

JWT resurrects J.Walter Thompson name

JWT is to revert to its roots after nine years, by renaming the agency J.Walter Thompson to coincide with its 150-year anniversary.

 

Peperami partners Doc Martens in £3m campaign

Peperami, the meat snack brand, has returned to TV advertising with its 21-year-old "It's a bit of an Animal" slogan, and a partnership with Doc Martens.

 

Powerade launches global World Cup campaign

Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.

 

Google becomes major UK advertiser after boosting spend by 50% in 2013

Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.

 

Trading Places: this week's people moves

David Kolbusz leaves Bartle Bogle Hegarty for New York and Delia Bushell joins BT TV and Sport as managing director from BSkyB, in this week's round-up of people moves in advertising, marketing, media and PR

 

Turkey of the week: Jacob's, Publicis London

James Swift wonders where this Jacob s ad went wrong: "It feels as though there might have been an idea here at some point, but it got diluted along the way. Balls-out weirdness or a funnier execution might have saved the spot but, as it stands, it s...

 

Pick of the week: Batchelors, McCann London

Jeremy Lee is pleasantly surprised by the new Batchelors spot: "McCann London has managed to take what looks like an unpromising brief for a rather unappetising product and made something distinctive." It was created by Simon Hepton and Matthew Crabt...

 

Tate & Lyle creates 'edible bank' for baking campaign

Tate & Lyle, the sugar brand, has created a "bank made of cake" to launch its latest marketing campaign, which offers funding to people who want to start baking businesses.

 

Cheil UK takes Fox's Biscuits digital and social account

Cheil UK has won the Fox's Biscuits digital and social media account, replacing incumbent Libertine, after a pitch for the business.

 

Magnum holds 'the biggest party on the internet' with snake-style game

Unilever is to launch the fourth edition of its online Pleasure Hunt game to celebrate the 25th anniversary of its Magnum ice cream brand, and will introduce a multi-player option for the first time.

 

UM London wins £5m Coca-Cola Enterprises media

UM London has been awarded the £5 million media planning and buying account for Coca-Cola Enterprises, the GB distributor of brands including Appletiser, Fanta and Sprite.

 

Lurpak launches TV campaign for Cook's Range launch

Lurpak has once again given home cooking a cinematic feel in a TV ad promoting its Cook's Range of products.

 
 

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