Food & drink marketing

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing.

Trading Places: this week's people moves

Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.

Marmite aims to spread love with Facebook e-cards 2

Marmite, the Unilever-owned yeast spread brand, has teamed up with artist Pete Fowler to create a series of e-cards for Facebook users to send to their loved ones on Valentine's Day.

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

Absolut has teamed up with Jamie Hewlett, the co-founder and illustrator of band Gorillaz, to create a limited edition London-themed bottle.

Generation Y: Demanding diners who expect healthy eats and good value

Young people aged 16-24 are increasingly turning to eating out as a good value activity, and social media is one of the best ways to target them, writes Stephen Mellor, qualitative director at Tpoll.

CREATIVE STRATEGY: Snickers scores with a sweet insight

Feeling peckish? Is it that time of day? Being famished can affect us in strange ways. I don't need a watch to tell me it's lunchtime, my brain simply starts to shut down. That is signal enough.

MediaVest retains £4m Tetley media

MediaVest has retained the £4 million media planning and buying account for Tetley tea after a competitive pitch.

Brown-Forman seeks shop for global vodka ad briefs

Brown-Forman is on the hunt for an agency to handle the global advertising business for its Maximus and Finlandia vodka brands.

Krow wins pan-European Le Creuset account

Le Creuset, the French cookware brand, has appointed Krow to handle its pan-European advertising account.

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards Authority (ASA), as part of a move to curb the online marketing of junk food to children.

Feel Good Drinks in Mamma Mia! promotion

Feel Good Drinks, the soft drinks brand, has partnered with the musical production 'Mamma Mia!', to launch a major on-pack promotion running across 500,000 of its bottles.

Jennifer Saunders fronts 'Choccy Philly? Don't Be Silly' campaign

Kraft is launching an integrated advertising campaign, called 'Choccy Philly? Don't Be Silly', which stars Jennifer Saunders parodying people's extreme reaction to its new cream cheese chocolate spread.

Oasis to sponsor ITV2's Celebrity Juice

Oasis, the juice drink owned by Coca-Cola, has signed up to sponsor ITV2's popular quiz show, 'Celebrity Juice'.

Foster's launches Facebook Timeline app

Foster's has become one of the first alcohol brands in the UK to develop an app for Facebook's Timeline to showcase its exclusive comedy content.

Social brands: Unilever shifts focus from social media to word of mouth 3

Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.

Coca-Cola to boost brand spend by up to $400m

Coca-Cola has outlined a plan to re-invest up to $400m (£253m) of operational cost savings into brand-building initiatives over a period of four years.

Heineken to feature James Bond in ads

Heineken is once again tying up with the James Bond franchise, in a move that will feature the film's character, played by Daniel Craig, feature in its ads for the first time.

Brand Manager of the Week: Steve Cooper, Marketing director, Feel Good Drinks