Food & drink marketing
The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.
Latest food and drink news and analysis
The Advertising Standards Authority has banned a beer ad for the Coalition of UK Brewers after finding it broke the rules by implying alcohol made people popular and was important for social success.
Nexus/H, the full-service agency, has been awarded the global digital account for Miller Genuine Draft, the lager brand distributed by SABMiller.
Creature London has deepened its relationship with Silver Spoon, picking up work for Crusha.
Goodstuff Communications has been awarded the media planning and buying account for the malt loaf brand Soreen.
When many of our major sporting heroes adorn the tabloid pages for all the wrong reasons, adventure is providing fresh territory for brands looking for stories of inspiration and wonder.
It's bad enough being told Santa Claus doesn't exist. Even worse to hear that the jolly man in the red suit spreading joy to the world's children was the invention of Coca-Cola and its ad agency.
The Nutcracker provided the perfect backdrop to promote Baileys during the festive season, David Kolbusz writes.
Budweiser has unveiled its own Twitter-powered knitting machine as part of a campaign to encourage revellers to appoint designated drivers over the festive season.
McDonald's has launched its 2013 festive ad, encouraging people to visit the fast-food restaurant whether they like Christmas or loathe it.
Havas Media hires Fiona McCann as managing partner and Coca-Cola promotes Jonathan Mildenhall to a North America role, in this week's roundup of people moves in advertising, marketing, media and PR.
Carlsberg has consolidated its estimated £100 million global media account into OMD after a four-way pitch, except the Chinese market, which has been retained by ZenithOptimedia.
The ad watchdog has banned a video ad from the protein drink For Goodness Shakes for making references to masturbation.
Coca-Cola has appointed Cheil UK to develop a multi-channel brief promote its "happiness" proposition after a competitive pitch against undisclosed agencies.
An ad for Kentucky Fried Chicken has been banned after a member of the public complained she was unable to buy the KFC Family Burger Box at the price stated in the commercial.
Ribena has consolidated its global advertising account into Grey London without a pitch.
Adam & Eve/DDB has picked up the £5 million advertising account for the food brand Colman's.
Coca-Cola has handed Wunderman a new CRM brief covering Northern Europe after a four-way pitch that kicked off in June.
Cadbury has launched its first Christmas-themed ad campaign for Cadbury Dairy Milk.
A dancing gingerbread man sings to Morrisons ambassadors Ant and Dec in the supermarket's Christmas ad, airing tonight during ITV's 'Coronation Street'.
James Swift is unimpressed by Libert s latest effort: "It turns out there is a reason yoghurts are usually consumed on velvet cushions or beaches in ads. Watching someone scarf it down in prison does nothing for the appetite. It s also infuriating t...
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