Food & drink marketing
The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.
Latest food and drink news and analysis
Marks & Spencer is releasing a TV ad for its food range as part of a dual-pronged autumn campaign that will also push the retailer's clothes.
Colin Barlow becomes global chief operating officer for Group M, while Yvonne Adam returns to the Young's Seafood brand as marketing director, in this week's round-up of people moves in advertising, marketing and media.
JWT has picked up the estimated £50 million to £70 million corporate advertising account for Tata, the Indian conglomerate.
Guinness Africa has released a commercial that builds on the brand's "made of more" strapline, called "made of black".
Mr Kipling, the baked goods brand owned by Premier Foods, uses a giant pink elephant to make its point that life is better with cake in its latest campaign.
From film to fashion, games to software, music to media, advertising to architecture, the UK's £71 billion creative sector is one of the nation's most important industries, driving economic growth and supporting jobs.
Jeremy Lee applauds the new Kenco spot: "This sector has been crying out for something new. This more than answers those cries with a beautiful promo of Kenco s corporate social responsibility credentials." It was written by Jess Oudot, art directed ...
Jean Claude Van Damme returns to The Rockies for Coors Light's new campaign.
The latest brand to find itself at the centre of a social media storm was Greggs, purveyor of sausage rolls on the high street.
France's beloved chocolate and pastry makers have started a social media campaign to oppose the French government's plans to impose health warnings on cakes and chocolates.
Campaign spoke to Green Cave People founder Malcolm Green about his time working with former Manchester United goal keeper Peter Schmeichel.
Lurpak, the Arla Foods-owned butter brand, has appointed Holler as its global digital and social agency.
Rubicon, the AG Barr exotic-juice brand, is reviewing its UK advertising account.
Appropriating pop culture, getting banknotes taken out of circulation... Dave Trott reflects on his career highs.
Kay Tasker, the group business director at Arena, explains why the Arena client Domino's renewed its sponsorship of The X Factor app.
Nestlé, the owner of Nescafe and Shredded Wheat, has called a review of its £60 million media planning and buying account, putting the incumbent Mindshare on alert.
Nederburg, the Distell-owned South African wine brand, will launch its first UK TV campaign in September, starring the presenter and farmer Jimmy Doherty.
Britvic has picked 101 to handle the advertising for Tango after a competitive pitch.
Anchor, which is owned by Arla Foods in the UK, is reviewing its creative account after 11 years with CHI & Partners.
Grolsch, the lager brand, has handed its UK advertising account to VCCP after a spell without a dedicated above-the-line agency
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