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Food & drink marketing

 

The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.



Latest food and drink news and analysis

Wieden & Kennedy captures Trebor's UK creative account

Wieden & Kennedy London has landed the UK creative account for the mints brand Trebor.

 

Pick of the week: England Rugby 2015, BBH Sport

Jeremy Lee is fired up for next year s Rugby World Cup: "BBH Sport has kicked off with a corker Charles Dance expertly delivers a script that balances passion and humour. Looking forward to the games." It was created by Ed Cole and Lewis Mooney, an...

 

Hovis appoints Mother to ad account

Hovis has appointed Mother London to its creative account after a competitive pitch.

 

Domino's Pizza launches TV ad for cheese and smokey bacon stuffed crust

Domino's Pizza has launched a TV ad to support the introduction of a new flavour to its Stuffed Crust range.

 

BMB cooks up mid-week #miniroast campaign

The English Beef and Lamb executive (Eblex) is to launch a TV campaign this autumn promoting midweek roasts.

 

Kellogg's Squares sponsors Celebrity Juice

Kellogg's Squares has signed up to sponsor ITV2's Celebrity Juice in its first ever TV sponsorship deal.

 

AIS London captures Pernod Ricard UK brief

Pernod Ricard UK has hired AIS London to create social and content strategies for brands including Malibu and Absolut Vodka.

 

Pick of the week: Marks & Spencer, Rainey Kelly Campbell Roalfe/ Y&R

Jeremy Lee feels hungry after watching Marks Spencer s new spot: "This is a breezy, confident ad with a jaunty tune and delicious-looking food." It was written by Pip Bishop, art directed by Chris Hodgkiss and directed by Michael Roulier and Philip...

 

Orangina launches ad review

Orangina, the French citrus drink well-known for its quirky advertising, is looking for an ad agency ahead of a major push in the UK.

 

Webcast: Baileys, L'Oreal and 2CV debate Marketing to the Modern Woman

Today's society presents women with increasing choices and opportunities, but unavoidably this comes with a need to balance additional pressures and to seek compromise.

 

Top 10 most-shared baby ads

Following the announcement that Prince William and Kate are expecting their second child, Campaign takes a look at the most-shared baby ads of all time.

 

Nando's extends relationship with 18 Feet & Rising

Nando's Grocery has appointed 18 Feet & Rising to its £4 million global advertising account, without a pitch.

 

Yazoo hires Founded to £6m creative account

Yazoo, the milk drink brand, has handed its £6 million lead creative duties to Founded.

 

Unilever hands global Wall's account to DDB

Unilever has appointed DDB to be the global creative agency for its Wall's ice cream brand, following a pitch led by Adam & Eve/DDB.

 

Trading Places: this week's people moves

Kinetic EMEA chief executive Andy Jonesco leaves the agency with immediate effect, while Sky hands its digital remit to marketing chief Stephen van Rooyen, in this week's round-up of people moves in advertising, marketing and media.

 

Mr Kipling creates 'world's first' poster made of cake

Mr Kipling has created what it claims to be the first billboard made entirely of cake, as part of its 'Llife Is Better With Cake' campaign.

 

Webinar: How to build teams that drive innovation

Find out how to embrace digital change and inspire an innovation-led culture with the right talent strategy with our free webinar on Monday 15 September at 2pm, hosted by The Knowledge Engineers and Brand Republic Jobs, in association with Live Recru...

 

Pick of the week: Uncle Ben's, AMV BBDO

Kate Magee thinks Uncle Ben s new social film is tasty: "This is a smart film that, in an engaging way, highlights the statistic that one in four parents don t cook with their kids." It was written by Liam Donnelly, art directed by Phil Holbrook and ...

 

Why we're loving: Eduardo Lima, General creative director, F/Nazca Saatchi & Saatchi

How did you come up with the idea? Skol is synonymous with innovation. The ice pack was born out of the brand s own DNA. But it was also born out of our observations. The great majority of the packs that you find deliver room-temperature beer; you n...

 

Kahlúa launches four-minute cinematic ad starring Jeff Bridges

Pernod Ricard has called on Academy Award-winning actor Jeff Bridges to star in its western-inspired four-minute cinematic ad for Kahlúa.

 
 

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FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

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