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Food & drink marketing

 

The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.



Latest food and drink news and analysis

Creature to capture £4m Anchor UK brief

Anchor is set to appoint Creature London to its £4 million UK business.

 

Why we're loving: Lucy Powell, head of TV, Havas Worldwide London

Tell us about the project. This is a unique campaign designed to take the essence of the Chivas Regal brand message, "live with chivalry", and turn it into something tangible. The tangible element is an event: a competition inviting budding social e...

 

Cadbury, Drum

Sara Kimberley thinks bringing together Fearne Cotton, Paddy McGuinness and Leigh Francis in a commercial should have been the perfect melting pot: "After this disaster of an ad, the only thing melting is Cadbury s creative credibility. The waste of ...

 

Square Up Media launches Foodism in print

Foodism, the food and drink website owned by Square Up Media, will launch as a monthly print title next month.

 

Entries open for Brand Republic Digital Awards 2015

The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.

 

News UK launches The Newsroom with Iceland deal

News UK's brand journalism unit The Newsroom launches its first campaign tomorrow with a native ads from Iceland around its 'I'm a Celebrity...' sponsorship included in Saturday's The Sun newspaper.

 

Sainsbury's Christmas ads through the years

Following Wednesday night's unveiling of Sainsbury's epic World War I-themed Christmas ad, Campaign looks back at some of the supermarket's classic festive ads.

 

The Christmas ads you need to watch

Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.

 

Agencies line up for Chambord social task

Chambord, the raspberry liqueur owned by Brown-Forman, is looking for a digital and social media agency.

 

Tesco brings in London 2012 opening ceremony team to light up Christmas

Tesco's Christmas TV ad builds up to a major festive light show created by the people behind the London 2012 opening ceremony.

 

Clarks and Partners Andrews Aldridge come out on top in Big Bus Challenge - view finalists' work here

Clarks' in-house design group and Partners Andrews Aldridge have won top prizes in the Big Bus Challenge 2014 run by Exterion Media, in association with Campaign.

 

Young's Seafood calls pitch for digital and social

Young's Seafood is looking for an agency to handle its digital and social advertising.

 

Turkey of the week: Britain's Beer Alliance, SapientNitro

Jeremy Lee takes a guess that Maurice L vy didn t buy SapientNitro for its creative prowess: "This really should be a dream brief they even managed to get Michael Winterbottom to direct it. Unfortunately, we are left with a disjointed sub-McDonald ...

 

JCDecaux launches content division

JCDecaux, the outdoor advertising company, has launched a content division, appointing Janet Guest as the editorial director and Russell Gower as the creative content director.

 

Fuller's offers free pint of London Pride on Twitter

Fuller's, the London brewer, has launched a social media campaign that offers drinkers a free pint of London Pride.

 

DLKW Lowe wins lead status on global Rémy Martin account

Rémy Martin has handed DLKW Lowe lead agency status on its global advertising account following a competitive pitch.

 

Guinness kicks off home nations rugby campaign

Guinness is airing four short films about inspirational figures in home nations rugby ahead of the autumn internationals.

 

Pepsi Max pranks cinemagoers for Halloween

Pepsi Max has released an online film to coincide with Halloween that pranks cinemagoers.

 

A&E/DDB's Carter and Harrison reflect on winning IPA Effectiveness Grand Prix

Sarah Carter and Toby Harrison, strategy director and planning partner respectively at Adam & Eve/DDB, reflect on a Grand Prix-winning night at the IPA Effectiveness Awards on Monday.

 

Watch: New Johnnie Walker global ad

Johnnie Walker has launched a global "brand character" campaign to promote four of the brand's luxury whiskies.

 
 

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