Food & drink marketing
The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.
Latest food and drink news and analysis
Skittles is releasing a teaser for its first-ever Super Bowl ad. The spot, created by DDB Chicago, employs the same humour as previous ads from the Wrigley brand.
Rocky star Sylvester Stallone will appear in an ad for Warburtons bread, reprising his role as the aging Cold War boxer.
Albion has won a contested pitch to handle the creative advertising for Glorious!, which makes soups, sauces and dips that are sold in Tesco stores.
The United Biscuits marketing director has big plans - and investment - to turn around McVitie's, starting with a bunch of furry animals, John Tylee writes.
Ed Owen has doubts about the new Honey Monster Puffs spot: "Everyone likes fun, but nobody likes organised fun. And it seems to be organised fun that the Honey Monster is pedalling in his comeback ad. The Honey Monster was at his best embarrassing hi...
Carlsberg has launched a campaign to find a new pundit for TalkSport, who will be part of the commentary line-up for the final game of the Premier League season.
Gallo Family Vineyards is mulling appointing a creative agency to make Europe-wide campaigns.
Gruppo Campari has approached agencies for a global campaign to expand their calendar, which it has produced since 1900, into a multinational campaign.
As Tesco prepares to move its ad account to Bartle Bogle Hegarty, Campaign takes a look at some of the best ads created by Wieden & Kennedy for the supermarket.
Hennessy, the brandy brand owned by Louis Vuitton Moët Hennessy, has approached agencies with a creative brief.
Ferrero, which owns brands including Ferrero Rocher, Nutella and Tic Tac, has appointed Karmarama to handle its £2 million Raffaello creative business.
Honey Monster will return to the small screen on 18 January after a gap of some five years, with a new TV ad developed by The Gate London for the newly renamed Honey Monster Puffs.
Alpro, the dairy substitute drinks company, has launched a TV ad, developed by Belgian agency Gents, to push its unsweetened almond milk variant.
Ashton Kutcher cannot keep away from adland. After kicking off the month by featuring in the latest Wrigley's Extra spot he was all over CES last week. Campaign takes a look at the other ads the actor has starred in over the years.
Young's Seafood launches its latest TV push today with a campaign featuring a cat, voiced by Rupert Everett, enviously watching his owner eating the new Gastro range.
Shredded Wheat is telling people to "live from the heart" in a new TV campaign that kicks off with an ad about an aging Northern Soul enthusiast.
ADVERTISING Johnnie Walker awards global account to Anomaly Johnnie Walker has appointed Anomaly as its global lead creative agency, ditching Bartle Bogle Hegarty after 15 years. Anomaly, which created an online film starring Jude Law and Gianca...
James Swift thinks Gordon s latest ad is just the tonic: "Gin has exploded in popularity, but it s mostly top-shelf brands that have benefited. This entertaining effort should put Gordon s front-of-mind among casual drinkers." It was created by Rosie...
A 9pm watershed for ads featuring products with high sugar, salt or fat content is expected to be included in Labour's general election manifesto.
Sainsbury's Christmas ad has topped YouTube's most watched ads of 2014 in the UK, with the John Lewis festive ad in second place.
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