Additional Information


Content

Food & drink marketing

 

The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.



Latest food and drink news and analysis

Skittles releases Super Bowl teaser ad

Skittles is releasing a teaser for its first-ever Super Bowl ad. The spot, created by DDB Chicago, employs the same humour as previous ads from the Wrigley brand.

 

Warburtons signs up Sylvester Stallone for Rocky-inspired ad

Rocky star Sylvester Stallone will appear in an ad for Warburtons bread, reprising his role as the aging Cold War boxer.

 

Albion scoops Glorious! account

Albion has won a contested pitch to handle the creative advertising for Glorious!, which makes soups, sauces and dips that are sold in Tesco stores.

 

McVitie's hits 'sweeet' spot under Heynen

The United Biscuits marketing director has big plans - and investment - to turn around McVitie's, starting with a bunch of furry animals, John Tylee writes.

 

Turkey of the week: Honey Monster Puffs, The Gate

Ed Owen has doubts about the new Honey Monster Puffs spot: "Everyone likes fun, but nobody likes organised fun. And it seems to be organised fun that the Honey Monster is pedalling in his comeback ad. The Honey Monster was at his best embarrassing hi...

 

Carlsberg offers fans the chance to provide commentary on TalkSport

Carlsberg has launched a campaign to find a new pundit for TalkSport, who will be part of the commentary line-up for the final game of the Premier League season.

 

Gallo wines call Europe-wide ad pitch

Gallo Family Vineyards is mulling appointing a creative agency to make Europe-wide campaigns.

 

Campari prepares for global pitch

Gruppo Campari has approached agencies for a global campaign to expand their calendar, which it has produced since 1900, into a multinational campaign.

 

Watch: Wieden & Kennedy's Tesco ads

As Tesco prepares to move its ad account to Bartle Bogle Hegarty, Campaign takes a look at some of the best ads created by Wieden & Kennedy for the supermarket.

 

Hennessy calls review of global creative business

Hennessy, the brandy brand owned by Louis Vuitton Moët Hennessy, has approached agencies with a creative brief.

 

Karmarama captures £2m Raffaello ad account

Ferrero, which owns brands including Ferrero Rocher, Nutella and Tic Tac, has appointed Karmarama to handle its £2 million Raffaello creative business.

 

Honey Monster returns to TV as grown-up 'creator of mischief'

Honey Monster will return to the small screen on 18 January after a gap of some five years, with a new TV ad developed by The Gate London for the newly renamed Honey Monster Puffs.

 

Alpro launches Almond Milk TV push

Alpro, the dairy substitute drinks company, has launched a TV ad, developed by Belgian agency Gents, to push its unsweetened almond milk variant.

 

Dude, where's my pay check? A round up of Ashton Kutcher ads

Ashton Kutcher cannot keep away from adland. After kicking off the month by featuring in the latest Wrigley's Extra spot he was all over CES last week. Campaign takes a look at the other ads the actor has starred in over the years.

 

Quiet Storm turns to Rupert Everett-voiced feline for Young's TV push

Young's Seafood launches its latest TV push today with a campaign featuring a cat, voiced by Rupert Everett, enviously watching his owner eating the new Gastro range.

 

Shredded Wheat launches 'live from the heart' campaign

Shredded Wheat is telling people to "live from the heart" in a new TV campaign that kicks off with an ad about an aging Northern Soul enthusiast.

 

What you may have missed over the Christmas holidays

ADVERTISING Johnnie Walker awards global account to Anomaly Johnnie Walker has appointed Anomaly as its global lead creative agency, ditching Bartle Bogle Hegarty after 15 years. Anomaly, which created an online film starring Jude Law and Gianca...

 

Pick of the week: Gordon's, Bartle Bogle Hegarty

James Swift thinks Gordon s latest ad is just the tonic: "Gin has exploded in popularity, but it s mostly top-shelf brands that have benefited. This entertaining effort should put Gordon s front-of-mind among casual drinkers." It was created by Rosie...

 

Labour plans curb on junk-food advertising

A 9pm watershed for ads featuring products with high sugar, salt or fat content is expected to be included in Labour's general election manifesto.

 

Sainsbury's Christmas spot most-watched ad on YouTube in 2014

Sainsbury's Christmas ad has topped YouTube's most watched ads of 2014 in the UK, with the John Lewis festive ad in second place.

 
 

Additional Information

Latest jobs Jobs web feed

Back to top ^