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Food & drink marketing

 

The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.



Latest food and drink news and analysis

The first World Cup to go viral - thanks to old and new media convergence

The best World Cup in living memory, despite the inevitable disappointment of England's early departure, beautifully showcased the convergence of "old" and "new" media, where the quality of the football was matched by the entertainment experience.

 

Pick of the week: Chambord, Wieden and Kennedy London

Louise Ridley loves Wieden Kennedy s offbeat first offering for Chambord: "Why shouldn t we all stand on one leg like a flamingo? A stylish and distinctive identity for a lesser-known liqueur brand." The spot was created by Sophie Bodoh and Ben Eve...

 

Turkey of the week: Quorn, Big Communications

James Swift thinks Quorn s new ad misses the mark: "I would not have thought that much could go wrong with a ten-second spot. But Mo Farah lovely chap though the Olympic double-gold-medallist seems is such a charisma vacuum that it s tough not to...

 

Southern Comfort kicks off direct pitch

Southern Comfort is looking for a creative agency to handle its below-the-line and experiential advertising in the UK.

 

The7stars picks up 2 Sisters Food Group

The7stars has won the £5.5 million media account for the owner of Fox's Biscuits and Goodfella's Pizza after a competitive pitch.

 

Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom

Captain Morgan, the Diageo rum brand, has been forced to pull a Facebook ad after the Advertising Standards Authority ruled that it implied alcohol conquered boredom.

 

Grandma 'gets pregnant' in Fruittella ad

A grandma announces that she wants to "get pregnant" in a Fruittella TV ad launching nationwide tonight during Big Brother on Channel 5.

 

Heineken postpones CNBC live broadcast after MH17 plane crash

Heineken has postponed a special three-hour live TV show on CNBC that was set to promote its new @wherenext service, in the aftermath of the MH17 plane disaster in Ukraine.

 

Crusha cats return in 'hells angels' campaign

Crusha has continued its mix of cats and off-the-wall humour in its new TV and cinema campaign, despite changing creative agencies.

 

Channel 4 and Magnum Mini partner for 'sweet' 9pm film sponsorship

Magnum Mini has created a series of film-themed idents for its seven-figure sponsorship of the 9pm daily movie on Film4.

 

Belvita hands European account to Droga5

Belvita, the Mondelez-owned breakfast bar brand, has hired Droga5 Europe to handle its pan-European advertising account.

 

Turkey of the week: Flava-It, Code Computerlove

Jeremy Lee thinks the Flava-It campaign has put advertising back by a few decades: "Some people at a hipster party share some meat baps, then one of the girls goes on a suggestive journey riding an anime sausage all in the name of mixed herbs. Not ...

 

Pick of the week: Imperial War Museum London, Johnny Fearless

James Swift thinks Imperial War Museums First World War ad is worth remembering: "There s a simple concept underpinning the stunning artwork that holds together without mawkishness." It was written by Paul Domenet, art directed by Pia Knight and dir...

 

McCain calls pitch for £20m creative brief

McCain Foods has launched a review of its £20 million UK advertising account, putting the incumbent, BMB, on alert.

 

Molson Coors reviews global media

Molson Coors, which owns the Carling, Coors Light and Cobra beer brands, is reviewing its international media planning and buying business, including the £22 million UK account.

 

McCain calls £20m advertising review

McCain Foods has launched a review of its £20 million UK creative advertising account, putting incumbent BMB at risk.

 

Quiet Storm wins £10m Young's Seafood pitch

Young's Seafood has appointed Quiet Storm to handle its estimated £10 million advertising account, ending its relationship with Mother.

 

Heineken offers location-based nightlife tips on Twitter

Heineken has launched a Twitter-based tool that offers nightlife recommendations, based on an algorithm that calculates which experiences are popular in real-time.

 

Coca-Cola most popular World Cup sponsor on social media

Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter.

 

Campaign Viral Chart: Germany World Cup winner

Bayern 3, the German online radio station, has jumped to the number-one spot on the Campaign Viral Chart, as the country celebrates winning the 2014 Fifa World Cup.

 
 

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