Food & drink marketing

The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.

Top ten ads of the week

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Coca-Cola says no to govt's nutrition labelling scheme

Coca-Cola has stated that it will not adopt the new traffic-light labelling scheme unveiled today (19 June) by the government.

VCCP invites Coors Light fans to send a 'Damme cold call'

VCCP has unveiled the first major wide-reaching, digitally-centric piece of activity in its ongoing Coors Light campaign, which is fronted by movie star legend Jean Claude Van Damme.

PepsiCo and Tesco sign up to label scheme, but Kellogg's stays away

A number of major food brands and retailers, including Mars, PepsiCo and Tesco, have agreed to use a standardised nutritional label on the front of their products packs.

Kabuto Noodles airs live improvised comedy ad break

Improvised comedy group Mischief Theatre was drafted in for a brave project that saw Kabuto Noodles put on 'the world's first live improvised ad break' for its debut marketing campaign.

CANNES 2013: UK Radio Lions nominations fall to 12

Ogilvy & Mather London stands a good chance in tomorrow's Cannes Radio Lions category awards, where it has nine shortlisted entries, although the UK's overall tally of 12 is down from 21 last year.

CANNES 2013: BBH London leads UK Promo & Activation winners

BBH London picked up three of the UK's five awards in the Promo & Activation Lions, taking home Gold, Silver and Bronze Lions for its work for Axe (known as Lynx in the UK).

Muller Amore to sponsor Channel 4's First Dates

Müller Dairy's recently relaunched Amore yoghurts will sponsor Channel 4's new documentary series 'First Dates'.

CANNES 2013: Heineken scores Grand Prix for Creative Effectiveness

Heineken has picked up the Grand Prix in this year's Creative Effectiveness Lions for its international campaign, by Wieden & Kennedy Amsterdam.

Coca-Cola hires Jessie Ware for biggest push behind Zico coconut water

Coca-Cola owned coconut water brand Zico has hired British singer songwriter Jessie Ware for the brands' largest UK campaign to date.

Watch the latest must-see viral videos from Apple, Smirnoff and Ibis Hotels

The latest viral video hits from Apple, Smirnoff and Ibis Hotels.

LMFM scoops Unilever margarine digital task

Lean Mean Fighting Machine has picked up a global digital brief from Unilever, the owner of Flora, to promote the margarine category.

Douwe Egberts hands ad brief to Arnold KLP

Douwe Egberts, the Dutch coffee brand, has appointed Arnold KLP to its £4 million UK integrated ad account.

Media business rankings

14 June 2013: Starcom MediaVest Group joins the table at number four after landing Burger King.

Turkey of the Week: Haagen-Dazs, Saatchi & Saatchi New York

Jeremy Lee scoffs at H agen-Dazs latest effort: "What a laughably terrible effort, timed beautifully for Cannes week to show the very worst in global advertising. It s not the translation that s the problem it s the fact that it s a stinker of an ...

ISBA dismisses calls to ban alcohol ads at festivals and sports events

ISBA, the advertisers' trade body, has criticised Alcohol Concern's calls for restrictions on alcohol advertising at festivals and sporting events, calling the charity's latest report a "seriously flawed work of fiction".

Kellogg's: 'real life and virtual life are one for teens'

Laura Bryant, European brand manager for Kellogg's Krave, has told Marketing of the growing importance of social media in marketing products to a teenage audience.

Stella Artois Cidre to launch weather-activated ad campaign

Stella Artois Cidre, the apple and pear cider, is launching an out-of-home campaign that delivers real-time, thermo-activated advertising based on the temperature in a specific location.

Nando's appoints 101 to global brief

Nando's, the Portuguese-themed restaurant chain, has appointed 101 to a global brand consultancy brief.

Sainsbury's own-brand success drives Q1 growth

Justin King, Sainsbury's chief executive, highlighted strong growth in the retailer's own-brand products as he announced year-on-year increases to both Q1 sales and market share.