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Food & drink marketing

 

The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.



Latest food and drink news and analysis

Holland's Pies launch TV spot with TVLowCost

Holland's Pies, the Lancashire-based pie company, will launch a TV ad next week, showcasing its heritage as a butcher, baker and pie maker.

 

Mondelez hires McGarrybowen for Sour Patch Kids

Mondelez has expanded its relationship with McGarrybowen London by awarding the shop the creative account for Sour Patch Kids, the confectionery brand.

 

Encore launches pet food ad with surprised cats

MPM is launching a campaign for its Encore pet food brand, after hiring the Cheshire-based Driven to work on its Encore and Applaws ad accounts.

 

Richard Eyre: The only way is ethics?

Richard Eyre, the chairman of the Internet Advertising Bureau, has called for a "new deal" for advertising based around ethics in his introductory speech to the Advertising Association's annual conference.

 

Lactofree seeks shop for ad/digital account

Lactofree, the Arla Foods dairy brand, is on the hunt for an agency to handle its ad­vertising and digital activity.

 

Coca-Cola plugs into the Internet for Super Bowl ad

Soft-drink giant releases three teasers for upcoming Super Bowl ad

 

David Beckham does 'not have strong appeal to children', says ASA

An ad for Haig Club whisky featuring David Beckham has survived censure from the Advertising Standards Authority, after it concluded he does "not have strong appeal to children".

 

Skittles releases Super Bowl teaser ad

Skittles is releasing a teaser for its first-ever Super Bowl ad. The spot, created by DDB Chicago, employs the same humour as previous ads from the Wrigley brand.

 

Pepsi 'Headin' to Halftime: The Nasty What Now?' by The Brooklyn Brothers

Continuation of "Hyped for Halftime" campaign gets some laughs

 

Warburtons signs up Sylvester Stallone for Rocky-inspired ad

Rocky star Sylvester Stallone will appear in an ad for Warburtons bread, reprising his role as the aging Cold War boxer.

 

Albion scoops Glorious! account

Albion has won a contested pitch to handle the creative advertising for Glorious!, which makes soups, sauces and dips that are sold in Tesco stores.

 

McVitie's hits 'sweeet' spot under Heynen

The United Biscuits marketing director has big plans - and investment - to turn around McVitie's, starting with a bunch of furry animals, John Tylee writes.

 

Turkey of the week: Honey Monster Puffs, The Gate

Ed Owen has doubts about the new Honey Monster Puffs spot: "Everyone likes fun, but nobody likes organised fun. And it seems to be organised fun that the Honey Monster is pedalling in his comeback ad. The Honey Monster was at his best embarrassing hi...

 

Carlsberg offers fans the chance to provide commentary on TalkSport

Carlsberg has launched a campaign to find a new pundit for TalkSport, who will be part of the commentary line-up for the final game of the Premier League season.

 

Gallo wines call Europe-wide ad pitch

Gallo Family Vineyards is mulling appointing a creative agency to make Europe-wide campaigns.

 

Campari prepares for global pitch

Gruppo Campari has approached agencies for a global campaign to expand their calendar, which it has produced since 1900, into a multinational campaign.

 

Watch: Wieden & Kennedy's Tesco ads

As Tesco prepares to move its ad account to Bartle Bogle Hegarty, Campaign takes a look at some of the best ads created by Wieden & Kennedy for the supermarket.

 

Hennessy calls review of global creative business

Hennessy, the brandy brand owned by Louis Vuitton Moët Hennessy, has approached agencies with a creative brief.

 

Karmarama captures £2m Raffaello ad account

Ferrero, which owns brands including Ferrero Rocher, Nutella and Tic Tac, has appointed Karmarama to handle its £2 million Raffaello creative business.

 

Honey Monster returns to TV as grown-up 'creator of mischief'

Honey Monster will return to the small screen on 18 January after a gap of some five years, with a new TV ad developed by The Gate London for the newly renamed Honey Monster Puffs.

 
 

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