Food & drink marketing
The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.
Latest food and drink news and analysis
The supermarket's data division, Dunnhumby, aims to make digital advertising more personalised, its chief executive, Simon Hay, tells David Benady.
Young's Seafood is reviewing its estimated £10 million creative account as the Findus Group-owned fish brand looks to increase its investment in above-the-line advertising.
Global Brewers Initiative, the consortium of alcohol manufacturers seeking to boost beer sales, is looking for an agency to handle its UK advertising account.
Ben Felton, the executive planning director at MRM Meteorite, has joined The Marketing Store as chief strategy officer.
JWT is to revert to its roots after nine years, by renaming the agency J.Walter Thompson to coincide with its 150-year anniversary.
Peperami, the meat snack brand, has returned to TV advertising with its 21-year-old "It's a bit of an Animal" slogan, and a partnership with Doc Martens.
Powerade, the Coca-Cola-owned sports drink, has launched a global campaign with FC Barcelona player Andrés Iniesta, ahead of the 2014 Fifa World Cup.
Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.
David Kolbusz leaves Bartle Bogle Hegarty for New York and Delia Bushell joins BT TV and Sport as managing director from BSkyB, in this week's round-up of people moves in advertising, marketing, media and PR
James Swift wonders where this Jacob s ad went wrong: "It feels as though there might have been an idea here at some point, but it got diluted along the way. Balls-out weirdness or a funnier execution might have saved the spot but, as it stands, it s...
Jeremy Lee is pleasantly surprised by the new Batchelors spot: "McCann London has managed to take what looks like an unpromising brief for a rather unappetising product and made something distinctive." It was created by Simon Hepton and Matthew Crabt...
Tate & Lyle, the sugar brand, has created a "bank made of cake" to launch its latest marketing campaign, which offers funding to people who want to start baking businesses.
Cheil UK has won the Fox's Biscuits digital and social media account, replacing incumbent Libertine, after a pitch for the business.
Unilever is to launch the fourth edition of its online Pleasure Hunt game to celebrate the 25th anniversary of its Magnum ice cream brand, and will introduce a multi-player option for the first time.
UM London has been awarded the £5 million media planning and buying account for Coca-Cola Enterprises, the GB distributor of brands including Appletiser, Fanta and Sprite.
Lurpak has once again given home cooking a cinematic feel in a TV ad promoting its Cook's Range of products.
Adam & Eve/DDB has been handed the digital advertising account for Kronenbourg 1664 without a pitch.
Evian has today released its full ad featuring Spider-Man, which the brand has been promoting with teasers for more than a week.
Jack Daniel's has appointed Splendid Communications to help launch a campaign reminding consumers of the whiskey brand's ties to music.
St Luke's has added the UK account for Heineken beer to its Strongbow cider business.
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