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Food & drink marketing

 

The latest food and drink advertising, campaign news, analysis and business insight in the grocery food, alcohol, confectionery and soft drinks sectors.



Latest food and drink news and analysis

Y&R wins Lavazza coffee account

Lavazza, the Italian coffee brand, has appointed WPP's Y&R network to handle its international advertising account.

 

Tarquin's Gin FaceTime campaign celebrates 100th batch

Tarquin's, the gin by Southwestern Distillery, has launched what it claims is the first campaign using Apple FaceTime, to celebrate the 100th batch of the brand.

 

Domino's drivers deliver in dodgems in fairground-themed TV ad for doughnuts

Domino's Pizza has rolled out a fairground-themed TV ad to promote the launch its hot doughnuts, the latest addition to its menu.

 

Sainsbury's Christmas ad escapes investigation despite 727 complaints

The Advertising Standards Authority has decided not to investigate the Sainsbury's Christmas ad despite 727 complaints that its depiction of the First World War was distasteful.

 

General Mills consolidates ad roster

General Mills, the food company, is to consolidate the UK agency roster on its estimated £11 million account.

 

Pick of the week: Sainsbury's, Abbott Mead Vickers/BBDO

James Swift thinks that Sainsbury s has raised the bar for Christmas advertising with this effort: "I empathise with people who feel that the First World War is off-limits for brands, but I can t help marvelling at this ad s grandeur." It was created...

 

Pizza Express awards Rufus Leonard digital business

Pizza Express, the 430-strong restaurant chain, has appointed Rufus Leonard to create a digital strategy, following a competitive pitch.

 

7Up kicks off global campaign with urban knitting ad

7Up Free, the sugar free lemon and lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, like urban knitting.

 

Campaign Viral Chart: Sainsbury's Christmas ad tops the table

The Sainsbury's ad referencing the football match played by British and German soldiers on No Man's Land on Christmas day in 1914 has topped the Campaign Viral Chart this week.

 

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

 

Brave wins Go Coco ad account

Go Coco, the coconut water brand owned by Freedom Brands, has appointed Brave to handle its strategic and creative activity.

 

Turkey of the week: Cadbury, Drum

Sara Kimberley thinks bringing together Fearne Cotton, Paddy McGuinness and Leigh Francis in a commercial should have been the perfect melting pot: "After this disaster of an ad, the only thing melting is Cadbury s creative credibility. The waste of ...

 

Creature to capture £4m Anchor UK brief

Anchor is set to appoint Creature London to its £4 million UK business.

 

Why we're loving: Lucy Powell, head of TV, Havas Worldwide London

Tell us about the project. This is a unique campaign designed to take the essence of the Chivas Regal brand message, "live with chivalry", and turn it into something tangible. The tangible element is an event: a competition inviting budding social e...

 

Square Up Media launches Foodism in print

Foodism, the food and drink website owned by Square Up Media, will launch as a monthly print title next month.

 

Entries open for Brand Republic Digital Awards 2015

The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.

 

News UK launches The Newsroom with Iceland deal

News UK's brand journalism unit The Newsroom launches its first campaign tomorrow with a native ads from Iceland around its 'I'm a Celebrity...' sponsorship included in Saturday's The Sun newspaper.

 

Sainsbury's Christmas ads through the years

Following Wednesday night's unveiling of Sainsbury's epic World War I-themed Christmas ad, Campaign looks back at some of the supermarket's classic festive ads.

 

The Christmas ads you need to watch

Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.

 

Agencies line up for Chambord social task

Chambord, the raspberry liqueur owned by Brown-Forman, is looking for a digital and social media agency.

 
 

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