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Turkey of the week: Innocent, 101

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Kate Magee is unimpressed with Innocent’s new ad: "Watching this spot is like playing stereotype bingo. Lazy, ignorant man: tick. Mud hut-dwelling African people getting excited by a cow: tick. The suggestion that buying an overpriced smoothie will somehow fix global poverty is pretty crass."

This article was first published on campaignlive.co.uk

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