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Turkey of the week: Quorn, Big Communications

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James Swift thinks Quorn’s new ad misses the mark: "I would not have thought that much could go wrong with a ten-second spot. But Mo Farah – lovely chap though the Olympic double-gold-medallist seems – is such a charisma vacuum that it’s tough not to watch this and squirm."

This article was first published on campaignlive.co.uk

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