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Turkey of the week: Virgin Holidays, M&C Saatchi/Lida

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James Swift is no fan of Virgin Holidays’ new online campaign: "The Old Spice style of ad lives and dies on a witty script and charming spokesman. Alas, this effort dies a particularly nasty death on both counts. Sir Richard Branson could have ad-libbed the whole thing and it would have been no worse."

This article was first published on campaignlive.co.uk

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