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The best advertising, marketing, media and PR articles published across the web.

 

Falloon set to step down as Ten chairman

SYDNEY - James Packer and Lachlan Murdoch have won their bid to wrest the chairmanship of Ten's board from Nick Falloon.

 

The Newsonomics of Kindle Singles

Maybe the newspaper is like the old LP -- you know, as in "Long Play." It may be a 33 1/3, though it seems like it came out of the age of 78s sometimes, a relic of the post-Victorian Victrola age. It is what it is, a wonderful compendium of one day i...

 

Fake Zlatan on Twitter continues to fool Italian media

STOCKHOLM - Seriously Italy, get with the Twitter programme. Once again an Italian newspaper has been fooled by a prankster, pretending to be AC Milan striker Zlatan Ibrahimovic on Twitter.

 

German companies block access to social networks

Two weeks ago, I blogged about how German car maker Porsche was blocking employees' access to social networks such as Facebook and Xing for fears of industrial espionage.

 

Calvin Klein ads banned for promoting rape

SYDNEY - A controversial Calvin Klein jeans ad campaign has been pulled from billboards after the Australian advertising watchdog found it was suggestive of rape and violence to women.

 

The gayest republican political ad

NEW YORK - As the mid-election battle nears its climax GOProud, the gay Republican organisation, has turned its hand to a TV reality with a heavy nod to Real Housewives as it casts Democrats as the Real Democrats of D.C.

 

Vodafone unveils Ashes campaign

SYDNEY - Vodafone is launching a campaign featuring a warm-up match between the Australian Test Team and 250 school children, to support it's sponsorship of the Vodafone Ashes Series.

 

Media agency staffer tells sales reps: we can't see you til next year

SYNDEY - Mediaedge CIA's digital team has told media sales people that if they haven't already got an appointment to see them, they're going to have to wait until 2011 because they're too busy.

 

Converse continues courting indie set with hot chip clip

Following its teamup with Anomaly and Kid Cudi, Converse is once again trying to appeal to readers of Pitchfork and the like with this latest spot that stars U.K. band Hot Chip.

 

No sex please, we're Pakistani!

LAHORE - There's been a massive uproar after Telenor Pakistan's latest campaign 'Telenor internet.more' hit TV. A small group within the marketing community felt that this communication was "not appropriate" in our society. But this small group su...

 
 

Advertising is calling - a speech in 30 slogans

DUBAI - You might not like the execution, but the idea is interesting none the less. Created by Memac Ogilvy Dubai and Muddville Dubai to entice new creatives into the industry this video performance is done in 30 slogans.

 

Huffpo founder Arianna Huffington says old media don't get the web

Arianna Huffington, founder of the Huffington Post, has hit back at comments made earlier this week that accused her and other blogs and aggregators of being "parasites living off journalism produced by others".

 

Don't mess with Sweden on Twitter

Media Culpa has the story how flight search engine Dohop.com tried to generate business via Twitter and the topic of the Swedish election echoing what Habitat had previously tried in the UK.

 

Google rules (so does Apple and Microsoft), as tech-savvy Aussies snub Vegemite and Toyota

Campaign Brief has the story of how Australians have gone tech mad as brands including Google, Microsoft, Nokia, Sony and Apple top the list while old favourites such as Vegemite fall out of favour.

 

NZ marketer Teague appointed MD of the Campaign Palace

SYDNEY - The Campaign Palace has named Michele Teague as managing director of its Sydney office, according to Campaign Brief.

 

Ten's big thing for 2011 - The Renovators

SYDNEY - Channel Ten's next 'big event' format is to be 'The Renovators', which the station says will be "the biggest home makeover show ever seen".

 

Double Rainbow Guy sells out to Microsoft

Agency Spy has the scoop on Paul "Bear" Vasquez --aka "Double Rainbow Guy" who is promoting Microsoft's Photostitch feature in Windows Live Photo Gallery in a new spoof ad.

 

Why we should celebrate our wacky tabloids

CAPE TOWN - Let's pause for a moment, shall we, and reflect on the Daily Sun's masterful command of tabloid journalism in Tuesday's lead story, under the headline: "Mourners' justice!" (accompanied, of course, with gobsmacking on-the-scene pictures):

 

Brands warned over agency social media hyperbole

Brands need to beware of hyperbole from agencies that claim to be able to lead social media efforts without having the rights skills, according to a Mumbrella Question Time audience.

 

Why you won't find hijabs in Pakistani advertising

LAHORE - A friend visiting from London mentioned to me yesterday how astonished she was that during her two-week visit to Lahore she had yet to see a single hijab or burqa. She was especially amazed by what she called the 'relatively risqué' advertis...

 
 

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