After Mo Farah pulled out of the Commonwealth Games, Jeremy Hart, the managing director of Inc Content, says clever content can prevent brand backers reaching the end of the road when their star is out of the competition.More
Matt Redman, the social strategy director at Wunderman, explains how Facebook can catch up with Twitter's mobile achievements.
Adam & Eve/DDB has consolidated its grip on the Sony Mobile account by picking up its content marketing brief.
The Engine Group is to be sold to the private equity company Lake Capital in a £100 million deal that will see management and staff take on shareholdings in a new combined group.
It's been the year of mobile every year since 2008, but recent reports suggest we've finally made it.
Maxus is the world's fastest growing media agency network over the last five years, while sibling MediaCom continues to be the biggest followed by Carat, according to agency evaluators Recma.
Google and MediaCom are teaming up to develop a global training programme called Mobile Ignition, to set a "mobile first" mindset among the agency's staff.
Greenpeace has launched a campaign featuring a dozen playful cats to mark today as International Tiger Day.
Palestinian and Israeli bereaved families unite to send the message "we don't want you here", in this anti-conflict film.
AOL has ramped up its video offering to advertisers with the appointment of Marta Martinez as global head of video sales.
Malaysia Airlines may change its name as it contemplates a rebrand to salvage its reputation after two tragic incidents in less than six months.
Specsavers' creative director Graham Daldry describes how his in-house team turned Luis Suarez biting an opponent into a viral ad for his brand in less than 16 hours.
I recently joined hundreds of young people just starting out in the ad industry and graduating from the Institute of Practitioners in Advertising's Foundation Certificate. Here are some of the top eight things I learnt.
Tim Leake, the former global creative innovation director at technology education company Hyper Island and the SVP of growth and innovation at California-based RPA, argues that agencies need to be "more creative" about creativity.
BSkyB has secured a £4.9 billion deal to takeover Sky Italia and Sky Deutschland, to create Sky Europe.
Arena has won the £4 million media business for Merck Consumer Health, owner of Seven Seas and Hailborange, currently handled by MEC Manchester.
This week, James Chandler, global mobile director, Mindshare launches the agency's wearable tech unit in NYC, presents to his 'Mobile Mum and Dad' at Facebook and tries to get the skinny on the iPhone 6.
LinkedIn, the world's biggest online professional network service, has acquired a marketing services specialist Bizo for a reported deal valued around $175 million (£103m).
Talk of having just experienced the first social World Cup is a misnomer, what we've really just seen is the first data World Cup, says Jeremy Pounder, client director at Mindshare.
BBC Worldwide, the commercial arm of the BBC, generated sales of £1.04bn in the year to 31 March, propelled by the international licensing of top shows Sherlock, Top of the Lake and Doctor Who.
Gerry Human, the chief creative officer of Ogilvy & Mather London, explains why he wishes he had created the Oscar-winning film '12 Years A Slave'.
Weekend Fun: Sony looks to demarcate sound and noise, with second season of 'Project Resound' External website
‘Our customers tell us if we are going right or wrong immediately’: Tarak Bhattacharya, M.O.D External website
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