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What brands can do when their sports stars crash out

After Mo Farah pulled out of the Commonwealth Games, Jeremy Hart, the managing director of Inc Content, says clever content can prevent brand backers reaching the end of the road when their star is out of the competition.

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What Facebook needs to do to catch up with Twitter

Matt Redman, the social strategy director at Wunderman, explains how Facebook can catch up with Twitter's mobile achievements.

 

Adam & Eve/DDB lands Sony Mobile content brief

Adam & Eve/DDB has consolidated its grip on the Sony Mobile account by picking up its content marketing brief.

 

Engine Group sells to Lake Capital for £100m

The Engine Group is to be sold to the private equity company Lake Capital in a £100 million deal that will see management and staff take on shareholdings in a new combined group.

 

Why 2014 won't be the year of mobile advertising

It's been the year of mobile every year since 2008, but recent reports suggest we've finally made it.

 

Maxus confirmed as world's fastest growing media agency

Maxus is the world's fastest growing media agency network over the last five years, while sibling MediaCom continues to be the biggest followed by Carat, according to agency evaluators Recma.

 

Google partners MediaCom for global training initiative

Google and MediaCom are teaming up to develop a global training programme called Mobile Ignition, to set a "mobile first" mindset among the agency's staff.

 

Greenpeace dresses up cats to help save tigers from extinction

Greenpeace has launched a campaign featuring a dozen playful cats to mark today as International Tiger Day.

 

Palestinian and Israeli bereaved families unite for 'anti-conflict' film

Palestinian and Israeli bereaved families unite to send the message "we don't want you here", in this anti-conflict film.

 

AOL appoints Marta Martinez to head global video sales

AOL has ramped up its video offering to advertisers with the appointment of Marta Martinez as global head of video sales.

 

Malaysia Airlines considers rebrand

Malaysia Airlines may change its name as it contemplates a rebrand to salvage its reputation after two tragic incidents in less than six months.

 

Want a tactical ad? Should have gone to Specsavers

Specsavers' creative director Graham Daldry describes how his in-house team turned Luis Suarez biting an opponent into a viral ad for his brand in less than 16 hours.

 

8 things I learnt as an IPA ad student

I recently joined hundreds of young people just starting out in the ad industry and graduating from the Institute of Practitioners in Advertising's Foundation Certificate. Here are some of the top eight things I learnt.

 

Agencies need to be more creative about creativity

Tim Leake, the former global creative innovation director at technology education company Hyper Island and the SVP of growth and innovation at California-based RPA, argues that agencies need to be "more creative" about creativity.

 

BSkyB secures £4.9bn for Sky Europe deal

BSkyB has secured a £4.9 billion deal to takeover Sky Italia and Sky Deutschland, to create Sky Europe.

 

Arena wins £4m Seven Seas owner Merck Consumer Health account

Arena has won the £4 million media business for Merck Consumer Health, owner of Seven Seas and Hailborange, currently handled by MEC Manchester.

 

My Media Week: James Chandler

This week, James Chandler, global mobile director, Mindshare launches the agency's wearable tech unit in NYC, presents to his 'Mobile Mum and Dad' at Facebook and tries to get the skinny on the iPhone 6.

 

LinkedIn buys B2B marketing service Bizo for $175m

LinkedIn, the world's biggest online professional network service, has acquired a marketing services specialist Bizo for a reported deal valued around $175 million (£103m).

 

The first data World Cup: Why we knew Mario Balotelli would trend

Talk of having just experienced the first social World Cup is a misnomer, what we've really just seen is the first data World Cup, says Jeremy Pounder, client director at Mindshare.

 

Benedict Cumberbatch's Sherlock helps BBC Worldwide return £173.8m to BBC

BBC Worldwide, the commercial arm of the BBC, generated sales of £1.04bn in the year to 31 March, propelled by the international licensing of top shows Sherlock, Top of the Lake and Doctor Who.

 

I wish I'd made...12 Years A Slave

Gerry Human, the chief creative officer of Ogilvy & Mather London, explains why he wishes he had created the Oscar-winning film '12 Years A Slave'.

 
 

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