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Lucozade seeks digital agency

Lucozade, the soft drinks brand, is looking for an agency to lead on its digital activity.

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2014 'annus horribilis' says Maurice Lévy

Maurice Lévy, the chief executive of Publicis Groupe, has described 2014 as an "annus horribilis", after the collapse of the $35 billion merger with Omnicom.

 

Trading Places: this week's people moves

WPP appoints Roberto Quarta as chairman, Denise Turner becomes director of insight at Newsworks, and Simon Rees steps down as chief executive of Digital Cinema Media, in this week's round-up of people moves in advertising, marketing and media.

 

6 things agencies might not think of when looking for a new boss

Gay Haines, the founder of global executive search firm Grace Blue, gives her tips about things to consider when looking for a new agency leader, whether chief executive or executive creative director.

 

Johnnie Walker hires Anomaly to global creative account

Johnnie Walker has appointed Anomaly as its global lead creative agency, ditching Bartle Bogle Hegarty after 15 years.

 

VCCP Sydney takes on ING Direct ad account

ING Direct, the Dutch finance company, has appointed VCCP Sydney to run its advertising account.

 

30 years of mobile brands: from BT, Orange and O2, to T-Mobile and EE

With this week's news that BT is to buy mobile operator EE from owners Orange and Deutsche Telekom for £12.5bn, and that Telefonica chairman César Alierta flew to the UK to persuade BT to also snap up O2, Marketing takes a look back at the corporate ...

 

MediaCom wins global media planning business for Mars

MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.

 

WPP lines up Roberto Quarta as chairman

WPP has appointed Roberto Quarta to succeed chairman Philip Lader and to join the board as non-executive director.

 

Google launches 2014 Zeitgeist video

Robin Williams, the comic actor who took his own life in August, was the most popular Google search in 2014, according to data released by the search engine.

 

Honda launches Xbox challenge in 'the other side' activity

Honda has launched an interactive gaming experience on Xbox One to promote its racing heritage and new car model, the Civic Type R.

 

Trading Places: this week's people moves

Alan Rusbridger quits as editor-in-chief of Guardian News & Media, Red Bull promotes Pete Charles and Tina Gaudoin becomes editor-in-chief of Town and Country, in this week's round-up of people moves in advertising, marketing and media.

 

JCDecaux in 15-year deal with Vodafone to improve phone coverage

JCDecaux, the outdoor advertising company, has signed a 15-year global deal with Vodafone to help the telecommunications business improve network coverage.

 

Who will be Campaign's Agency of the Year?

Campaign will publish its Annual tomorrow, naming its Agency of the Year, Media Agency of the Year, Digital Innovation Agency of the Year and Customer Engagement Agency of the Year.

 

Watch YouTube's top 10 trending videos of the year

A video of a dog dressed as a giant spider that tricks passers-by into thinking it is killing people has become the top trending film on YouTube globally.

 

Coca-Cola finalises European support for Uefa Euro 2016

Coca-Cola has finalised its line-up of agencies to support its communications activity in Europe around the Uefa Euro 2016 football tournament.

 

Monocle launches The Forecast annual title

Monocle, the global business and lifestyle publisher, has launched an annual called The Forecast.

 

ZenithOptimedia downgrades global ad forecast

ZenithOptimedia has downgraded its global ad forecast by 0.4 per cent, citing decline in advertiser confidence related to the conflict in Ukraine and the weak Eurozone.

 

ZenithOptimedia forecasts 6% adspend growth in 2015

ZenithOptimedia has forecast the UK's measured advertising expenditure increased 5 per cent in 2014, and is set to grow a further 6 per cent in 2015.

 

Publicis Worldwide wins global Cadillac account

Cadillac has appointed Publicis Worldwide to its creative account.

 

Condé Nast introduces Ars Technica with native ambitions

It is nearly five years since Condé Nast imported its US tech title Wired to the UK and now the publisher is making another foray into online technology with the local launch of high brow US tech website Ars Technica.

 
 

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