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EA develops Gone with the Wind-inspired social media sitcom for The Sims 4

Electronic Arts has launched a real-time, social media sitcom to promote the launch of 'The Sims 4'.

 

Monocle valued at $115m as Tyler Brûlé sells minority stake to Japanese media company

Monocle has sold a stake to the Japanese media company Nikkei, as the two companies enter into a strategic partnership.

 

Campaign Viral Chart: Samsung's Ice Bucket Challenge and TD Bank emotive spot conquer

TD Bank's emotive ad and Samsung Galaxy's comical Ice Bucket Challenge ad sit in first and second place in this week's Campaign Viral Chart.

 

Ogilvy & Mather Paris appoints creative chief

Ogilvy & Mather Paris has appointed Baptiste Clinet as executive creative director.

 

Syfy hires Lowe and Partners for brand campaign

Syfy, the NBCUniversal science fiction channel, has appointed Lowe & Partners to create a global brand campaign, following a competitive pitch.

 

JWT wins £70m corporate ad account for Tata

JWT has picked up the estimated £50 million to £70 million corporate advertising account for Tata, the Indian conglomerate.

 

Twitter launches learning hub for agencies

Twitter has launched an online learning hub for agencies to help them maximise their marketing on the platform.

 

Group M promotes Colin Barlow to global COO

Group M, WPP's media investment arm, has promoted Colin Barlow, currently its global chief financial officer, to the position of global chief operating officer.

 

Macmillan defends hijacking ice bucket challenge

Macmillan, the cancer charity, has defended itself from accusations of "hijacking" the ALS Association's ice bucket challenge craze, claiming it did not want to miss out on another social media phenomenon.

 

WPP's UK revenue surges by 22% but strong pound hits pre-tax profits

WPP, the owner of MediaCom and Ogilvy & Mather, has reported pre-tax profit of £491.1 million in the first half of 2014, up 15.0 per cent year on year, while UK revenues surged by 22 per cent in Q2.

 

The role of private equity in adland

As Lake Capital extends the deadline to agree a deal to buy Engine, the Results International partner Jim Houghton looks at the role of private equity in adland.

 

Campaign Viral Chart: Football ads dominate

Football ads for Adidas, Chevrolet and Fifa 15 dominate this week's Campaign Viral Chart.

 

Lake Capital extends deadline for rebel shareholders to agree a deal

Lake Capital has extended the deadline for Engine's rebel shareholders to agree to a deal by around a week.

 

Jack Daniel's owner kicks off global media review

Brown-Forman, the spirits giant, is reviewing its $100 million (£60.1 million) global media account.

 

AppNexus valued at $1.2bn after raising $60m

AppNexus, the ad tech company, has raised $60 million (£36.0 million) in investment, valuing the company at $1.2 billion.

 

Martin Sorrell earns 780 times more than average WPP employee

Sir Martin Sorrell, WPP's founder and chief executive, earns nearly 780 times more than his average employee, according to a think tank report.

 

Magazine ABCs: The Economist tops current affairs sector

The Economist's UK edition was crowned king of the current affairs titles in the Audit Bureau of Circulations' most recent report, with a combined print and digital readership of 223,730.

 

Yo app invests in features for brands

Yo, the simplistic instant messaging app, has introduced a host of features to make it more attractive for brands and websites.

 

Pepsi launches crowd-sourced film with Kelly Rowland

Pepsi's latest song and short film for its Beats of the Beautiful Game football collection is a crowd-sourced video from Kelly Rowland.

 

BuzzFeed outlines expansion plans after raising $50m

BuzzFeed has outlined its expansion plans after raising $50 million (£30 million) of investment from the venture capitalist Andreessen Horowitz.

 
 

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