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King backs new Candy Crush game with global ad push

King Digital Entertainment has launched a global ad campaign to promote its new game Candy Crush Soda Saga.

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Droga5 promotes Sarah Thompson to global CEO

Droga5 has promoted Sarah Thompson, its New York chief executive, and Jonny Bauer, the New York chief strategy officer, to global roles.

 

My Media Week: Scott Knox

This week, Scott Knox, managing director of the Marketing Agencies Association, ponders media fragmentation, creative talent beyond London and whether texting might just be the future of awards judging.

 

Entries open for Brand Republic Digital Awards 2015

The Brand Republic Digital Awards 2015 are officially open for entries and feature four new categories: Content Marketing; Best Use of Data in a Marketing Campaign; Digital Out of Home and International.

 

Publicis Groupe integrates Nurun into Publicis Worldwide and Razorfish

Publicis Groupe is dividing and integrating its newly acquired digital and design agency Nurun into both Publicis Worldwide and Razorfish Global.

 

Tackling the £6.5bn ad fraud problem

Ari Levenfeld, the senior director of privacy and inventory quality at Rocket Fuel, the programmatic platform that was linked to ad fraud earlier this year, explains what it is doing to combat the issue.

 

Farfetch appoints Droga5 for global account

Droga5 has won the luxury online retailer Farfetch's global advertising account.

 

Yahoo to acquire BrightRoll for $640m

Yahoo is to acquire BrightRoll, the programmatic video advertising platform, for $640 million (£402.7 million) in cash.

 

Vice.com relaunches with Guantánamo Bay series and Jeremy Paxman

Vice, the global youth media company, has relaunched its flagship online channel Vice.com and hired Jeremy Paxman as a one-off contributor.

 

Why brands still come up short with millennial women

A new study reveals that young women are a demanding target to engage, writes Mason Lerner for Campaign US.

 

Peter Scott leaves Engine

Peter Scott, the vice chairman of Engine Group, the owner of ad agency WCRS and digital agency Jam, is leaving the company.

 

How Chevrolet made a save at the World Series

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media, writes Mason Lerner for Campaign US.

 

DLKW Lowe wins lead status on global Rémy Martin account

Rémy Martin has handed DLKW Lowe lead agency status on its global advertising account following a competitive pitch.

 

Publicis Groupe will continue to make acquisitions following Sapient deal

Keith Hunt, a managing partner at the corporate finance advisors Results International, predicts Publicis Groupe's $3.7 billion purchase of Sapient will be the beginning of a string of acquisitions.

 

Romeo Beckham stars in Burberry's first global Christmas campaign

Burberry has launched its first global Christmas campaign, with a film starring Romeo Beckham, the 12-year-old son of David and Victoria.

 

Sorrell should leave talk of love to the French, Lévy says

Maurice Lévy, the chairman and chief executive of Publicis Groupe, has rejected suggestions that its $3.7 billion purchase of Sapient was the behaviour of a "jilted lover".

 

Publicis Groupe to buy Sapient for $3.7bn

Publicis Groupe has agreed to buy "crown jewel" Sapient in a $3.7 billion (£2.3 billion) cash deal, to accelerate its digital expansion and put the failed merger with Omnicom behind it.

 

Spooky Viral Chart: World's most-shared Halloween ads

To mark today's spooky occasion, Campaign thought we would treat - not trick - you to the world's most-shared Halloween ads.

 

My Media Week: Mauricio Sabogal

This week, Mauricio Sabogal, global CEO, Kinetic Worldwide, takes in late night Sumo, pro-democracy protests and Bangkok taxi chaos as he reviews OOH plans across markets.

 

Crispin Porter & Bogusky wins global Infiniti pitch

Infiniti, the high-end car brand owned by Nissan, has hired Crispin Porter & Bogusky as its global creative agency.

 

Tiffany & Co hires MEC for $100m global media

Tiffany & Co has appointed MEC to its $100 million (£62 million) media planning and buying account, following a competitive pitch.

 
 

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TT not PC External website

by Ian Moore, 23/11/2014

 

Beer monsters External website

by Greg Taylor, 21/11/2014

 

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