The Bolloré Group is attempting to secure a controlling stake in Havas, the world's sixth-largest advertising company, but has ruled out an imminent sale.More
Vice News, the digital news channel by Vice Media, is set to expand into seven further global markets over the next six months.
Google has reported revenue of $1.6 billion (£1 billion) in the UK in the third quarter of 2014, up 17 per cent from the same period last year, as global revenues surged 20 per cent.
Cookies don't tell the whole story and display ads are not as useless as you might first expect according to a masterclass from Gian Fulgoni, co-founder of research giant ComScore, at the IAB Engage conference held at the Barbican in London.
Boy band One Direction has teamed up with online creative community, Talenthouse, to ask up-and-coming producers to remix the first single from their latest album.
Trust has emerged as the single biggest disrupter and most important component of brand campaigns for savvy connected consumers, according to IAB chair Richard Eyre.
Sir Martin Sorrell, the WPP chief executive, has hit out at the recent departure of Omnicom's chief financial officer, Randall Weisenburger, labelling the move "remarkable".
Chanel No 5 has launched a three-minute film, directed by Baz Luhrmann and featuring supermodel Gisele Bündchen.
BBC Music's ad featuring 27 award-winning artists has become a hit online, reaching the top spot of the Campaign Viral Chart.
Sarah Silverman, the comedian, inadvertently sparked controversy last week by starring in a video promoting The Equal Payback Project.
Publicis Groupe has paid £40.7 million for 20 per cent of the digital adtech company Matomy Media Group as part of a strategic partnership.
Following Red Bull's announcement that it will pay US citizens who have bought one of its drinks $10 (£6) for failing to give them wings, Campaign asked industry experts whether brands should have to honour everything they in their marketing.
Sky Sports has fended off competition from BT to continue its coverage of international cricket to 2023, after picking up the UK and Ireland rights.
Lenovo, the Chinese tech giant, has launched a global ad campaign starring its product engineer Ashton Kutcher.
With the rise of good whisky ads from Ballantines to Chivas Regal, quite simply, the whisky market has had to rethink its approach to advertising, especially when it comes to blended, says Victoria White, shopper marketing planner at TMW.
Red Bull has been ordered to change its iconic "Red Bull gives you wings" strapline, after a US court ruled it was 'misleading advertising'.
The AOP Autumn Conference took place yesterday, where the great and the good of the online publishing industry gathered, Grant Allaway, group managing director at Ad2one, gives his five key findings from the event.
Danone has appointed Possible UK to be its global digital agency for its Activia yogurt brand.
Top Shop/Twitter and the charity Women's Aid were today named overall winners of Ocean's Art of Outdoor Digital Competition, which celebrates pushing the creative boundaries in digital out-of-home advertising.
The Hospital Club last night announced the winners of its hClub100 awards, with agencies Blue Rubicon, Grey London, We Are Social and The Sunshine Company featuring in the advertising, marketing and PR category.
Viacom International Media Networks (VIMN), a division of Viacom Inc. is expanding Spike, one of its most-watched US cable networks, to the UK.
IAA Young Turks Forum: ‘You are not the electricity, you are the wire, that conducts it' - McCann's Prasoon Joshi External website
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