Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.More
Google's shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company's transition in an industry increasingly dominated by mobile ads.
Chinese marketing services group BlueFocus has reported a revenue increase of 64.8 per cent year on year to more than $578m (£343m) in 2013.
Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".
Virgin Galactic has picked Edelman to handle its six-figure global PR account in the build-up to its first commercial flight into space.
Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry's biggest night of the year, as co-chairs of the Media Week Awards 2014.
JWT is to revert to its roots after nine years, by renaming the agency J.Walter Thompson to coincide with its 150-year anniversary.
The Albanian Prime Minister Edi Rama has launched a contest to rebrand the country and move its image away from stereotypes of corruption and communism, with the help of Alastair Campbell.
The Guardian's editor in chief Alan Rusbridger has celebrated the open culture at the publisher for making its dogged coverage of the National Security Agency's online espionage possible, ahead of being awarded the Pulitzer prize for public service j...
Charles Courtier, the global chief executive of MEC, has described the awarding of the $1 billion (£600 million) worldwide media account to his agency as a "life changing win" and "crucially important" to his network, in a missive to staff.
Vodafone has awarded its estimated £600 million global media planning and buying account to Group M's MEC, with the UK account being run through a 'Team Red Media' unit.
Evian, the French bottled-water brand, tops the most-shared ads chart this week with its "amazing baby & me 2" spot by BETC Paris.
The European Commission is on the lookout for promotional and organisational assistance with a major event addressing the role it plays in international development.
The United Nations' HIV and Aids programme, UNAIDS, is looking for an agency to help make HIV testing "cool".
Lowe and Partners has appointed Naomi Troni, the chief executive of Havas Worldwide Southeast Asia, as its global chief growth officer, responsible for marketing and business development.
Universal Music Group has acquired UK-based music producer and distributor Eagle Rock Entertainment for an undisclosed sum.
PRWeek is preparing to switch to a new website that will make it easier for readers to keep up to date with industry developments across the globe.
Bite owner Next Fifteen delivered a 13 per cent improvement in adjusted pre-tax profits to £5.1m for the six months to 31 January despite a fall in revenues in the UK, Europe and Asia.
WPP has formed the global Government & Public Sector Practice, utilising its advertising, media, research and campaign evaluation resources to boost its offering to government clients.
Burger King, in a shift of strategy, is looking for an agency to handle its global advertising account.
Global advertising expenditure is growing faster than previously expected, fuelled by improvements in economies, the spread of programmatic buying, and the rapid rise of mobile advertising, according to ZenithOptimedia.
Dentsu appointed as marketing agency by the Tokyo Organising Committee of the Olympic and Paralympic Games External website
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