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Evian baby Spider-Man 'rescues' fans with Twitter answers

Evian has launched the second stage of its popular global 'Amazing Baby & Me 2' activity, which features the mini Spider-Man character solving people's dilemmas on Twitter in a campaign run through We Are Social.

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Google's revenues climb 19% to $15.4bn in first quarter

Google's shares dropped 5% despite the company raking in revenues of $15.4bn for the first quarter, after analysts were disappointed by the pace of the company's transition in an industry increasingly dominated by mobile ads.

 

We Are Social owner BlueFocus reports revenue growth of 65 per cent

Chinese marketing services group BlueFocus has reported a revenue increase of 64.8 per cent year on year to more than $578m (£343m) in 2013.

 

Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'

Sir Martin Sorrell, chief executive of WPP, has called attempts by rival holding groups, Omnicom and Publicis Groupe to form a £23 bilion "merger of equals" "impossible".

 

Virgin Galactic hands global PR duties to Edelman

Virgin Galactic has picked Edelman to handle its six-figure global PR account in the build-up to its first commercial flight into space.

 

Claudine Collins and Bruce Daisley to lead Media Week Awards 2014

Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry's biggest night of the year, as co-chairs of the Media Week Awards 2014.

 

JWT resurrects J.Walter Thompson name

JWT is to revert to its roots after nine years, by renaming the agency J.Walter Thompson to coincide with its 150-year anniversary.

 

Albania seeks image makeover with global contest backed by Alastair Campbell

The Albanian Prime Minister Edi Rama has launched a contest to rebrand the country and move its image away from stereotypes of corruption and communism, with the help of Alastair Campbell.

 

Rusbridger celebrates 'Guardian at its best' ahead of Pulitzer prize

The Guardian's editor in chief Alan Rusbridger has celebrated the open culture at the publisher for making its dogged coverage of the National Security Agency's online espionage possible, ahead of being awarded the Pulitzer prize for public service j...

 

MEC boss Courtier hails £600m Vodafone media win as 'life changing'

Charles Courtier, the global chief executive of MEC, has described the awarding of the $1 billion (£600 million) worldwide media account to his agency as a "life changing win" and "crucially important" to his network, in a missive to staff.

 

Group M wins Vodafone's £600m media account

Vodafone has awarded its estimated £600 million global media planning and buying account to Group M's MEC, with the UK account being run through a 'Team Red Media' unit.

 

Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere

Evian, the French bottled-water brand, tops the most-shared ads chart this week with its "amazing baby & me 2" spot by BETC Paris.

 

European Commission seeks international development forum help

The European Commission is on the lookout for promotional and organisational assistance with a major event addressing the role it plays in international development.

 

UN seeks shop for HIV and Aids creative task

The United Nations' HIV and Aids programme, UNAIDS, is looking for an agency to help make HIV testing "cool".

 

Lowe and Partners appoints Naomi Troni global chief growth officer

Lowe and Partners has appointed Naomi Troni, the chief executive of Havas Worldwide Southeast Asia, as its global chief growth officer, responsible for marketing and business development.

 

Universal Music extends media reach with acquisition of Eagle Rock Entertainment

Universal Music Group has acquired UK-based music producer and distributor Eagle Rock Entertainment for an undisclosed sum.

 

PRWeek to bring together UK, US and Asia content in one global website

PRWeek is preparing to switch to a new website that will make it easier for readers to keep up to date with industry developments across the globe.

 

Next Fifteen's first half profits climb 13 per cent despite UK revenue slide

Bite owner Next Fifteen delivered a 13 per cent improvement in adjusted pre-tax profits to £5.1m for the six months to 31 January despite a fall in revenues in the UK, Europe and Asia.

 

WPP launches multi-sector practice for government clients

WPP has formed the global Government & Public Sector Practice, utilising its advertising, media, research and campaign evaluation resources to boost its offering to government clients.

 

Burger King calls global ad review

Burger King, in a shift of strategy, is looking for an agency to handle its global advertising account.

 

Bullish ZenithOptimedia lifts 2014 global ad forecast for third time

Global advertising expenditure is growing faster than previously expected, fuelled by improvements in economies, the spread of programmatic buying, and the rapid rise of mobile advertising, according to ZenithOptimedia.

 
 

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