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Electronic Arts has launched a real-time, social media sitcom to promote the launch of 'The Sims 4'.
Monocle has sold a stake to the Japanese media company Nikkei, as the two companies enter into a strategic partnership.
TD Bank's emotive ad and Samsung Galaxy's comical Ice Bucket Challenge ad sit in first and second place in this week's Campaign Viral Chart.
Ogilvy & Mather Paris has appointed Baptiste Clinet as executive creative director.
Syfy, the NBCUniversal science fiction channel, has appointed Lowe & Partners to create a global brand campaign, following a competitive pitch.
JWT has picked up the estimated £50 million to £70 million corporate advertising account for Tata, the Indian conglomerate.
Twitter has launched an online learning hub for agencies to help them maximise their marketing on the platform.
Group M, WPP's media investment arm, has promoted Colin Barlow, currently its global chief financial officer, to the position of global chief operating officer.
Macmillan, the cancer charity, has defended itself from accusations of "hijacking" the ALS Association's ice bucket challenge craze, claiming it did not want to miss out on another social media phenomenon.
WPP, the owner of MediaCom and Ogilvy & Mather, has reported pre-tax profit of £491.1 million in the first half of 2014, up 15.0 per cent year on year, while UK revenues surged by 22 per cent in Q2.
As Lake Capital extends the deadline to agree a deal to buy Engine, the Results International partner Jim Houghton looks at the role of private equity in adland.
Football ads for Adidas, Chevrolet and Fifa 15 dominate this week's Campaign Viral Chart.
Lake Capital has extended the deadline for Engine's rebel shareholders to agree to a deal by around a week.
Brown-Forman, the spirits giant, is reviewing its $100 million (£60.1 million) global media account.
AppNexus, the ad tech company, has raised $60 million (£36.0 million) in investment, valuing the company at $1.2 billion.
Sir Martin Sorrell, WPP's founder and chief executive, earns nearly 780 times more than his average employee, according to a think tank report.
The Economist's UK edition was crowned king of the current affairs titles in the Audit Bureau of Circulations' most recent report, with a combined print and digital readership of 223,730.
Yo, the simplistic instant messaging app, has introduced a host of features to make it more attractive for brands and websites.
Pepsi's latest song and short film for its Beats of the Beautiful Game football collection is a crowd-sourced video from Kelly Rowland.
BuzzFeed has outlined its expansion plans after raising $50 million (£30 million) of investment from the venture capitalist Andreessen Horowitz.
Krux integrates Digital Element’s IP geolocation technology into data management platform External website
Spikes Asia 2014: Mindshare, FCB Ulka teams to represent India at Young Spikes competition External website
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