NEW YORK - The future of advertising will feature the reintegration of media and creative functions, according to Keith Reinhard, co-founder of Omnicom and chairman emeritus of DDB Worldwide, because the "when and where" now influences the "how and w...
Kantar Media has unveiled the UK's official Twitter metric for measuring Twitter TV audience engagement.
NEW YORK - American agencies are scared to innovate their businesses in case it goes wrong, Nigel Morris, the EMEA and Americas chief executive of Dentsu Aegis Network, told delegates at Advertising Week here.
NEW YORK - The collaboration between creative, media and mathematics "creates magic" within an agency environment, said Yannick Bolloré, the global chairman and chief executive of Havas, at Advertising Week.
NEW YORK - Buying cheap online ad inventory is like having "unprotected sex," according to John Montgomery, the chief operating officer of Group M in North America, speaking at Advertising Week.
Holler has landed Royal Caribbean's social media account following a competitive pitch.
Condé Nast, publisher of Vogue, Glamour and GQ, has made four key hires to its central digital team.
NEW YORK - Three of the world's most respected creatives rejected the idea that algorithms and computers will ever replace people in the advertising industry, at Advertising Week in New York.
News Corp is set to acquire Move, Inc, an online business that facilitates the sales and rental of property in the US.
NEW YORK - Miles Nadal, chairman and chief executive of MDC Partners, challenged Advertising Week attendees to encourage their teams to "pursue the art of the possible."
KitKat's tactical ad on Twitter mocking Apple's iPhone 6 bendiness has overtaken Oreo's popular Superbowl tweet.
Transport for London has created a hard-hitting multimedia campaign to raise awareness of the risks of using illegal minicabs.
Kate Robertson, co-global president of Havas Worldwide, has been awarded an honorary doctorate by Business School Lausanne in Switzerland.
Marcus Anselm, a partner at the corporate finance advisory firm Clarity, explains that when it comes to earn outs, there is lots for both sides of the table to think about.
Omnicom Group's executive vice-president and chief financial officer, Randall Weisenburger, has stepped down after 16 years to return to private equity.
WPP has signed a strategic deal with the ad tech company AppNexus.
ZenithOptimedia, the Publicis Groupe media network, has downgraded its global ad forecast as a result of disruption to trade and investment caused by tension over Ukraine.
Starcom MediaVest Group has appointed Sue Frogley to the newly created role of global commercial director.
MailOnline is now attracting more monthly unique browsers from its US operation than the UK, helping to keep its target of generating £60 million from advertising for the year on track.
Publicis Groupe chief executive Maurice Lévy is to step down in 2017 amid a management shake-up at the company.
PRCA Malaysia honours Hill+Knowlton Strategies' Julia Ahmad with Lifetime Achievement Award External website
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