Govt / Non-Profit marketing

The latest government and non-profit advertising, campaign news, analysis and business insight in the associations/institutions, charity, education, healthcare, political parties and public services sectors

Missing People asks viewers to pick up the phone

Missing People, the independent charity that offers support for missing people and their families, has launched an emotionally-charged campaign that encourages viewers to call the helpline.

Campaign Viral Chart: Nike interactive ad nets first place

An interactive film for Nike, where users can click on featured footballers for stats and social media links, has become the most shared advert on the social web this week with 585,286 shares.

CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

What, precisely, has the coalition Government achieved so far? While you ponder that question, I must declare a vested interest in this week's review.

AA argues against alcohol ad ban

The advertising industry has urged MPs to reject growing demands for a ban on alcohol ads. In a submission to the Commons Health Select Committee, the Advertising Association argued: "An advertising ban is not the solution to the complex problem of h...

Agency concern over post-COI plan

Agencies were this week left bewildered by the Government's plans for a leaner approach to communications in the wake of COI's demise.

Big Jubilee Lunch project in TV push

McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden Project's bid to get people together with their neighbours for the Queen's Diamond Jubilee on Sunday 3 June.

Government readies £120m media buying review in marketing shake-up

The Government is preparing to review its media buying business, currently handled by WPP's M4C and expected to be worth in the region of £120m next year, as part of a shake-up in its approach to its marketing activities.

Celebrities back same-sex marriage campaign

Stephen Fry, Sir Richard Branson, Yvette Cooper MP and pop-group The Saturdays have become the first high-profile names to support the same-sex marriage campaign for the Coalition for Equal Marriage.

Government focuses on growth in new cross-Whitehall marketing strategy

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.

Xbox recruits Chelsea stars for Summer of Sport campaign

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100 metre sprint.

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility' - as in yesterday's packed Agile Government Communications Strategy Conference, attended by more than 400 agency chiefs.

Campaign Viral Chart: Musical flashmob plays its way to the top

A flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way to the top of the latest viral chart.

Home Office calls fast-turnaround ad pitch

The Home Office is looking for an advertising agency to work on quick-turnaround projects across a range of policy areas, including crime, immigration and counter-terrorism.

Department of Health reviews anti-smoking ad brief

The Department of Health is reviewing the advertising agency arrangements on its high-profile anti-smoking campaign.

Twitter's Dorsey named Cannes Lions Media Person of 2012

Jack Dorsey, the creator, co-founder and executive chairman of Twitter, is set to be recognised as the Cannes Lions Media Person of the Year in the south of France next month, for creating "an entirely new way for people to communicate".

Center Parcs TV ad banned

A TV ad for Center Parcs has been banned by the advertising watchdog for promoting a family deal that was only available in the middle of the week during school term time.

VIDEO: Samsung marketer outlines Hope Relay goals

Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand's Olympic 'Hope Relay' initiative at London's City Hall.

Editor's comment: The key to being in our Power 100: to innovate and inspire

Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?

Power 100: The UK's top marketers

Marketing unveils the definitive guide to the UK's most powerful marketers.

Prince's Trust recruits entrepreneurs to inspire jobless youth

The Prince's Trust is launching a campaign fronted by leading UK entrepreneurs aimed at inspiring the country's youth as they face record levels of unemployment.