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Govt / Non-Profit marketing


The latest government and non-profit advertising, campaign news, analysis and business insight in the associations/institutions, charity, education, healthcare, political parties and public services sectors

Latest government & non-profit news and analysis

Which party will use outdoor effectively to lead the 2015 election agenda?

Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight.


DLKW Lowe wins Post Office business

The Post Office has appointed DLKW Lowe to handle its advertising business.


Matt Damon and Thandie Newton feature in Ebola film

Matt Damon, Thandie Newton and Femi Kuti are among the stars to appear in a new film to encourage global leaders to do something about the Ebola epidemic in West Africa.


In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.


Govt extends creative roster to April 2016

The Crown Commercial Service has told agencies on the Government's creative roster that it will extend their contracts for another year.


As the business changes, know what you stand for

Waking up to Bob Geldof asking for money, again, has made me a tad nostalgic this week, and highlighted the power that comes from having a clear mission.


Macmillan launches Christmas campaign featuring Lynda Bellingham

Macmillan Cancer Support has launched its Christmas TV appeal with a voiceover from the late Lynda Bellingham, who was an ambassador for the charity.


Watch: The Post Office's first Christmas TV campaign in five years

The Post Office launches its first Christmas campaign on TV in five years tonight, with a 60-second spot featuring the actor Robert Webb and the singer Pixie Lott.


Lida scoops direct and digital brief from Oxfam

Oxfam has appointed Lida to handle its direct and digital fundraising account.


PHE searches for agency to launch Living Well brand

Public Health England is inviting agencies to pitch for the launch of the Living Well brand and to manage its flagship Smokefree brand.


The strategy behind 50 years of drink-drive campaigns

With the Department for Transport marking 50 years of drink drive ads, Leo Burnett's Josh Bullmore looks back at the campaigns that remain a touchstone for anyone seeking to reduce dangerous behaviour and reviews how those strategies have developed.


Public Health England appoints M&C Saatchi and Freuds

Public Health England (PHE) has awarded its consumer engagement PR brief to M&C Saatchi with Freuds as a sub-contractor.


Samaritans pulls Twitter app after barrage of complaints

Samaritans has pulled a Twitter app that monitors social media posts for people in distress after a barrage of complaints and concerns.


AMV BBDO wins housing brief

Abbott Mead Vickers BBDO has won the £1 million creative account for Homes for Britain, the consortium lobbying for more homes to be built, after a competitive pitch.


Drink-drive ad coincides with 50-year anniversary

With the Government launching a drink-drive ad campaign to coincide with the 50th anniversary of its first drink drive ad, we take a look back at some of the ads through the past five decades.


Carat formally awarded Govt account after court decision

Carat has been formally awarded the Government's £140 million media buying account, after Mr Justice Akenhead lifted the legal stay preventing the contract from leaving M4C.


Labour offers election role to Lucky Generals

Labour is expected to drop its original plans to hold a pitch for its general election campaign and has promised Lucky Generals a key role.


The marketing remedy to reduce NHS costs

If government departments understood how advertising could be used to make savings, not just change behaviours, the NHS could save billions, according to Sir Chris Powell.


Royal Naval Reserve ads to coincide with football substitutions at Fulham and Rangers

The Royal Navy will promote its reserves through digital outdoor ads in football grounds across the country when substitutes are made onto the pitch, as part of a recruitment campaign.


Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity

Quit, the anti-smoking charity, shows people how much longer they would live if they gave up the habit in a campaign to coincide with the end of British Summer Time.


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