Govt / Non-Profit marketing
The latest government and non-profit advertising, campaign news, analysis and business insight in the associations/institutions, charity, education, healthcare, political parties and public services sectors
Latest government & non-profit news and analysis
If government departments understood how advertising could be used to make savings, not just change behaviours, the NHS could save billions, according to Sir Chris Powell.
The Royal Navy will promote its reserves through digital outdoor ads in football grounds across the country when substitutes are made onto the pitch, as part of a recruitment campaign.
Quit, the anti-smoking charity, shows people how much longer they would live if they gave up the habit in a campaign to coincide with the end of British Summer Time.
Greenpeace has appointed Lucky Generals for a global campaign.
Check One Two, the testicular cancer awareness campaign, is launching a comedy show airing tonight on Channel 4, as part of its commitment to beat cancer.
The remarkable transformation of Nigel Farage from the punchline to a smart-arsed political joke to potentially a Parliamentary force looks like being the defining narrative of the upcoming general election. However unpalatable you (and, for the re...
Karmarama has dropped out of the BBC's statutory creative review, leaving five agencies to compete for the broadcaster's business.
The BBC has created an online 'Doctor Who' game called 'The Doctor and the Dalek' to encourage children to get into coding.
The Breast Cancer Campaign "wear it pink" fundraising initiative has crowd-sourced four videos to run across cinema, digital, social media and out-of-home channels.
The Campaign for Real Ale (Camra) has been forced to withdraw "incredibly sexist" marketing material encouraging young people to join the organisation.
Jeremy Lee thinks the DfT ad is a game-changer: "Shock tactics rarely shock what makes this one so distinctive is the use of scanning technology to create a map-like view of the road." It was created by Martin Loraine and Steve Jones, and directed ...
How did you come up with the idea? The challenge with Refuge is always how to get a message to as many women as possible with a budget of precisely nothing. After the initial toys-out-the-pram moment, this is actually kind of liberating. We though...
The Department for International Development (DFID) is looking for an ad agency to handle a campaign that will inform the UK public about its humanitarian efforts in the Middle East.
The Committee of Advertising Practice has announced its latest rules regarding the promotion of e-cigarettes.
Top Shop/Twitter and the charity Women's Aid were today named overall winners of Ocean's Art of Outdoor Digital Competition, which celebrates pushing the creative boundaries in digital out-of-home advertising.
Macmillan Cancer Support has appointed Kitcatt Nohr to handle marketing for some of its most high-profile fundraising initiatives.
Ofcom has accepted ESTV's second, watered-down request to reduce the number of local tv repeats in its programming commitments for the London Live TV licence.
The Open University is conducting a mandatory review of all its advertising and media agencies.
Transport for London has created a hard-hitting multimedia campaign to raise awareness of the risks of using illegal minicabs.
So Scotland has voted to stay with the Union but with increased powers for their own parliament.
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