Govt / Non-Profit marketing
The latest government and non-profit advertising, campaign news, analysis and business insight in the associations/institutions, charity, education, healthcare, political parties and public services sectors
Latest government & non-profit news and analysis
The Crown Commercial Service has told agencies on the Government's creative roster that it will extend their contracts for another year.
Waking up to Bob Geldof asking for money, again, has made me a tad nostalgic this week, and highlighted the power that comes from having a clear mission.
Macmillan Cancer Support has launched its Christmas TV appeal with a voiceover from the late Lynda Bellingham, who was an ambassador for the charity.
The Post Office launches its first Christmas campaign on TV in five years tonight, with a 60-second spot featuring the actor Robert Webb and the singer Pixie Lott.
Oxfam has appointed Lida to handle its direct and digital fundraising account.
Public Health England is inviting agencies to pitch for the launch of the Living Well brand and to manage its flagship Smokefree brand.
With the Department for Transport marking 50 years of drink drive ads, Leo Burnett's Josh Bullmore looks back at the campaigns that remain a touchstone for anyone seeking to reduce dangerous behaviour and reviews how those strategies have developed.
Public Health England (PHE) has awarded its consumer engagement PR brief to M&C Saatchi with Freuds as a sub-contractor.
Samaritans has pulled a Twitter app that monitors social media posts for people in distress after a barrage of complaints and concerns.
Abbott Mead Vickers BBDO has won the £1 million creative account for Homes for Britain, the consortium lobbying for more homes to be built, after a competitive pitch.
With the Government launching a drink-drive ad campaign to coincide with the 50th anniversary of its first drink drive ad, we take a look back at some of the ads through the past five decades.
Labour is expected to drop its original plans to hold a pitch for its general election campaign and has promised Lucky Generals a key role.
Carat has been formally awarded the Government's £140 million media buying account, after Mr Justice Akenhead lifted the legal stay preventing the contract from leaving M4C.
If government departments understood how advertising could be used to make savings, not just change behaviours, the NHS could save billions, according to Sir Chris Powell.
The Royal Navy will promote its reserves through digital outdoor ads in football grounds across the country when substitutes are made onto the pitch, as part of a recruitment campaign.
Quit, the anti-smoking charity, shows people how much longer they would live if they gave up the habit in a campaign to coincide with the end of British Summer Time.
Greenpeace has appointed Lucky Generals for a global campaign.
Check One Two, the testicular cancer awareness campaign, is launching a comedy show airing tonight on Channel 4, as part of its commitment to beat cancer.
The remarkable transformation of Nigel Farage from the punchline to a smart-arsed political joke to potentially a Parliamentary force looks like being the defining narrative of the upcoming general election. However unpalatable you (and, for the re...
Karmarama has dropped out of the BBC's statutory creative review, leaving five agencies to compete for the broadcaster's business.
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