Govt / Non-Profit marketing

The latest government and non-profit advertising, campaign news, analysis and business insight in the associations/institutions, charity, education, healthcare, political parties and public services sectors

Ofcom takes action as consumers plagued by growing nuisance calls

Consumers receive an average of two nuisance calls per week, with Payment Protection Insurance (PPI) claims companies the biggest offenders, according to Ofcom.

Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart

Samsung and its agency Cheil dominate the chart this week with three ads, shared a combined 375,000 times.

Government warned to treat brand link-ups with caution

The Government could be accused of giving brands undue influence on policy by allowing exclusive sponsorship of its campaigns, ad industry executives warn.

Clear Channel billboard converts humidity into drinking water

A billboard in the small Peruvian village of Bujama has created 15,000 litres of drinking water in six months from humidity in the air to give residents access to a highly sought after clean water supply.

Consumers feel 'they are on their own' in the coalition era

British consumers who have lived through three years and three days of the coalition government increasingly feel they are in it alone, according to trends and insight company Future Foundation.

The7stars sends biomass lobbying ads to MPs

The7stars has been appointed to work on ads that will be sent to MPs and appear in national press to support a lobbying campaign against biomass subsidies.

Government relaxes brand partner campaign rules

The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!

Campaign Viral Chart: Spock vs Spock in Audi challenge

Audi supports the launch of the new 'Star Trek' film with a viral that pitches actor Zachary Quinto against original Spock actor Leonard Nimoy.

Brands offered exclusive sponsorship rights for Whitehall campaigns

Brands will be offered the chance to exclusively sponsor government campaigns following a relaxation of the rules that govern how Whitehall funds its marketing efforts.

Ones to watch: the latest viral videos from Carphone Warehouse, Peta and Acer

The latest viral video hits from Carphone Warehouse, Peta and Acer.

Apple ignores government pleas for greater parental controls

Apple has refused to give parental controls on its devices greater prominence despite pressure from the Department for Education.

VisitEngland turns to Wallace and Gromit to highlight staycations

The quintessentially British characters Wallace and Gromit are planning a trip abroad in this TV ad before a fortuitous accident changes their mind and they decide to holiday at home.

The campaign that improved lives, not profits

Laurie Smith reveals how Leo Burnett reached out to inspirational women to help the plight of underprivileged girls.

Austerity and the need for optimism

Greg Nugent, the former marketing director of London 2012 and co-founder of Inc., examines changing consumer attitudes to austerity

Parcelforce Worldwide appoints Proximity to CRM account

Parcelforce Worldwide has appointed Proximity London to handle its CRM account, following a competitive process.

Payday loan ad banned for focusing on Kerry Katona's financial troubles

Cash Lady, the payday loans firm, has been reprimanded by the ad watchdog for using Kerry Katona's financial difficulties to encourage people to borrow money.

Campaign Viral Chart: Beyonce switches to H&M as Evian stays top

Beyonce's ad for Pepsi slips out of this week's chart but the megastar makes a reappearance in a spot for H&M, alongside work for the Windows Phone and the Nokia Lumia 920.

ASA expresses concern over increase in 'misleading' ads

Gocompare.com headed the Advertising Standards Authority's list of shame of the most-complained-about ads in 2012, with two spots chalking up close to 2,000 protests. However, the body rejected claims that the ads were offensive or harmful.

MP urges rethink on political ads

A policy advisor to David Cameron is proposing a relaxation of Britain's ban on political advertising on television and radio.

VisitBritain boss says Government would be 'mad' to abandon Great funding

Sandie Dawe, chief executive at Visit Britain, has urged the Government to continue financially supporting its 'Great' campaign and said it would be "completely mad to walk away".