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Govt / Non-Profit marketing

 

The latest government and non-profit advertising, campaign news, analysis and business insight in the associations/institutions, charity, education, healthcare, political parties and public services sectors



Latest government & non-profit news and analysis

Scottish Referendum: Battle of the ads

With Scotland preparing to vote in Thursday's independence referendum, Campaign takes a look of the battle of the 'YES' and 'NO' ad campaigns.

 

Why we're loving: Adrian Burton, executive creative director, Lambie-Nairn

Tell us about the project. The Invictus Games is taking place in September in London. Four hundred competitors from 14 nations will compete across ten disciplines. We became involved via WPP, which was approached by The Royal Foundation. How did...

 

The loss of the Govt media buying business is sure to be queried by Sorrell

Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how?

 

Zone wins rehab brief

Priory Group, which is known for its upscale rehab facilities, has appointed Zone to look after its digital strategy.

 

Youth are deserting TV, says Claire Enders

TV viewing among younger viewers has declined sharply in the UK, according to industry analyst Claire Enders.

 

Save The Children releases sequel to Most Shocking Second A Day

Save the Children has released a sequel to its successful 'Most Shocking Second a Day' film, which this time tackles illiteracy in the UK.

 

Culture secretary to raise questions about TV licence fee

Culture secretary Sajid Javid will raise questions around the television licence in a presentation to the Royal Television conference today, asking if it is time to decriminalise non-payment in the UK.

 

TV body Barb to track viewing via tablets

Official viewing figures for UK television audiences will now include consumption on iPads and Android tablets following an overhaul of the Broadcasters' Audience Research Board.

 

Public Health England launches Stoptober with comedy campaign

Comedians Paddy McGuinness and Alastair James Hay (Al Murray) star in Public Health England's £3.2 million campaign for Stoptober, the annual drive to encourage smokers to quit this October.

 

Channel 4 launches disaster movie-themed campaign with Cancer Research

Channel 4 is launching an animated film as part of campaign with Cancer Research UK.

 

Greenpeace gets awesome

By embracing creativity, the global activist network has hit its advertising stride, Kate Magee explains.

 

RAF recruitment campaign for regulars and reservists takes off

The Royal Air Force has launched a national recruitment campaign that targets both full-time regulars and spare-time reservists for the first time.

 

Plan hires Saatchi & Saatchi for content brief

Plan UK, the children's rights charity, has appointed Saatchi & Saatchi London to an integrated content brief, as it seeks to raise awareness and improve the lives of girls around the world.

 

Save The Children seeks agency for 'digital transformation'

Save the Children is on the hunt for an agency to help the charity adapt to the changing digital landscape.

 

Macmillan defends hijacking ice bucket challenge

Macmillan, the cancer charity, has defended itself from accusations of "hijacking" the ALS Association's ice bucket challenge craze, claiming it did not want to miss out on another social media phenomenon.

 

Arthritis Research UK seeks creative shop

Arthritis Research UK is looking for a creative agency to handle its legacy-giving programme.

 

Skills Funding Agency calls pitch for training initiatives

The Skills Funding Agency, the government body that helps bankroll training programmes, has issued a creative tender.

 

Oxfam launches review of UK direct marketing

Oxfam has called a review of its direct marketing arrangements as it looks to shake up its fundraising activity.

 

History Of Advertising: No 109: The government's Aids campaign

If there was a time that British advertising proved it could be an overwhelming force for good, it was surely during the government s high-impact Aids awareness campaign. Almost three decades after it first shocked millions of TV viewers with its i...

 

Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock

It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA.

 
 

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