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Govt / Non-Profit marketing

 

The latest government and non-profit advertising, campaign news, analysis and business insight in the associations/institutions, charity, education, healthcare, political parties and public services sectors



Latest government & non-profit news and analysis

Robert Webb returns for Post Office Money launch campaign

Robert Webb, the comedy actor, returns in the Post Office's campaign for sub brand Post Office Money.

 

Labour wins industry vote at Lead 2015

Labour's Chris Bryant won the vote of delegates at the Advertising Association's media showdown at the Lead summit by a landslide

 

Govt seeks ad agency for emergency activity

The Crown Commercial Service is seeking an agency for urgent campaigns ahead of the general election.

 

NFL addresses domestic violence in chilling Super Bowl spot

The PSA on behalf of No More uses actual 911 audio to make its point

 

Twitter readies election messages for your feed

Twitter has launched new postcode-specific geo-targeting service in time for the General Election, which will be held in 100 days.

 

British Heart Foundation calls for pre-watershed junk food ban

The British Heart Foundation has called for a ban on "junk food" ads to be aired before 9pm, citing research showing that 70 per cent of parents have been "pestered" to buy junk food by their kids as a result of them seeing TV ads.

 

Lowe agencies develop British Heart Foundation Wear Red work

Lowe Open and DLKW Lowe have launched an integrated marketing push to support ongoing TV activity for the British Heart Foundation's Wear Red fundraising day, which takes place on 6 February.

 

'This girl can' tops Campaign Viral Chart

FCB Inferno's ad for Sport England encouraging women to participate in sport has topped this week's Campaign Viral Chart.

 

Enter, Manning Gottlieb OMD and Carat to create HIV awareness campaign

The London boroughs have appointed Enter, Manning Gottlieb OMD and Carat to handle the first campaign to prevent rising HIV infection rates in London.

 

Why we're loving: Natalie Price, creative production assistant, TMW

Tell us about your idea. Currently, there are 850,000 people in the UK suffering from dementia, and this number is set to soar over the next 20 years. There are many side effects associated with dementia, two of which are memory loss and wandering ...

 

Agencies vie for govt brief to boost organ donor numbers

The NHS Blood and Transplant service has issued a brief to agencies ahead of a new campaign.

 

DCMS in political row over gambling ad review

The Department for Culture, Media and Sport has promised to publish the result of a review of gambling ads "shortly" after concerns expressed by senior Lib Dem Danny Alexander came to light.

 

Parliament commemorates Magna Carta with films on the Tube

The Houses of Parliament are broadcasting a series of short educational videos at London Underground stations to commemorate the anniversaries of the Simon de Montfort Parliament and the sealing of Magna Carta.

 

Oli Beale and Alex Holder seek fellow creatives to tackle major social issues

The executive creative directors at Anomaly London are inviting fellow creatives to band together and use their skllls to "fight bad guys" and have released their own ad targeting the tobacco industry.

 

Campaign Viral Chart: 'slap her' anti-domestic violence film tops chart

A video showing young boys' reactions to violence against women has made it to the top of the Campaign Viral Chart this week.

 

Army launches latest campaign with Oculus Rift roadshow

The Army will be taking an Oculus Rift roadshow around the country so people can see what life is like in the Army Reserve as part of its "more than meets the eye" series.

 

World's media consumed by terror at start of 2015

There's no way of avoiding it: this has been a terrible start to 2015. All the best intentions and ambitions aired at the start of the new year paled into insignificance as the horrific events started to unfold in France last week.

 

Adland must be first stop on political campaign trail

After years of hiding behind the irrefutable truth of news, the time has come for me to voice my own opinion in these pages. And what better way to begin that journey than in the top slot, while Claire Beale continues Campaign s assault on the US. ...

 

Schoolboy error means detention for teachers' union as ASA bans ad

A recruitment ad placed by the teaching union the NASUWT has been banned for claiming it was "the largest teachers' union in the UK" after a complaint.

 

The alternative to shock tactics in charity marketing

It was a terrible consequence of world events that the ever-present background buzz from charity advertisers was turned into a din last year.

 
 

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