Govt / Non-Profit marketing
The latest government and non-profit advertising, campaign news, analysis and business insight in the associations/institutions, charity, education, healthcare, political parties and public services sectors
Latest government & non-profit news and analysis
Kids Company, the children's charity, is launching a digital campaign that encourages work colleagues to swap their unwanted Secret Santa gifts.
Age UK, the charity for older people, is encouraging people to donate the money they would spend on a secret Santa gift to the charity.
Save The Children has hired SapientNitro for a major digital transformation project.
Jason Andrews, the executive creative director at Rapp and a judge of the film and TV jury at the DMA Awards, explains why Leo Burnett Change's "second chance" won the DMA Awards Grand Prix.
The Advertising Association has defended the current system of a self-regulation as a cost effective approach to alcohol advertising.
A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.
Tell us about the project. The Wrap Up Project helps raise awareness for homeless people through the sale of "infectious" wrapping paper. Designed to look like snowflakes, it recreates viruses that pose health risks to people sleeping rough this win...
The Design Museum, founded by Sir Terence Conran, has appointed Gravity Road as its lead agency ahead of its relocation to Kensington, London, in 2016.
Mark Runacus, a partner at Karmarama and the chairman of the DMA Awards Committee, gives his view on the best direct marketing campaigns of the year.
Rising fears about the cost of living and the price of housing among people working in the ad industry is helping fuel the number of calls to the industry's charity advice line.
Coeliac UK, the charity for the autoimmune disease triggered by gluten intake, is looking for its first ad agency to put together a campaign to increase diagnosis rates in the UK.
Harry Enfield stars in this year's Save the Children's Christmas Jumper Day ad, in a spoof of alcohol brand Southern Comfort's "whatever's comfortable" by Wieden & Kennedy.
Dune, the shoe retailer, has partnered with End Youth Homelessness to encourage shoppers to donate the money they would spend on stocking fillers to the charity.
Prince Harry, Nicole Scherzinger and Paloma Faith are among the celebrities sharing their secrets online as part of a campaign for World Aids Day.
Diana Tickell, the executive director of marketing at Barnardo's, has been named the chief executive of the industry charity Nabs.
Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight.
The Post Office has appointed DLKW Lowe to handle its advertising business.
Matt Damon, Thandie Newton and Femi Kuti are among the stars to appear in a new film to encourage global leaders to do something about the Ebola epidemic in West Africa.
More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.
The Crown Commercial Service has told agencies on the Government's creative roster that it will extend their contracts for another year.
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