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Govt / Non-Profit marketing
The latest government and non-profit advertising, campaign news, analysis and business insight in the associations/institutions, charity, education, healthcare, political parties and public services sectors
Latest government & non-profit news and analysis
NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign
The circulation of the 20p Independent spin-off i - including giveaways - has passed the £1.20 Guardian for the first time, six months after it passed The Independent.
The joy of sex marketing
From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith.
Cookie consent: how to stay on the right side of the law
As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes.
FSCS calls pitch for comms planning
The Financial Services Compensation Scheme is looking for an agency to handle its communications planning account.
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards Authority (ASA), as part of a move to curb the online marketing of junk food to children.
BETC London aids child protection collaboration
BETC London is helping the Association of Chief of Police Officers (ACPO) with a project to encourage police, health, education and social care agencies to work together in the fight against child abuse.
Helen Edwards: Who takes responsibility for a brand's past mistakes?
The International Olympic Committee's draconian policy toward corporate branding in Olympic venues has not saved it from the taint of a controversial brand.
Editor's comment: Welcome - TV's refuseniks are a breed apart
Can you build a brand without TV? Yes, according to our cover feature; but it depends on the brand.
Sports Relief launches mobile app to drum up support
Sport Relief, the sister charity event to Comic Relief, has launched its first mobile app for both Android and iPhone devices, which will feature news and behind-the scenes-celebrity gossip for its flagship weekend event in March.
BT to sponsor 'London Live' Olympic entertainment events
BT is to sponsor a series of live screenings and music concerts at Hyde Park, taking place under the 'London Live' banner, during this summer's Olympics.
Ex-Camelot commercial chief lands Diamond Jubilee post
Former Camelot, Kraft and Somerfield marketer Phil Smith has been appointed to the lead marketing role for the Queen's Thames Diamond Jubilee Pageant.
Wales sends anti-smoking message to car drivers
The Welsh Government is trying to dissuade parents from lighting up in their cars, with the help of an anti-smoking campaign by Golley Slater.
Change4Life tackles sensible drinking mission
The Department of Health has launched its first Change4Life ad focused solely on encouraging sensible alcohol consumption.
TfL's Chris Macleod on marketing's battle against Olympic gridlock
The Transport for London marketing director's preparations for the London 2012 Olympics are finally coming to fruition, writes Gemma Charles.
Virgin Media and BT handed advantage in broadband marketing battle
Only Virgin Media and BT will be able to advertise broadband speeds of 20Mb or more, as a result of a clampdown on broadband marketing claims based on Ofcom findings about the actual speeds customers are getting.
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
Is the World Economic Forum at Davos in Switzerland merely a political talking shop, or can it provide real lessons for marketers to take away? Amanda Mackenzie, chief marketing and communications officer at Aviva and president of The Marketing Socie...
What do you do when the prime minister comes knocking?
When politicians express negative opinions about brands and their advertising, marketers start to worry about regulation. But what should they do to defend their businesses, asks David Benady.
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.
Work Club scoops Greenpeace brief
Greenpeace, the environmental organisation, has hired Work Club to develop an integrated campaign to oppose intensive over-fishing by European fleets.
Carbon Trust kicks off media review
The Carbon Trust, the not-for-profit organisation set up by the British Government to help businesses reduce their carbon emissions, is holding a review of its UK and international media planning and buying arrangements.
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