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Govt / Non-Profit marketing

 

The latest government and non-profit advertising, campaign news, analysis and business insight in the associations/institutions, charity, education, healthcare, political parties and public services sectors



Latest government & non-profit news and analysis

Plan hires Saatchi & Saatchi for content brief

Plan UK, the children's rights charity, has appointed Saatchi & Saatchi London to an integrated content brief, as it seeks to raise awareness and improve the lives of girls around the world.

 

Save The Children seeks agency for 'digital transformation'

Save the Children is on the hunt for an agency to help the charity adapt to the changing digital landscape.

 

Macmillan defends hijacking ice bucket challenge

Macmillan, the cancer charity, has defended itself from accusations of "hijacking" the ALS Association's ice bucket challenge craze, claiming it did not want to miss out on another social media phenomenon.

 

Arthritis Research UK seeks creative shop

Arthritis Research UK is looking for a creative agency to handle its legacy-giving programme.

 

Skills Funding Agency calls pitch for training initiatives

The Skills Funding Agency, the government body that helps bankroll training programmes, has issued a creative tender.

 

Oxfam launches review of UK direct marketing

Oxfam has called a review of its direct marketing arrangements as it looks to shake up its fundraising activity.

 

History Of Advertising: No 109: The government's Aids campaign

If there was a time that British advertising proved it could be an overwhelming force for good, it was surely during the government s high-impact Aids awareness campaign. Almost three decades after it first shocked millions of TV viewers with its i...

 

Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock

It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA.

 

Time to think about DOOH

Thinking about the evolving role of digital out-of-home and where it sits in the complex multiscreening planning environment throws up some powerful possibilities.

 

Pick of the Week: The Royal British Legion, RKCR/Y&R

James Swift won t forget The Royal British Legion s new print campaign: "In addition to being a worthy project, this benefits from savvy advertising that guarantees headlines. Job s a good un." It was written by Freddie Wood and art directed by Psem...

 

My Media Week: Jerry Wright

We catch up with Jerry Wright, chief executive of ABC, as he oversees the Consumer Magazine Report and makes his guest cricketing debut as MediaTel take on Kantar.

 

Wildlife charity creates film inspired by 'the cats of the internet'

Care for the Wild, the wildlife charity, has brought together some of the "cats of the internet" for a new online film to raise money for endangered lions and tigers.

 

St John Ambulance hunts agency for stadium campaign

St John Ambulance is looking for a creative agency to create ads that will run during half time at football matches.

 

Unicef seeks shop for 'Children in Danger' brief

Unicef is looking for an agency to handle a UK brief that aims to drive awareness of its work, leading to increased fundraising.

 

Campaign's top 20 most read news in July

Take a look at Campaign's top 20 most read news stories in July, which you might have missed.

 

Rajar Q2 2014: Heart rebrand helps reach increase 20%

The expansion of the Heart brand reaped dividends for Global Radio in the second quarter as the network reached 9.07 million listeners a week, an increase of 20.4 per cent year on year.

 

Rajar Q2 2014: Capital returns to London commercial radio top spot

Double-digit growth in 95.8 Capital FM's reach since the last quarter has helped the station claw back the lead from Magic 105.4 in London's radio listening.

 

Why we're loving: Alex Phillips, project manager, Artem

Tell us about the film. Last summer, more than 30 people lost their lives to drowning in just seven weeks. Many of them were young men and boys. We developed a hard-hitting film targeting 11- to 15-year-olds as well as primary-school-aged children t...

 

Yes, there are fewer cocks in Cameron's Cabinet, but it's not exactly a hen party

The comedian Andy Hamilton summed up how most of us feel about the injection of women into the new Cabinet when he said: "It's nice that Cameron has discovered women so near election time."

 

DLKW Lowe beats three to win government bank shares brief

DLKW Lowe has won a competitive pitch to create campaigns informing the public of any plans the Government has to sell its bank shares.

 
 

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