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Govt / Non-Profit marketing

 

The latest government and non-profit advertising, campaign news, analysis and business insight in the associations/institutions, charity, education, healthcare, political parties and public services sectors



Latest government & non-profit news and analysis

The marketing remedy to reduce NHS costs

If government departments understood how advertising could be used to make savings, not just change behaviours, the NHS could save billions, according to Sir Chris Powell.

 

Royal Naval Reserve ads to coincide with football substitutions at Fulham and Rangers

The Royal Navy will promote its reserves through digital outdoor ads in football grounds across the country when substitutes are made onto the pitch, as part of a recruitment campaign.

 

Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity

Quit, the anti-smoking charity, shows people how much longer they would live if they gave up the habit in a campaign to coincide with the end of British Summer Time.

 

Lucky Generals wins Greenpeace Arctic brief

Greenpeace has appointed Lucky Generals for a global campaign.

 

Testicular cancer awareness campaign launches comedy show

Check One Two, the testicular cancer awareness campaign, is launching a comedy show airing tonight on Channel 4, as part of its commitment to beat cancer.

 

Help you run the country? Nah, we're good, thanks

The remarkable transformation of Nigel Farage from the punchline to a smart-arsed political joke to potentially a Parliamentary force looks like being the defining narrative of the upcoming general election. However unpalatable you (and, for the re...

 

Karmarama drops out of race for BBC creative account

Karmarama has dropped out of the BBC's statutory creative review, leaving five agencies to compete for the broadcaster's business.

 

Doctor Who online game gets kids coding

The BBC has created an online 'Doctor Who' game called 'The Doctor and the Dalek' to encourage children to get into coding.

 

Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign

The Breast Cancer Campaign "wear it pink" fundraising initiative has crowd-sourced four videos to run across cinema, digital, social media and out-of-home channels.

 

Camra forced to withdraw sexist flyers

The Campaign for Real Ale (Camra) has been forced to withdraw "incredibly sexist" marketing material encouraging young people to join the organisation.

 

Pick of the week: Department for Transport, Abbott Mead Vickers BBDO

Jeremy Lee thinks the DfT ad is a game-changer: "Shock tactics rarely shock what makes this one so distinctive is the use of scanning technology to create a map-like view of the road." It was created by Martin Loraine and Steve Jones, and directed ...

 

Why we're loving: Jack Smedley and George Hackforth-Jones, creatives, BBH

How did you come up with the idea? The challenge with Refuge is always how to get a message to as many women as possible with a budget of precisely nothing. After the initial toys-out-the-pram moment, this is actually kind of liberating. We though...

 

DIFD seeks ad agency to promote its humanitarian efforts

The Department for International Development (DFID) is looking for an ad agency to handle a campaign that will inform the UK public about its humanitarian efforts in the Middle East.

 

CAP lays down new rules for e-cig ads

The Committee of Advertising Practice has announced its latest rules regarding the promotion of e-cigarettes.

 

Top Shop/Twitter and Women's Aid top Ocean's Art of Outdoor awards

Top Shop/Twitter and the charity Women's Aid were today named overall winners of Ocean's Art of Outdoor Digital Competition, which celebrates pushing the creative boundaries in digital out-of-home advertising.

 

Kitcatt Nohr captures Macmillan fundraising

Macmillan Cancer Support has appointed Kitcatt Nohr to handle marketing for some of its most high-profile fundraising initiatives.

 

Ofcom green-lights London Live's request to cut local TV content

Ofcom has accepted ESTV's second, watered-down request to reduce the number of local tv repeats in its programming commitments for the London Live TV licence.

 

Open University calls mandatory agency review

The Open University is conducting a mandatory review of all its advertising and media agencies.

 

TfL launches selfie campaign to encourage people to get home safely

Transport for London has created a hard-hitting multimedia campaign to raise awareness of the risks of using illegal minicabs.

 

Lessons from the Scottish referendum

So Scotland has voted to stay with the Union but with increased powers for their own parliament.

 
 

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