Govt / Non-Profit marketing
The latest government and non-profit advertising, campaign news, analysis and business insight in the associations/institutions, charity, education, healthcare, political parties and public services sectors
Latest government & non-profit news and analysis
Stephen Bayley, the design critic and former Millennium Dome creative director, has attacked co-creation by claiming nothing of note "has ever been created by group think or consumers".
Ogilvy & Mather London bagged Gold Lions for all eight of its Expedia entries in the Outdoor Lions, while its sister agency Ogilvy France took home the Grand Prix.
The Department of Work and Pensions (DWP) has called a pitch for its Child Maintenance Service account through the Government Procurement Service.
The viral video category in Cannes will be hotly contested. Here, David Waterhouse, global head of content for social video experts Unruly, makes some predictions.
Coca-Cola has stated that it will not adopt the new traffic-light labelling scheme unveiled today (19 June) by the government.
A number of major food brands and retailers, including Mars, PepsiCo and Tesco, have agreed to use a standardised nutritional label on the front of their products packs.
Ogilvy & Mather London stands a good chance in tomorrow's Cannes Radio Lions category awards, where it has nine shortlisted entries, although the UK's overall tally of 12 is down from 21 last year.
BBH London picked up three of the UK's five awards in the Promo & Activation Lions, taking home Gold, Silver and Bronze Lions for its work for Axe (known as Lynx in the UK).
Richard Morris, chief executive at branding agency Identica, and political blogger at The New Statesman and A View from Ham Common, discusses how this week's G8 summit in Northern Ireland may impact brands.
Idea of the Week: Exclusive opportunity to sponsor the NUS Extra Card, provided by National Union of Students
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Mary Portas, retail guru, broadcaster, campaigner and founder of Portas the Retail Agency, believes that "great ideas happen by chance" and gets her biggest kick from "the next thing I'm doing, the next thing I'm learning".
HM Revenue & Customs must "fully investigate" Google in light of the evidence provided by whistleblowers, according to a report from MPs published today.
Four black Pencils were awarded at this year's D&AD Awards, three of which for British campaigns.
Remember last summer? The country went into a kind of joyful meltdown, kicked off by Danny Boyle's brilliant Olympic opening ceremony - for many people the finest ad for Britain ever made.
The public will be invited to curate the 'world's largest art gallery' by selecting which British artwork runs on thousands of poster sites and billboards this summer.
The Department of Work and Pensions (DWP) is seeking a creative agency to deliver the follow-up work to its "targeting benefit thieves" campaign.
Guide Dogs has launched the first brand campaign in its 80-year history with the strapline "guides for life" in a bid to tackle a lack of public awareness for both the charity and its services.
The Post Office will push its holiday services in a print, outdoor and online campaign launching next week.
Former homeless ex-soldier Bob Barrett has joined forces with The Royal British Legion and Stoll for a range of sauces that will raise money for the two charities.
The Direct Marketing Association is calling on the Government to provide regulators with greater resources to help clamp down on nuisance calls.
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