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Govt / Non-Profit marketing

 

The latest government and non-profit advertising, campaign news, analysis and business insight in the associations/institutions, charity, education, healthcare, political parties and public services sectors



Latest government & non-profit news and analysis

Kids Company launches Secret Santa gift exchange

Kids Company, the children's charity, is launching a digital campaign that encourages work colleagues to swap their unwanted Secret Santa gifts.

 

Age UK encourages donations in place of secret Santa gifts

Age UK, the charity for older people, is encouraging people to donate the money they would spend on a secret Santa gift to the charity.

 

Save the Children appoints SapientNitro for digital transformation

Save The Children has hired SapientNitro for a major digital transformation project.

 

Why Leo Burnett won the DMA Grand Prix

Jason Andrews, the executive creative director at Rapp and a judge of the film and TV jury at the DMA Awards, explains why Leo Burnett Change's "second chance" won the DMA Awards Grand Prix.

 

Self-regulation more cost effective for alcohol advertising, says AA

The Advertising Association has defended the current system of a self-regulation as a cost effective approach to alcohol advertising.

 

Campaign CityLive Challenge: Where smart tech meets street fun

A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.

 

Why we're loving: Olenka Lawrenson, head of new business and marketing, WCRS

Tell us about the project. The Wrap Up Project helps raise awareness for homeless people through the sale of "infectious" wrapping paper. Designed to look like snowflakes, it recreates viruses that pose health risks to people sleeping rough this win...

 

Gravity Road scoops Design Museum brief

The Design Museum, founded by Sir Terence Conran, has appointed Gravity Road as its lead agency ahead of its relocation to Kensington, London, in 2016.

 

DMAs: a vintage year for one-to-one marketing

Mark Runacus, a partner at Karmarama and the chairman of the DMA Awards Committee, gives his view on the best direct marketing campaigns of the year.

 

Calls to Nabs' advice line jump 21 per cent

Rising fears about the cost of living and the price of housing among people working in the ad industry is helping fuel the number of calls to the industry's charity advice line.

 

Coeliac charity seeks first shop

Coeliac UK, the charity for the autoimmune disease triggered by gluten intake, is looking for its first ad agency to put together a campaign to increase diagnosis rates in the UK.

 

Harry Enfield stars in Save the Children Christmas Jumper ad

Harry Enfield stars in this year's Save the Children's Christmas Jumper Day ad, in a spoof of alcohol brand Southern Comfort's "whatever's comfortable" by Wieden & Kennedy.

 

Dune encourages donations to help youth homelessness for Christmas

Dune, the shoe retailer, has partnered with End Youth Homelessness to encourage shoppers to donate the money they would spend on stocking fillers to the charity.

 

Prince Harry and celebs share their secrets for World Aids Day campaign

Prince Harry, Nicole Scherzinger and Paloma Faith are among the celebrities sharing their secrets online as part of a campaign for World Aids Day.

 

Barnardo's Diana Tickell to take charge of Nabs

Diana Tickell, the executive director of marketing at Barnardo's, has been named the chief executive of the industry charity Nabs.

 

Which party will use outdoor effectively to lead the 2015 election agenda?

Will fear or cheer carry the most impact on voters and the wider media next year? asks Naren Patel, chief executive of Primesight.

 

DLKW Lowe wins Post Office business

The Post Office has appointed DLKW Lowe to handle its advertising business.

 

Matt Damon and Thandie Newton feature in Ebola film

Matt Damon, Thandie Newton and Femi Kuti are among the stars to appear in a new film to encourage global leaders to do something about the Ebola epidemic in West Africa.

 

In pictures: Campaign Media Awards 2014

More than 550 leaders from media agencies, media owners and advertisers celebrated creativity in the media business at the Campaign Media Awards, held at the London Hilton on Wednesday 19 October.

 

Govt extends creative roster to April 2016

The Crown Commercial Service has told agencies on the Government's creative roster that it will extend their contracts for another year.

 
 

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