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Govt / Non-Profit marketing

 

The latest government and non-profit advertising, campaign news, analysis and business insight in the associations/institutions, charity, education, healthcare, political parties and public services sectors



Latest government & non-profit news and analysis

TfL launches selfie campaign to encourage people to get home safely

Transport for London has created a hard-hitting multimedia campaign to raise awareness of the risks of using illegal minicabs.

 

Lessons from the Scottish referendum

So Scotland has voted to stay with the Union but with increased powers for their own parliament.

 

Rankin shoots painted breasts for charity

Breast cancer charity CoppaFeel! has called on celebrity photographer, Rankin, for its latest campaign featuring bare-chested women.

 

Housing coalition launches hunt for ad agency

Homes for Britain is looking for a creative agency to help rally public support for more housing.

 

WPP challenges Govt review

The Government has been unable to award its £140 million media buying business to Carat as planned this week, after an official challenge from WPP's lawyers.

 

Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote

If Scotland votes yes to independence tomorrow, its major cities would become outliers, London will become more of a competitor for business and the remaining UK will be diminished, warned Martin Sorrell, chief executive and founder of WPP.

 

Peta ad links obesity to animal fats

Peta, the animal rights campaigning charity, is launching a provocative new bus ad linking obesity to eating animal fats.

 

Scottish Referendum: Battle of the ads

With Scotland preparing to vote in Thursday's independence referendum, Campaign takes a look of the battle of the 'YES' and 'NO' ad campaigns.

 

2014 IPA Effectiveness Awards shortlist spotlight: Pancreatic Cancer Action

Shock ads of pancreatic cancer patients wishing they had more survivable cancers grew awareness of the condition, leading to a projected increase in earlier diagnoses that could save the NHS 3.1 million an ROI of about 4,000:1 Ali Stunt The ...

 

Why we're loving: Adrian Burton, executive creative director, Lambie-Nairn

Tell us about the project. The Invictus Games is taking place in September in London. Four hundred competitors from 14 nations will compete across ten disciplines. We became involved via WPP, which was approached by The Royal Foundation. How did...

 

The loss of the Govt media buying business is sure to be queried by Sorrell

Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how?

 

Zone wins rehab brief

Priory Group, which is known for its upscale rehab facilities, has appointed Zone to look after its digital strategy.

 

Youth are deserting TV, says Claire Enders

TV viewing among younger viewers has declined sharply in the UK, according to industry analyst Claire Enders.

 

Save The Children releases sequel to Most Shocking Second A Day

Save the Children has released a sequel to its successful 'Most Shocking Second a Day' film, which this time tackles illiteracy in the UK.

 

Culture secretary to raise questions about TV licence fee

Culture secretary Sajid Javid will raise questions around the television licence in a presentation to the Royal Television conference today, asking if it is time to decriminalise non-payment in the UK.

 

TV body Barb to track viewing via tablets

Official viewing figures for UK television audiences will now include consumption on iPads and Android tablets following an overhaul of the Broadcasters' Audience Research Board.

 

Public Health England launches Stoptober with comedy campaign

Comedians Paddy McGuinness and Alastair James Hay (Al Murray) star in Public Health England's £3.2 million campaign for Stoptober, the annual drive to encourage smokers to quit this October.

 

Channel 4 launches disaster movie-themed campaign with Cancer Research

Channel 4 is launching an animated film as part of campaign with Cancer Research UK.

 

Greenpeace gets awesome

By embracing creativity, the global activist network has hit its advertising stride, Kate Magee explains.

 

RAF recruitment campaign for regulars and reservists takes off

The Royal Air Force has launched a national recruitment campaign that targets both full-time regulars and spare-time reservists for the first time.

 
 

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FROM THE BLOGS

The Wall blogs

Un verre d’oh! External website

by Greg Taylor, 30/09/2014

 

READING SETS YOU FREE External website

by Dave Trott, 30/09/2014

 

Waste makes taste External website

by Greg Taylor, 29/09/2014

 

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