Government SME schemes not clear or understood, says Lefroy
Tim Lefroy, chief executive of the Advertising Association, says the government could do more to simplify schemes available to small businesses to boost their growth through advertising.
Speaking at the association's Lead 2014 conference following the release of its 'Advertising Pays 2: How Advertising Can Unlock UK Growth Potential' report, Lefroy said: "We should be careful not to assume the government can do everything.
"Probably, they could cut down the mass of schemes they have available to small businesses because they're not clear and they're not understood."
The report particularly focuses on how small and medium-sized enterprises could benefit financially and drive the economy if they invest in advertising.
Watch the video above to hear more from Lefroy on the relationship between the government, adland and SMEs.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Digital Marketing Manager - Ardington Ltd Ball & Hoolahan £Competitive Salary Package, South East
- Brand Activation Manager Ball & Hoolahan £36,000 + Car/Car Allowance, South East
- Marketing Manager - Inbound Tourism - Dubai Based MCG Associates Tax Free Competitive Package, Dubai, UAE
- Senior Account Manager - Saudi Arabia - PR MCG Associates Tax Free Package, Riyadh. KSA
- Digital Advertising Manager - High End Lifestyle Ultimate Asset £43000 - £50000 per annum + commission & excellent benefits, London
- Media Exec - Leading Media Agency - Mobile Sector Ultimate Asset £22000 - £26000 per annum + Amazing Benefits, London