Additional Information


Content

Engine agencies beat two for British Army advertising brief

The British Army has appointed Engine to help explain to the UK public how it is changing, as it prepares to withdraw from Afghanistan by the end of 2014.

British Army: appointed Engine

British Army: appointed Engine

Share this article

The Engine agencies Partners Andrews Aldridge and WCRS were shortlisted alongside Enter and Ogilvy & Mather, and pitched for the business in February in a process that was managed by the Crown Commercial Service.

Engine will create campaigns to explain the Army’s objectives following the end of combat operations in Afghanistan and the role of the Army Reserve, which replaced the Territorial Army last month.

David Watson, the senior campaign manager at the No10 campaigns unit, said: "As the Army changes, it is essential that the public understands what it continues to do for them."

JWT, which won the recruitment marketing advertising account in 2012 as part of a consortium led by Capita, is not affected. In January, a spot calling for full- and part-time recruits was released.

Engine already handles recruitment advertising for the Royal Air Force and the Royal Navy.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^