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Pick of the Week: The Royal British Legion, RKCR/Y&R

James Swift won’t forget The Royal British Legion’s new print campaign: "In addition to being a worthy project, this benefits from savvy advertising that guarantees headlines. Job’s a good ’un." It was written by Freddie Wood and art directed by Psembi Kinstan. The typographer was Anthony McDonald.

This article was first published on campaignlive.co.uk

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