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Sustainability & green marketing
Unilever launches global charity foundation
Unilever has teamed up with Oxfam, PSI, Save the Children, Unicef and the World Food Programme (WFP) to launch The Unilever Foundation and ramp up its CSR credentials.
P&G asks Facebook to 'like' clean water programme 1
Procter & Gamble (P&G) has launched a Facebook campaign to get consumers to engage with the company's Children's Safe Drinking Water programme (CSDW), promising to deliver one day of clean drinking water for every "like".
'Passion points' key to CSR push, says Britvic marketing director 1
Jonathan Gatward, Britvic GB marketing director, has said the 'Transform your patch' joint marketing campaign with PepsiCo UK will help the companies brands connect with consumers' "passion points" and their interest in communal events.
E.ON recruits Mumsnet co-founder to help rebuild image
Energy giant E.ON is bringing in Mumsnet co-founder Justine Roberts to advise on how it can win back consumers amid an atmosphere of growing resentment towards the energy sector.
Interactive: Twelve ideas for 2012 4
As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months
Think BR: Make sustainability the icing on your product's cake
With the likes of Unilever and P&G putting sustainability at the heart of what they do, brands have to start planning for the future now, write Jonathan Weeks, director, and Laura Furniss, development manager, Ipsos MORI Marketing.
CSR departments are redundant, says Unilever's Weed 1
Brands should build corporate social responsibility (CSR) into all their working practices rather than have standalone CSR departments, according to Keith Weed, Unilever chief marketing officer.
Unilever draws up 'Five Levers for Change' strategy
Unilever has published its Five Levers for Change strategy which will be used by its marketers to help shape its campaigns, as the FMCG giant aims to ramp up its sustainable credentials.
Major brands join forces in Start Today sustainability initiative
Procter & Gamble, British Gas and Eurostar are among a coalition of brands launching sustainable-living drives as part of the Start Today initiative.
Selfishness not altruism drives sustainability, say marketing chiefs
Selfishness rather than altruism is the best way to drive a sustainable agenda, according to a panel comprising marketing chiefs from British Gas, P&G and IBM.
John Lewis to mount 'buy British' push
John Lewis will mark all products sourced in Britain with a Union flag as part of a "buy British" push.
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