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Sustainability & green marketing

 

Delport brings agility to streamlined Havas Media

Havas Media Group's new global managing director talks for the first time since being promoted last year. By Arif Durrani.

 

Think BR: Make sustainability the icing on your product's cake

With the likes of Unilever and P&G putting sustainability at the heart of what they do, brands have to start planning for the future now, write Jonathan Weeks, director, and Laura Furniss, development manager, Ipsos MORI Marketing.

 

Mark Cridge: A brand can only truly be green if its consumers are too

I love fresh orange juice. The fresher, the better. While I don't go as far as squeezing my own oranges every morning along with a warm croissant, I can easily get through a carton a day - the smooth version, of course, not the one with the bits in i...

 

Facebook to be central to Fairtrade Fortnight

Cadbury, Nestle, Starbucks, Tesco and Waitrose are among the brands taking part in this year's Fairtrade Fortnight, which will concentrate its main hub of activity on Facebook.

 

BR Video: Public debates green credentials of mobile devices

Environmental credentials are becoming a consideration for consumers when choosing a mobile phone, with people indicating that O2's new eco ranking tool is a good idea, according to the latest BR Video.

 

DM industry beats government recycling targets

LONDON - The direct marketing industry has achieved the recycling target set by the government and the Direct Marketing Association for 2009 and is already ahead of the goal set for 2013.

 

Channel 4 renews wine brands sponsorship

LONDON - Channel 4 has secured a second year-long sponsorship deal with Constellation Europe's wine brands Hardys and Echo Falls, for its hit show 'Come Dine With Me'.

 

Renault 'zero emissions' ad banned by ASA

LONDON - A Renault ad boasting that its new range of electric cars produce 'zero emissions', has been banned by the Advertising Standards Authority (ASA).

 
 

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We need new news External website

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5 tips for a cross-device Christmas External website

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by Andy Nairn, 21/10/2014

 

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