Grocery food marketing
Some things in the media business we liked in the week up to 1 August, and one thing we didn't...
Premier Foods has picked McCann London to bring the Homepride brand mascot, Fred, back to TV advertising.
Belvita, the Mondelez-owned breakfast bar brand, has hired Droga5 Europe to handle its pan-European advertising account.
McCain Foods has launched a review of its £20 million UK advertising account, putting the incumbent, BMB, on alert.
McCain Foods has launched a review of its £20 million UK creative advertising account, putting incumbent BMB at risk.
Young's Seafood has appointed Quiet Storm to handle its estimated £10 million advertising account, ending its relationship with Mother.
Intersnack, the German food manufacturer, is believed to have split its €50 million pan-European media business between Vizeum and Initiative.
Havas Worldwide London has won the digital account for the organic baby food brand Ella's Kitchen.
Mattessons has published ads offering Luis Suárez a job as an official meat taster, after the Uruguayan footballer yesterday (30 June) apologised for biting an opponent during a World Cup match.
At this year's Cannes Lions International Festival of Creativity there were ten UK creative teams that stood out from the crowd, winning converted gongs for their campaigns.
The Cannes Lions International Festival of Creativity named Adam & Eve/DDB its Agency of the Year last night, after the Omnicom shop picked up four Grands Prix.
Creativity has never been more important, according to Keith Weed, the chief marketing and communications officer at Unilever, speaking at the Cannes Lions festival.
The Co-Operative "bread lunch (sandwich)" radio ad by Leo Burnett has won the Aerial award.
Three UK agencies have won Lions at this evening's Creative Effectiveness ceremony at Cannes Lions.
Find out what Channel 4 and Holler said about winning in these video highlights from the Brand Republic Digital Awards 2014.
Big Business versus children. Alarming obesity stats. Undercover footage.
Evian, Marmite, BT, Specsavers and Snickers are among the brands that will get the Alan Carr treatment in a special ad break during 'Channel 4's Comedy Gala' this evening.
Tell us about this project. I was asked to take part in the Kettle Chips "craft party" ad, released in December 2013. I took my portable furnace up to a warehouse in London and made glasses for the table, as seen in the ad. Then I was asked to come ...
Engine is opening its social media content agency Moment Studio in the UK, with the WCRS client Warburtons.
Justin Marshall became unexpectedly nostalgic for the Cherie Lunghi years after witnessing a Tweenies tribute act doing improvised "comedy" on Twitter: "If coffee had the same effect on me in the morning as this troupe of badly dressed Equity-card ho...
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