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Grocery food marketing

 

Holland's Pies launch TV spot with TVLowCost

Holland's Pies, the Lancashire-based pie company, will launch a TV ad next week, showcasing its heritage as a butcher, baker and pie maker.

 

Encore launches pet food ad with surprised cats

MPM is launching a campaign for its Encore pet food brand, after hiring the Cheshire-based Driven to work on its Encore and Applaws ad accounts.

 

Lactofree seeks shop for ad/digital account

Lactofree, the Arla Foods dairy brand, is on the hunt for an agency to handle its ad­vertising and digital activity.

 

Warburtons signs up Sylvester Stallone for Rocky-inspired ad

Rocky star Sylvester Stallone will appear in an ad for Warburtons bread, reprising his role as the aging Cold War boxer.

 

Albion scoops Glorious! account

Albion has won a contested pitch to handle the creative advertising for Glorious!, which makes soups, sauces and dips that are sold in Tesco stores.

 

McVitie's hits 'sweeet' spot under Heynen

The United Biscuits marketing director has big plans - and investment - to turn around McVitie's, starting with a bunch of furry animals, John Tylee writes.

 

Watch: Wieden & Kennedy's Tesco ads

As Tesco prepares to move its ad account to Bartle Bogle Hegarty, Campaign takes a look at some of the best ads created by Wieden & Kennedy for the supermarket.

 

Honey Monster returns to TV as grown-up 'creator of mischief'

Honey Monster will return to the small screen on 18 January after a gap of some five years, with a new TV ad developed by The Gate London for the newly renamed Honey Monster Puffs.

 

Quiet Storm turns to Rupert Everett-voiced feline for Young's TV push

Young's Seafood launches its latest TV push today with a campaign featuring a cat, voiced by Rupert Everett, enviously watching his owner eating the new Gastro range.

 

What you may have missed over the Christmas holidays

ADVERTISING Johnnie Walker awards global account to Anomaly Johnnie Walker has appointed Anomaly as its global lead creative agency, ditching Bartle Bogle Hegarty after 15 years. Anomaly, which created an online film starring Jude Law and Gianca...

 

Labour plans curb on junk-food advertising

A 9pm watershed for ads featuring products with high sugar, salt or fat content is expected to be included in Labour's general election manifesto.

 

Doritos shortlists 10 films for $1m Super Bowl contest

Film-makers from the UK, Australia and Canada will go up against six US entrants in snack brand Doritos' annual popular vote to decide which two ads it will air during the Super Bowl next month.

 

US holiday campaign round-up 2014

Presenting a package of this year's fresh holiday ads from Campaign US.

 

Top 10 most-viewed The Work

Haribo's "awkward kiss" by Quiet Storm is the most-viewed Work story of the year on Campaign. The top 10 features another Haribo spot, and ads created by Isobel, Fallon, and Wieden & Kennedy.

 

Tetley launches ad with Tea Folk in middle of medieval battle

Tetley, the tea brand, is set to launch the second TV ad in its £13 million ad push on Christmas Eve.

 

MediaCom wins global media planning business for Mars

MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.

 

Lucky Generals wins Pot Noodle

Lucky Generals is replacing Mother as Pot Noodle's main creative agency after a competitive pitch.

 

Sainsbury's Tu launches Christmas jumpers with dad dancing Facebook video

Tu, the Sainsbury's clothing brand, has launched its Christmas jumpers with a video on Facebook featuring dads dancing to dubstep, generating one million views in two days.

 

Sainsbury's Christmas ad escapes investigation despite 727 complaints

The Advertising Standards Authority has decided not to investigate the Sainsbury's Christmas ad despite 727 complaints that its depiction of the First World War was distasteful.

 

Campaign Viral Chart: Sainsbury's Christmas ad tops the table

The Sainsbury's ad referencing the football match played by British and German soldiers on No Man's Land on Christmas day in 1914 has topped the Campaign Viral Chart this week.

 
 

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