Additional Information
Content
Grocery food marketing
Kellogg's hits back at own-label with top secret Special K recipe
Kellogg's is taking a leaf out of Coca-Cola's book by creating a top secret new recipe for its Special K brand, as the cereal giant looks to fight back against the rise of supermarket own-brand cereals.
Danone appoints Hypernaked for CRM activity
Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.
Top ten ads of the week
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
Brand manager spotlight: Ed Boyes, HelloFresh.co.uk
Ed Boyes, co-founder and marketing director at grocery e-commerce start-up HelloFresh.co.uk, comes under the spotlight.
Saatchi & Saatchi captures Richmond business
Kerry Foods has appointed Saatchi & Saatchi London to handle the advertising and digital accounts for its Richmond brand.
GoCompare.com is most complained-about advertiser of 2012
With a total of nearly 2,000 complaints, campaigns by GoCompare.com were the most complained-about ads of the past year, according to the Advertising Standards Authority.
Lucy Clark, HJ Heinz
Position: senior brand manager, HP Sauce, Lea Perrins and BBQ, HJ Heinz Date of Birth: 19/08/1986 View Lucy's LinkedIn profile Having joined Heinz on a graduate placement scheme, Clark quickly landed a brand manager role on the flagsh...
Top ten likeable ads
Marketing selected ten of the most creatively interesting ads to find out which the public liked most, including ads by Galaxy, Walkers and Bisto.
Starbucks defends 'healthy options' in wake of health minister attack
Starbucks has moved to defend its reputation in light of a verbal attack from health minister Anna Soubry, who has accused coffee chains of contributing to childhood obesity.
Under the spotlight: Simon Eyles, marketing director, Yorkshire Tea
Yorkshire Tea, the fastest growing mainstream tea brand, is turning up the marketing volume by becoming an official sponsor of the English Cricket team. Earlier this year, it promoted the three-year sponsorship deal in a TV ad campaign, created by Be...
New Twitter ad product billed a 'game-changer'
The medium is continuing to test its commercial viability through the launch of 'keyword targeting'. By Alasdair Reid.
Branston kicks off search for media and creative agencies
Mizkan, the Japanese food company that bought Branston from Premier Foods for £92.5 million earlier this year, is looking for a creative agency and a media agency for the pickle brand.
Danone calls £200m media review
Danone has launched a review of its estimated £200 million global media planning and buying account.
BBH wins £35m pan-Euro Philadelphia ad brief
Bartle Bogle Hegarty has won the £35m pan-European advertising account for Philadelphia.
Florette to run ads when the sun shines
Florette, the bagged salad brand, will use Met Office data to time the release of its 2013 "feelgood" ads to coincide with good weather, beginning next week.
Premier Foods to 'unashamedly' stick with TV advertising
Premier Food is "unashamedly sticking" with TV advertising and will not be shifting significant spend into digital channels, according to chief executive Gavin Darby.
Topshop, Nike, Burberry, Heineken: Who should be digital brand of the year?
The Rev Awards Digital Brand of the Year 2013 shortlist has been revealed, and we need you to cast your vote.
PepsiCo hires Karmarama for new nuts snack
PepsiCo has appointed Karmarama to create an integrated launch campaign for TigerNuts, its new Walkers "crisp/nuts" snack, after a pitch.
Former Birds Eye boss Martin Glenn joins United Biscuits
Martin Glenn, the former PepsiCo marketer and Birds Eye chief executive, is to become the new chief executive of United Biscuits (UB).
Top ten ads of the week
Counting down the ten most recalled ads, in association with TNS and Ebiquity.
Related sectors
More industry sectors
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
