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Grocery food marketing

 

Campaign Viral Chart: Sainsbury's Christmas ad tops the table

The Sainsbury's ad referencing the football match played by British and German soldiers on No Man's Land on Christmas day in 1914 has topped the Campaign Viral Chart this week.

 

Creature to capture £4m Anchor UK brief

Anchor is set to appoint Creature London to its £4 million UK business.

 

News UK launches The Newsroom with Iceland deal

News UK's brand journalism unit The Newsroom launches its first campaign tomorrow with a native ads from Iceland around its 'I'm a Celebrity...' sponsorship included in Saturday's The Sun newspaper.

 

Sainsbury's Christmas ads through the years

Following Wednesday night's unveiling of Sainsbury's epic World War I-themed Christmas ad, Campaign looks back at some of the supermarket's classic festive ads.

 

The Christmas ads you need to watch

Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.

 

Tesco brings in London 2012 opening ceremony team to light up Christmas

Tesco's Christmas TV ad builds up to a major festive light show created by the people behind the London 2012 opening ceremony.

 

Clarks and Partners Andrews Aldridge come out on top in Big Bus Challenge - view finalists' work here

Clarks' in-house design group and Partners Andrews Aldridge have won top prizes in the Big Bus Challenge 2014 run by Exterion Media, in association with Campaign.

 

JCDecaux launches content division

JCDecaux, the outdoor advertising company, has launched a content division, appointing Janet Guest as the editorial director and Russell Gower as the creative content director.

 

Danepak appoints Isobel for brand relaunch

Danepak, the Danish bacon brand, has appointed Isobel to handle its advertising business ahead of a planned relaunch.

 

Bellingham's Oxo ads: a history of eighties and nineties Britain

Lynda Bellingham has died, her agent has confirmed. The actress had been suffering from colon cancer after being diagnosed in July 2013.

 

Danone appoints Possible to global Activia account

Danone has appointed Possible UK to be its global digital agency for its Activia yogurt brand.

 

Adam & Eve/DDB wins McCain ad business

McCain Foods has appointed Adam & Eve/DDB to its £20 million creative account.

 

Aunt Bessie's promotes Yorkshire pud and chicken combo in tactical campaign

Aunt Bessie's, the William Jackson Food Group frozen brand, has launched a targeted campaign to challenge the belief that Yorkshire puddings should only be served with a beef roast dinner.

 

BMB loses £20m McCain ad account

Beattie McGuinness Bungay has lost the £20 million McCain Foods creative account, ending an 11-year relationship between McCain and the agency's founder Trevor Beattie.

 

Pick of the week: England Rugby 2015, BBH Sport

Jeremy Lee is fired up for next year s Rugby World Cup: "BBH Sport has kicked off with a corker Charles Dance expertly delivers a script that balances passion and humour. Looking forward to the games." It was created by Ed Cole and Lewis Mooney, an...

 

Hovis appoints Mother to ad account

Hovis has appointed Mother London to its creative account after a competitive pitch.

 

Pick of the week: Marks & Spencer, Rainey Kelly Campbell Roalfe/ Y&R

Jeremy Lee feels hungry after watching Marks Spencer s new spot: "This is a breezy, confident ad with a jaunty tune and delicious-looking food." It was written by Pip Bishop, art directed by Chris Hodgkiss and directed by Michael Roulier and Philip...

 

Nando's extends relationship with 18 Feet & Rising

Nando's Grocery has appointed 18 Feet & Rising to its £4 million global advertising account, without a pitch.

 

Unilever hands global Wall's account to DDB

Unilever has appointed DDB to be the global creative agency for its Wall's ice cream brand, following a pitch led by Adam & Eve/DDB.

 

Pick of the week: Uncle Ben's, AMV BBDO

Kate Magee thinks Uncle Ben s new social film is tasty: "This is a smart film that, in an engaging way, highlights the statistic that one in four parents don t cook with their kids." It was written by Liam Donnelly, art directed by Phil Holbrook and ...

 
 

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FROM THE BLOGS

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TT not PC External website

by Ian Moore, 23/11/2014

 

Beer monsters External website

by Greg Taylor, 21/11/2014

 

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