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Grocery food marketing

 

Danepak appoints Isobel for brand relaunch

Danepak, the Danish bacon brand, has appointed Isobel to handle its advertising business ahead of a planned relaunch.

 

Bellingham's Oxo ads: a history of eighties and nineties Britain

Lynda Bellingham has died, her agent has confirmed. The actress had been suffering from colon cancer after being diagnosed in July 2013.

 

Danone appoints Possible to global Activia account

Danone has appointed Possible UK to be its global digital agency for its Activia yogurt brand.

 

Adam & Eve/DDB wins McCain ad business

McCain Foods has appointed Adam & Eve/DDB to its £20 million creative account.

 

Aunt Bessie's promotes Yorkshire pud and chicken combo in tactical campaign

Aunt Bessie's, the William Jackson Food Group frozen brand, has launched a targeted campaign to challenge the belief that Yorkshire puddings should only be served with a beef roast dinner.

 

BMB loses £20m McCain ad account

Beattie McGuinness Bungay has lost the £20 million McCain Foods creative account, ending an 11-year relationship between McCain and the agency's founder Trevor Beattie.

 

Pick of the week: England Rugby 2015, BBH Sport

Jeremy Lee is fired up for next year s Rugby World Cup: "BBH Sport has kicked off with a corker Charles Dance expertly delivers a script that balances passion and humour. Looking forward to the games." It was created by Ed Cole and Lewis Mooney, an...

 

Hovis appoints Mother to ad account

Hovis has appointed Mother London to its creative account after a competitive pitch.

 

Pick of the week: Marks & Spencer, Rainey Kelly Campbell Roalfe/ Y&R

Jeremy Lee feels hungry after watching Marks Spencer s new spot: "This is a breezy, confident ad with a jaunty tune and delicious-looking food." It was written by Pip Bishop, art directed by Chris Hodgkiss and directed by Michael Roulier and Philip...

 

Nando's extends relationship with 18 Feet & Rising

Nando's Grocery has appointed 18 Feet & Rising to its £4 million global advertising account, without a pitch.

 

Unilever hands global Wall's account to DDB

Unilever has appointed DDB to be the global creative agency for its Wall's ice cream brand, following a pitch led by Adam & Eve/DDB.

 

Pick of the week: Uncle Ben's, AMV BBDO

Kate Magee thinks Uncle Ben s new social film is tasty: "This is a smart film that, in an engaging way, highlights the statistic that one in four parents don t cook with their kids." It was written by Liam Donnelly, art directed by Phil Holbrook and ...

 

Trading Places: this week's people moves

Colin Barlow becomes global chief operating officer for Group M, while Yvonne Adam returns to the Young's Seafood brand as marketing director, in this week's round-up of people moves in advertising, marketing and media.

 

Pick of the week: Kenco, JWT London

Jeremy Lee applauds the new Kenco spot: "This sector has been crying out for something new. This more than answers those cries with a beautiful promo of Kenco s corporate social responsibility credentials." It was written by Jess Oudot, art directed ...

 

Ad-ecdotes #1 Malcolm Green on Peter Schmeichel

Campaign spoke to Green Cave People founder Malcolm Green about his time working with former Manchester United goal keeper Peter Schmeichel.

 

Why Domino's renewed its sponsorship of The X Factor app

Kay Tasker, the group business director at Arena, explains why the Arena client Domino's renewed its sponsorship of The X Factor app.

 

Nestlé reviews £60m UK media for first time in 10 years

Nestlé, the owner of Nescafe and Shredded Wheat, has called a review of its £60 million media planning and buying account, putting the incumbent Mindshare on alert.

 

CHI parts with Anchor after 11 years

Anchor, which is owned by Arla Foods in the UK, is reviewing its creative account after 11 years with CHI & Partners.

 

Things we like: Jon Snow, Good Housekeeping, robust outdoor

Some things in the media business we liked in the week up to 1 August, and one thing we didn't...

 

McCann picked to resurrect Homepride's Fred

Premier Foods has picked McCann London to bring the Homepride brand mascot, Fred, back to TV advertising.

 
 

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