Grocery food marketing

Brand barometer: Coffee shops, which one is most prominent online?

Starbucks is the most prominent, followed by Costa

Jordans & Ryvita calls £6m advertising pitch

The Jordans & Ryvita Company has called a review of its £6 million ad business.

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian Mooney as part of a restructure of its Europe, Middle East and Africa (EMEA) marketing operations.

Old El Paso readies Jubilee-themed campaign

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital campaign as part of activity to celebrate next week's Jubilee weekend.

Premier Foods backs Great Little Ideas with social media push

Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond Jubilee.

Adwatch (May 16) Top 20 recall: Bird's Eye

Birds Eye's Polar Bear campaign is good not great

Kerry Foods marketing chief Chapman joins Kraft

Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate division of rival Kraft Foods.

Hovis launches British Farmers Loaf with £3.5m marketing push

Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new premium product called British Farmers Loaf.

Vinnie Jones revealed as new face for 'Make Mine Milk' push

Vinnie Jones has today (11 May) been revealed as the latest high-profile celebrity to front the "Make mine milk" campaign to encourage consumers to drink low-fat milk.

Adwatch (May 2) Top 20 recall: Florette

The salad has ignored platitudes about provenance and 'passionate farmers'

Marketing's top five Jubilee initiatives

As the Queen's Diamond Jubilee approaches, brands are trying to outdo each other by celebrating the occasion with tailored brands to mark the occasion. Here Marketing looks at five of the best.

Chinese firm acquires majority stake in Weetabix

China's state-owned Bright Food company has taken a controlling interest in Weetabix, as the breakfast cereal gears up for a push in the Far East.

Mars named Cannes Advertiser of the Year

Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year, previously won by the likes of Unilever and adidas.

VCCP lands £25 million Muller ad account

VCCP has been handed the £25m advertising account for Muller Dairy, taking over from TBWA\London, which resigned from the account in December last year.

River wins brief to publish Co-op event magazine

River Publishing has won the contract to publish a 32-page A5 magazine that will accompany The Co-operative Village, an event launched by the Co-op in a move to extend its brand.

Batchelors targets women with 'female Pot Noodle'

Premier Foods-owned brand Batchelors is gearing up for a major marketing offensive for its new Deli Box range, which will take on male-focused brands such as Pot Noodle with advertising aimed at women.

Weight Watchers makes high-street debut with branded store

Weight Watchers has opened what it is calling a 'Lifestyle Centre' in Reading, offering personalised weight-loss sessions and selling only its own food and drink.

Heinz appoints Giles Jepson to chief marketing role

Giles Jepson has been appointed chief marketing officer at Heinz after Matt Hill was promoted to president of Heinz UK & Ireland.

Muller hires Inpong to replace Rolston as UK marketing chief

Muller Dairy has appointed Michael Inpong as its marketing director to lead the brand's £30m marketing programme across its yoghurt portfolio, effective 30 April.

Costa strikes partnership with Kraft

Costa Coffee has struck a partnership with Kraft that involves the coffee chain selling capsules of its latte, cappuccino and Americano varieties in supermarkets.