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Grocery food marketing

 

Pick of the week: Kenco, JWT London

Jeremy Lee applauds the new Kenco spot: "This sector has been crying out for something new. This more than answers those cries with a beautiful promo of Kenco s corporate social responsibility credentials." It was written by Jess Oudot, art directed ...

 

Ad-ecdotes #1 Malcolm Green on Peter Schmeichel

Campaign spoke to Green Cave People founder Malcolm Green about his time working with former Manchester United goal keeper Peter Schmeichel.

 

Why Domino's renewed its sponsorship of The X Factor app

Kay Tasker, the group business director at Arena, explains why the Arena client Domino's renewed its sponsorship of The X Factor app.

 

Nestlé reviews £60m UK media for first time in 10 years

Nestlé, the owner of Nescafe and Shredded Wheat, has called a review of its £60 million media planning and buying account, putting the incumbent Mindshare on alert.

 

CHI parts with Anchor after 11 years

Anchor, which is owned by Arla Foods in the UK, is reviewing its creative account after 11 years with CHI & Partners.

 

Things we like: Jon Snow, Good Housekeeping, robust outdoor

Some things in the media business we liked in the week up to 1 August, and one thing we didn't...

 

McCann picked to resurrect Homepride's Fred

Premier Foods has picked McCann London to bring the Homepride brand mascot, Fred, back to TV advertising.

 

Belvita hands European account to Droga5

Belvita, the Mondelez-owned breakfast bar brand, has hired Droga5 Europe to handle its pan-European advertising account.

 

McCain calls pitch for £20m creative brief

McCain Foods has launched a review of its £20 million UK advertising account, putting the incumbent, BMB, on alert.

 

McCain calls £20m advertising review

McCain Foods has launched a review of its £20 million UK creative advertising account, putting incumbent BMB at risk.

 

Quiet Storm wins £10m Young's Seafood pitch

Young's Seafood has appointed Quiet Storm to handle its estimated £10 million advertising account, ending its relationship with Mother.

 

Intersnack divides €50m European media duties between Vizeum and Initiative

Intersnack, the German food manufacturer, is believed to have split its €50 million pan-European media business between Vizeum and Initiative.

 

Havas Worldwide London picks up Ella's Kitchen digital brief

Havas Worldwide London has won the digital account for the organic baby food brand Ella's Kitchen.

 

Mattessons makes Luis Suárez a tempting offer

Mattessons has published ads offering Luis Suárez a job as an official meat taster, after the Uruguayan footballer yesterday (30 June) apologised for biting an opponent during a World Cup match.

 

Top 10 creative teams from Cannes Lions 2014

At this year's Cannes Lions International Festival of Creativity there were ten UK creative teams that stood out from the crowd, winning converted gongs for their campaigns.

 

Adam & Eve/DDB wins Agency of the Year

The Cannes Lions International Festival of Creativity named Adam & Eve/DDB its Agency of the Year last night, after the Omnicom shop picked up four Grands Prix.

 

Keith Weed: we need to suck in the best creative talent

Creativity has never been more important, according to Keith Weed, the chief marketing and communications officer at Unilever, speaking at the Cannes Lions festival.

 

Leo Burnett wins Aerial award for the Co-Op

The Co-Operative "bread lunch (sandwich)" radio ad by Leo Burnett has won the Aerial award.

 

W&K, O&M and Publicis win Creative Effectiveness Lions

Three UK agencies have won Lions at this evening's Creative Effectiveness ceremony at Cannes Lions.

 

Watch: Highlights from the Brand Republic Digital Awards 2014

Find out what Channel 4 and Holler said about winning in these video highlights from the Brand Republic Digital Awards 2014.

 
 

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FROM THE BLOGS

The Wall blogs

Watch and glow External website

by Greg Taylor, 22/08/2014

 

Slow developer External website

by Greg Taylor, 22/08/2014

 

Opening the talent cookie jar External website

by Nick Whitehurst, 22/08/2014

 

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