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Grocery food marketing

 

John Ayling & Associates takes media account for Honey Monster comeback

John Ayling & Associates has won the £1 million account for Sugar Puffs and Harvest Cheweee owner Halo Foods, following a pitch against MediaCom.

 

Haywards pickles launches £750k brand-building campaign with Metro

Haywards, the pickled vegetable brand, has today partnered with Metro for a £750,000 campaign to attract younger consumers.

 

Young's Seafood calls creative pitch

Young's Seafood is reviewing its estimated £10 million creative account as the Findus Group-owned fish brand looks to increase its in­vestment in above-the-line advertising.

 

Ben Felton to head strategy at The Marketing Store

Ben Felton, the executive planning director at MRM Meteorite, has joined The Marketing Store as chief strategy officer.

 

Turkey of the week: Jacob's, Publicis London

James Swift wonders where this Jacob s ad went wrong: "It feels as though there might have been an idea here at some point, but it got diluted along the way. Balls-out weirdness or a funnier execution might have saved the spot but, as it stands, it s...

 

Pick of the week: Batchelors, McCann London

Jeremy Lee is pleasantly surprised by the new Batchelors spot: "McCann London has managed to take what looks like an unpromising brief for a rather unappetising product and made something distinctive." It was created by Simon Hepton and Matthew Crabt...

 

Cheil UK takes Fox's Biscuits digital and social account

Cheil UK has won the Fox's Biscuits digital and social media account, replacing incumbent Libertine, after a pitch for the business.

 

Magnum holds 'the biggest party on the internet' with snake-style game

Unilever is to launch the fourth edition of its online Pleasure Hunt game to celebrate the 25th anniversary of its Magnum ice cream brand, and will introduce a multi-player option for the first time.

 

Lurpak launches TV campaign for Cook's Range launch

Lurpak has once again given home cooking a cinematic feel in a TV ad promoting its Cook's Range of products.

 

Kellogg's seeks promotional agency for EMEA

Kellogg's, the company behind Rice Krispies, Frosties and Special K, is holding a pitch to appoint a sales promotion agency for EMEA.

 

Pick of the week: McCain, BMB

James Swift is a big fan of McCain s new print ads: "The Abbey Road cover spoof is visually arresting and straight to the point. In short, the work does what all great print campaigns do nothing more, nothing less." It was written by Tom Sillars, a...

 

Turkey of the week: Cheestrings, Fallon London

Jeremy Lee isn t going to join the Cheestrings Brave Bones Club after seeing this spot for the Kerry Foods brand: "Encouraging children to take more exercise is one thing; encouraging them to eat greater quantities of processed cheese with a cynical ...

 

McCain signs £8m deal to sponsor 'Emmerdale'

McCain, the frozen-food manufacturer, has signed a two-year £8 million partnership with ITV's 'Emmerdale'.

 

Intersnack calls Euro media pitch

Intersnack, the German food manufacturer that bought the UK's KP Snacks last year, has called a pan-European review of its €50 million media business. The account is currently handled by WPP's Primus in the UK.

 

Moma hires The Red Brick Road and The Village Communications

Moma, the breakfast brand, has appointed The Red Brick Road and The Village Communications to promote its healthy eating credentials.

 

Starcom MediaVest wins spice brand's multi-million euro account

McCormick, the spices and herbs manufacturer, has handed Starcom MediaVest Group its media and digital account across 11 EMEA markets.

 

Havas Worldwide London wins pan-European Ella's Kitchen brand

Havas Worldwide London has picked up the European advertising account for the organic baby food brand Ella's Kitchen.

 

Birds Eye kicks off £60m pan-Euro campaign

Birds Eye has kicked off a £60 million pan-European relaunch campaign, with a spot by Havas Worldwide London featuring a modern family eating the brand's fish fingers and frozen peas.

 

Why we're loving: John Nolan

This week, Campaign is loving Jonathan Nowlan, the owner of John Nolan Studio. Here's why...

 

The Gate London captures Honey Monster brief

The Gate London has been appointed by Halo Foods to handle the creative account for Honey Monster Foods and Harvest Cheweee after a pitch.

 
 

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