Grocery food marketing
Moma, the breakfast brand, has appointed The Red Brick Road and The Village Communications to promote its healthy eating credentials.
McCormick, the spices and herbs manufacturer, has handed Starcom MediaVest Group its media and digital account across 11 EMEA markets.
Havas Worldwide London has picked up the European advertising account for the organic baby food brand Ella's Kitchen.
Birds Eye has kicked off a £60 million pan-European relaunch campaign, with a spot by Havas Worldwide London featuring a modern family eating the brand's fish fingers and frozen peas.
This week, Campaign is loving Jonathan Nowlan, the owner of John Nolan Studio. Here's why...
The Gate London has been appointed by Halo Foods to handle the creative account for Honey Monster Foods and Harvest Cheweee after a pitch.
W&K London hires husband and wife creative team Carlos Alija and Laura Sampedro, and General Mills names Jennifer Jorgensen as its new marketing director, in this week's round-up of people moves in advertising, marketing, media and PR.
Jeremy Lee welcomes the humorous new approach Kellogg is taking: "The surprising product reveal in this ad showing Henry VIII on a hunting trip does not fail to raise a smile." It was written and art directed by Ed Morris and Andy Drugan, and directe...
Elizabeth Fagan, the international marketing director of Boots, Stuart Sullivan-Martin, the chief strategy officer at MEC and Dylan Williams, Mother's outgoing partner and chief strategic officer (soon to join Publicis Worldwide), are among the judge...
The Super Bowl is always a big event for ads and teasers. Ahead of the game next Sunday 2 February, Campaign breaks down online sharing data to reveal the brands making the most of the event on YouTube.
James Swift has had enough of brands trying to create hip-hop stars: "This effort from the ready-meals brand McIntosh isn t the worst (remember the Mooncup ad?) but, until brands learn that making rappers out of housewives, fat dads or the elderly is...
Iglo Group, the umbrella company that owns frozen food brands BirdsEye and Findus, has handed Havas Media its consolidated European media buying account.
Heinz has won the Radio Advertising Bureau's Aerial Award for November for a radio ad created by Paul Burke, a creative at Abbott Mead Vickers BBDO.
Belvita Breakfast Biscuits is to sponsor Capital FM's breakfast radio shows in a multi-platform partnership from January 2014.
Adam & Eve/DDB has picked up the £5 million advertising account for the food brand Colman's.
A dancing gingerbread man sings to Morrisons ambassadors Ant and Dec in the supermarket's Christmas ad, airing tonight during ITV's 'Coronation Street'.
James Swift is unimpressed by Libert s latest effort: "It turns out there is a reason yoghurts are usually consumed on velvet cushions or beaches in ads. Watching someone scarf it down in prison does nothing for the appetite. It s also infuriating t...
Canderel, the artificial-sweetener brand, is holding an advertising pitch.
Havas Worldwide London has won the pan-European advertising account for the frozen food brand Birds Eye Iglo after a competitive pitch.
Also with updates from Colman's mustard and 118 118.
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