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McIntosh, Denvir

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James Swift has had enough of brands trying to create hip-hop stars: "This effort from the ready-meals brand McIntosh isn’t the worst (remember the Mooncup ad?) but, until brands learn that making rappers out of housewives, fat dads or the elderly is only ever cringeworthy, we’ll keep giving them Turkey of the Week."

This article was first published on campaignlive.co.uk

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