The Gate London captures Honey Monster brief
The Gate London has been appointed by Halo Foods to handle the creative account for Honey Monster Foods and Harvest Cheweee after a pitch.
Honey Monster: hired The Gate London
The Gate London will create advertising for the Honey Monster Foods range, which includes Sugar Puffs, Monster Puffs and Honey Waffles, as well as its sister cereal brand Harvest Cheweee.
The agency won the business after a final shoot-out against Bray Leino.
A campaign featuring Honey Monster, which will include TV work, will break in the summer and target seven- to ten-year-old boys and their mothers.
The Honey Monster brand has not run any high-profile advertising since 2010 activity by Rainey Kelly Campbell Roalfe/Y&R.
Phil Cross, the managing director of Halo Foods, said: "We plan to invest significantly in both brands in 2014 and beyond."
Cross praised the "energy, enthusiasm, insight and creative empathy" from The Gate London.
Luke Mugliston, the chief executive of The Gate London, said Honey Monster is "a large, funny and furry part of our shared UK advertising heritage".
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Digital Marketing Manager Ball & Hoolahan £52,000 + Car/Car Allowance, South East England / London (Central), London (Greater)
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Business Development Manager EMAP Competitive + Bonus, London (Greater) / London (Central), London (Greater) / London (East), London (Greater)
- Digital Acquisition Manager - Leading Online Biz GoodEgg Digital £70k + Bonus and Benefits, United Kingdom / England / North West England / Lancashire / Manchester, Greater Manchester
- Search Marketing Manager - International Markets Search Laboratory £24,000 - £30,000 per annum + benefits , Yorkshire and the Humber / North Yorkshire / West Yorkshire / Harrogate, North Yorkshire / Leeds,...
- Marketing Communications Senior Manager Lloyd's of London Competitive salary and benefits package , London (City of), London (Greater)