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Pick of the week: Uncle Ben's, AMV BBDO

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Kate Magee thinks Uncle Ben’s new social film is tasty: "This is a smart film that, in an engaging way, highlights the statistic that one in four parents don’t cook with their kids." It was written by Liam Donnelly, art directed by Phil Holbrook and Steve Stretton, and directed by Chris Faith through Fat Lemon.

This article was first published on campaignlive.co.uk

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