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Handheld / mobile device marketing

 

Google becomes major UK advertiser after boosting spend by 50% in 2013

Google was among the UK's biggest advertisers last year, after a 50 per cent lift in total spend.

 

MEC boss Courtier hails £600m Vodafone media win as 'life changing'

Charles Courtier, the global chief executive of MEC, has described the awarding of the $1 billion (£600 million) worldwide media account to his agency as a "life changing win" and "crucially important" to his network, in a missive to staff.

 

Tech viewpoint on user experience

User experience means a variety of things to professionals across design, marketing and technology. So it was refreshing to have an opportunity for reflection on our bigger purpose at the recent UX Hong Kong conference.

 

All media should take a leaf from radio: relationships - you have to work at them

All relationships, including those between brands and consumers, need to start and end with a meaningful and rewarding exchange, reminds Steve Cox, marketing director of JCDecaux Airport.

 

Will Facebook's auto-play videos appeal to brands?

Despite talk of poor user feedback, the format has just rolled out in the US. Will brands embrace it, Arif Durrani asks.

 

Media Week's traffic rises 40% following mobile site

Media Week's online reach has increased 40% following the launch of its mobile-optimised site.

 

Facebook prepares for virtual world ads after $2bn Oculus Rift deal

Facebook has bought Oculus VR, the manufacturer of the Oculus Rift virtual reality headset, for $2bn (£1.2bn) in a move Mark Zuckerberg believes could see the company introduce advertising into a virtual reality world that is the "most social platfor...

 

Benefits of programmatic mobile advertising

The digital advertising market is undergoing fundamental structural changes driven by two dynamics. The first is consumers' shift to all things mobile. The second is the increasing role technology plays in nearly all aspects of our lives and in virtu...

 

5 changes to the media business since Twitter launched

Eight years ago when Twitter launched, citizen journalism was still in its infancy, last week robo-journalism was mooted as a very real prospect for algorithm based stories on earthquakes. The differences in the media business pre and post-Twitter ar...

 

Sony Mobile seeks shop for global creative brief

Sony Mobile has kicked off a global pitch to find a creative agency.

 

Greg Grimmer takes senior role at Fetch

Greg Grimmer, a founder of HMDG (now Enter), has been appointed the global chief operating officer at Fetch, the independent mobile agency.

 

Google enters UK's TV market with £30 Chromecast dongle

Google has upped the stakes against rival Apple with the launch of Chromecast, a dongle that attaches to a TV and allows viewers to stream content from the likes of the BBC's iPlayer, Netflix and YouTube.

 

Wunderman hires X Factor social media producer

Wunderman has hired Steve Saul, a former social media producer on 'The X Factor', as its first social media production lead.

 

Havas moves AIS into media village

Havas's digital creative agency, AIS London, has relocated into the "Havas Village", as the communications group seeks to make itself more agile and joined up in the UK.

 

BT offers free broadband and BT Sport in N&S campaign

Northern & Shell, home to Channel 5, Daily Star and Daily Express, is offering free BT broadband and access to BT Sport for six months as part of a bespoke promotion across its media portfolio.

 

Twitter's potential is just beginning to be realised as a way to tap into our lives

What do you think is the peak time for jogging in the UK? Saturday morning, perhaps, when people have more personal time. Maybe Sunday afternoons?

 

UK mobile spend tipped to rise 90% and overtake newspapers in 2014

Mobile adspend in the UK is expected to rise 90% this year to hit around £2.26 billion, placing it ahead of advertising being placed in print newspapers, according to a report.

 

Nick Baughan on how data is propelling Maxus' journey

Managing growth in an agency is a nice problem to have, says Nick Baughan, managing director of WPP's Maxus, who finds surprising salvation in data.

 

Twitter attracts more ads, but rates tumble 67%

The average cost of advertising on Twitter continues to fall as the number of ads it carries increases, with rates down 18% in the last quarter and 67% for the whole of 2013, according to figures compiled from its annual report.

 

Three, Wieden & Kennedy

Louise Ridley can t stop singing We Built This City after watching the latest quirky ad for Three: "Cat, girl, internet and 80s hit collide in a perfect burst of joy. Better than the pony ." The spot was written by Chris Lapham, art directed by Aaro...

 
 

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