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Handheld / mobile device marketing

 

Medium of the Year 2014: Facebook

After rolling out a series of tools to collaborate with agencies better and focusing on its video ad offering, the world's biggest social network became a grown-up advertising medium in 2014.

 

Tablets set to overtake laptops as the second screen for TV viewing

Tablets, led by Apple's iPad, Samsung's Galaxy and Google's Nexus, are set to overtake laptops as the UK's most popular place to watch television and films after main TV sets, according to research from Thinkbox.

 

Giffgaff looks to build creative roster

Giffgaff, the SIM-only mobile network, is abandoning its one-agency structure and is building a roster of creative shops.

 

Brands promote Black Friday with press ads

Currys PC World, Asda, Very, Littlewoods, Boots, BT and Argos have all launched Black Friday ads today.

 

Unearthing new boundaries to break

As the world wide web celebrates its first quarter-century, its inventor, Sir Tim Berners-Lee, took to the stage at SapientNitro's latest Idea Exchange event to discuss the ways in which technology, creativity and data will shape the world of brand a...

 

ASA bans 'strongly sexual' Giffgaff ad

The Advertising Standards Agency (ASA) has banned a "strongly sexual" ad by Giffgaff, the mobile telephone network, after one complaint.

 

Tesco Clubcard uses Twitter to pick out Christmas gift ideas

Tesco Clubcard has launched a Twitter campaign that helps Christmas shoppers find gifts that "won't break the bank".

 

Hammerson uses automated mechanical model to showcase Christmas gifts

Hammerson, the retail property developer, has used a 13-feet automated mechanical model to showcase the wide variety of the Christmas gifts available at its shopping centres.

 

Samsung launches first Christmas TV campaign in the UK

Samsung is launching its first festive TV campaign in the UK, which portrays its products as an integral part of the Christmas season.

 

O2 launches 'walk' campaign with Ed Sheeran

Ed Sheeran, the singer songwriter, follows Michael Bublé and The Gorillaz in getting his own O2 "walk" ad to promote his Wembley Stadium shows.

 

Cocktail party etiquette will help with content marketing, says Yahoo ad boss

Blending in with conversations on social media, or using "cocktail party etiquette", is the best way to develop content marketing, according to Patrick Albano, the vice president of EMEA advertising solutions at Yahoo.

 

The Christmas ads you need to watch

Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.

 

How James Connelly became a mobile multimillionaire

It wasn't so long ago that James Connelly was cold-calling potential clients from the directory. Now he is celebrating the big-money sale of his business, Fetch, to Dentsu Aegis Network. Arif Durrani reports

 

The media story behind the festive magic of Monty

Who would have thought we'd all be talking about the arrival of a flightless bird native to Antarctica in the run-up to Christmas 2014?

 

Yahoo to acquire BrightRoll for $640m

Yahoo is to acquire BrightRoll, the programmatic video advertising platform, for $640 million (£402.7 million) in cash.

 

Vodafone celebrates 'local heroes' in biggest ever Christmas ad

Vodafone features hospital staff, chefs, farmers and its employees around the country singing along to 'Let it Go' from 'Frozen', the Disney film, in its biggest Christmas ad.

 

Havas Media's Paul Frampton: Agencies need 'healthy paranoia' about Google and Facebook

Media agencies need to "wake-up" to the speed of change taking place in the industry today, otherwise Google and Facebook stand to make them "irrelevant", according to Paul Frampton, chief executive of Havas Media.

 

Radio influence grows for UK advertisers

The latest Rajar results show the UK radio industry to be in great shape and should serve as a great wake-up call to advertisers, says Simon Kilby, head of marketplace at Bauer Media.

 

All eyes on the next billion smartphones

Big news from the Ig Nobel Prizes this year as one winner explains why banana skins are slippery.

 

YouTube's Susan Wojcicki hints at ad-free subscription service

Google's YouTube is in the early stages of developing an advertising-free subscription service for online video, according to chief executive Susan Wojcicki.

 
 

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