Handheld / mobile device marketing
By any measure, 2013 has failed to meet expectations. Following the once-in-a-lifetime highs of London 2012, this was tipped to be a rather uneventful 12 months.
Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.
Develop a tablet strategy or risk being left behind, Roy Murphy says.
Virgin Media has announced plans to launch broadband internet speeds next year which will be twice as fast as any other widely available service.
Mobile is changing the way we consume media.
Facebook has reported nearly half (49%) of all its revenues are now generated by its mobile ads, an ad unit that simply didn't exist six quarters ago.
In today's multiscreen world, has mobile become the most important medium for consumers, Louise Ridley asks.
Newsworks has revealed the media agencies in contention for its inaugural Planning Awards, with Manning Gottlieb OMD leading the charge with seven shortlisted entries.
Fujitsu, the Japanese technology company, has hired the Dentsu Aegis Network's Mcgarrybowen and Carat as its creative and media agencies respectively, to build the brand's profile in markets outside Japan.
Samsung Electronics UK has called a pitch to appoint an agency or agencies for its below-the-line work.
ESTV's London Live, Evgeny Lebedev's local TV station, continues to prepare for its Spring launch with the appointment of technology specialist Engine6 to develop its online delivery platform.
Consensus is building that the best way to advertise on the internet is to not advertise at all. At least, not as we know it.
One in three families regularly use smartphones or tablets to talk to each other when they are in the same house, research from Microsoft Advertising has found.
Bluetooth low energy allows for contextual proximity shopping in a way NFC cannot match, Marcus Kirsch writes.
Content is the buzzword that has spawned a thousand conferences. Agencies that have traditionally created ads have turned their hands to building narratives, but is adland equipped to create longer-form, editorial-style work, or is it too well-practi...
I spend quite a lot of time in a Derbyshire town called Belper. My parents live nearby. There's a nice little high street with one more cafe than you might expect and a high-quality Oxfam bookshop.
The supermarket chain is focusing on building a presence in the technology and owned media space. By David Benady.
The venture's chief executive, David Sear, sets out his stall in the war against internet titans as mobile becomes the 'first screen'. By David Benady.
The broadcaster promoted its shows by harnessing the power of friends through dedicated targeting via Facebook.
Google has made a habit of naming each of its new Android operating systems alphabetically after something sweet.
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