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Handheld / mobile device marketing

 

You don't need a filter to see the opportunities that lie beneath Instagram

Imagine launching a media network in the UK using only images, and with no indication about how much it costs to advertise or how many people you can reach. Welcome to the age of Instagram. The international roll-out of an ad service on Facebook s ...

 

Instagram partners with Omnicom to launch ad service in the UK

Instagram, the photo-sharing app acquired by Facebook in 2012, has launched its much-anticipated advertising service in the UK today through an initial partnership with Omnicom Media Group.

 

Phones 4u top 5 ads

Following the news of Phones 4U's abrupt entry into administration, Campaign presents a list of some of the retailer's best ads.

 

Phones4u goes into administration

The retailer, which is owned by private equity firm BC Partners went into administration on Sunday night and is to close its stores with immediate effect.

 

The rear of the Apple Watch is more interesting than the face

Justin Billingsley, chief operating officer, Europe, Middle East & Africa at Saatchi & Saatchi, and the former Orange brand director, reviews the launch news from Apple and looks at the growing power of content.

 

TV body Barb to track viewing via tablets

Official viewing figures for UK television audiences will now include consumption on iPads and Android tablets following an overhaul of the Broadcasters' Audience Research Board.

 

Yo app invests in features for brands

Yo, the simplistic instant messaging app, has introduced a host of features to make it more attractive for brands and websites.

 

Gadget insurer hunts ad agency

Protect Your Bubble, the insurer that specialises in gadgets, is pitching for a creative agency in the UK.

 

Martin Sorrell joins IAB Engage 2014 line-up

WPP's Martin Sorrell will be joining leaders from Brave, Contagious and Facebook at this year's Internet Advertising Bureau (IAB) event in London.

 

Adam & Eve/DDB lands Sony Mobile content brief

Adam & Eve/DDB has consolidated its grip on the Sony Mobile account by picking up its content marketing brief.

 

Why 2014 won't be the year of mobile advertising

It's been the year of mobile every year since 2008, but recent reports suggest we've finally made it.

 

LinkedIn buys B2B marketing service Bizo for $175m

LinkedIn, the world's biggest online professional network service, has acquired a marketing services specialist Bizo for a reported deal valued around $175 million (£103m).

 

Samsung celebrates Prince George's birthday

Samsung has created an outdoor campaign to coincide with the first birthday of the future monarch, Prince George, featuring pictures of another baby George.

 

News brands are keen to set the agenda, but it is a time for collaboration

"The NRS in its current form no longer serves newspaper needs." Not my words but those of Bob Hulks, the ex-independent chairman of the Newspaper Publishers Association Review Group, speaking at the Media Research Group conference back in 1998.

 

O2 dog turns hip hop for Big Bundles

O2 has launched the latest spot in its "be more dog" campaign, featuring the cat living like a hip hop star.

 

Tim Hipperson to become interim CEO of Weve

Weve, the mobile joint venture between EE, O2 and Vodafone, is set to appoint the former G2 Joshua and ZenithOptimedia leader, Tim Hipperson, as interim chief executive.

 

Wearable tech floodgates open on Amazon but more questions than answers remain

After Amazon launched a special wearable technology area of the website, Cameron Day, the development director at TMS, examines why the reality has not yet rivalled the rhetoric.

 

Will Amazon Fire impact media on the high street?

Can Amazon's first smartphone and its intriguing shopping function disrupt the marketplace, David Benady asks.

 

Weve on the hunt for a CEO as David Sear resigns

David Sear, chief executive of Weve, the joint venture between the UK's three largest mobile network operators - EE, Telefonica UK (O2) and Vodafone UK - is leaving the company he helped establish, after one and a half years.

 

Overheard at Old Street EC1...

"I believe we re on a journey for the UK to be a powerhouse in digital tech." Gerard Grech, CEO, Tech City UK "It was the culture of London that inspired us to ever the think the way we do. I don t think it would have happened in a different ci...

 
 

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