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Handheld / mobile device marketing

 

ZenithOptimedia loses £200m O2 business to Havas Media without a pitch

Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vin...

 

Tech viewpoint on TV on command

In a recent Tech viewpoint, Rightster s Charlie Muirhead quite rightly pointed out that the "success of one channel needn t come at the expense of another". Shortly after this, we did some research that provided proof of his assertion. The numbers ...

 

Facebook takes on YouTube's video dominance

The social network's regional director of UK and Ireland tells Arif Durrani why it is a force to be reckoned with in digital video.

 

Ashton Kutcher milks a goat in global Lenovo campaign

Lenovo, the Chinese tech giant, has launched a global ad campaign starring its product engineer Ashton Kutcher.

 

Opportunities for brands as VoD sector evolves

Nigel Walley thinks there is room for ads in pay-TV set-top boxes, while TV VoD should be sold separately in ad deals.

 

Ofcom green-lights London Live's request to cut local TV content

Ofcom has accepted ESTV's second, watered-down request to reduce the number of local tv repeats in its programming commitments for the London Live TV licence.

 

Amazon tries to ignite Fire with TV ad

Amazon is backing the launch of the Fire mobile phone with a TV campaign, as part of the expansion of its above-the-line activity.

 

You don't need a filter to see the opportunities that lie beneath Instagram

Imagine launching a media network in the UK using only images, and with no indication about how much it costs to advertise or how many people you can reach. Welcome to the age of Instagram. The international roll-out of an ad service on Facebook s ...

 

Instagram partners with Omnicom to launch ad service in the UK

Instagram, the photo-sharing app acquired by Facebook in 2012, has launched its much-anticipated advertising service in the UK today through an initial partnership with Omnicom Media Group.

 

Phones 4u top 5 ads

Following the news of Phones 4U's abrupt entry into administration, Campaign presents a list of some of the retailer's best ads.

 

Phones4u goes into administration

The retailer, which is owned by private equity firm BC Partners went into administration on Sunday night and is to close its stores with immediate effect.

 

The rear of the Apple Watch is more interesting than the face

Justin Billingsley, chief operating officer, Europe, Middle East & Africa at Saatchi & Saatchi, and the former Orange brand director, reviews the launch news from Apple and looks at the growing power of content.

 

TV body Barb to track viewing via tablets

Official viewing figures for UK television audiences will now include consumption on iPads and Android tablets following an overhaul of the Broadcasters' Audience Research Board.

 

Yo app invests in features for brands

Yo, the simplistic instant messaging app, has introduced a host of features to make it more attractive for brands and websites.

 

Gadget insurer hunts ad agency

Protect Your Bubble, the insurer that specialises in gadgets, is pitching for a creative agency in the UK.

 

Martin Sorrell joins IAB Engage 2014 line-up

WPP's Martin Sorrell will be joining leaders from Brave, Contagious and Facebook at this year's Internet Advertising Bureau (IAB) event in London.

 

Adam & Eve/DDB lands Sony Mobile content brief

Adam & Eve/DDB has consolidated its grip on the Sony Mobile account by picking up its content marketing brief.

 

Why 2014 won't be the year of mobile advertising

It's been the year of mobile every year since 2008, but recent reports suggest we've finally made it.

 

LinkedIn buys B2B marketing service Bizo for $175m

LinkedIn, the world's biggest online professional network service, has acquired a marketing services specialist Bizo for a reported deal valued around $175 million (£103m).

 

Samsung celebrates Prince George's birthday

Samsung has created an outdoor campaign to coincide with the first birthday of the future monarch, Prince George, featuring pictures of another baby George.

 
 

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by Jonathan Staines, 22/10/2014

 

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