Handheld / mobile device marketing
As the world wide web celebrates its first quarter-century, its inventor, Sir Tim Berners-Lee, took to the stage at SapientNitro's latest Idea Exchange event to discuss the ways in which technology, creativity and data will shape the world of brand a...
The Advertising Standards Agency (ASA) has banned a "strongly sexual" ad by Giffgaff, the mobile telephone network, after one complaint.
Tesco Clubcard has launched a Twitter campaign that helps Christmas shoppers find gifts that "won't break the bank".
Hammerson, the retail property developer, has used a 13-feet automated mechanical model to showcase the wide variety of the Christmas gifts available at its shopping centres.
Samsung is launching its first festive TV campaign in the UK, which portrays its products as an integral part of the Christmas season.
Ed Sheeran, the singer songwriter, follows Michael Bublé and The Gorillaz in getting his own O2 "walk" ad to promote his Wembley Stadium shows.
Blending in with conversations on social media, or using "cocktail party etiquette", is the best way to develop content marketing, according to Patrick Albano, the vice president of EMEA advertising solutions at Yahoo.
Campaign takes of look at the major Christmas ads including John Lewis, Sainsbury's, Waitrose, Asda and Debenhams, some of which have pulled at viewers' heartstrings, while others have offered up some comedy.
It wasn't so long ago that James Connelly was cold-calling potential clients from the directory. Now he is celebrating the big-money sale of his business, Fetch, to Dentsu Aegis Network. Arif Durrani reports
Who would have thought we'd all be talking about the arrival of a flightless bird native to Antarctica in the run-up to Christmas 2014?
Yahoo is to acquire BrightRoll, the programmatic video advertising platform, for $640 million (£402.7 million) in cash.
Vodafone features hospital staff, chefs, farmers and its employees around the country singing along to 'Let it Go' from 'Frozen', the Disney film, in its biggest Christmas ad.
Media agencies need to "wake-up" to the speed of change taking place in the industry today, otherwise Google and Facebook stand to make them "irrelevant", according to Paul Frampton, chief executive of Havas Media.
The latest Rajar results show the UK radio industry to be in great shape and should serve as a great wake-up call to advertisers, says Simon Kilby, head of marketplace at Bauer Media.
Big news from the Ig Nobel Prizes this year as one winner explains why banana skins are slippery.
Google's YouTube is in the early stages of developing an advertising-free subscription service for online video, according to chief executive Susan Wojcicki.
Facebook advertising revenues hit $3.2bn (£1.98bn) in Q3, with profits up 90% year on year to $806m but admitted that its expenses would rocket as much as 75% in 2015.
Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vin...
In a recent Tech viewpoint, Rightster s Charlie Muirhead quite rightly pointed out that the "success of one channel needn t come at the expense of another". Shortly after this, we did some research that provided proof of his assertion. The numbers ...
The social network's regional director of UK and Ireland tells Arif Durrani why it is a force to be reckoned with in digital video.
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