Handheld / mobile device marketing
The average cost of advertising on Twitter continues to fall as the number of ads it carries increases, with rates down 18% in the last quarter and 67% for the whole of 2013, according to figures compiled from its annual report.
Louise Ridley can t stop singing We Built This City after watching the latest quirky ad for Three: "Cat, girl, internet and 80s hit collide in a perfect burst of joy. Better than the pony ." The spot was written by Chris Lapham, art directed by Aaro...
Tablets offer an exciting new opportunity for premium and luxury brands, say Neil Cunningham, head of digital at specialist media shop Cream UK, and Karen Stephenson, head of client operations at Cream UK.
EE, the mobile operator, has launched a new Gold Spot ad campaign featuring cinematic remakes of popular viral videos, such as Gary Brolsma's 'Numa Numa'.
In a week dominated by Facebook's staggering acquisition of WhatsApp, and the clash of tech and mobile developments at the Mobile World Congress, social and mobile are top of mind.
Paul and Darika, the 'Trinny and Susannah' of digital marketing, ponder what Facebook's acquisition of instant messaging service Whatsapp means agencies should do in the space.
Three has released a campaign featuring a young girl singing Starship's 'We Built This City' as a follow-up to 2013's viral smash, "the pony".
Paul and Darika, the 'Trinny and Susannah' of digital marketing, explore the rise of native advertising and all its implications.
Paul and Darika, the 'Trinny and Susannah' of digital marketing, look at the launch of Facebook's Paper ahead of the social network's ten year anniversary tomorrow.
Huawei, the electronics company, is reviewing its UK advertising arrangements.
The impact of advertising is significantly increased by multi-channel news consumption, with the recall of readers of newspapers and tablet editions increasing 137%, according to a new study by News UK.
As the social media network prepares to celebrate ten years, Arif Durrani asks if an ageing user base spells trouble.
With new exhibitors and new speakers, the best bits of this year's CES held some interesting innovations for marketers and agencies, says Chrissy Totty, head of innovation at Vizeum UK.
IPC Media, OMD UK and Vodafone are collaborating on a research project that is to focus on finding out more about the future of the family.
Dixons Retail, the owner of Currys and PC World, has moved its £50 million UK advertising account into Abbott Mead Vickers BBDO from long-standing incumbent M&C Saatchi.
The pessimists are out in force again. If you believe their doomsday predictions this week, the nascent tablet magazine opportunity, about which there had been much excitement when iPad launched, is already sinking to a watery grave.
Vertu, the luxury mobile phone manufacturer, has approached agencies to appoint a new shop for global CRM.
Facebook has started to roll out video ads in its News Feed that will play automatically without sound as soon as they appear on screen.
By any measure, 2013 has failed to meet expectations. Following the once-in-a-lifetime highs of London 2012, this was tipped to be a rather uneventful 12 months.
Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.
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