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Handheld / mobile device marketing

 

LinkedIn buys B2B marketing service Bizo for $175m

LinkedIn, the world's biggest online professional network service, has acquired a marketing services specialist Bizo for a reported deal valued around $175 million (£103m).

 

Samsung celebrates Prince George's birthday

Samsung has created an outdoor campaign to coincide with the first birthday of the future monarch, Prince George, featuring pictures of another baby George.

 

News brands are keen to set the agenda, but it is a time for collaboration

"The NRS in its current form no longer serves newspaper needs." Not my words but those of Bob Hulks, the ex-independent chairman of the Newspaper Publishers Association Review Group, speaking at the Media Research Group conference back in 1998.

 

O2 dog turns hip hop for Big Bundles

O2 has launched the latest spot in its "be more dog" campaign, featuring the cat living like a hip hop star.

 

Tim Hipperson to become interim CEO of Weve

Weve, the mobile joint venture between EE, O2 and Vodafone, is set to appoint the former G2 Joshua and ZenithOptimedia leader, Tim Hipperson, as interim chief executive.

 

Wearable tech floodgates open on Amazon but more questions than answers remain

After Amazon launched a special wearable technology area of the website, Cameron Day, the development director at TMS, examines why the reality has not yet rivalled the rhetoric.

 

Will Amazon Fire impact media on the high street?

Can Amazon's first smartphone and its intriguing shopping function disrupt the marketplace, David Benady asks.

 

Weve on the hunt for a CEO as David Sear resigns

David Sear, chief executive of Weve, the joint venture between the UK's three largest mobile network operators - EE, Telefonica UK (O2) and Vodafone UK - is leaving the company he helped establish, after one and a half years.

 

Overheard at Old Street EC1...

"I believe we re on a journey for the UK to be a powerhouse in digital tech." Gerard Grech, CEO, Tech City UK "It was the culture of London that inspired us to ever the think the way we do. I don t think it would have happened in a different ci...

 

JCDecaux announces partnerships with TfL and Tech City UK for new digital media location

At JCDecaux's technology breakfast yesterday, the company announced its new digital media location Old Street EC1, on Old Street's silicon roundabout in the heart of London's tech city.

 

JCDecaux and Brand Republic launch EC1 tech hub

Yesterday saw the launch of JCDecaux's tech hub, a one-stop online location for all the latest news, events and information on London's tech capital.

 

EE launches latest Gold Spot ad

EE, the network provider, has unveiled the latest instalment in its Gold Spot ad campaign, based on five of the most viral online videos that have been given a "4G makeover".

 

Bono to receive first Cannes LionHeart award

Bono, the U2 front man, is to receive the inaugural Cannes LionHeart award at this year's festival for his work co-founding the AIDS organisation (Red).

 

What Apple's WWDC 2014 means for agencies

Following Apple announcing a raft of software innovations at its Worldwide Developers Conference, Lea Simpson, the strategy director at digital agency TH_NK, gives her thoughts on the changes.

 

Email and mail work best together, say Royal Mail infographics

Mike Welsh, the chief executive of Publicis Chemistry, explains the reasoning behind its new campaign for Royal Mail MarketReach, which encourages advertisers to use both mail and email.

 

Tech viewpoint on antisocial apps

Stepping into the start-up abyss with a new social tech idea has presented a few more questions than I expected. Of course, the painstaking process of poring over a problem, a need and a solution is inevitable but, even then, the thinking is not done...

 

Three seeks agency for direct marketing

Three, the mobile operator, has called a review of its direct marketing business, which has been held by Omnicom's TBCH since 2006.

 

Yahoo Stream Ads launches in UK

Yahoo started to roll out its native advertising service Yahoo Stream Ads in the UK and Ireland this week, designed to offer brands context-based messages within its news stream.

 

Newsworks tablet study finds ad response up to 40 times higher than online

Response to advertising in tablet editions of newspapers is up to 40 times higher than that tracked online, according to the industry's first study commissioned by Newsworks.

 

O2 launches 'Be More Dog' follow-up to push Priority app

O2 is to launch the latest spot in its 'Be More Dog' campaign tomorrow, in a £7 million campaign to support its revamped O2 Priority app.

 
 

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