Handheld / mobile device marketing

Nokia and McDonald's among the takers for C4's ad offer

B&Q, Nokia, McDonald's and Bulmers are some of the most recent brands to sign up to broadcaster Channel 4's new advertising strategy for 4oD.

ICO: 'Consumers are not interested in privacy'

Dave Evans, a manager at the Information Commissioner's Office (ICO), believes consumers only become interested in privacy when brands misuse data.

Microsoft tells brands: 'Stop bad mobile experiences'

Microsoft has asked brands to stop offering "bad experiences" on mobile and "unify" advertising across devices to make content experience more impactful.

As Apple hits 50bn downloads, six ways brands can beat the end of the app honeymoon

Only brands that are serious about creating valuable experiences will succeed in a crowded app market, writes Matt Dyke (below), founder & strategy partner at digital agency AnalogFolk.

Rothermere plots global domination for Mail Online

In a rare interview, the Daily Mail and General Trust owner lays bare his big ambitions for Mail Online's global dominance. By Arif Durrani.

BlackBerry targets brands with launch of BBM on iOS and Android

BlackBerry plans to launch its BlackBerry Messenger (BBM) instant messenger service for free on the iOS and Android platforms this summer.

Almost half of UK consumers check work emails in bed

Almost half of 16- to 34-year-olds check their work emails in bed, according to research from the Future Foundation.

Samsung strikes placement deal with The Wanted

Samsung has struck a product placement deal with The Wanted to feature its Galaxy S4 model phone in the band's latest music video, 'Walks Like Rihanna'.

Government forces BlackBerry action on children 'sexting' on its network

The Department for Education has forced BlackBerry to take action over the problem of children "sexting" each other using the brand's instant messenger service.

Barnes & Noble's shares jump after Microsoft plans to buy Nook

Microsoft is reported to have made a $1bn (£65m) to take control of the digital assets for Barnes & Noble's Nook e-reader business, which sparked a 24% increase in the book retailer's shares yesterday.

Ones to watch: the latest viral videos from Carphone Warehouse, Peta and Acer

The latest viral video hits from Carphone Warehouse, Peta and Acer.

Apple ignores government pleas for greater parental controls

Apple has refused to give parental controls on its devices greater prominence despite pressure from the Department for Education.

Is Blippar TV more than a gimmick?

Can apps such as Blippar drive revenue for TV advertisers or are they another 'red button' fad, Alasdair Reid asks.

Sony Mobile creates Northern Lights-inspired music video

Members of alternative rock bands OK Go and Pyyramids travelled with photographer Martien Mulder to Mount Nuolja in northern Sweden to create an audio-visual experience inspired by the Northern Lights phenomenon.

Carphone Warehouse launches 21st century Snake game

Carphone Warehouse has launched a revamped version of Snake, the popular retro mobile phone game.

Net-a-Porter partners The Dorchester for first 'micro app'

Online retailer Net-a-Porter has partnered luxury hotel firm Dorchester Collection to create its first "micro app" for a commercial partner.

Is real-time marketing the future of advertising?

The Twitter and Publicis Groupe partnership suggests a renewed focus on live marketing. By Arif Durrani.

AOL continues to bet on video with Be On

The service aims to move the company further upstream with the lure of social storytelling for brands, Arif Durrani writes.

Samsung first brand to sign up to AOL's branded content business

Samsung has signed up as the UK launch advertiser of Be On, a global branded content business owned by AOL, with a major digital push to support its Galaxy S4 smartphone.

Windows Phone pokes fun at smartphone wars with Roman Coppola film

The Roman Coppola-directed film pokes fun at the smartphone wars by using the two-sided nature of a wedding as a metaphor for the enmity between iPhone and Samsung Galaxy users.