Handheld / mobile device marketing
Big news from the Ig Nobel Prizes this year as one winner explains why banana skins are slippery.
Google's YouTube is in the early stages of developing an advertising-free subscription service for online video, according to chief executive Susan Wojcicki.
Facebook advertising revenues hit $3.2bn (£1.98bn) in Q3, with profits up 90% year on year to $806m but admitted that its expenses would rocket as much as 75% in 2015.
Publicis Groupe's ZenithOptimedia's estimated £200 million European media business for O2, including the £50 million account in the UK, has been snatched away from them, following an intervention from Havas Media stakeholder and Vivendi chairman, Vin...
In a recent Tech viewpoint, Rightster s Charlie Muirhead quite rightly pointed out that the "success of one channel needn t come at the expense of another". Shortly after this, we did some research that provided proof of his assertion. The numbers ...
The social network's regional director of UK and Ireland tells Arif Durrani why it is a force to be reckoned with in digital video.
Lenovo, the Chinese tech giant, has launched a global ad campaign starring its product engineer Ashton Kutcher.
Nigel Walley thinks there is room for ads in pay-TV set-top boxes, while TV VoD should be sold separately in ad deals.
Ofcom has accepted ESTV's second, watered-down request to reduce the number of local tv repeats in its programming commitments for the London Live TV licence.
Amazon is backing the launch of the Fire mobile phone with a TV campaign, as part of the expansion of its above-the-line activity.
Imagine launching a media network in the UK using only images, and with no indication about how much it costs to advertise or how many people you can reach. Welcome to the age of Instagram. The international roll-out of an ad service on Facebook s ...
Instagram, the photo-sharing app acquired by Facebook in 2012, has launched its much-anticipated advertising service in the UK today through an initial partnership with Omnicom Media Group.
Following the news of Phones 4U's abrupt entry into administration, Campaign presents a list of some of the retailer's best ads.
The retailer, which is owned by private equity firm BC Partners went into administration on Sunday night and is to close its stores with immediate effect.
Justin Billingsley, chief operating officer, Europe, Middle East & Africa at Saatchi & Saatchi, and the former Orange brand director, reviews the launch news from Apple and looks at the growing power of content.
Official viewing figures for UK television audiences will now include consumption on iPads and Android tablets following an overhaul of the Broadcasters' Audience Research Board.
Yo, the simplistic instant messaging app, has introduced a host of features to make it more attractive for brands and websites.
Protect Your Bubble, the insurer that specialises in gadgets, is pitching for a creative agency in the UK.
WPP's Martin Sorrell will be joining leaders from Brave, Contagious and Facebook at this year's Internet Advertising Bureau (IAB) event in London.
Adam & Eve/DDB has consolidated its grip on the Sony Mobile account by picking up its content marketing brief.
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