If government departments understood how advertising could be used to make savings, not just change behaviours, the NHS could save billions, according to Sir Chris Powell.
The Breast Cancer Campaign "wear it pink" fundraising initiative has crowd-sourced four videos to run across cinema, digital, social media and out-of-home channels.
Shock ads of pancreatic cancer patients wishing they had more survivable cancers grew awareness of the condition, leading to a projected increase in earlier diagnoses that could save the NHS 3.1 million an ROI of about 4,000:1 Ali Stunt The ...
Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how?
Comedians Paddy McGuinness and Alastair James Hay (Al Murray) star in Public Health England's £3.2 million campaign for Stoptober, the annual drive to encourage smokers to quit this October.
JWT London has produced a film for the National Centre for Domestic Violence to coincide with the World Cup, which highlights how violence against women rises by more than 25 per cent after England football matches.
Macmillan Cancer Support has approached advertising agencies about a fundraising project.
NHS Blood and Transplant, the special health authority that supplies blood and organs to hospitals in England and North Wales, is looking to appoint a digital agency.
Why Campaign is loving Kevin Doherty, client services director at Fitch.
Alzheimer's Society is holding a pitch to find a creative agency to help boost the dementia charity's profile.
Public Health England (PHE) reveals what is "really" in sugary drinks in its latest TV ad, as the marketing body's Change4Life Plasticine family counts the number of sugar cubes in a bottle of fizzy pop.
Emily Somers is appointed Havas Worldwide London's first managing director and Steve Auckland returns to the helm at Metro for the second time, in this week's roundup of people moves in advertising, marketing, media and PR.
Arnaud de Puyfontaine leaves Hearst for Vivendi and Wieden & Kennedy London snares a new creative team, in this week's people moves in advertising, marketing, media and PR.
Steve Hatch becomes the first UK and Ireland regional director of Facebook and Richard Jacobs joins Kinetic as UK marketing director, in this week's roundup of people moves in advertising, marketing, media and PR.
The British Heart Foundation has called a review of its agency requirements.
Public Health England, the Government's public-health agency, is asking creative shops to pitch ideas for a major dementia campaign to run over the next two years.
Sami Shah is boning up on his Heimlich technique after seeing this St John Ambulance ad: "If any work of fiction can persuade parents to learn first aid (and keep a closer eye on their kids), this traumatic spot with a bitter twist is it." It was cre...
Public Health England is bringing back Stoptober, the marketing campaign challenging smokers to quit the habit for 28 Days.
Sue Ryder, the health charity, has appointed Code Computerlove as its digital agency after a competitive pitch.
Change4Life, the Government's flagship public health campaign, has issued a tender through the Government Procurement Service for an advertising agency.
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