Healthcare marketing

Government focuses on growth in new cross-Whitehall marketing strategy

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.

Department of Health reviews anti-smoking ad brief

The Department of Health is reviewing the advertising agency arrangements on its high-profile anti-smoking campaign.

Rapier picks up NHS donor service DM work

The NHS Blood and Transplant service has appointed Rapier to handle its direct marketing account.

Cancer Research UK campaign supports removal of tobacco brands

Cancer Research UK has created a hard-hitting marketing campaign to highlight the impact of tobacco packaging on children, calling for all branding to be removed from packs.

Ditching flu awareness ads contributed to more deaths, paper claims

A "laissez-faire" Government approach to flu, including the cancellation of a public awareness campaign, contributed to an increase in deaths, according to a scientific paper authored by the former chief medical officer.

ISBA slams doctors for 'abdicating responsibility' in obesity debate

Doctors' claims that brands like McDonald's and Coca-Cola should be banned from sponsoring the Olympics are "unfair" and represent "a serious abdication of their responsibility", according to the voice of British advertisers, ISBA.

The Government Communication Centre: life after the COI

As the COI shuts up shop, the new public ad structures, under the auspices of the Government Communication Centre, are under scrutiny.

Government alcohol strategy comes under fire from advertisers

Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure children have less exposure to drinks ads, would be "largely ineffective" and could have a "serious impact" on TV ad revenues.

Anti-NHS reforms ads run after £300,000 funding drive

An anti-NHS reforms campaign has been launched in outdoor media across the UK this week, after campaign group 38 Degrees secured £300,000 from its members to create and run the ads.

Gov campaign educates teens about rape

Deputy prime minister Nick Clegg has today launched the Home Office's first marketing campaign to educate the public about what constitutes rape, sexual assault and consent.

Bupa signs ad-funded deal for Wellbeing Hour on LBC 97.3

Bupa, the private healthcare provider, has signed a six-month deal to create the first ad funded programme on Global Radio's LBC 97.3.

Government seeks brand 'friends' for youth marketing plans

The government is calling on brands to help shape its youth marketing strategy, aimed at preventing young people adopting 'risky behaviours'.

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

The Children's Food Campaign (CFC) is filing a "super-complaint" to the Advertising Standards Authority (ASA), as part of a move to curb the online marketing of junk food to children.

BETC London aids child protection collaboration

BETC London is helping the Association of Chief of Police Officers (ACPO) with a project to encourage police, health, education and social care agencies to work together in the fight against child abuse.

Change4Life tackles sensible drinking mission

The Department of Health has launched its first Change4Life ad focused solely on encouraging sensible alcohol consumption.

Department of Health kicks off £10m HIV review

The Department of Health is looking for an advertising agency to handle a £10m national awareness programme around HIV and Aids.

Unilever launches global charity foundation

Unilever has teamed up with Oxfam, PSI, Save the Children, Unicef and the World Food Programme (WFP) to launch The Unilever Foundation and ramp up its CSR credentials.

Govt faces calls to ban cosmetic surgery ads

The Government is to consider calls for a ban on ads for cosmetic surgery, following the scandal over faulty breast implants.

Charity calls on actor Bill Nighy to raise awareness for tropical diseases

The Global Network for Neglected Tropical Diseases has called on actor Bill Nighy to take part in a campaign highlighting a group of diseases that plague one in six people worldwide.