Healthcare marketing

Change4Life gears up for £10.9m ad review

Change4Life, the Government's healthy living initiative, is gearing up to hold a review of its £10.9m advertising account.

Under the spotlight: Sheila Mitchell, marketing director, Public Health England

Public Health England, the newly-created executive body of the Department of Health (DH), has released its first marketing strategy.

3 great ads I had nothing to do with: British Heart Foundation "CPR"

Created by Grey London for the British Heart Foundation, this charismatic ad features hard man Vinnie Jones demonstrating 'hands-only CPR' to the rhythm of the Bee Gee's hit 'Staying Alive', which we discover is the perfect tempo for chest compressio...

3 great ads TUI's Jeremy Ellis had nothing to do with

Classic TV ads for Hamlet Cigars and Budweiser, plus the more recent British Heart Foundation spot, are the three TV ads chosen by Jeremy Ellis, the marketing director for travel brand TUI, for the latest in this series in association with Thinkbox a...

Bupa recruits pharma veteran Theresa Heggie to top marketing post

Healthcare company Bupa looks set to move away from consumer-focused marketing, with the appointment of a pharmaceutical industry veteran to replace its high-profile former top marketer, Martin George.

Advertising Association boss hits out at 'reckless' attacks from health lobby

Tim Lefroy, the Advertising Association chief executive, has slammed health lobby groups' recent attacks on advertising as "reckless" and has called for their claims to come under closer scrutiny.

Procurement accused of 'rupturing' Whitehall marketing departments

The Government Procurement Service (GPS) has allegedly created 'ruptures' within Whitehall's marketing departments over the creation of the government's advertising roster.

Dare's Department of Health Stoptober ads top RAB rankings

The Department of Health's Stoptober campaign by Dare was the most creative ad tested by the Radio Advertising Bureau in the second half of 2012, while the overall creative scores improved by more than 3% year on year.

Soft drinks industry to fight obesity accusations with marketing campaign

The UK soft-drinks industry is plotting a marketing campaign to fight accusations that it contributes to obesity problems.

10 years of Frank

When Mother created a wise and witty character called Frank who gave drug advice to young people, the team had no idea he would become so popular. Frank is now celebrating his tenth birthday. By Sophie Spence.

Change4Life makes a 'welcome and important' return

Marketing's unique weekly analysis of ad recall in association with TNS.

TCA to create campaign for The Bobby Moore Fund

Cancer Research has appointed The Communications Agency (TCA) to handle the marketing activity around The Bobby Moore Fund.

Coke defends itself against PM's 'excessive' consumption comments

Coca-Cola has rebutted criticism from Prime Minister David Cameron, who told Parliament he was trying to steer his children away from drinking Coke.

Bailey Review to praise brands' steps to shield children

The government's 'stocktake' of industry efforts to combat childhood sexualisation and commercialisation as part of the Bailey Review is set to applaud several of the steps taken by marketers.

British consumers fear Facebook is making them fat

One in 10 UK-based consumers believe that Facebook is adversely affecting their health, according to new research.

ISBA challenges 'ill-thought out' EU data protection report

ISBA has expressed concern that the European Parliament’s draft report on the Data Protection Regulation imposes significant new restrictions and definitions for advertisers, and will contradict the EU Charter on fundamental rights.

Pick of the Week: Department of Health

Anne Cassidy is both horrified and impressed by Dare and Now s anti-smoking ad for the Department of Health: "Even hardened smokers would find it hard to continue to light up with the same insouciance after watching this film, which shows what appear...

Marketing Moments 2012: Nike spearheads Marketing+ with Fuelband

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