Change4Life, the Government's healthy living initiative, is gearing up to hold a review of its £10.9m advertising account.
Public Health England, the newly-created executive body of the Department of Health (DH), has released its first marketing strategy.
Created by Grey London for the British Heart Foundation, this charismatic ad features hard man Vinnie Jones demonstrating 'hands-only CPR' to the rhythm of the Bee Gee's hit 'Staying Alive', which we discover is the perfect tempo for chest compressio...
Classic TV ads for Hamlet Cigars and Budweiser, plus the more recent British Heart Foundation spot, are the three TV ads chosen by Jeremy Ellis, the marketing director for travel brand TUI, for the latest in this series in association with Thinkbox a...
Healthcare company Bupa looks set to move away from consumer-focused marketing, with the appointment of a pharmaceutical industry veteran to replace its high-profile former top marketer, Martin George.
Tim Lefroy, the Advertising Association chief executive, has slammed health lobby groups' recent attacks on advertising as "reckless" and has called for their claims to come under closer scrutiny.
The Government Procurement Service (GPS) has allegedly created 'ruptures' within Whitehall's marketing departments over the creation of the government's advertising roster.
The Department of Health's Stoptober campaign by Dare was the most creative ad tested by the Radio Advertising Bureau in the second half of 2012, while the overall creative scores improved by more than 3% year on year.
The UK soft-drinks industry is plotting a marketing campaign to fight accusations that it contributes to obesity problems.
When Mother created a wise and witty character called Frank who gave drug advice to young people, the team had no idea he would become so popular. Frank is now celebrating his tenth birthday. By Sophie Spence.
Marketing's unique weekly analysis of ad recall in association with TNS.
Cancer Research has appointed The Communications Agency (TCA) to handle the marketing activity around The Bobby Moore Fund.
Coca-Cola has rebutted criticism from Prime Minister David Cameron, who told Parliament he was trying to steer his children away from drinking Coke.
The government's 'stocktake' of industry efforts to combat childhood sexualisation and commercialisation as part of the Bailey Review is set to applaud several of the steps taken by marketers.
One in 10 UK-based consumers believe that Facebook is adversely affecting their health, according to new research.
ISBA has expressed concern that the European Parliament’s draft report on the Data Protection Regulation imposes significant new restrictions and definitions for advertisers, and will contradict the EU Charter on fundamental rights.
Anne Cassidy is both horrified and impressed by Dare and Now s anti-smoking ad for the Department of Health: "Even hardened smokers would find it hard to continue to light up with the same insouciance after watching this film, which shows what appear...
No list of the industry's triumphs in 2012 would be complete without an examination of the continually evolving marketing masterclass that is Nike, writes Nicola Kemp.
The Department of Health has appointed OgilvyOne to its £50 million consolidated digital and direct account after a "winner-takes-all" pitch.
Archibald Ingall Stretton has recruited 'Gavin and Stacey' star Mathew Horne in a new campaign that instructs cinema goers to give their "boobs" some attention for breast cancer charity CoppaFeel.
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