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Healthcare marketing


Self-regulation more cost effective for alcohol advertising, says AA

The Advertising Association has defended the current system of a self-regulation as a cost effective approach to alcohol advertising.


PHE searches for agency to launch Living Well brand

Public Health England is inviting agencies to pitch for the launch of the Living Well brand and to manage its flagship Smokefree brand.


The marketing remedy to reduce NHS costs

If government departments understood how advertising could be used to make savings, not just change behaviours, the NHS could save billions, according to Sir Chris Powell.


Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign

The Breast Cancer Campaign "wear it pink" fundraising initiative has crowd-sourced four videos to run across cinema, digital, social media and out-of-home channels.


2014 IPA Effectiveness Awards shortlist spotlight: Pancreatic Cancer Action

Shock ads of pancreatic cancer patients wishing they had more survivable cancers grew awareness of the condition, leading to a projected increase in earlier diagnoses that could save the NHS 3.1 million an ROI of about 4,000:1 Ali Stunt The ...


The loss of the Govt media buying business is sure to be queried by Sorrell

Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how?


Public Health England launches Stoptober with comedy campaign

Comedians Paddy McGuinness and Alastair James Hay (Al Murray) star in Public Health England's £3.2 million campaign for Stoptober, the annual drive to encourage smokers to quit this October.


JWT ad highlights rise in domestic violence during England football matches

JWT London has produced a film for the National Centre for Domestic Violence to coincide with the World Cup, which highlights how violence against women rises by more than 25 per cent after England football matches.


Macmillan calls pitch for fundraising brief

Macmillan Cancer Support has approached advertising agencies about a fundraising project.


Agencies vie for NHS digital brief

NHS Blood and Transplant, the special health authority that supplies blood and organs to hospitals in England and North Wales, is looking to appoint a digital agency.


Why we're loving: Kevin Doherty

Why Campaign is loving Kevin Doherty, client services director at Fitch.


Alzheimer's Society kicks off search for creative agency

Alzheimer's Society is holding a pitch to find a creative agency to help boost the dementia charity's profile.


Change4Life unveils new 'smart swaps' ad

Public Health England (PHE) reveals what is "really" in sugary drinks in its latest TV ad, as the marketing body's Change4Life Plasticine family counts the number of sugar cubes in a bottle of fizzy pop.


Trading Places: this week's people moves

Emily Somers is appointed Havas Worldwide London's first managing director and Steve Auckland returns to the helm at Metro for the second time, in this week's roundup of people moves in advertising, marketing, media and PR.


Trading Places: this week's people moves

Arnaud de Puyfontaine leaves Hearst for Vivendi and Wieden & Kennedy London snares a new creative team, in this week's people moves in advertising, marketing, media and PR.


Trading Places: this week's people moves

Steve Hatch becomes the first UK and Ireland regional director of Facebook and Richard Jacobs joins Kinetic as UK marketing director, in this week's roundup of people moves in advertising, marketing, media and PR.


British Heart Foundation calls review

The British Heart Foundation has called a review of its agency requirements.


Govt seeks shop for dementia job

Public Health England, the Government's public-health agency, is asking creative shops to pitch ideas for a major dementia campaign to run over the next two years.


St John Ambulance, Bartle Bogle Hegarty

Sami Shah is boning up on his Heimlich technique after seeing this St John Ambulance ad: "If any work of fiction can persuade parents to learn first aid (and keep a closer eye on their kids), this traumatic spot with a bitter twist is it." It was cre...


Public Health England brings back Stoptober

Public Health England is bringing back Stoptober, the marketing campaign challenging smokers to quit the habit for 28 Days.


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