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Healthcare marketing

 

'This girl can' tops Campaign Viral Chart

FCB Inferno's ad for Sport England encouraging women to participate in sport has topped this week's Campaign Viral Chart.

 

Enter, Manning Gottlieb OMD and Carat to create HIV awareness campaign

The London boroughs have appointed Enter, Manning Gottlieb OMD and Carat to handle the first campaign to prevent rising HIV infection rates in London.

 

Why we're loving: Natalie Price, creative production assistant, TMW

Tell us about your idea. Currently, there are 850,000 people in the UK suffering from dementia, and this number is set to soar over the next 20 years. There are many side effects associated with dementia, two of which are memory loss and wandering ...

 

Agencies vie for govt brief to boost organ donor numbers

The NHS Blood and Transplant service has issued a brief to agencies ahead of a new campaign.

 

Campaign Viral Chart: 'slap her' anti-domestic violence film tops chart

A video showing young boys' reactions to violence against women has made it to the top of the Campaign Viral Chart this week.

 

David Walliams and Johnny Vegas provide voices in educational St John Ambulance ad

St John Ambulance has launched a light-hearted campaign that teaches people how save a life, and features voiceovers from David Walliams, David Mitchell, Johnny Vegas and Sir John Hurt.

 

Tobacco giant fails to overturn ban on ad criticising plain packaging evidence

The tobacco giant behind Silk Cut's appeal against the Advertising Standards Authority's ban on an ad that questioned the evidence base for the Government's plans to enforce plain packaging for cigarettes has been rejected.

 

The race to lose weight: How Fitbit is disrupting the old guard

Fitbit leads a pack of electronic tools eating into a market dominated by brands like Weight Watchers and Jenny Craig.

 

Self-regulation more cost effective for alcohol advertising, says AA

The Advertising Association has defended the current system of a self-regulation as a cost effective approach to alcohol advertising.

 

PHE searches for agency to launch Living Well brand

Public Health England is inviting agencies to pitch for the launch of the Living Well brand and to manage its flagship Smokefree brand.

 

The marketing remedy to reduce NHS costs

If government departments understood how advertising could be used to make savings, not just change behaviours, the NHS could save billions, according to Sir Chris Powell.

 

Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign

The Breast Cancer Campaign "wear it pink" fundraising initiative has crowd-sourced four videos to run across cinema, digital, social media and out-of-home channels.

 

2014 IPA Effectiveness Awards shortlist spotlight: Pancreatic Cancer Action

Shock ads of pancreatic cancer patients wishing they had more survivable cancers grew awareness of the condition, leading to a projected increase in earlier diagnoses that could save the NHS 3.1 million an ROI of about 4,000:1 Ali Stunt The ...

 

The loss of the Govt media buying business is sure to be queried by Sorrell

Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how?

 

Public Health England launches Stoptober with comedy campaign

Comedians Paddy McGuinness and Alastair James Hay (Al Murray) star in Public Health England's £3.2 million campaign for Stoptober, the annual drive to encourage smokers to quit this October.

 

JWT ad highlights rise in domestic violence during England football matches

JWT London has produced a film for the National Centre for Domestic Violence to coincide with the World Cup, which highlights how violence against women rises by more than 25 per cent after England football matches.

 

Macmillan calls pitch for fundraising brief

Macmillan Cancer Support has approached advertising agencies about a fundraising project.

 

Agencies vie for NHS digital brief

NHS Blood and Transplant, the special health authority that supplies blood and organs to hospitals in England and North Wales, is looking to appoint a digital agency.

 

Why we're loving: Kevin Doherty

Why Campaign is loving Kevin Doherty, client services director at Fitch.

 

Alzheimer's Society kicks off search for creative agency

Alzheimer's Society is holding a pitch to find a creative agency to help boost the dementia charity's profile.

 
 

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