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Helen Edwards
The reported impact of Heathrow's passport control queues on businesses in London holds lessons for brand marketers.
MoreHelen Edwards: Get personal with your brand
Marketers must get hands-on with their brands, so that they experience them in the same way consumers do.
Helen Edwards: How Samsung trumped Nokia
The marketing class of the future will learn how Samsung's grasp of technology and consumer desires propelled it to the top
Helen Edwards: Grand incentive to alter pack mentality
After years promoting bigger pack sizes as offering better value, it appears food and drink marketers may do better to think small
Charities should share tax burden
A proposal to limit tax relief on donations has met with much bleating, but charities that play the victim are being disingenuous
Helen Edwards: The science of 'going viral'
Big business is taking virals seriously, so marketers should check out the latest research to give their work the best chance to fly
Helen Edwards: David Cameron is wrong to put price on binge drinking
The Prime Minister's plan to curb binge drinking runs contrary to many of the ideas of behavioural 'hedonic consumption' theory.
Helen Edwards: How Tesco can learn from Starbucks
The supermarket chain may find some inspiration to cope with troubled times from an unlikely source
Helen Edwards: The good and bad of Cadbury's brand association tendencies
Brand equity can thrive or wither depending on the choice of partner for a tie-up, as Cadbury's disparate relationships demonstrate.
Helen Edwards: Buy My Face's lesson in brand charm
The success of an idea whereby two students 'sell' their faces to companies demonstrates some important branding lessons.
Helen Edwards: How job losses can boost creativity
Recent job cuts at major brand companies could allow local marketers more freedom to fashion groundbreaking strategies
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