Louise Ridley gets giddy about the new Booking.com ad: "This makes the spot-on observation that, even if you re in a five-star hotel, you re probably more excited about the free toiletries." It was written by Zoe Hawkins and Siavosh Zabeti, art direc...
Booking.com celebrates the small things that can make or break holiday accommodation for people, in its first UK brand campaign.
W&K London hires husband and wife creative team Carlos Alija and Laura Sampedro, and General Mills names Jennifer Jorgensen as its new marketing director, in this week's round-up of people moves in advertising, marketing, media and PR.
Premier Inn, the hotel chain, has launched a £15 million ad campaign, the brand's largest media spend to date
IPG Mediabrands' Initiative has been awarded the £15 million media planning and buying business for Travelodge, the agency's biggest account win in a decade.
American Express is partnering with TripAdvisor to allow its card members to log into the travel review site to post verified card member reviews, see where other Amex customers are shopping and get special offers.
Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.
Ben Hall thinks Holiday Inn s latest ad is more stressful than restful: "The cheesy selfies and 8-bit soundtrack don t inspire confidence that my digital self will be truly at peace even with complimentary Wi-Fi. The concept isn t all bad but, ...
Travelodge is reviewing its UK advertising and media accounts ahead of a major above-the-line campaign.
Thomas Cook has worked with Havas Worldwide to create a three-ad campaign featuring James Nesbitt, the star of 'The Hobbit' and 'Cold Feet'.
Hometown London has picked up the advertising account for Maybourne Hotel Group, the company that owns Claridge's, the Connaught and the Berkeley.
Marriott Hotels has appointed Partners Andrews Aldridge to handle a TV campaign for its sponsorship of the Marriott London Sevens.
LateRooms.com has released a new ad starring Ben and Lucy, the young couple introduced to viewers last year, which explains how the hotel booking site can serve a couple's changing needs.
JWT London has won the £20 million pan-European advertising account for InterContinental Hotels Group.
Walker Media climbs to number four in the media league after winning Center Parcs and Viking River Cruises.
MediaVest has picked up the £3 million media planning and buying account for Travelodge, ending the hotel chain's relationship with Carat.
No changes in the leagues this week, with Wieden & Kennedy remaining at the top of the creative table and OMD UK in pole position for media.
Partners Andrews Aldridge climbs nine places up the creative league with its Marriott win, while in media, MPG Media Contacts captures Land Securities.
Partners Andrews Aldridge has been appointed to handle the £6 million pan-European advertising account for the Marriott Hotels Group.
Marriott Hotels Europe is reviewing its advertising account.
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