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Hotel marketing

 

Work Club snares Man Utd legends brief

The Class of 92, a brand run by the former Manchester United players Gary Neville, Ryan Giggs, Paul Scholes, Nicky Butt and Phil Neville, has appointed Work Club across two digital projects.

 

Creature wins TV brief from hotel booking start up

Top10.com, the hotel booking start up, has picked Creature London to create its first TV campaign.

 

Manning Gottlieb OMD scoops Airbnb media

Airbnb, the travel-rental website, has awarded its UK media account to Manning Gottlieb OMD.

 

Pick of the week: Booking.com, Wieden & Kennedy Amsterdam

Louise Ridley gets giddy about the new Booking.com ad: "This makes the spot-on observation that, even if you re in a five-star hotel, you re probably more excited about the free toiletries." It was written by Zoe Hawkins and Siavosh Zabeti, art direc...

 

Booking.com launches first UK brand campaign

Booking.com celebrates the small things that can make or break holiday accommodation for people, in its first UK brand campaign.

 

Trading Places: this week's people moves

W&K London hires husband and wife creative team Carlos Alija and Laura Sampedro, and General Mills names Jennifer Jorgensen as its new marketing director, in this week's round-up of people moves in advertising, marketing, media and PR.

 

Premier Inn kicks off largest ever media spend

Premier Inn, the hotel chain, has launched a £15 million ad campaign, the brand's largest media spend to date

 

Initiative wins £15m Travelodge media account

IPG Mediabrands' Initiative has been awarded the £15 million media planning and buying business for Travelodge, the agency's biggest account win in a decade.

 

American Express partners with TripAdvisor

American Express is partnering with TripAdvisor to allow its card members to log into the travel review site to post verified card member reviews, see where other Amex customers are shopping and get special offers.

 

Condé Nast Traveller targets Chinese consumers in London

Condé Nast Traveller UK is hoping to cash in on the emergence of the wealthy Chinese tourist with the launch of a new bi-annual glossy, the Mandarin Expert Guide to Shopping in London.

 

Turkey of the week: Holiday Inn Express, JWT London

Ben Hall thinks Holiday Inn s latest ad is more stressful than restful: "The cheesy selfies and 8-bit soundtrack don t inspire confidence that my digital self will be truly at peace even with complimentary Wi-Fi. The concept isn t all bad but, ...

 

Travelodge kicks off pitch for creative and media accounts

Travelodge is reviewing its UK advertising and media accounts ahead of a major above-the-line campaign.

 

Thomas Cook readies James Nesbitt campaign

Thomas Cook has worked with Havas Worldwide to create a three-ad campaign featuring James Nesbitt, the star of 'The Hobbit' and 'Cold Feet'.

 

Hometown London wins Maybourne Group ad account

Hometown London has picked up the advertising account for Maybourne Hotel Group, the company that owns Claridge's, the Connaught and the Berkeley.

 

Marriott London Sevens appoints Partners Andrews Aldridge to TV brief

Marriott Hotels has appointed Partners Andrews Aldridge to handle a TV campaign for its sponsorship of the Marriott London Sevens.

 

LateRooms.com continues the story of Ben and Lucy

LateRooms.com has released a new ad starring Ben and Lucy, the young couple introduced to viewers last year, which explains how the hotel booking site can serve a couple's changing needs.

 

JWT scoops £20m InterContinental

JWT London has won the £20 million pan-European advertising account for InterContinental Hotels Group.

 

New business leagues (2 November 2012)

Walker Media climbs to number four in the media league after winning Center Parcs and Viking River Cruises.

 

MediaVest lands Travelodge media

MediaVest has picked up the £3 million media planning and buying account for Travelodge, ending the hotel chain's relationship with Carat.

 

New business leagues (21 September 2012)

No changes in the leagues this week, with Wieden & Kennedy remaining at the top of the creative table and OMD UK in pole position for media.

 
 

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