Hotel marketing

Sheraton Hotels brand chief discusses serving the 'social traveller'

Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing about Sheraton's $6bn renovation process, differentiating the brand, and the hotel's development across emerging markets.

TBWA scoops global Four Seasons brief

Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM account.

Premier Inn picks MG OMD for media

Premier Inn, the Whitbread hotel chain, has appointed Manning Gottlieb OMD to its £7 million media planning and buying account.

VisitEngland defends £5m campaign after industry attack

VisitEngland chief James Beresford has hit back at industry criticism of the £5m marketing spend on the body's 'GREAT' campaign to promote domestic tourism.

Mr & Mrs Smith adds hotel sub-brands

Boutique hotel brand Mr & Mrs Smith is expanding its footprint with family, business and group travel sub-brands.

Absolute Radio kicks off Travelodge activity

Absolute Radio is running a series of promotions for Travelodge as part of an integrated media campaign developed by Carat Sponsorship to highlight the breadth of the hotel chain's portfolio in London.

Lastminute.com goes 'back to roots'

Lastminute.com is overhauling its brand positioning with a new campaign this week, which will feature the business going "back to its roots" as a last-minute leisure provider that offers five-star hotels for three-star prices.

IHG launches hotel brand for Chinese consumers

InterContinental Hotels Group (IHG), is launching its first hotel brand specifically for Chinese consumers, called Hualuxe Hotels and Resorts.

Holiday Inn promotes Olympic Village association with campaign

Holiday Inn is kicking off a £5m campaign to boost awareness of its sponsorship of London 2012.

Agencies line up for Radisson ad brief

Radisson Hotels is on the hunt for an agency to handle its UK advertising business.

IHG training academy to create UK marketing jobs

InterContinental Hotels Group (IHG) is creating 3,000 new jobs in the UK over the next three years, including a number of new marketing roles, through the launch of a London training academy and new hotels.

IHG fills 85% of Locog Olympic-allocated rooms

Intercontinental Hotel Group (IHG), which owns hotel brands Holiday Inn, Intercontinental and Crown Plaza, has filled 85% of its Locog-allocated rooms for the London 2012 Olympics.

LateRooms.com livens up hotel offering with romance

LateRooms.com, the online hotel brand, is launching a campaign that introduces two characters, Lucy and Ben, and the strapline, "For your every need".

TripAdvisor's 'reviews you can trust' claims barred by ASA

The advertising watchdog has told TripAdvisor, the travel reviews site, it can no longer claim or imply that all the reviews on its site are from "real travellers" or are "honest", "real" or "trusted".

Starwood Hotels adds customer reviews to Facebook

Starwood Hotels and Resorts Worldwide has started including customer reviews and ratings on the Facebook page for its Westin brand, using a new tool from Bazaarvoice and Buddy Media.

Starwood Hotels & Resorts appoints marketer to head up UK brands

Starwood Hotels & Resorts, the luxury hotel brand, has hired Sundip Bedi as senior marketing manager for the UK and Ireland, effective immediately.

Sector Insight: Hotels

While chains in the UK have proved resilient to the effects of the recession, questions remain over how the 2012 Olympics and Jubilee celebrations will affect London hotels.

Four Seasons Hotels calls review of global accounts

Four Seasons Hotels and Resorts is holding a review of its global advertising, media and CRM accounts.

Major travel brands launch January sale onslaught

Travel companies including British Airways, Virgin Atlantic, TUI and Thomas Cook have kicked off their annual price promotions in a bid to bump up bookings for summer holidays.

Warner Leisure Hotels launches new TV ad

Warner Leisure Hotels, the travel brand owned by Bourne Leisure, has launched a multimedia campaign as it looks to expand its audience beyond its core elderly market.