Household products marketing
DLKW Lowe has hired Alexandre Okada as the global creative director to handle the Unilever brand Persil.
Creativity has never been more important, according to Keith Weed, the chief marketing and communications officer at Unilever, speaking at the Cannes Lions festival.
Unilever has created a documentary-style ad for Comfort fabric conditioner made by Ogilvy & Mather London and Singapore, which features the stories of two different mothers.
The latest spot from Cuprinol does not cheer up Kate Magee: "Let me describe this ad: a little bearded man flies a little helicopter into some gardens and squeals at people in a uniquely irritating tone. Then a squirrel gets involved for no apparent ...
Skittles, Vogue, KFC and Tide were among the brands who contributed to the 24.9 million Super Bowl-themed tweets last night as the Seattle Seahawks claimed victory over the Denver Broncos.
The decision to merge Xaxis with 24/7 Media may raise some tough questions over transparency, Maisie McCabe writes.
Elizabeth Fagan, the international marketing director of Boots, Stuart Sullivan-Martin, the chief strategy officer at MEC and Dylan Williams, Mother's outgoing partner and chief strategic officer (soon to join Publicis Worldwide), are among the judge...
Matthew Charlton and Neil Dawson leave BETC and BT Openreach appoints HSBC's Joe Garner as chief excecutive, in this week's round-up of people moves in advertising, marketing, media and PR.
DLKW Lowe has hired David O'Hanlon as a global planning director on Unilever's Persil brand.
Reckitt Benckiser, the owner of Cillit Bang and Durex, has retained ZenithOptimedia to its £81 million UK media planning and buying account.
Dermot McPartland joins Cake as its creative director and Asda marketing veteran Rick Bendel leaves parent company Walmart, in this week's roundup of people moves in advertising, marketing, media and PR.
Revlon, the make-up brand, is looking for its first European digital and social agency.
Reckitt Benckiser, the FMCG giant and owner of Cillit Bang, Vanish and Dettol, has launched a review of its global media planning and buying account, previously estimated to be worth $800 million (£523.3 million).
Rentokil Initial has handed Work Club its creative digital account following a four-way contested pitch.
Persil and Microsoft Advertising have teamed up to launch the Unilever brand's first ever cross-platform ad campaign in the UK, to back the re-launch of Small & Mighty, the laundry detergent and stain remover.
Ogilvy & Mather London bagged Gold Lions for all eight of its Expedia entries in the Outdoor Lions, while its sister agency Ogilvy France took home the Grand Prix.
Abbott Mead Vickers BBDO London and Ogilvy & Mather London are strong contenders in the Cannes Outdoor Lions category, with a total of 18 nominations between the two agencies.
Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.
Elizabeth Fagan, marketing director of Boots UK, will explore some of the challenges and opportunities facing today's marketers during the opening keynote address at this year's Media360 conference in June.
Kimberly-Clark has extended its relationship with The Outfit after hiring the UK-based agency to launch a pan-European campaign for its Andrex Washlets product.
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