Household products marketing

Durex lube online ad gives complaints the slip

An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared by the Advertising Standards Authority (ASA), after it received complaints about its sexual content.

Female marketers make their mark on Power 100

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

It's easy to be cynical about chief executives these days. Andrew Moss of Aviva is the latest scalp of the 'Shareholder Spring' revolt against excessive pay at underperforming companies.

Glue Isobar wins AkzoNobel DIY digital creative account

AkzoNobel has appointed Glue Isobar to handle its digital creative account across its portfolio of DIY products.

Save the planet marketing 'won't change consumer behaviour'

Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

Unilever chief executive Paul Polman has given a withering assessment of the state of the marketing industry, arguing that marketers have fallen behind consumers.

Unilever rolls out £2m Comfort Exhilarations campaign

Comfort, the fabric softener brand owned by global FMCG giant Unilever, is revamping the brand's range of premium fabric conditioners, called Comfort Exhilarations, backed by a £2m marketing spend.

Unilever to mark sustainability efforts through corporate campaign

Unilever has confirmed it will launch a corporate brand campaign to showcase its sustainability efforts through its brands, as previously revealed in Marketing magazine.

Hunter and bear return for TippEx

TippEx has produced a sequel to its hit 2010 interactive YouTube ad, 'Hunter vs Bear'.

Marc Pritchard interview: How P&G 'cracked' social ROI

Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from marketers, agency leaders and Marketing at last week's WACL dinner. Here we bring you highlights from that Q&A session, where Pritchard tackles everything ...

P&G unveils Vinopolis as Olympics hub as venue staff face redundancy

Procter & Gamble is to take over London's Vinopolis venue as the centre for its Olympic sponsorship marketing activity, as the wine-tasting attraction's 30 tour guides face redundancy.

Unilever rolls out 'Flush of Fortune' game for Domestos brand

Lean Mean Fighting Machine has created a roulette-style digital game for Unilever's bleach brand Domestos, which offers fans the chance to win up to £1,000 every day.

ITV signs up Bloo to sponsor 60-Minute Makeover

Bloo, the Jeyes-owned toilet freshener brand, has signed a deal to sponsor ITV's daytime DIY programme '60-Minute Makeover' when the series starts on Monday (26 March).

Brand barometer: Nappies, which one is most prominent online?

Pampers is the subject of the largest number of discussions, with Huggies in second place

P&G marketing chief urges 'do and learn' experimental culture

Procter & Gamble (P&G) global marketing and brand-building officer Marc Pritchard has encouraged UK marketers to adopt a "do and learn" experimental culture in the face of changing consumer behaviour.

P&G Marc Pritchard: The full WACL speech

As an industry, we have the opportunity to make everyday connections with people that others can only dream of. We have the opportunity to create the kind of ideas that transform how people feel about brands and companies; that inspire passionate fol...