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Household products marketing

 

Currys PC World launches brand campaign ahead of Christmas

Currys PC World is launching a brand campaign ahead of the Christmas season with the strapline "we start with you".

 

DLKW Lowe turns to Alexandre Okada as global creative lead on Persil

DLKW Lowe has hired Alexandre Okada as the global creative director to handle the Unilever brand Persil.

 

Keith Weed: we need to suck in the best creative talent

Creativity has never been more important, according to Keith Weed, the chief marketing and communications officer at Unilever, speaking at the Cannes Lions festival.

 

Unilever chases Cannes glory with emotional film about motherhood

Unilever has created a documentary-style ad for Comfort fabric conditioner made by Ogilvy & Mather London and Singapore, which features the stories of two different mothers.

 

Turkey of the week: Cuprinol, 18 Feet & Rising

The latest spot from Cuprinol does not cheer up Kate Magee: "Let me describe this ad: a little bearded man flies a little helicopter into some gardens and squeals at people in a uniquely irritating tone. Then a squirrel gets involved for no apparent ...

 

Brands join in with 24.9m Super Bowl tweets

Skittles, Vogue, KFC and Tide were among the brands who contributed to the 24.9 million Super Bowl-themed tweets last night as the Seattle Seahawks claimed victory over the Denver Broncos.

 

WPP trading juggernaut comes under scrutiny

The decision to merge Xaxis with 24/7 Media may raise some tough questions over transparency, Maisie McCabe writes.

 

TV Planning Awards reveals judging line-up

Elizabeth Fagan, the international marketing director of Boots, Stuart Sullivan-Martin, the chief strategy officer at MEC and Dylan Williams, Mother's outgoing partner and chief strategic officer (soon to join Publicis Worldwide), are among the judge...

 

Trading Places: this week's people moves

Matthew Charlton and Neil Dawson leave BETC and BT Openreach appoints HSBC's Joe Garner as chief excecutive, in this week's round-up of people moves in advertising, marketing, media and PR.

 

DLKW Lowe hires David O'Hanlon to lead Persil planning

DLKW Lowe has hired David O'Hanlon as a global planning director on Unilever's Persil brand.

 

Reckitt Benckiser retains ZenithOptimedia to £80m UK media

Reckitt Benckiser, the owner of Cillit Bang and Durex, has retained ZenithOptimedia to its £81 million UK media planning and buying account.

 

Trading Places: this week's people moves

Dermot McPartland joins Cake as its creative director and Asda marketing veteran Rick Bendel leaves parent company Walmart, in this week's roundup of people moves in advertising, marketing, media and PR.

 

Revlon launches Euro digital pitch

Revlon, the make-up brand, is looking for its first European digital and social agency.

 

Reckitt Benckiser calls $800m media review

Reckitt Benckiser, the FMCG giant and owner of Cillit Bang, Vanish and Dettol, has launched a review of its global media planning and buying account, previously estimated to be worth $800 million (£523.3 million).

 

Rentokil hires Work Club for digital

Rentokil Initial has handed Work Club its creative digital account following a four-way contested pitch.

 

Persil and Microsoft target mums across Xbox and MSN

Persil and Microsoft Advertising have teamed up to launch the Unilever brand's first ever cross-platform ad campaign in the UK, to back the re-launch of Small & Mighty, the laundry detergent and stain remover.

 

CANNES 2013: Ogilvy's UK arm bags eight outdoor golds in good night for the agency

Ogilvy & Mather London bagged Gold Lions for all eight of its Expedia entries in the Outdoor Lions, while its sister agency Ogilvy France took home the Grand Prix.

 

CANNES 2013: UK bags 38 nominations in Outdoor Lions

Abbott Mead Vickers BBDO London and Ogilvy & Mather London are strong contenders in the Cannes Outdoor Lions category, with a total of 18 nominations between the two agencies.

 

Bepanthen to sponsor baby and parenting shows on Discovery

Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.

 

Boots' Elizabeth Fagan to explore marketing landscape at Media360

Elizabeth Fagan, marketing director of Boots UK, will explore some of the challenges and opportunities facing today's marketers during the opening keynote address at this year's Media360 conference in June.

 
 

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FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

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