Household products marketing

Fox's Biscuits hires top Dulux marketer Letty Edwards

Letty Edwards, the former lead UK marketer at Dulux, has been appointed marketing director at Fox's Biscuits, as the manufacturer moves its commercial team from Slough to Birmingham.

Bepanthen to sponsor baby and parenting shows on Discovery

Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.

Why Unilever is making real progress with its Sustainable Living Plan

With Unilever reporting its second Sustainable Living Plan this week, Chris Arnold (below), founder of Creative Orchestra and author of 'Ethical Marketing & The New Consumer' examines what progress the FMCG giant is making with its CSR work.

Why the cold war over 'copycat' branding may be set to heat up

The balance of power could be about to swing in "copycat" packaging disputes after years of brand owners being the whipping boys, writes Matthew Chapman.

Cillit Bang's Barry Scott comeback TV ad banned by ASA

The advertising watchdog has banned a TV ad for Cillit Bang starring its brand ambassador Barry Scott, after viewers complained the ad misleadingly exaggerated the capabilities of the product.

Boots' Elizabeth Fagan to explore marketing landscape at Media360

Elizabeth Fagan, marketing director of Boots UK, will explore some of the challenges and opportunities facing today's marketers during the opening keynote address at this year's Media360 conference in June.

The Outfit extends Andrex Washlets relationship

Kimberly-Clark has extended its relationship with The Outfit after hiring the UK-based agency to launch a pan-European campaign for its Andrex Washlets product.

Boots UK launches ad funded show on Real and Smooth Radio

Boots UK is launching an advertiser-funded radio show on network Real Radio and national station Smooth Radio.

Crown Paints appoints PHD to £1.5m media account

Crown Paints has appointed PHD to handle its £1.5m UK and Ireland media planning and buying business.

Unilever takes stock as in-store promotions beat social-media ROI

Unilever's return on investment from in-store promotions can be as much as 50% higher than campaigns run across Facebook and Twitter, according to sources close to the company.

Which cleaning spray is most prominent online? Brand barometer

Dettol is the most prominent, with Flash in second place.

Unilever ploughs £13m marketing spend into new deodorant offering

Unilever is spending £13m supporting the launch of a "compressed" aerosol can across three flagship deodorant brands, Sure Woman, Dove and Vaseline Intensive.

3 great ads I had nothing to do with: Ronseal "does exactly what it says on the tin"

Despite initially "bombing" in focus groups, Ronseal's "does exactly what it says on the tin" strapline has become a part of language and secured the brand its position as market leader.

RB switches focus to Air Wick scent for first time

Reckitt Benckiser (RB) is investing £4m behind its Air Wick brand, including a TV spot that marks a change in strategy, as for the first time a campaign will highlight the scent of the brand.

Mooncup returns with 'rap battle' film

Mooncup has released an online film that features women rapping about the environmentally friendly brand and comparing it to traditional sanitary protection.

Champions of Design: Smeg

Best known for its bright, retro fridges, the Italian appliance brand has employed some big-name designers.

Unilever's Surf introduces foam brand character

Unilever is introducing the first brand character for its laundry brand Surf, in a campaign created by Bartle Bogle Hegarty.

Unilever consolidates global Persil/Omo account into Lowe

Lowe has won the consolidated global advertising business for Unilever's Persil/OMO brand.

Brand Manager of the Week: Jodie Wickers

Senior CRM manager, L'Oreal

Cillit Bang brings backs Barry Scott for £5m push

Reckitt Benckiser is launching a £5m push for its Cillit Bang cleaning brand today (19 November) that brings a return for brand ambassador Barry Scott to its TV ads after a four-year hiatus.

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