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Household products marketing


Brands join in with 24.9m Super Bowl tweets

Skittles, Vogue, KFC and Tide were among the brands who contributed to the 24.9 million Super Bowl-themed tweets last night as the Seattle Seahawks claimed victory over the Denver Broncos.


WPP trading juggernaut comes under scrutiny

The decision to merge Xaxis with 24/7 Media may raise some tough questions over transparency, Maisie McCabe writes.


TV Planning Awards reveals judging line-up

Elizabeth Fagan, the international marketing director of Boots, Stuart Sullivan-Martin, the chief strategy officer at MEC and Dylan Williams, Mother's outgoing partner and chief strategic officer (soon to join Publicis Worldwide), are among the judge...


Trading Places: this week's people moves

Matthew Charlton and Neil Dawson leave BETC and BT Openreach appoints HSBC's Joe Garner as chief excecutive, in this week's round-up of people moves in advertising, marketing, media and PR.


DLKW Lowe hires David O'Hanlon to lead Persil planning

DLKW Lowe has hired David O'Hanlon as a global planning director on Unilever's Persil brand.


Reckitt Benckiser retains ZenithOptimedia to £80m UK media

Reckitt Benckiser, the owner of Cillit Bang and Durex, has retained ZenithOptimedia to its £81 million UK media planning and buying account.


Trading Places: this week's people moves

Dermot McPartland joins Cake as its creative director and Asda marketing veteran Rick Bendel leaves parent company Walmart, in this week's roundup of people moves in advertising, marketing, media and PR.


Revlon launches Euro digital pitch

Revlon, the make-up brand, is looking for its first European digital and social agency.


Reckitt Benckiser calls $800m media review

Reckitt Benckiser, the FMCG giant and owner of Cillit Bang, Vanish and Dettol, has launched a review of its global media planning and buying account, previously estimated to be worth $800 million (£523.3 million).


Rentokil hires Work Club for digital

Rentokil Initial has handed Work Club its creative digital account following a four-way contested pitch.


Persil and Microsoft target mums across Xbox and MSN

Persil and Microsoft Advertising have teamed up to launch the Unilever brand's first ever cross-platform ad campaign in the UK, to back the re-launch of Small & Mighty, the laundry detergent and stain remover.


CANNES 2013: Ogilvy's UK arm bags eight outdoor golds in good night for the agency

Ogilvy & Mather London bagged Gold Lions for all eight of its Expedia entries in the Outdoor Lions, while its sister agency Ogilvy France took home the Grand Prix.


CANNES 2013: UK bags 38 nominations in Outdoor Lions

Abbott Mead Vickers BBDO London and Ogilvy & Mather London are strong contenders in the Cannes Outdoor Lions category, with a total of 18 nominations between the two agencies.


Bepanthen to sponsor baby and parenting shows on Discovery

Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.


Boots' Elizabeth Fagan to explore marketing landscape at Media360

Elizabeth Fagan, marketing director of Boots UK, will explore some of the challenges and opportunities facing today's marketers during the opening keynote address at this year's Media360 conference in June.


The Outfit extends Andrex Washlets relationship

Kimberly-Clark has extended its relationship with The Outfit after hiring the UK-based agency to launch a pan-European campaign for its Andrex Washlets product.


Boots UK launches ad funded show on Real and Smooth Radio

Boots UK is launching an advertiser-funded radio show on network Real Radio and national station Smooth Radio.


Crown Paints appoints PHD to £1.5m media account

Crown Paints has appointed PHD to handle its £1.5m UK and Ireland media planning and buying business.


3 great ads I had nothing to do with: Ronseal "does exactly what it says on the tin"

Despite initially "bombing" in focus groups, Ronseal's "does exactly what it says on the tin" strapline has become a part of language and secured the brand its position as market leader.


Mooncup returns with 'rap battle' film

Mooncup has released an online film that features women rapping about the environmentally friendly brand and comparing it to traditional sanitary protection.


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