Insurance news & analysis

Ofcom takes action as consumers plagued by growing nuisance calls

Consumers receive an average of two nuisance calls per week, with Payment Protection Insurance (PPI) claims companies the biggest offenders, according to Ofcom.

Zurich hires IPG for creative, media and digital duties

Zurich Insurance Group has awarded its global integrated advertising, media and digital account to Interpublic Group after a pitch.

Wynne Evans on life as the divisive star of the GoCompare.com ads

Wynne Evans, a classically trained tenor with his own radio show on BBC Wales, describes what it is like being the star of the opinion-dividing GoCompare.com ads.

Top ten ads of the week

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

Poisiton: head of brand creative and digital, Gocompare.com Date of Birth: 12/05/81 View Dan's linked in profile Describes himself as: Ambitious, creative and fun. Q: What are the biggest marketing challenges you face? A: The vo...

Comparethemarket.com racks up tension between Spencer and Aleksandr

The animosity between Comparethemarket's Spencer and Comparethemeerkat's Aleksandr Orlov peaks to a new level as the former parachutes into the grounds of the meerkat mansion.

Comparethemarket.com unveils latest TV spot

Comparethemarket.com has today launched a 30-second TV spot that brings together characters from Comparethemarket.com and Comparethemeerket.com.

More Than ties up with Bauer for More Than Mondays

More Than, the insurer, is targeting consumers on Mondays through a campaign across four of Bauer Media's radio stations.

Direct Line Group to create in-house digital agency

Direct Line Group is creating an in-house "digital agency" team, as the insurance company aims to "increase the depth" of its customer relationships.

FMCG brands are sponsorship 'opportunists', claims cricket chief

Financial services are preferable sponsorship partners to FMCG brands as they are prepared to sign up to longer-term deals and are "not opportunists", claims England Cricket Board (ECB) commercial director John Perera.

Aon signs eight-year sponsorship deal with Manchester United

Insurance broker and human resources firm Aon has signed an eight-year deal worth a reported $240m (£157m) to become the title sponsor of Manchester United's training ground and kit.

Comparethemarket hires iCrossing for SEO

Comparethemarket.com, the price comparison website, has hired iCrossing to its natural search account, previously handled by Steak.

Churchill: The farting cat makes the most eloquent comment on this sorry episode

Marketing's unique weekly analysis of ad recall in association with TNS.

More Th>n promises customer rewards with 'Feel the love' ad campaign

More Th>n is dropping its Morgan Freeman-impersonating brand character, More Th>n Freeman, in favour of a marketing strategy centred on rewarding its customers.

Bupa recruits pharma veteran Theresa Heggie to top marketing post

Healthcare company Bupa looks set to move away from consumer-focused marketing, with the appointment of a pharmaceutical industry veteran to replace its high-profile former top marketer, Martin George.

O2 recruits former Moneysupermarket.com marketer Paul Troy

Telefónica-owned O2 has hired Moneysupermarket.com marketer Paul Troy as it looks to rebuild its marketing team after two high-profile exits.

RAC promises to be 'the motorist's champion' in new ads

The RAC is promising to be the "motorist's champion" with a marketing strategy that will feature the breakdown specialist looking to recruit new customers with free-fuel incentives.

Sector insight (interactive): home insurance

Price and shopping around, rather than brand, are key factors for consumers, writes Jane Bainbridge.

Churchill recruits Dawn French to replace Martin Clunes

Comedian Dawn French is to replace Martin Clunes as the face of Churchill Insurance, and will star in a series of TV ads with its bulldog brand ambassador.