Insurance news & analysis

Trading places: this week's people moves

Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media.

Zurich calls £100m global ad review

Zurich, the insurance company, is conducting a global review of its estimated £100 million advertising account.

Brand barometer: Car insurers, which one is most prominent online?

Admiral is the most prominent, followed by Aviva

Female marketers make their mark on Power 100

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.

Direct Line Group recruits former HSBC marketer Evans

Insurer Direct Line Group has hired former HSBC marketer Mark Evans to the role of director of brand portfolio and partnerships, as the business bolsters its management team ahead of a divestment by parent company RBS.

Financial Services Compensation Scheme reviews ad account

The Financial Services Compensation Scheme is looking for an agency to handle its advertising account.

When social media turns bad: dealing with negative comments

The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?

Agencies line up for LV= digital account

LV=, the insurance brand, is holding a review of its digital marketing account, currently held by Harvest Digital.

Hiscox becomes first UK brand to use AdCastPlus platform

Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus, which allows online ads to stay present on the side of a web page, even when a user scrolls down.

Direct Line Group seeks shop for DM task

Direct Line Group is searching for an agency to handle a new direct marketing account across its Churchill Insurance, Direct Line, Green Flag and Privilege brands.

Multitrip.com in tie-up with Real Radio

Insurance brand Multitrip.com has secured a tie-up with Real Radio as part of radio and outdoor activity planned by The Media Agency Group.

Insurer awards digital media to iProspect and Carat

Aegis Media's iProspect and Carat have been awarded the search and digital media business respectively for insurance brands esure and Sheilas' Wheels after a competitive pitch.

My Secret Work Weapon: Show no fear when it comes to change - it's inevitable

I have a mantra that my father told me when I was a child: 'Embrace change, because it's coming anyway.'

Aviva hands consolidated digital account to Dare

Aviva has appointed Dare to handle its consolidated digital advertising account.

Bupa marketer McAnena departs to set up consultancy

Bupa's global brand director, Fiona McAnena, has left the healthcare company to start a consultancy business.

Confused.com extends Nectar partnership

Confused.com is extending its Nectar promotion across its entire product range, after what it claims to be a successful trial on motor insurance purchases.

Aviva plots digital roster overhaul

Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate its roster.

Bupa signs ad-funded deal for Wellbeing Hour on LBC 97.3

Bupa, the private healthcare provider, has signed a six-month deal to create the first ad funded programme on Global Radio's LBC 97.3.

Dare lands £28m Gocompare task

The Gocompare.com opera-singing mascot will remain the face and voice of the brand, despite the appointment of its first retained advertising agency, Dare, to handle its £28 million account.