Intelligence

Consumers and their mobile devices

How are connected devices influencing purchase decisions, ask John Stoneman, sales director, EME, InMobi, and Denise Turner, head of intelligence, MPG Media Contacts.

Young forced to grow up faster amid economic uncertainty

The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.

Consumer technology communications calls out for simplification

Consumer technology brands need to focus on the simplification of technology and how it can be easily integrated into daily life, writes David Vindel, MD european technology, Ketchum Pleon.

Smart DRTV: harnessing a potent mix of mass market reach and data

The combination of TV's reach and online data is a powerful proposition but there are some barriers to overcome, writes Alison Meredith, executive planning director, Watson Phillips Norman.

Store brands gain ground on national brands

The majority of British consumers perceive store brands to be the same as or better than national brands, writes Heather McCarthy, director, Ipsos Marketing.

How social media is removing the barriers between corporate and consumer brands

Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard practice in a few short years, writes Cathal Smyth, managing director, The Group.

A List

Search for your boss or the
boss you'd like to be in Campaign's A List

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.

Where are the Jubilee commercials?

Have brands, busy with the Olympics, failed to capitalise on the Diamond Jubilee, John Tylee asks.

Adland must find its maternal instinct

The advertising industry should come together to hammer out a better deal for working mums, Gail Gallie argues.

Is Saturday key for brands?

Should advertisers focus more on weekend press, Alasdair Reid wonders.

Little Black Book

Find out who's who with
Marketing's Little Black Book

Sector Insight: betting shops

Gaming machines are improving the odds for growth in a stagnating market.

Sector Insight: soap, bath and shower

Viewed as essentials, recessionary cutbacks have failed to hit cleansing products.

Sector Insight: Childrenswear

The impact made by supermarkets has led to fierce competition and lower prices.

Sector Insight: DIY retailing

Retailers' fortunes have been mixed amid post-recession changes in spending.

Adwatch (May 16) Top 20 recall: Bird's Eye

Birds Eye's Polar Bear campaign is good not great

Adwatch (May 2) Top 20 recall: Florette

The salad has ignored platitudes about provenance and 'passionate farmers'

Adwatch (May 2) Top 20 recall: Audi

The brand highlights its strong heritage as an auto innovator while promoting its latest cars.

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

Chain's '£5 off £40' offer ignores its fundamental strategic problems

New business leagues (25 May 2012)

The Corner climbs up the creative league further with its Hostelworld.com win, while 18 Feet & Rising is a new entry. In media, The Village Communications adds a new client, Northwood, to its billings.

New business leagues (18 May 2012)

The Corner climbs up the creative league with a second win, while Now and BETC London are new entries. In media, both OMD and Carat have a fourth account under their belt, with the latter soaring to second place.

New business leagues (11 May 2012)

VCCP has overtaken Publicis to top the creative league with its win of Muller Dairy, making it the only agency to have captured four accounts so far this year.