Campaign's selection of media news and views of note.
These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.
As AOL launches Be On and YouTube just gets bigger, should conventional TV people be worried, Alasdair Reid asks.
Abbott Mead Vickers BBDO's Steve Hopkins, Toby Allen and Jim Hilson on supporting BT's foray into sports.
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Escalating raw-material costs have driven price hikes and an increase in value sales.
Volume sales are down, but rising prices mean the sector's value has increased.
Unemployment, tuition fees and online retail's growth have all had an impact, writes Jane Bainbridge.
Value for money and a broad range of flavours drive this popular market, writes Jane Bainbridge.
Marketing's unique weekly analysis of ad recall in association with TNS.
Adwatch: Marketing's unique weekly analysis of ad recall in association with TNS.
What's worth discussing, though, is the 'look and feel', and the end line 'We can help', particularly, in the context of the recent turnaround in DSG's UK performance; the successful repelling of Best Buy; and the demise of Comet.
The loans brand's head of marketing is working to rehabilitate its reputation and position it as a serious financial-services provider with global ambitions.
New business leagues
17 May 2013: Albion has soared to number three in the league after winning YouView.
17 May 2013: No changes in the media table, with MediaCom still significantly ahead of others.
9 May 2013: Grey strengthens its number-two position after scooping Gillette, while Saatchi & Saatchi, Bartle Bogle Hegarty and Dare all enter the league with one win each.
9 May 2013: No changes this week in the media table, with MediaCom remaining at the top.
National newspaper ABCs
ABC multi-platform report
Next Rajars: 31 January 2013
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