Intelligence

PC - gone mad or just gone?

New research shows that we could be entering a post-PC world, writes Euan Mackay, senior associate director, Custom Media division, Kantar Media.

Frugal shoppers want more than the cheapest price

Household budgets might be tight but shoppers are focusing on value for money rather than cheap prices, writes Tim Eales, director of strategic insight, SymphonyIRI Group.

A toast to sensible drinkers

People who drink alcohol every day are 31% more likely than the average drinker to be social grade AB, writes Ashley Underwood, senior strategy executive, Kantar Media.

The business of business travel

Sixty eight percent of business travelers use their personal credit card while shopping at the airport, writes Liz Ross Martyn, head of marketing communications, JCDecaux Airport.

Being happy in 2012 1

This will be the year that brands seek to increase consumer happiness, writes Heather Corker, editorial analyst at the Future Foundation.

Tapping into New Year's resolutions

With New Year approaching, many marketers will seek to profit from all the resolution making that goes on, writes Alice Dunn, marketing executive, Kantar Media.

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TfL's Chris Macleod on marketing's battle against Olympic gridlock

The Transport for London marketing director's preparations for the London 2012 Olympics are finally coming to fruition, writes Gemma Charles.

Do consumers really care about eco-packaging?

Brands are under pressure to make their packaging sustainable, but does a green emphasis forge a consumer connection, asks Eva MacIntosh.

What do you do when the Prime Minister comes knocking?

When politicians express negative opinions about brands and their advertising, marketers start to worry about regulation. But what should they do to defend their businesses, asks David Benady.

'Publishers need to think differently and invest'

Mobile and tablets can play a key role in ad campaigns and content so long as they're user-friendly and clearly targeted, two heads of digital believe.

Little Black Book

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Sector Insight: Dark spirits

Brand-owners are taking steps to overcome the perception of dark spirits, such as whisky, as drinks for older consumers by broadening their appeal to a younger audience.

Sector Insight: Men's grooming and shaving

The fashion for men to don four-day stubble has caused a decline in sales of razors and shaving products, but this could soon be counteracted by an ageing population.

Sector Insight: Hotels

While chains in the UK have proved resilient to the effects of the recession, questions remain over how the 2012 Olympics and Jubilee celebrations will affect London hotels.

Sector Insight: Sugar confectionery and gum

Health messages and price rises appear to have had only a partial impact on consumer attitudes; most people say they share their sweets, but regular consumption is high.

Adwatch (Feb 1) - Top 20 recall: First Choice

Ads fall short of making a compelling case for booking a holiday through an agent.

Adwatch (Jan 25) - Top 20 recall: Aunt Bessie's

Ad's extra level of insight could help Yorkshire puds break out of their niche

Adwatch (Jan 18) - Top 20 recall: Tesco

Old-fashioned festive ad communicated the chain's strategy adequately

The most irritating ads of 2011

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.

New business leagues (3 February 2012)

Despite MediaCom winning the QualitySolicitors business, M4C has hit the top of the media new business league with its capture of the £23 million VisitBritain account.

New business leagues (27 January 2012)

Publicis London's capture of the Confused.com account, at £50 million, has propelled the agency to the top of the creative new-business league.

New business leagues (20 January 2012)

VCCP stormed to the top of the Creative league after picking up Saga's £32 million integrated advertising account.

New business leagues (January-December 2011)

Adam & Eve won the Lastminute.com advertising account, as Rainey Kelly Campbell Roalfe/Y&R and Carat finished the year on top of the Creative and Media tables respectively.