Intelligence

Things we like

Campaign's selection of media news and views of note in the week before 17 May 2013.

Marketing Leader of the Year poll - only one day left to vote!

These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.

Are television budgets under real threat?

As AOL launches Be On and YouTube just gets bigger, should conventional TV people be worried, Alasdair Reid asks.

Raising the game for BT Sport

Abbott Mead Vickers BBDO's Steve Hopkins, Toby Allen and Jim Hilson on supporting BT's foray into sports.

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Sector Insight (interactive): sugar confectionery and gum

Escalating raw-material costs have driven price hikes and an increase in value sales.

Sector Insight (interactive): fruit juice, juice drinks & smoothies

Volume sales are down, but rising prices mean the sector's value has increased.

Sector Insight (interactive): youth fashion

Unemployment, tuition fees and online retail's growth have all had an impact, writes Jane Bainbridge.

Sector Insight (interactive): squashes and cordials

Value for money and a broad range of flavours drive this popular market, writes Jane Bainbridge.

Birds Eye tops the Adwatch chart

Marketing's unique weekly analysis of ad recall in association with TNS.

Ford Fiesta's image update piques interest, but fails to tell viewers why to buy

Adwatch: Marketing's unique weekly analysis of ad recall in association with TNS.

Currys/PC World: This ad is clearly a typical product and price promotion ad

What's worth discussing, though, is the 'look and feel', and the end line 'We can help', particularly, in the context of the recent turnaround in DSG's UK performance; the successful repelling of Best Buy; and the demise of Comet.

Wonga.com's Darryl Bowman: 'Maybe it scares people that we are relevant to our customers'

The loans brand's head of marketing is working to rehabilitate its reputation and position it as a serious financial-services provider with global ambitions.

Creative business rankings

17 May 2013: Albion has soared to number three in the league after winning YouView.

Media business rankings

17 May 2013: No changes in the media table, with MediaCom still significantly ahead of others.

Creative business rankings

9 May 2013: Grey strengthens its number-two position after scooping Gillette, while Saatchi & Saatchi, Bartle Bogle Hegarty and Dare all enter the league with one win each.