Agency league tables
With market conditions as tough as ever, Bob Willott looks at how agencies are attempting to stay afloat and swim against the tide.
OgilvyOne Worldwide manages to climb 21 places to secure its place in the top 50, after doubling its billings since 2010.
Agency Gratterpalm remains in the top spot with clients including Asda, DFS and Greggs.
Brands are increasing their investment in sponsorship while weighing up whether to back niche events or spread their budget across multiple types of entertainment, writes Kim Benjamin.
Behavioural economics is changing the way that market research agencies do business, with more UK brands embracing the technique as they attempt to influence consumers.
All eyes are on the bumper field marketing opportunities on offer during 2012, writes Kim Benjamin, as Marketing ranks the top agencies in the field marketing sector.
In March, people passing through London's Victoria railway station had the chance to interact with Lynx 'angels' through a digital video billboard. When someone walked on a Lynx marker located on the station concourse, the angels 'fell' from the sky,...
Specialist agencies can do much to help brands lessen their environmental impact, but in this tough economy, it can be difficult to persuade clients and consumers to invest in 'green'.
'Collaboration' replaced 'integration' as the advertising industry's new buzzword for 2010, according to Bob Willott.
Carat drops from third place to sixth in the only major change to hit the top ten biggest media agencies.
TBWA\Manchester leaps up the league after high profile work for Co-operative Food.
With digital work now accounting for more than half of many agencies' business, the direct marketing and sales promotion industries have reached a turning point.
Continuing economic uncertainty and shifting client demands are spurring digital agencies to revisit the 'integrated versus specialist' debate and broaden their offerings.
Will it ever end? That's what adland constantly asked itself when, faced with a mountain to climb last year, it viewed the prospect of having to scale another during 2010.
Media agencies will remember 2009 as the year of the monster pitch.
The top UK advertising agencies based outside of London.
Kingston Smith W1's latest annual survey on financial performance promises to be the final set of encouraging results before the full effects of the recession are revealed.
The media sector has consolidated its position as one of the most productive, efficient and profitable of the marketing and communications sector. Media buyers are well placed to deal with a significant downturn but will need all of their experience ...
The digital sector grew income more than any of the other marketing services disciplines, but struggled to convert this into operating profits. Gross income across the Top 30 agencies increased by 18 per cent, continuing the sector's trend for year-o...
With digital work now accounting for more than half of many agencies' business, the direct marketing and sales promotion industries have reached a turning point
Despite disappointing performances and scandals on and off the pitch, sports sponsorship remains a key platform for brands.
Recessionary pressures on the industry have eased as brands seek new ways to reach consumers, but agencies still face a challenge to convince some of the discipline's potential.
With the recession on the wane, the industry is looking forward to a period of renewed growth. However, plenty of pitfalls remain in the struggle for big wins.
Specialist agencies have had to adapt as cash-strapped clients demand work that looks beyond on-shelf standout to the total brand experience.
Contact centres continue to be on the receiving end of bad press for failing to sort out customers' enquiries at the first time of asking. Melanie May investigates the ways outsourced centre providers are helping brands to prevent their customers fro...
Brand league tables
Last year may not have delivered the bounce-back that media owners were hoping for, but the latest adspend figures reflect the beginnings of a solid recovery.
Some big brands are switching their spend away from online display advertising as social media comes to the fore.
Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
The latest BrandZ list of the top 100 global brands shows that established names have bucked the downturn and continue to outperform the stock market.
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